Wedding Pros who are ready to grow - with Becca Pountney

Becca Pountney
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast - winner of the 2025 best business category of the British Podcast Awards. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this podcast you will find a mixture of actionable steps, guest experts and other wedding pros who want to share their journey with you. Get ready to laugh, cry and most of all get inspired to grow your dream wedding business.

  1. 20h ago

    How to make the internet like you. With Vivienne Wagner

    Show notes: What happens when your ideal client stops Googling and starts asking AI who they should book? In this episode of Wedding Pros Who Are Ready to Grow, I’m chatting with Vivienne Wagner, CEO of Houndstooth Media Group, about the changing world of SEO, AI search and what it means for wedding businesses. Vivienne shares how she went from blogger to running a digital marketing agency with a team of specialists, and why the lessons she learned from building an audience still apply today. We talk about why blogging is still worth doing, how evergreen content can continue bringing people to your website years after you publish it, and why being clear about who you serve is more important than trying to chase every new marketing trend. We also get into the increasingly important relationship between SEO and AI search. Vivienne explains why SEO remains the foundation, but why simply being visible isn't enough anymore. AI is increasingly interpreting information from your website, social media, Google Business Profile and reviews to decide which businesses it recommends. One of my favourite parts of the conversation is the practical advice around Google Reviews. Rather than simply replying with "Thanks so much", Vivienne explains how your responses can reinforce what you do, who you serve and the experience you provide. Bridal AIO Webinar Time Stamps: 00:08 - Episode intro — Meet Vivian Wagner & what to expect 01:52 - Vivienne's Journey: From Politics to Blogging and SEO 37:13 - Consumers trusting AI: where decisions and sales happen (and how businesses stay trustworthy) 42:31 - Pricing Strategy & AI: Transparency, Positioning, and Schema 53:26 - AI Was Coming: Lessons and Predictions for Business

  2. Oct 1

    Lessons from a disabled bride to be. With Charlotte Rowe

    Show notes: What does accessibility really look like in the wedding industry? This week, I’m chatting to Charlotte Rowe, founder of The Unseen Weddings, about her experience of planning her own wedding as a disabled bride and the lack of accessibility and representation she has encountered along the way. From struggling to find genuinely accessible venues to seeing very little representation at wedding shows, Charlotte shares some of the experiences that inspired her to start The Unseen Weddings project. We talk about why simply describing somewhere as “wheelchair accessible” isn’t always enough, why asking couples what they actually need is so important, and how accessibility can look completely different from person to person. And it isn’t just about venues. We explore what photographers, florists, DJs, planners and other wedding professionals can do to make their businesses more inclusive; from asking better questions during consultations to thinking about sensory needs, mobility aids, photography and representation. Charlotte also shares some of the positive experiences she’s had, including a wonderfully accessible engagement experience at the Sea Life Centre, and explains her plans to create a directory of wedding suppliers who are committed to learning, listening and doing better. If you’re a wedding professional, I hope this episode makes you stop and think about your own business and the small changes you could make to create a more accessible experience. Unseen Weddings Instagram Time stamps: 00:57 - Charlotte Rowe — Founder of Unseen Weddings 08:45 - Sea Life Center: Accessibility Done Right 13:31 - Directories and Accessibility: Finding Accessible Wedding Venues 22:28 - When Wedding Planning Doesn't Reflect You: Realising You're Unseen 26:00 - Turning Frustration into Action — Starting Unseen Weddings 32:10 - Creating an Inclusive Supplier Directory and Accessible Events 39:34 - Asking About Accessibility: How Suppliers Should Start the Conversation 45:26 - A Word of Caution: Who Should Get Involved

  3. Sep 24

    Breaking down barriers and finding success. With Lianne Cole

    Show notes: In this episode, I’m chatting to Lianne Cole, a female wedding DJ, live vocalist and entertainer who is right at the beginning of her journey in the wedding industry. Lianne’s route into weddings hasn’t exactly been a straightforward one. With a Master’s in opera performance behind her, she’s worked across a whole mix of different industries and businesses before finding her way into DJing and entertainment. She now brings together her love of performing and her passion for music through LMC, combining live vocals with high-energy DJ sets. We talk about what it’s actually like trying to establish yourself when you’re new to the wedding industry, particularly as a female DJ in what has traditionally been a very male-dominated space. Lianne shares some of the challenges she’s come up against, from seeing the same male DJs repeatedly recommended in local wedding groups to feeling like female DJs can sometimes be brought in simply to tick a box. We also talk about why visibility matters, the importance of having more women represented in the industry and how venues and suppliers could help create more opportunities for people who are newer to the wedding world. Lianne's TikTok Time stamps: 01:37 - Leanne's Background & Opera Journey 13:57 - Gender and the DJ Industry: Women in Opera, Weddings, and Beyond 19:41 - Confronting Sexual Harassment in the Industry 27:34 - Unearthing the Gender Gap: Getting On Venue Supplier Lists 35:16 - Marketing on a Shoestring: Visibility Strategies for New DJs

