Online Store Success with Jodie Minto

Jodie Minto
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.

  1. 141. My customer service horror stories, and how you can handle complaints without losing your mind

    2D AGO

    141. My customer service horror stories, and how you can handle complaints without losing your mind

    Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14. Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership. In this episode, I share several real stories from my own journey, from scaling a 7-figure fashion brand to navigating the early days of my coaching business. Some of them are absurd. Some are terrifying. All of them taught me something important about policies, professionalism, and protecting your energy. Because the complaint itself is rarely the hardest part. It is the emotional weight that comes with it. The back and forth. The temptation to defend yourself. The way one email can hijack your entire day if you let it. Inside this conversation, I walk through how to handle difficult customers without reacting, oversharing, escalating the situation, or damaging your reputation. We cover: Why complaints can feel so personal The importance of responding rather than reacting How to remove emotion from difficult replies When a refund can be a strategic decision How to tighten policies after a challenging situation Protecting your reputation in the age of screenshots Guarding your energy as a founder If you run an online store, sell digital products, or work closely with clients, this is a conversation worth having. Strong boundaries are not harsh. Clear policies are not unkind. Protecting your energy is not optional if you want to build something sustainable. Running a business will expose you to all kinds of people. The goal is not to avoid complaints. The goal is to handle them in a way that protects your brand, your confidence, and your long-term vision. If this episode resonated, I would love to hear your own lessons from the trenches. Send me a DM on Instagram at @iamjodieminto. And if you found this helpful, please leave a review on Apple Podcasts. It genuinely helps more founders discover the show. Links Listen to the full episode: https://www.jodieminto.com/podcast  Explore how we can work together: https://www.jodieminto.com/work-with-me  Apply for the 7-Figure Scale Collective: https://www.jodieminto.com/mastermind

    20 min

  2. FEB 3

    140. My e-commerce Meta Ad predictions for 2026

    Meta ads are still one of the most powerful growth levers for e-commerce brands. But the way they work, and the way you need to use them, has shifted again. In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape. This isn’t theory or trend-chasing. It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth. Inside this episode, we cover: How Meta ads are evolving in 2026 and what that means for product-based brands Why creative, messaging, and offer clarity matter more than ever What Meta’s increasing automation really means for advertisers Where founders are still wasting money (and how to stop) How to think about ads as part of a wider sales and marketing system, not a standalone tactic What I’d prioritise if I were starting or scaling ads this year If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence. Ready to fix what’s not working in your ads? I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now, and what to do instead. 👉 Register your place at my free Masterclass  Want support beyond the podcast? If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here. 👉 Learn how we can work together  🎧 See the full episode page If this episode resonated, I’d love for you to share it with another founder who’s running ads this year. And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next. Jodie🌸

    25 min
  3. 139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to plan

    JAN 14

    139. You are not your business -How to separate your business from your self-worth and stop beating yourself up when things don't go to plan

    The first episode of 2026! After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too). This week, we’re talking about something many e-commerce founders quietly struggle with: Feeling like your business is you. Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard. In this episode, I unpack: Why healthy detachment is actually a business strategy The impact of tying your self-worth to your revenue The nervous system toll of constantly checking your Shopify app Real-life boundaries you can set to protect your energy and decision-making Simple mindset shifts and physical routines to create separation This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares. 🎧 Listen to the full episode here: https://www.jodieminto.com/podcast  💻 Want help building a profitable online store that supports your life (not consumes it)? Explore my programs and coaching: https://www.jodieminto.com/work-with-me  🌿 Ready for high-level support in 2026? Apply for my 7-Figure Scale Collective mastermind: https://www.jodieminto.com/mastermind  Until next week, Jodie 🌸 P.S. If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.

