Marketing and Margaritas

Marketing and Margaritas
  • 3.0 (2)
  • MARKETING
  • UPDATED WEEKLY

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

  1. MAR 3

    The Meta Breakdown Effect: Why Your 'Best Performing' Ads Might Be Getting Less Budget (And Why That's Actually Good)

    [Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode. Ever wonder why Meta spends more budget on your "worse performing" ads and placements? In this episode, I break down one of the most misunderstood concepts in Meta advertising - the breakdown effect. You'll discover why that Instagram Stories placement with a $6 CPA is getting 80% of your budget while Facebook Feed with a $3 CPA gets almost nothing, and why turning off the "expensive" placement would actually hurt your results. I'll walk you through Meta's official documentation on how their algorithm really works, share real examples of when NOT to optimise your campaigns, and give you a complete framework for making smart optimisation decisions. Plus, I'll reveal the creative sequencing factor that most advertisers miss - why some ads are designed to lose money so others can be profitable. Whether you're constantly second-guessing the algorithm's budget distribution or making optimisation decisions based on breakdown data, this episode will completely change how you manage your Meta campaigns. Book a Meta Clarity Call here: https://api.leadconnectorhq.com/widget/booking/wSpy1dJyvcJyAcPbDtQ2 Follow Maddi on Instagram: https://www.instagram.com/made_creativeco/

    31 min

  2. FEB 19

    How To Use Instagram Stories For Business in 2026

    If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day. In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to get more people watching them. Plus, she shares the four content pillars you need to be rotating through and the Story styles that are working right now. Whether you're just getting started with Stories or you've been posting randomly and hoping for the best, this episode will give you a clear, actionable framework to turn your Stories into a sales tool that works every single day. Connect with us on socials: @marketingandmargaritas_ @ruby.consutants

    32 min

  3. JAN 5

    Mastering Meta: Strategies for Success In 2026

    In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad campaigns.

    18 min

  4. 12/30/2025

    Margi Hour: Should You Specialise In Organic Or Paid Marketing

    On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run. If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

    15 min

  5. 12/18/2025

    What To Expect In Marketing For 2026

    we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead. If you’re planning your 2026 or just want to be prepared for what’s coming, this episode offers practical insights for next year's marketing. Follow: https://www.instagram.com/marketingandmargaritas_/

    35 min

  6. 12/09/2025

    Attracting Clients & Customers Who Actually Want To Pay You

    Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.

    19 min

  7. 12/01/2025

    How to Avoid the December–January Sales Slump

    If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season. In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods. We cover: How to convert Christmas shoppers fast — including urgent gift-card pushes, festive bundles, tiered discounts and the psychology behind shipping cutoff urgency. Bounce-back promos that beat traditional discounts — so December revenue fuels your January sales without destroying margin. Mystery bundles that boost dopamine + AOV — low-cost, high-fun offers like Summer Mystery Bags and Reset Boxes that convert even when motivation is low. “New Year, New Routine” quiz funnels — why early January is the BEST time to launch a personalised routine finder that nurtures customers into long-term buyers. January’s secret weapon: awareness-based UGC — cheaper CPMs, more scrolling, and the exact content styles that grow your brand while everyone else goes quiet. If you want your ecommerce store to stay profitable through the holidays and set up a strong Q1, this episode gives you the playbook.

    20 min

  8. 11/25/2025

    2026 Planning and Forecasting for Your Business

    If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly. We’re covering:• Why early planning is the #1 predictor of a smooth, successful 2026• How to audit your current offers to make sure they actually align with your future goals• Mapping your campaign + promo calendar for the entire year (and why “winging it” costs you revenue)• How to set your operations and support systems up for bigger growth• The key questions you must answer before January 1st• Why your health, relationships, and personal development are business strategy, not an afterthought If you’re ready to go deeper and create a crystal-clear blueprint for a wealthy and well-supported new year, join Ruby's FREE workshop: Rich in ’26 on Thursday December 4th. We’ll build your 2026 roadmap together. Click here to save your seat (replay available for those who register)

    21 min
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Ratings & Reviews

3
out of 5
2 Ratings

About

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

Information

  • Creator
    Marketing and Margaritas
  • Years Active
    2022 - 2026
  • Episodes
    156
  • Rating
    Clean
  • Copyright
    © Marketing and Margaritas
  • Show Website
    Marketing and Margaritas

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