Sign & Thrive

Bill Soroka
  • 5.0 (26)
  • Entrepreneurship
  • Updated Weekly

Welcome to Sign & Thrive: A Podcast for Notaries. Did you know you can build an entire business and additional revenue stream with your Notary commission? The Sign & Thrive podcast helps mobile notaries and loan signing agents serve their customers and build a business that lasts, no matter what the economy is doing. This work matters! Fortunes are transfered, and rights are granted & revoked, with the swipe of our pen and the stamp of our seal. Meet your fellow Notaries Public from around the country who have answered the call to defend integrity AND build a business that they can be proud of, while reclaiming their schedule, and generating unlimited income.

  1. 1d ago

    Oversaturation Is a Lie: The Blue Ocean Hiding in Your Own Backyard

    Send us Fan Mail Everybody in the notary world says the same thing: there are too many notaries and not enough work. In this episode, Bill Soroka makes the case that oversaturation isn't the real problem at all, and that the belief itself is keeping you stuck in the wrong waters. Drawing on the landmark business book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Bill breaks down the difference between the crowded, cutthroat Red Ocean most notaries are fighting in and the uncontested Blue Ocean waiting for the notaries willing to think differently. You'll hear how brands like Cirque du Soleil, Southwest Airlines, and Yellow Tail wine created entirely new markets instead of fighting for scraps in old ones, and exactly how that same thinking applies to your notary business. Then Bill gets specific with two Blue Oceans straight out of our own industry: how he, Laura, and Jen built the very first estate signing training and certification program during the loan signing slowdown, and why mobile fingerprinting is one of the biggest under-the-radar opportunities still wide open today. Inside this episode: Why "oversaturation" is really a differentiation problem in disguiseThe five moves that separate a Blue Ocean notary from everyone elseHow specialization raises your value, narrows your competition, and clears up your marketingWhy authority dissolves price competitionThe mobile fingerprinting opportunity almost nobody is talking about yetIf you're tired of racing to the bottom and being first to click on orders blasted to a thousand other notaries, this is the episode that shows you how to build your own waters. Come join the conversation in Bill's free High Performance Notary community on Skool, where we talk about and implement this stuff every day. Join us on Skool for FREE here

  2. Jul 14

    You Were Handed This Book on Purpose": The Line That Turns You From Vendor to Partner

    Send us Fan Mail What if one book could open the door to the estate planning attorneys, paralegals, and trust professionals you've been trying to reach for years? In this solo episode of the Sign & Thrive Podcast, Bill Soroka shares the personal story behind his newest book, Rethinking the Notary, and why he believes it could reshape the future of the notary profession. This one is different from anything Bill has released before, because the book isn't written to notaries at all. It's written to the estate planning professionals YOU want to partner with, and that's exactly what makes it such a powerful marketing tool for mobile notaries and loan signing agents who are serious about growth. Bill gets vulnerable about the moment that inspired the whole thing, a final appointment in a home full of family, food, and balloons, and how that experience revealed the gap between credentialed notaries and the estate planning firms who need them. In this episode, you'll learn: Why Rethinking the Notary transfers credibility to you instead of asking you to pitch yourselfHow to use the book as a leave-behind that turns office pop-ins and drop-ins into real conversationsThe liability and capacity issues that make estate planning firms need a credentialed notary partnerHow to stop being treated like a stamp and start being seen as a professional partnerA full walkthrough of the Estate Planning Partner System, including the Fab 100 prospecting framework, the AI prospecting prompt, the 90-Day Action Plan, the Chemistry Check Meeting Framework, and moreIf you're a notary entrepreneur looking to build a thriving mobile notary business, break into estate planning work, and develop the marketing and relationship skills that actually move the needle, this episode is your roadmap. Rethinking the Notary is available now on Kindle, Audible, and paperback. Learn more about the book and the marketing bundles at the link below. Explore the book & Bundles Here

