The Art Coaching Club Podcast

The Art Coaching Club
  • 4.9 (115)
  • Visual Arts
  • Updated Weekly

Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .

  1. 3h ago

    Katherine Corden on Building a Fine Art Career, One Bold Move at a Time (FFF)

    This Friday's replay is my conversation with Katherine Corden, a fine artist in Traverse City, Michigan, known for her expressive figures and color work, who got here by easing out of a career as a physical therapist rather than leaping. She started her art Instagram the week she graduated PT school, and eight years later, that side project has become a full-time business complete with an Anthropologie partnership, gallery representation, and licensing deals. We talk through what she learned in Emily Jeffords' first-ever mastermind cohort, why she never discounts her original paintings, and how she runs a print business with zero inventory by printing everything to order. Katherine also shares some genuinely pinch-me moments, from her work appearing in an Architectural Digest home feature to her first public mural, plus a book cover licensing deal she was keeping mostly under wraps. Find Katherine at katherinecorden.com and on Instagram @Katherinecorden.art, and check out her Substack, The Art Table. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. 3d ago

    Working With Interior Designers, Part 2: How to Become Their Go-To Artist

    Welcome back to part two of my three-part series on working with interior designers. This one picks up after the designer has already said yes, and it's all about what happens next. I start with a story from my time at Fritz Porter, the to-the-trade studio in Charleston, and what it taught me about why the same designers kept coming back again and again: because we were easy to work with. That's the whole episode.  I get into why being easy to work with matters more than almost anything else once you've got your foot in the door, why a simple contract actually builds trust instead of scaring people off, why you should always give yourself and your client more time than you think you need, and how a real invoicing and inventory system makes you look like the professional you already are.  If you haven't heard part one, start there. I cover how to research designers and build the portfolio you'll actually send them.  And if you want the extended version of everything in this episode, subscribe to my Substack. It's free, with bonus content if you want to go deeper.  Next week I'm sharing an interview with an artist, and in two weeks I'll be back with part three, where we talk about what happens after the piece is delivered: follow-up, photography, and turning one sale into the next one. Your homework this week: get your systems in place. A way to track inventory, a real invoice, a commission contract, a policy on deposits. Do it now, even if you're not working with a designer yet, so you're ready the second someone says yes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. Sep 4

    Eden Flora on Licensing, Collections, and Reinvesting in Your Art Business (FFF)

    This Friday's replay is my conversation with Eden Flora, an artist and registered art therapist in Oxford, Mississippi, whose collection-based approach to art has grown into a business built on teaching, licensing, and a lot of hard-won reinvestment. Eden walks through how her fabric design degree and her master's in art therapy from Pratt both shaped how she works today, how she builds a collection around an idea she's personally sitting with, and how art licensing, something she says almost nobody talks about, has quietly become a steady source of income. We also cover why she's shifted energy away from Instagram and into her email newsletter, Studio Scoop, why she hired a marketing consultant this year, and the M&M story from a high school science class that still guides how she reinvests in her business. Find Eden at edenwflora.com and on Instagram @edenwflora.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. Sep 1

    Working with Interior Designers Part 1: Before — How to Find Them, Build Your Trade Portfolio, and Land That First Project

    This is part one of a three-part series on working with interior designers. If you have been wondering how to get your art in front of designers, where to find them, how to reach out, and what to send, this episode is your starting point. Hayley shares the memory from working with interior designer Courtney Agosti that changed how she thinks about being memorable as a vendor, why a PDF portfolio is non-negotiable, and the outreach approach that actually gets a response.  Subscribe to Paper Trail on Substack for the full written breakdown including the four sources for finding designers, the outreach template, and everything that goes in the PDF. Part two drops next Tuesday. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. Aug 28

    Money Q&A for Artists: Bookkeeping, Taxes, and Write-Offs with Ashley Ford (FFF)