  4. Sep 17

    Balancing a full time career with your business. With Ade Tokan

    Show notes: This week, I'm chatting to Ade, a wedding MC and celebrant based in London and working worldwide, about exactly that. Ade has built a hugely successful wedding business, with 50 weddings this year, while continuing to work full time as a management consultant. His journey into the wedding industry was almost accidental, starting when friends asked him to MC their wedding in Athens. Five years later, he's worked on weddings around the world and has even been featured in publications including The New York Times and Vogue Weddings. If you're currently juggling a wedding business alongside another job, wondering whether you're ready to go full time, or simply trying to figure out what makes your business different, I think you're going to get a lot from this episode. New York Times article Time stamps: 09:55 - Benefits to Couples: Guest Experience & Value 19:37 - Breaking Down 50 Weddings: Where Clients Come From 28:20 - When Time Becomes Precious: Balancing a 9-to-5 and a Wedding Business 40:00 - The Pipeline: When to Quit and Go Full-Time 51:52 - What I Wish I'd Known Sooner — Essential Business Advice

  5. Sep 10

    Photography, Faith and Family, how to balance it all. With Olly Knight

    Show notes: In this week's episode I'm chatting to wedding photographer Ollie Knight, who has been capturing weddings since 2011 and has photographed more than 400 couples. Based in Canterbury, Ollie has built a photography business around a documentary, unscripted approach, capturing the real moments of a wedding day rather than creating lots of staged images. But photography is just one part of Ollie's life. Alongside his business, he makes time for his family, his faith, music and his work mentoring and educating other photographers through Framed. One of my favourite parts of this conversation is our discussion around being niche. Ollie talks about how, in the early days, he sometimes compromised his documentary style because he wanted to attract more work. Looking back, he'd choose to double down on what makes his work different. And I couldn't agree more. You don't need everyone to love what you do. It's a brilliant reminder that your business doesn't have to consume every part of your life. You can build something successful while still making space for your family, your faith, your interests and the things that matter to you. FramED Instagram FramED website

  6. Sep 3

    Running weddings in an animal park. With Stephanie Betts

    Show notes: What is it really like to run a wedding venue in the middle of a wild animal park? In this episode, I’m chatting to Stephanie Betts, Wedding & Event Sales Manager at Port Lympne Reserve in Kent, an award-winning wedding venue with a seriously unique USP. I was lucky enough to visit Port Lympne myself. From safari experiences and a stunning private orangery to exceptional customer service and a carefully curated recommended supplier list, there’s plenty that wedding businesses can learn from the way Port Lympne approaches its guest experience. Time stamps: 00:12 - Introduction to Wedding Marketing 05:34 - The Uniqueness of Portland's Wedding Experience 21:51 - Adapting to Changing Wedding Trends 30:02 - The Rise of Intimate Weddings 45:53 - Understanding Supplier Relationships in Event Management 01:01:29 - The Importance of Customer Experience in Weddings

  7. Aug 27

    Why AI is killing your marketing

    Show notes: Is AI killing your marketing? I’m not anti-AI, in fact, I use it every single day in my business! But I am starting to see more and more wedding businesses using AI in a way that is making their marketing sound exactly the same. In today’s episode, I’m talking about how to use AI without losing your personality, creativity and unique voice. I’ll be sharing some honesty checks to help you work out whether AI might be hurting your marketing, the difference between generative and agentic AI, and exactly how I’m using AI behind the scenes in my own business. Because AI should be your partner, not your replacement! Download my AI worksheet The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions Time stamps: 00:03 - The Problem with Wedding Marketing 01:23 - The Impact of AI on Marketing 12:51 - Understanding AI in Business: Generative vs. Agentic 22:43 - Using AI as a Thinking Partner 26:52 - Using AI to Enhance Creativity and Efficiency

  8. Aug 20

    What it’s really like being a luxury wedding planner. With Lee Clubb-Sansom

    Show notes: This week I’m joined by Lee Clubb Sansom, CEO of Sarah Haywood’s luxury wedding and party planning business, to talk about what goes on behind the glamour of the industry. Lee has had a fascinating career, starting in retail at just 15 before working in premium brands including Ted Baker, AllSaints, Selfridges and Harrods. He then moved into the luxury floral world with McQueens Flowers before joining Sarah Haywood four years ago. Lee’s career journey has given him a brilliant perspective on what it takes to build and run a successful wedding business. We get into the reality of working in luxury weddings, and it isn’t always quite as glamorous as Instagram makes it look! Lee shares why staying humble is so important, why your suppliers and event partners should be treated as clients too, and what separates the people who build long careers in the wedding industry from those who disappear after a few years. Time stamps: 00:13 - Introduction to Becca Pountney 03:13 - Transitioning Careers in the Wedding Industry 15:40 - Transitioning to Employee Ownership 20:40 - Understanding the Reality of Event Planning 27:51 - Navigating Relationships in Event Planning 37:55 - Navigating Follow-Up Emails in Professional Relationships 52:32 - The Importance of Professionalism in Business

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Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast - winner of the 2025 best business category of the British Podcast Awards. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this podcast you will find a mixture of actionable steps, guest experts and other wedding pros who want to share their journey with you. Get ready to laugh, cry and most of all get inspired to grow your dream wedding business.

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