Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos
  • 5.0 (5)
  • MARKETING
  • UPDATED SEMIWEEKLY

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

  1. 4D AGO

    Simple Home Daycare Marketing Ideas When You Have a Small Budget

    Marketing your home daycare does not have to be expensive. In this episode, we’re talking about simple home daycare marketing ideas you can use even if you have a small budget, no fancy website, and no paid ads. You’ll learn how to get more visible in your local community, make your Facebook page clearer, ask for referrals, and share what makes your home daycare special. In This Episode, We Cover How to use local parent Facebook groups carefully and clearly What information parents should find quickly on your Facebook page Simple content ideas you can share without showing children’s faces Why referrals are so powerful for home daycare providers How to explain what makes your home daycare different Key Takeaway Clear beats cute. Parents should quickly understand where you are located, what ages you accept, whether you have openings, and how to contact you. Quick Action Step Take one simple marketing step this week: Update your Facebook page details, post in a local parent group if allowed, share one activity photo, ask one family for a referral, or update your openings. Resources Mentioned Local parent Facebook groups Skool community Home daycare marketing support Call to Action Want simple, doable marketing help for your home daycare? Join our Skool community for weekly ideas, support, and guidance to help you get more visible and fill your spots without feeling overwhelmed.

    6 min

  2. MAY 1

    5 Childcare Marketing Ideas to Get More Enrollment Inquiries This Week

    Need more enrollment inquiries for your childcare center? In this episode, we’re sharing five simple childcare marketing ideas you can use this week to help more local families find your center, trust your program, and take the next step toward booking a tour. You do not need to post every day or completely redo your marketing. A few small updates can help your center become more visible and easier for parents to choose. In This Episode, 5 Childcare Marketing Ideas to Get More Enrollment Inquiries This Week Key Takeaway Parents should not have to search for the next step. Make it easy for them to book a tour, call your center, check availability, or join your waitlist.Free Resource for Childcare Providers Get 7 days of ready-to-use social media posts for your daycare or preschool https://www.skool.com/childcare-business-growth-hub-5799/about Daily prompts, video tips, and support from other providers: https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency Subscribe for More Childcare Marketing Tips

    5 min

  3. MAR 16

    What Marketing Actually Works on a Small Budget for Childcare Providers

    How to improve your daycare marketing basics so parents can easily find you online Why Google Business Profile is one of the most powerful free marketing tools for childcare providers How to encourage word-of-mouth referrals for your daycare or preschool The three types of social media posts that help childcare providers attract families How to test Facebook ads for daycare enrollment on a small budgetWhy open houses and local events still work for childcare marketing Free Resource for Childcare Providers Get 7 days of ready-to-use social media posts for your daycare or preschool https://www.skool.com/childcare-business-growth-hub-5799/about Daily prompts, video tips, and support from other providers:  https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing  CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency Subscribe for More Childcare Marketing Tips

    10 min

  4. MAR 9

    Spring Enrollment Push: Simple Marketing Moves for March

    Use March as a spring reset for your childcare marketing. In this episode, I share simple, seasonal strategies to boost spring, summer, and fall enrollment without burning out. What we cover: Why March matters for childcare enrollment Spring‑themed content that shows off your program How to host a simple Spring Open House or play event One easy boosted post or ad to promote tours A four‑week March plan you can follow Links & Resources: Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers:  https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing  CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

    5 min

  5. MAR 2

    How To Market Your Childcare Center When You’re Exhausted.

    If you end the day exhausted and the last thing you want to do is “be on social,” this episode is for you. Marketing your childcare business is important, but it shouldn’t require a second full‑time job.famly In this episode, we cover: Why you’re not bad at marketing—you’re just overloaded. How to pick one main marketing channel (plus Google) so you’re not everywhere and nowhere at the same time. A tiny 20–30 minute weekly routine that keeps your childcare business visible. Three simple post types you can reuse every week to build trust with parents. How to use templates and a photo bank so you never start from a blank screen. Why you don’t have to do marketing alone, and how getting help can actually reduce burnout. You’ll walk away with a realistic, low‑energy marketing plan that fits real childcare life—messy days, nap times, and all. If you want marketing to feel lighter, not heavier, join my Skool community for childcare and home daycare owners. You’ll get done‑for‑you posts and simple ad ideas you can use in minutes, so you stay visible—even on the days you are exhausted. Links & Resources: Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers: https://www.skool.com/childcare-business-growth-hub-5799/about Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? https://www.childcarebusinessmarketing.com/done-for-you-services Visit the Blog Step-by-step childcare marketing strategies: https://www.childcarebusinessmarketing.com/blog Watch on YouTube New videos weekly to help you fill spots: https://www.youtube.com/@childcarebusinessmarketing  CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing Strategist Founder of The Childcare Business Marketing Agency