  3. Jul 7

    Quit Hiding on Zoom Calls

    Send us Fan Mail Quit Hiding on Zoom Calls: How to Tell the Difference Between Traction and Distraction Description: Your calendar is packed with trainings and Zoom calls, and every one of them feels productive. But feeling busy and making progress are two very different things, and sometimes that call is just a comfortable place to hide from the harder work you already know you should be doing. In this episode, Bill Soroka gets honest about the endless parade of trainings, webinars, and Zoom sessions that fill a notary's week, and why not every one of them is meant for you. Some are sales pitches dressed up as education. Some are genuine training you can act on. And some are simply a way to avoid the revenue-generating work that actually grows your business. Drawing on Nir Eyal's framework from Indistractable, Bill breaks down the line between traction, the actions that move you toward your goals, and distraction, the actions that quietly pull you away while still feeling responsible. You will learn why distraction almost never looks like distraction, and why it is really about escaping discomfort more than it is about technology. You will walk away with six questions to run any call through before you give it your time, and one simple test that turns a call from distraction into traction. You are the CEO of your business, and your time is the most valuable resource you have got. This episode is about protecting it. In this episode: The four kinds of calls filling your calendar, and how to tell them apartWhy "feeling busy" is not the same as building your businessThe traction versus distraction line, and the real reason we get distractedSix questions to ask before you stay on any training callThe one implementation habit that changes everythingGo and get it. Connect with Bill and the High Performance Notary community:  Website: NotaryCoach.com  Community: Skool.com/notary

  4. Jun 30

    Revealing the Certified Legacy Vault Advisor Program with Jon Braddock

    Send us Fan Mail What happens to your family if you don't make it home tonight? That's the question at the heart of this conversation with Jon Braddock, CEO of My Life & Wishes and creator of the Legacy Vault. Bill and Jon dig into the Certified Legacy Vault Advisor (CLVA) program and why it's becoming a blue ocean for notary entrepreneurs who already love estate signings. Jon shares the story that started it all... the 10-month "morbid scavenger hunt" his family endured after his father-in-law passed away, including the safe deposit box they almost never found holding 752 paper shares of IBM stock worth $130,000+. It's a gut punch that makes the problem real: a will or trust covers the documents, but it doesn't cover the 125 questions a grieving family has to answer in the first 48 hours. In this episode, you'll hear: Why most estate plans leave families lost (and what the Legacy Vault actually solves)The "I'm not a salesperson" myth, and why this is about conversations, not sellingHow the 4-module certification bootcamp works, plus the CLVA credential you can put after your nameThe math behind total pricing freedom: How a 5-minute setup can add $24,000+ a year to your bottom lineWhy now is the best time to get in, and the mission to protect a million familiesThis isn't about adding another service. It's about earning a seat at the table alongside attorneys, financial advisors, and estate planners... and becoming the final gift a family didn't know they needed. Ready to learn more about becoming a Certified Legacy Vault Advisor? Click the link to visit NotaryCoach.com. Guest: Jon Braddock, CEO of My Life & Wishes, creator of the Legacy Vault Host: Bill Soroka, founder of NotaryCoach.com #NotaryEntrepreneur #LegacyVault #EstatePlanning #CLVA #SignAndThrive #MobileNotary #NotaryBusiness

  5. Jun 23

    Expand Your Brand as a Legacy Notary

    Send us Fan Mail You're already invited to the kitchen table. It's time to claim your seat. Bill Soroka makes the case that notaries are the missing fourth corner of the Quadrangle of Trust, and shows how to help families and earn a new income stream doing it. 👉 Watch the 2-minute video and get certified: https://www.notarycoach.com/partner Most estate plans transfer wealth, but almost none of them transfer clarity. A family can do everything right, set up the will, fund the trust, check every box, and still leave their loved ones lost when the day comes. No idea which accounts exist, what the passwords are, who to call, or what their loved one actually wanted. Jon Braddock calls it the Morbid Scavenger Hunt, and it happens every single day. There's over a billion dollars in unclaimed life insurance sitting in state treasuries right now, and an estimated $70 billion in unclaimed assets overall, much of it simply because families never knew it existed. Notaries are uniquely positioned to close that gap, with the proximity, the trust, the volume, and the timing other professionals spend years trying to earn. In this episode: Why the Triangle of Trust is really a Quadrangle, and where the notary fitsThe hidden gap in nearly every estate planWhy notaries reach the families attorneys and advisors never willWhat the Certified Legacy Vault Advisor program actually isHow to spark the conversation without ever feeling like a salespersonWhy you know far more people than you thinkHow notaries keep 100% of every $495 Lifetime Membership saleAbout the program: The Certified Legacy Vault Advisor program trains and certifies notaries to bring the Legacy Vault to the families they serve. It's four things working together: a live and on-demand bootcamp, a real CLVA certification and digital badge, a private community of 100+ partners with twice-monthly live calls, and exclusive access to offer the Legacy Vault Lifetime Membership, available nowhere else, where you keep 100% of every sale with total pricing freedom. 🔗 Learn more and get certified: https://www.notarycoach.com/partner 📘 Mentioned in this episode: Rethinking the Notary by Bill Soroka, written for the attorneys, legal document preparers, and firms who hire notaries, and for the notaries who want to know the standard being set for this industry: https://www.notarycoach.com/rethinkingthenotary About the host: Bill Soroka is the founder of Notary Coach and the author of 8 bestselling books helping notaries serve more clients, earn more income, and build businesses that thrive beyond loan signings. Learn more at https://www.notarycoach.com Chapters  (00:00) The Quadrangle of Trust  (02:30) The problem hiding in every estate plan  (05:00) The Morbid Scavenger Hunt  (07:00) A billion dollars in unclaimed policies  (09:00) Why notaries reach the families nobody else can  (12:00) Proximity, trust, volume, and timing  (15:00) What the CLVA program is  (18:00) The Lifetime Membership and keeping 100%  (21:00) "But I'm not a salesperson"  (23:00) You know more people than you think  (26:00) The conversation and the Tammy video  (28:00) A turning point for the profession  (31:00) The mission to protect one million families  (33:00) Rethinking the Notary, and claiming your seat