    This is a fan favorite replay, and if you missed it the first time, now's your chance. I sat down with Ashley Ford of Pretty Penny Accounting, who works specifically with women-owned and creative businesses, and this conversation answers nearly every financial question I had when I started my art business. We walk through the difference between a bookkeeper and an accountant, when it's actually time to hire one, what artists can legitimately write off, why you need a separate business bank account sooner than you think, and how to make sense of sales tax, 1099s, and quarterly estimated payments without losing your mind. Ashley also reframes budgeting as a spending plan instead of a restriction, which might change how you think about your own money. We close out with listener questions, covering how much cash to keep on hand, what to do when your revenue grows but your profit doesn't, and the easiest way to stay on top of your books if bookkeeping is your least favorite task. Find Ashley at heyprettypenny.com and on Instagram @prettypennyaccounting. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  6. Aug 25

    Artist Brynn Casey on Fear, Fun, and Staying in Your Lane

    Season two starts with one of my favorite conversations yet, with Brynn Casey, a Georgia-based artist known for her coastal and water-inspired paintings. We talk about her years apprenticing under Brit Bass Turner, why trying oil paint after a decade in her signature style feels almost forbidden, and the marriage metaphor she uses for the seasons of a creative career, some fireworks, some grind, all worth it. We also get practical: why Instagram doesn't convert the way it used to and what Brynn's doing about it, including a Pinterest strategy pulling 40 percent of her web traffic, how to cold-pitch interior designers, why photography should come before your website, and how she built a product ladder, from journals and calendars to prints and commissions, so there's an entry point at every budget. Her closing advice stuck with me: stay in your lane, keep your eyes forward, and stop checking what everyone else is doing. It's the perfect way to kick off this season. Find Brynn at brynncasey.com and on Instagram @brynnwcasey.art. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  7. Aug 21

    Everything You Need to Know About Prints, with Studio Giclée (Fan Favorite Friday))

    It's a Friday fan favorite, so today I'm resurfacing one of the episodes y'all keep coming back to: my interview with Chad and Daisy of Studio Giclée in Wilmington, North Carolina. These two are the real deal — Daisy's a painter who studied art and interior design, and Chad grew up working in his family's print shop in Nebraska before spending over a decade doing color correction in LA, including for TV and film. Put those two together and you get a print shop that only works with artists, which changes everything about how they approach a print. We get into all of it: paper versus canvas, the difference between a standard border and an excess border (a distinction that will save you from ordering the wrong frame), aspect ratios and why they make everyone's brain hurt, what DPI actually means for your file, and how to photograph your own work at home if you're not local to them. We also talk about limited editions, whether you should sign your prints, and the smartest way to decide which sizes to even offer when you're just starting out. If you've ever felt overwhelmed trying to turn your art into prints, or you already sell prints and want to tighten up your process, this one's worth the replay. Come find me elsewhere too. I'm on Instagram at @theartcoachingclub and @hayleypricewhite, on TikTok at @hayleypricewhite, and if you want the deeper stuff — the essays, the behind-the-scenes of running this business, all of it — subscribe to my Substack, Paper Trail. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  8. Aug 18

    Seeds vs. Money Makers: Your Holiday Selling Plan Starts in August

    Yes, it's August. Yes, we're talking about Christmas. Stick with me, because the artists who do holiday well aren't the ones scrambling in November, they're the ones who planned in the summer. Today I'm walking through the framework I use with my coaching clients to think about holiday sales: seeds versus money makers. Money makers are your originals, commissions, and bigger bespoke pieces. Seeds are the giftable stuff, ornaments, calendars, small prints, cards, and their real return isn't the sale price, it's the marketing. A seed sits in a stranger's home for years, doing the kind of word-of-mouth work no ad campaign can touch. I share the story of the ornaments my grandmother gave my sister and me every year growing up, why I still think of her every time I decorate my tree, and what that kind of loyalty could mean for an artist's business. We also dig into pricing psychology (the holiday-party-wine-bottle test), why underpricing gift items can actually lose you sales, and how to reverse-engineer your whole season from your ship dates. Want the deeper breakdown, with case studies? Subscribe to my Substack, Paper Trail, for Thursday's issue.  And if you want to build out your own holiday plan with me directly, the waitlist for the Art Coaching Club is here: https://www.theartcoachingclub.com/about-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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4.9
out of 5
115 Ratings

About

Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .

Information

  • Creator
    The Art Coaching Club
  • Years Active
    2022 - 2026
  • Episodes
    267
  • Rating
    Clean
  • Copyright
    © 2024 The Art Coaching Club Podcast
  • Show Website
    The Art Coaching Club Podcast

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