    4 min

  6. FEB 23

    Marketing Mistakes Home Daycare Providers Are Making While Advertising on Social Media

    If you’re running a home daycare and trying to fill spots using Facebook or Instagram, this episode is for you. Many providers are posting, boosting, and even running ads… but still struggling with inconsistent enrollment, low-quality leads, or families who don’t convert. In today’s episode, we’re breaking down the biggest marketing mistakes home daycare providers are making when advertising on social media — and what to do instead. 💛 If This Is You… You don’t need to post more. You don’t need to lower your rates. You don’t need to feel behind. You need clear messaging, strategic visibility, and a simple system that brings in consistent inquiries. If you’re ready for marketing that actually fills spots: 👉 Apply for Done-For-You Services:https://www.childcarebusinessmarketing.com/done-for-you-services Or, if you want affordable step-by-step support: 👉 Join the Skool Community for simple, plug-and-play marketing guidance. https://www.skool.com/childcare-business-growth-hub-5799/about You deserve predictable enrollment — without overwhelm.

    5 min
  7. Do I Need to Pay for Ads If I’m Posting? + Why Am I Getting the Wrong Leads?

    FEB 19

    Do I Need to Pay for Ads If I’m Posting? + Why Am I Getting the Wrong Leads?

    In this episode, I’m answering two common marketing questions from childcare business owners: Do I need to pay for ads if I’m already posting on social media? Why am I getting the wrong leads from my ads? If you’re posting consistently but not seeing enrollment growth, or if your ads are bringing in price shoppers instead of serious families, this episode will help you understand what’s really happening. We’ll talk about the difference between organic posting and paid visibility, why messaging matters more than most people realize, and how to attract better-quality inquiries without lowering your standards. If you’re ready for marketing that brings in the right families — not just more messages — this episode is for you.  Learn more about working together:https://www.childcarebusinessmarketing.com/done-for-you-services  Join our skool community>  https://www.skool.com/childcare-business-growth-hub-5799/about

    10 min

  8. FEB 16

    Why Video Works for Childcare Enrollment (and How to Start Today)

    Video marketing isn’t just for influencers — it’s one of the best tools childcare providers can use to build trust and boost enrollment. In this episode, Christina shows you how to create simple, authentic videos that parents love to watch — using just your phone and 15 minutes a week. 👀 What You’ll Learn: Why short-form video builds trust faster than photos or flyers The 3 easiest types of childcare videos to create (zero tech required) A 15-minute weekly system to help you stay visible and fill spots Where parents are actually watching and sharing local childcare content 🎥 3 No-Fuss Video Ideas Covered: “A Day in 30 Seconds” → Show your real program in action: playtime, circle time, snack setup. Hook: “This is what [age group] looks like at [Your Program Name] on Tuesdays.” “What Parents Ask Me Most” → Answer 1 common question on camera: potty training, lunches, ratios, etc. Hook: “We get this question all the time in [Your City]…” “We Have a Spot Open” → Write your availability on a whiteboard, show the age group area. Hook: “1 spot open for a 2-year-old starting March — text [number] if interested.” 🧸 Who This Is For: Home daycare owners who want to fill spots without constant posting Childcare center directors who want higher tour conversion Any provider who’s nervous about video but knows it works 📲 Quick Video Tips Mentioned: Film vertically for Reels/Stories, horizontal for YouTube Use natural light and skip the filters No faces needed — film activities, bulletin boards, or your voiceover Always include: “Serving [City] — Text [Phone Number] for a tour” 🗓️ Weekly Video System (Recap): Pick one bright spot in your space Record 3–5 short clips during real playtime Add city + call-to-action as text overlay Post to Facebook & Instagram Reels once a week 📍Where Parents Are Watching: Facebook (especially local mom groups + your business page) Instagram Reels (boosted by Meta’s algorithm) YouTube Shorts (parents search “daycare [city]” here) 🔗 Links & Resources: 🎓 Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers: 👉  https://www.skool.com/childcare-business-growth-hub-5799/about 🛠 Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? 👉 https://www.childcarebusinessmarketing.com/done-for-you-services ✍️ Visit the Blog Step-by-step childcare marketing strategies: 👉 https://www.childcarebusinessmarketing.com/blog 📺 Watch on YouTube New videos weekly to help you fill spots: 👉 https://www.youtube.com/@childcarebusinessmarketing 💬 Want a custom script for your first video? Let Christina know the #1 question you get from new families, and she’ll script your “What Parents Ask Me Most” video so you can film it today.

    7 min
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About

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

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