    Expand Your Brand as a Legacy Notary

  6. May 12

    What Is an Apostille? How Notaries Can Build a Location-Free Income Stream

    Send us Fan Mail What do 33–55 million documents a year have in common? They all need an apostille. If you're a notary wondering how to grow your income without being chained to your state's borders—this episode is your roadmap. Bill Soroka is joined by Judi Lawrence, widely known as the Queen of Apostilles, to break down one of the most underutilized (and lucrative) opportunities in the notary profession: becoming an apostille agent. Judi is the founder of Center City Notary & Apostille in Philadelphia and co-creator of the World of Apostilles course. Together, Bill and Judi are also co-authors of the Amazon bestselling book, "Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent." IN THIS EPISODE YOU'LL LEARN: ✅ What an apostille actually is—and how to pronounce it (APPLE STEEL, anyone?) ✅ The history behind the 1961 Hague Convention and why countries are still signing it in 2024, 2025, and beyond ✅ Why Canada, China, Vietnam, Algeria, Bangladesh, and Egypt joining the treaty is a massive opportunity for apostille agents right now ✅ What a Competent Authority is and how apostilles are officially issued ✅ Why 50% of apostille rejections are caused by notarial error—and how being a notary gives you a serious edge ✅ How e-apostilles are changing everything (and why Montana is the one state leading the charge) ✅ The difference between apostilles for Hague countries vs. embassy legalization for non-Hague countries ✅ Why apostille agents can work from literally anywhere in the world—the beach, an RV, mid-flight ✅ How to build a nationwide network of couriers so you can serve clients in all 50 states ✅ The 3 biggest misconceptions stopping notaries from pursuing apostilles—and why every single one is wrong ✅ How to price your services WITHOUT a legislated fee cap WHO NEEDS APOSTILLES? The answer might surprise you. People need apostilles for destination weddings, international adoptions, studying abroad, relocating to another country, powers of attorney, real estate transactions, business formation in foreign countries, FBI background checks, inheritance claims, and more. The demand is enormous—and most of the public has no idea where to start. That's where you come in. RESOURCES MENTIONED: 📘 Book: "Your Passport to Apostilles" — available in paperback, audiobook, and Kindle on Amazon or at NotaryCoach.com 🎓 World of Apostilles Course: NotaryCoach.com/apostille 👥 High Performance Notary Community on Skool: skool.com/notary Whether you're brand new to apostilles or looking to sharpen your expertise, this episode gives you a real foundation—and a clear path forward. Subscribe, leave a review, and share this episode with a fellow notary who's ready to grow.