    16 min
  4. 138. End of Year Reflection + Looking Ahead

    12/24/2025

    138. End of Year Reflection + Looking Ahead

    As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success. This isn’t a strategy episode. It’s a pause. A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again. If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead. This episode isn’t about setting revenue targets or pushing harder. It’s about closing the year intentionally and creating space for a more aligned next chapter. In this episode, I talk about: • Why this year felt heavier than usual for many small business owners • How to reflect on what worked without judgement • Identifying what drained your energy, time, or cash flow • Shifting focus from revenue goals to how you want your business to feel • What I’m seeing work right now inside my mastermind clients’ businesses • Why simplifying your product range and focusing on hero products matters • Creating a more easeful, sustainable sales and marketing engine • Protecting your energy through better systems, support, and operations A gentle reflection as you listen: As you listen, I invite you to sit with these questions: • What actually worked for you this year? • What felt heavy or misaligned? • How do you want your business and life to feel next year? There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention. Ways you can work with me: If you’d like support as you move into the new year, here are a few ways we can work together. One Ad Wonder A self-paced mini course that teaches a simple, high-converting Meta ads strategy. Perfect if you want a low-investment starting point. https://www.jodieminto.com/oneadwonder  eComm Ads Academy A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads. Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February. https://www.jodieminto.com/eaa  The 7-Figure Scale Collective Mastermind A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours. The next cohort starts on 2 February, with four spots available. https://www.jodieminto.com/mastermind  Listen to the episode: https://www.jodieminto.com/podcast

    17 min
  5. 137. How I'm Structuring My Meta Ads Account Right Now

    12/04/2025

    137. How I'm Structuring My Meta Ads Account Right Now

    Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly. It’s simple, practical and perfect to listen to before you head into your next round of optimisation. 🎧 Listen here: https://www.jodieminto.com/podcast  Inside this episode What’s happening in the auction at the moment Why the “one ad set for everything” approach is falling flat The structure I’m leaning into for more stability When ABO or CBO makes the most sense A few ideas to consider before your next round of tweaks Why you’ll love this one It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup. Want my eyes on your ads? If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here: 👉 https://www.jodieminto.com/work-with-me  Or explore all the ways we can work together: 👉 https://www.jodieminto.com  Thanks so much for tuning in!

    13 min
  6. 136. Meta's new Andromeda update and how to make it work to your advantage

    11/13/2025

    136. Meta's new Andromeda update and how to make it work to your advantage

    If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩 Andromeda has officially landed.  In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you. Here’s what we cover: What Andromeda actually is and why Meta has introduced it Why broad audiences are now essential How your creative has become your strongest targeting signal What this means for your hooks, angles and visuals Why one hero ad is no longer enough How to structure campaigns so the right person sees the right message at the right time What’s working across my ad accounts and client accounts right now Practical next steps you can implement today By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves. 💫 Early access is now open for eComm Ads Academy 🤩 If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now. You’ll get instant access to the full curriculum so you can start implementing straight away. And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉 Learn more and join early access here: https://www.jodieminto.com/eaa  Connect with me Website: jodieminto.com Instagram @iamjodieminto

    26 min
  7. 135. How to make your online store more profitable – Interview with E-Commerce Accountant Matt Byrne

    10/20/2025

    135. How to make your online store more profitable – Interview with E-Commerce Accountant Matt Byrne

    Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle. In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business. You’ll learn: 💸 Why cashflow feels so hard (and what to do about it) 📊 How to calculate your real margins, including hidden costs that quietly kill profit ⚖️ The truth about profit vs. cashflow, and why they’re not the same thing 🧮 How to find your break-even point and plan for sustainable growth 💰 When to start paying yourself (and how to make it possible) This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions. Connect with Matt Byrne: Day One Advisory Instagram: @matt.dayoneadvisory LinkedIn: Matt Byrne Links Mentioned: 💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory 📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube Want more support scaling your store? Check out my free resources and programs at jodieminto.com  Links & Resources:🎧 Full episode page: jodieminto.com/podcast🌐 Visit my website: jodieminto.com📸 Connect on Instagram: @iamjodieminto

    44 min
  8. 134. Scaling and Selling an eCommerce Brand- my interview with Jaryd Krause

    10/13/2025

    134. Scaling and Selling an eCommerce Brand- my interview with Jaryd Krause

    I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully. We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world. In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer. Here’s a quick peek at what we cover: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures ✔️ Why scaling too fast can backfire (and how to know when to pause) ✔️ The real process of selling your business (and what happens when a deal falls through) ✔️ How to align your business growth with your long term goals If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you. 🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale. See the full episode page here. Watch the full episode here, too.

    41 min
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5
out of 5
11 Ratings

About

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If you're serious about growing a profitable, freedom-filled business, this is your weekly dose of inspiration and strategy.

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