Small Business Savvy | Web Design, Systems, and Marketing

Kristen Doyle, web design and business strategy
  • 4.9 (124)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Running a small business that actually works for you instead of taking over your life? That's the heart of this show. If you're an established business owner, coach, service provider, or digital product creator ready to get your business running smarter, you're in the right place. Each week, I share practical strategies on business systems, website strategy, simplified marketing, and the decisions that grow your business. No fluff, no hype, just the stuff that gets real results. You've got happy customers and a solid business. What you probably don't have? A website that's working as hard as you are. Or systems that let you grow without burning out. That's what we dig into here. Smart systems. Strategic websites. Stronger small businesses.

  1. 4D AGO

    176. What Should You Actually Focus on Right Now in Your Business?

    In this episode, I break down how to figure out exactly what you should focus on right now in your business and how it supports smarter decisions and sustainable small business growth. Let’s face it: business advice comes at us from every direction. Build an email list! Post more on social! Create a course! Redesign your website! I know just how overwhelming that can be. In this episode, we walk through a simple, practical framework to cut through the noise so you can confidently identify the next right step for your small business, instead of trying to do everything at once. We’ll talk about the four phases of small business growth, starting with building solid business systems, to honing your communication and website strategy, and then moving into simplified marketing, and finally expansion. I’ll share real-world examples (like the overworked coach who needs boundaries, not just more clients) and get honest about the mistakes so many of us make when we jump ahead before our foundation is ready.  You’ll also get practical action steps to help you check in with yourself and focus on what will actually move your business forward right now. When you take time to identify what phase your business is in right now, rather than where you think it should be, you’re able to bring about the growth you want to see. 01:33 – The four phases you must follow for business growth 01:51 – Your core systems and communication 05:39 – Marketing and expansion 08:40 – Why most business owners focus on marketing before their foundation is ready Links & Resources: Watch this episode on YouTube.Follow me on Instagram @kristendoyle.co Let's talk about your website and systems: Book a Website Gameplan Call Explore your options for working together: Web Design Services Rate & review Small Business Savvy on Apple PodcastsShow Notes: https://kristendoyle.co/episode176  Send us a text! (If you'd like a reply, please share your # in the message) Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom. Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

    15 min

  2. FEB 10

    175. You've Built a Solid Business, So Why Does It Feel Like Work?

    In this episode, I break down why established business owners often hit a wall, and how recognizing the real issues behind burnout supports smarter decisions and sustainable small business growth. What nobody tells you is that running your own successful business won’t always feel like freedom. Sometimes it feels like you traded your 9-to-5 for a 24/7 hustle where you’re never really off. If your business is up and running, your clients are happy, and yet every day feels a little heavier, trust me, I get it. I’ve lived through that exact season where the momentum that made everything work suddenly becomes the force that burns you out. This episode shines a light on the reasons behind that shift and what you can actually do about it, especially when hustling harder is just not the answer. I’m sharing three culprits that most often trip up otherwise thriving business owners: outdated business systems, misaligned website strategy, and missing infrastructure as you manage growth. This is your invitation to step back, spot the cracks, and start working smarter. I’ll guide you through a simple audit to pinpoint the friction points, without throwing yourself into another big, overwhelming project. Get ready to rethink where your energy goes, what your website and systems could be doing for you, and how a few targeted changes can keep your business fun, sustainable, and set up to grow! 01:38 – The key difference between working well and working sustainably 02:57 – Three core areas where business struggles often start 05:01 – Why “hustle harder” isn’t the answer 06:47 – The one-week audit challenge to uncover what’s holding you back Links & Resources: Watch this episode on YouTube.Follow me on Instagram @kristendoyle.co Let's talk about your website and systems: Book a Website Gameplan Call Explore your options for working together: Web Design Services Rate & review Small Business Savvy on Apple PodcastsShow Notes: https://kristendoyle.co/episode175  Send us a text! (If you'd like a reply, please share your # in the message) Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom. Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

    11 min

  3. FEB 3

    Welcome to Small Business Savvy!

    Welcome to Small Business Savvy! This is the podcast for established business owners who are tired of guessing what to focus on next. Hosted by Kristen Doyle, this show cuts through the noise to help you make smart, strategic decisions about your website, systems, and marketing, without the pressure to do more or hustle harder.  Each episode delivers practical tips and real-world strategies that actually move your business forward, so you can stop spinning your wheels and start building smarter, week by week. Connect with Kristen at https://kristendoyle.co/. Send us a text! (If you'd like a reply, please share your # in the message)

    2 min

  4. 12/30/2025

    Quick Announcement Before the New Year!

