The Simple and Smart SEO Show Brittany Herzberg, Crystal Waddell

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!
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1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.
To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link)."Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.
For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.Tracking metrics is key to understanding if efforts are achieving desired goals.3. Metrics to track in Google Analytics and Search Console:
Page Views, and SEO performance (organic traffic).Audit past content is to evaluate reader experience (images, headings, etc.) 

School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you’re not sure where to start. Now you do.Listen on: Apple Podcasts   Spotify
The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work...Listen on: Apple Podcasts   Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
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Laura Jawad is a personal trainer & birth doula and an SEO strategist for health & wellness pros!

Find Laura:
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Newsletter
1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.
She noted the importance of fact-checking and avoiding generating false or offensive content.AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.Careful consideration should be taken when using these tools, since they  rely on the internet for their knowledge.2.  Laura's top four tips for using online tools for SEO copywriting:
Address the tone of content to ensure it was written by a human.Verify that content is factually accurate.Run content through a Ai detector such as Hugging Face OpenAI Detector.Scan for plagiarism using Copyscape.

School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you’re not sure where to start. Now you do.Listen on: Apple Podcasts   Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the showListen to the private podcast for just $10/mo:
SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!

Be our (podcast) guest! Apply here

Book your SEO Audit

B’s SEO Basics Checklist
brittanyherzberg.com / Instagram
10,000 Jasper words FREE!
crystalwaddell.com

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Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.

Find Meg:
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Podcast
Create your signature framework w/ Meg on March 15th!
Guide to signing your next high ticket client


1. According to Meg, In the beginning stages of an online business, many people feel like they don't know enough due to imposter syndrome. 
 When starting out, take advantage of having more intimacy you can have with each follower by welcoming them and asking how you can help or serve them.  Having knowledge but no confidence is common.2.  Meg's top tips for gaining confidence as an online business owner:
 Write down the evidence of why you are great at what you do. Create a folder on your phone with screenshots as reminders.Meg suggests getting strategic with time spent on social media platforms and not "friendzoning" yourself. 3. Meg's top tips to setting yourself apart:
Develop a unique method to stand out.When coaching, it is important to understand that results may vary and one cannot control outcomes.Focus on one step at a time: start by getting clear oSchool of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you’re not sure where to start. Now you do.Listen on: Apple Podcasts   Spotify
The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work...Listen on: Apple Podcasts   Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the showListen to the private podcast for just $10/mo:
SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!

Be our (podcast) guest! Apply here

Book your SEO Audit

B’s SEO Basics Checklist
brittanyherzberg.com / Instagram
10,000 Jasper words FREE!
crystalwaddell.com

Get the Show merch!

This transcript has been machine-generated and has not been edited for errors.

In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.

1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach. 
Jordan defines SEO as the ability to be found on the internet.Over the years, Jordan's team has built a strategy of ranking multiple domains for keywords they want to win.2. Jordan, Crystal, and Brittany review an SEO audit of SystemsSavedMe.com:  what's working well, opportunities for improvement and changes in the business.
Jordan revealed her website had been "dead" for 5 years before they started making progress in January 2022.Jordan and her team focused on updating meta descriptions and alt text.Incidentally, Jordan was also adding backlinks from other websites to hers through a directory page on her site as well as podcast appearances.Jordan's team also "sprinted" a YouTube Shorts strategy which helped bring more traffic to her website.More about Jordan!
Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 400 coach
School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you’re not sure where to start. Now you do.Listen on: Apple Podcasts   Spotify
The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work...Listen on: Apple Podcasts   Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the showListen to the private podcast for just $10/mo:
SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!

Be our (podcast) guest! Apply here

Book your SEO Audit

B’s SEO Basics Checklist
brittanyherzberg.com / Instagram
10,000 Jasper words FREE!
crystalwaddell.com

Get the Show merch!

Welcome to part 2 of our SEO dictionary  episode where we cover 10 more common SEO terms!

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1.  SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more.
Alt text is used to describe images for accessibility purposes. URL stands for Uniform Resource LocatorsDomain Authority measures how trustworthy a website is.Headings are where keywords should be strategically placed to optimize SEO.Canonical URLs designate one page you want Google to index while similar pages won't be indexed.A 301 Redirect allows an outdated page URL to go somewhere else instead of being broken2.  Fun facts about how the internet works:
 Bots are behind the scenes, indexing and crawling to help gather and analyze information.Amazon owns most of the online real estate due to its serves, making money through web services.Anchor texts should relate specifically to the link they are connected to ... try to avoid generic phrases like "click here."3.  Organic search is becoming more popular as a result of new search engines such as you.com, which does not rely on ads for its results.
School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you’re not sure where to start. Now you do.Listen on: Apple Podcasts   Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the showListen to the private podcast for just $10/mo:
SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!

Be our (podcast) guest! Apply here

Book your SEO Audit

B’s SEO Basics Checklist
brittanyherzberg.com / Instagram
10,000 Jasper words FREE!
crystalwaddell.com

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We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.

Welcome to the Simple & Smart SEO Show!
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1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.
LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.Search intent is more important than hashtags in terms of getting the right results on social media searches.2. Offsite SEO benefits can still be achieved even without having one's own platform.
Be assertive and strategic with backlinks when appearing on other podcasts or shows.Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.
3. SEO is vital for businesses to remain competitive during a recession.
Offsite SEO has evolved from spammy backlinks to a pay-to-play system.Small businesses can still compete without paying for links by pitching content and writing guest posts. Copywriting and SEO intersect at this point because if searchers School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you’re not sure where to start. Now you do.Listen on: Apple Podcasts   Spotify
The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work...Listen on: Apple Podcasts   Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the showListen to the private podcast for just $10/mo:
SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!

Be our (podcast) guest! Apply here

Book your SEO Audit

B’s SEO Basics Checklist
brittanyherzberg.com / Instagram
10,000 Jasper words FREE!
crystalwaddell.com

Get the Show merch!