    What Is an Apostille? How Notaries Can Build a Location-Free Income Stream

  7. May 5

    How to Talk About Estate Planning Without Sounding Salesy

    Send us Fan Mail Most notaries know estate planning is important… But when the moment comes, they freeze. What do you actually say?  How do you bring it up without sounding awkward… or worse, salesy? In this episode of the Sign & Thrive Podcast, we’re breaking that down in a practical, real-world way. Because estate planning isn’t just about documents. It’s about protecting families.  Avoiding costly probate.  And making life easier for loved ones during some of the hardest moments they’ll ever face. And here’s the part most notaries overlook: You are already in the room when these conversations matter most. Home purchases.  Refinances.  Power of attorney signings.  Trust documents.  Major life transitions. You’re not just witnessing these moments…  You’re part of them. Which means you have a unique opportunity. Not to sell.  But to help. In this conversation, I’m joined by John Knickerbocker of AmeriEstate, who shares a simple framework that makes estate planning conversations feel natural and professional: Identify → Qualify → Tee-Up This isn’t about becoming an estate planning expert or stepping outside your role. It’s about recognizing the moment, asking the right questions, and connecting people with the help they need. Inside this episode, you’ll learn: • Why most people delay estate planning (and what it really costs families)  • What happens when there’s no plan in place  • The emotional impact on families — and the relief when a plan exists  • Why notaries are uniquely positioned to help  • The mindset shift from “salesperson” to “trusted resource”  • How to identify when someone may need an estate plan  • How to qualify the opportunity without being intrusive  • How to “tee up” a referral so the client is ready and open  • How to avoid the common mistake of “lazy referrals”  • Why having a go-to referral partner changes everything We also introduce a simple, practical system you can start using immediately: The 3-Tier Estate Planning Referral Approach • Tier 1: Local estate planning attorneys and professionals you trust  • Tier 2: Nationwide or multi-state referral partners like AmeriEstate  • Tier 3: Do-it-yourself options for clients who want to get started on their own When you combine this system with the Identify, Qualify, Tee-Up framework, you’re no longer guessing what to say. You’re showing up prepared. And when you consistently help people in this way, something powerful happens: You build trust.  You stay top of mind.  You create more opportunities to be hired and referred. This episode is about more than estate planning. It’s about becoming the kind of notary people rely on when it matters most. Want access to the full 3-Tier Referral System and additional resources? Join High Performance Notary (HPN) for FREE and explore the Prosperity Hub: https://www.skool.com/notary/about Inside, you’ll find referral partners, tools, and training designed to help you grow your business and expand the value you bring to your clients.

    How to Talk About Estate Planning Without Sounding Salesy

  8. Apr 28

    Stop Marketing To Attorneys and Do THIS First!

    Send us Fan Mail Most notaries who want to break into trust and estate work focus on one thing: getting estate planning attorneys to hire them. They send emails. They drop off business cards. They wait for the phone to ring. What they're missing is the strategy that changes everything — becoming a resource before they ever ask for anything in return. In this episode, Bill Soroka breaks down the Three-Tier Estate Planning Referral System, a simple but powerful framework that transforms notaries from vendors into valued partners. This isn't about collecting names. It's about building a curated ecosystem of trusted professionals at every level so that no matter who asks you for an estate planning referral, you have a thoughtful, genuine answer. You'll learn why having a referral list isn't just a nice-to-have — it's one of the most effective marketing tools in this specialty. When you lead with referrals instead of services, the entire dynamic of your outreach changes. The subject line "A referral for you" gets opened. The conversation that follows feels like a partnership, not a pitch. And the attorneys and professionals who receive your referrals start sending work back in return. That's the referral loop. And this episode shows you exactly how to build your end of it. Here's what we cover: The three tiers of estate planning referrals — your personal network, budget-friendly options, and vetted DIY solutions — and why having all three makes you a genuine resource instead of a one-trick referral machine. Why passing along a name is a tip, not a referral, and how to make warm introductions that actually open doors and create relationships that last for years. The double opt-in approach to introductions — a strategy Bill learned from the book SuperConnector — and why it changes how both parties show up to the relationship. How to edify the people you're introducing so the connection starts on a foundation of genuine trust rather than a cold exchange of contact information. The five steps to building your referral list starting today, even if you're brand new to this specialty or feel like you don't know enough people yet. Why the three-tier system isn't just a business strategy — it's what builds the reputation of being the go-to resource in your community, the person who always has an answer, and the professional that estate planning firms protect and keep calling. Whether you're just getting started in trust and estate work or you've been building your practice for a while and want to deepen your referral relationships, this episode will give you a concrete framework and immediate action steps you can put to work today. Because the notaries who thrive in this niche aren't the ones who market the hardest. They're the ones who bring the most value before they ever ask for anything back. Ready to be that notary? Join our free community of notary entrepreneurs at www.Skool.com/notary/about Check out the books Bill has written to help notary entrepreneurs grow their businesses at www.notarycoach.com/books

See All (51)

5
out of 5
26 Ratings

About

Welcome to Sign & Thrive: A Podcast for Notaries. Did you know you can build an entire business and additional revenue stream with your Notary commission? The Sign & Thrive podcast helps mobile notaries and loan signing agents serve their customers and build a business that lasts, no matter what the economy is doing. This work matters! Fortunes are transfered, and rights are granted & revoked, with the swipe of our pen and the stamp of our seal. Meet your fellow Notaries Public from around the country who have answered the call to defend integrity AND build a business that they can be proud of, while reclaiming their schedule, and generating unlimited income.

Information

  • Creator
    Bill Soroka
  • Years Active
    2022 - 2026
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © 2026 Sign & Thrive
  • Show Website
    Sign & Thrive

You Might Also Like