    Hey, friends! I’m taking January off from new episodes to do some behind-the-scenes work on the podcast, but I wanted to give you a peek at what’s coming. This past year, I’ve worked with an even wider mix of business owners, from digital creators to local brick-and-mortar shops, and it’s sparked some fresh ideas I can’t wait to bring to the show. My focus stays the same: helping you build a business that actually works with clear messaging, simple strategies, and a website you’re proud to share. Sign up for my email list at kristendoyle.co so you don’t miss any updates while I’m in planning mode! Links & Resources: Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Rate & review The Savvy Seller on Apple PodcastsSend us a text! (If you'd like a reply, please share your # in the message)

    1 min

  5. 12/23/2025

    174. Behind the Scenes: 5 Intentional Shifts I'm Making in 2026

    Growth doesn’t always come from doing more. It often comes from making quieter, harder decisions behind the scenes. In this episode, I share how I’m applying recent lessons to make small, intentional shifts in my business, from refining my offers and processes to letting go of one-size-fits-all solutions. I talk about focusing on the work that creates the biggest impact, expanding into new niches, setting firmer boundaries, and learning to say no without guilt. If your business feels a little uncomfortable right now, this episode is a reminder that evolution is normal, and sometimes the most powerful growth comes from subtle, thoughtful changes! 01:50 - Getting clear on what lights me up and makes the biggest impact 03:40 - Shifting away from one-size-fits-all solutions 07:03 - Refining my processes for better client results 09:46 - Expanding my audience beyond online entrepreneurs and digital product sellers 12:00 - Two types of “no” every entrepreneur needs to master Links & Resources: Episode 173, 5 Things Every Small Business Needs to Know Going Into 2026Book a Homepage Express, VIP Day, or custom web design project.Watch this episode on YouTube.Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode174   Send us a text! (If you'd like a reply, please share your # in the message) Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom. Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

    20 min

  6. 12/16/2025

    173. 5 Things Every Small Business Needs to Know Going Into 2026

    The end of the year has a way of sneaking up on us, doesn’t it? In this episode, I share five small business tips that actually work, from making strong first impressions and clarifying your messaging to showing up authentically and keeping things simple. These lessons have helped my clients attract the right customers and grow their businesses with less stress, and they can help you head into 2026 with clarity, confidence, and focus. Links & Resources: Free Guide: The 3-Second Homepage TestEpisode 172, The Year-End Website Audit That Gets You More SalesWatch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode173 Send us a text! (If you'd like a reply, please share your # in the message) Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom. Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

    16 min

  7. 12/09/2025

    172. The Year-End Website Audit That Gets You More Sales

    Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your site like the strategic business tool it should be. You’ll learn the biggest mistakes business owners make, the data that really matters, and a simple website audit you can complete before December 31 to choose the most impactful updates for early 2026…so that your site finally works for your business. 01:47 – Why treating your website as “done” is a costly mistake 02:38 – The dangers of chasing website trends (and what to do instead) 04:35 – How to use real data instead of gut feelings for updates 05:46 – What heat maps reveal about your visitors’ behavior 07:22 - Implementing a year-end website audit based on your data 09:26 – Scheduling strategic website updates for next year Links & Resources: Book a FREE Gameplan Call.Episode 169, Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?Episode 170, Writing Website Copy That Actually SellsWatch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode172  Send us a text! (If you'd like a reply, please share your # in the message) Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom. Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

    14 min

  8. 12/02/2025

    171. Why You Should Own Your Business Website, Not Rent It

    Feeling overwhelmed by website platform options? You’re not alone. Many entrepreneurs choose “easy” all-in-one builders like Squarespace or Wix, but in this episode, I’m breaking down why those platforms can limit your long-term growth and leave you building on borrowed land. We’ll explore the hidden drawbacks, and why WordPress, despite feeling intimidating at first, gives you true ownership and endless flexibility. I’ll also share how the right support can make WordPress setup simple and empower you to manage your site with confidence, so you can stop renting and start owning your online home! 02:25 - The hidden limitations of all-in-one website builders 04:46 - Why WordPress works for businesses at any stage 06:07 - Unlimited flexibility and customization with WordPress 08:36 - DIY pitfalls and when to hire a professional for your website 09:53 - One important question to ask yourself about your current website Links & Resources: Book a FREE Gameplan Call.Watch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode171  Send us a text! (If you'd like a reply, please share your # in the message) Let's work on a custom web design together! Learn more at https://kristendoyle.co/custom. Book a FREE Website Game Plan Call: https://kristendoyle.co/gameplan. Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

    14 min
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4.9
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About

Running a small business that actually works for you instead of taking over your life? That's the heart of this show. If you're an established business owner, coach, service provider, or digital product creator ready to get your business running smarter, you're in the right place. Each week, I share practical strategies on business systems, website strategy, simplified marketing, and the decisions that grow your business. No fluff, no hype, just the stuff that gets real results. You've got happy customers and a solid business. What you probably don't have? A website that's working as hard as you are. Or systems that let you grow without burning out. That's what we dig into here. Smart systems. Strategic websites. Stronger small businesses.

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