Pest Control Marketing Domination Podcast

Casey Lewis
  • 5.0 (13)
  • MARKETING
  • UPDATED WEEKLY

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

  1. 3D AGO

    How Pest Control Companies Dominate a Market for Good

    Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local Market Before we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t just improve, they compound. This type of strategy takes time, patience, and commitment, but it’s one of the most permanent competitive advantages you can build. In this episode of The Pest Control Marketing Domination Podcast, we break down how to use a structured content strategy to create long-term, “evergreen” lead flow in your market. We’ll use a Mind Pump-style example of how a growing contact database fuels drip campaign success—and how consistent written content and video can eventually lead to true local market dominance. You’ll learn why strongly written, original content tied to specific topics wins, and how to organize it using pillar pages and topic clusters. We explain how a single authoritative “pillar” page (like Ant Control, Rodent Control, Termite Protection, etc.) can be supported by a library of related subtopic content that links back to the pillar—helping you show up for more searches, increase domain authority, and raise the visibility of every page on your website over time. Ultimately, the formula is simple: Traffic equals leads, leads equal customers. This strategy isn’t about quick hacks—it’s about building an asset that compounds. If you want to dominate your market for the long run, this is the roadmap. Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026. Casey Lewiscasey@rhinopros.com(925) 464-8383 Follow and subscribe at the following links:https://www.youtube.com/@RhinoPestControlMarketinghttps://www.facebook.com/rhinopestcontrolmarketingLeave us a review on Google:https://g.page/r/CT9-E84ypVI0EBM/review

    56 min

  2. FEB 8

    The Google SERP Got Crowded — Here’s the New Playbook

    Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control companies. We break down what AI Overviews and modern SERP features mean for local operators, including the growing competition for visibility above the fold and the way Google is increasingly answering questions directly. You’ll learn how to shift from a “rankings-only” mindset to a multi-surface visibility strategy that improves outcomes across organic search, Google Business Profile, and high-intent local discovery. Finally, we lay out a practical path forward: how to structure your website content, build trust signals, and create “best answer” resources that can earn citations and links inside AI Overviews — so your company stays present even when Google reduces traditional click-through opportunities. This is the new playbook for staying competitive as search continues to evolve. Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review

    55 min

  3. JAN 31

    Using Campaign Structure For Pest Control Marketing

    Campaigns for Pest Control Marketing. Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way. In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system. You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next. How to plan campaigns so every channel supports the same offer, audience, and call-to-action The 5 essentials every campaign must have before you launch (so you can measure ROI) How to track and measure offline marketing like door hangers, EDDM, and truck wraps What to watch in Google LSA and Google PPC to determine lead quality—not just volume Why lead handling (answer rate, speed-to-lead, follow-up) is the hidden factor behind campaign success The “Campaign Scoreboard” method: tracking Leads → Booked Jobs → Cost per Booked Job across every channel How to think about long-term organic growth as the SERP changes with AI answers and reduced clicks The difference between short-term demand capture (paid) and long-term compounding growth (organic + brand) You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.💬 Connect with Casey / Rhino Pest Control MarketingFor help building your plan for marketing, and ai overview/ChatGPT strategy:Casey Lewis📧 ⁠⁠⁠⁠casey@rhinopros.com⁠⁠. ⁠⁠📞 (925) 464-8383Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

    43 min

  4. JAN 24

    Execution For Your Pest Control Marketing Strategy

    Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3) In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain. Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today’s expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term. We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap. 💬 Connect with Casey / Rhino Pest Control MarketingFor help building your plan for marketing, and ai overview/ChatGPT strategy:Casey Lewis📧 ⁠⁠⁠casey@rhinopros.com⁠. ⁠⁠📞 (925) 464-8383Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

    1h 1m

  5. JAN 17

    Building Authority for AI Overviews, ChatGPT, and Voice Search

    Episode Overview (Season 5, Episode 2) In this episode, we’re talking about the part most companies skip: execution. You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately. Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants. Why most growth plans fail (and how to stay locked in long enough to win) The mindset shift from “chasing keywords” to building authority What domain authority actually means for local service businesses A practical authority-building plan: technical trust, local proof, content, and off-site signals A step-by-step roadmap to show up in: AI Overviews ChatGPT search experiences Voice search (Siri, Alexa, Google) If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound. 💬 Connect with Casey / Rhino Pest Control Marketing For help building your plan for marketing, and ai overview/ChatGPT strategy: Casey Lewis 📧 ⁠⁠casey@rhinopros.com. ⁠⁠📞 (925) 464-8383 Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

    1h 1m

  6. JAN 4

    Pest Control Marketing Tactics in 2026

    Pest Control Marketing Tactics in 2026 Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026 Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026. If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook. What we cover 1) How AI Overviews are changing the customer journey Why more searches get answered without a website click What types of pest control queries trigger AI answers vs “call now” intent The new goal: becoming the trusted, citable local source 2) The “two-layer” strategy that wins AI + voice search Layer 1: Verified local truth (listings + consistency) Layer 2: Quote-ready expertise (answer-first content + real field credibility) 3) Voice search: how Siri, Alexa, and Google decide who to recommend Why most voice searches are “one-answer” situations The local data sources that matter (Maps, business listings, reviews, consistency) 4) Practical steps pest control operators can implement this month Listing optimization priorities The right way to build FAQs that match real voice queries How to protect your phone number, brand trust, and lead quality Voice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.” AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations. Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.” The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages. ✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A ✅ Ensure your business info is identical everywhere (name, address, phone, hours) ✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”) ✅ Add “answer-first” sections to your top service pages (30–60 word direct answers) ✅ Make trust obvious: license #, guarantees, technician credibility, real photos Google Business Profile (Maps) Apple Business Connect (Apple Maps / Siri) Yelp + Bing Places (ecosystem visibility) FAQ strategy + structured content (for AI extraction) CRM + pipeline tracking (to measure what’s actually producing booked jobs) Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned Google Business Profile (Maps) Apple Business Connect (Apple Maps / Siri) Yelp + Bing Places (ecosystem visibility) FAQ strategy + structured content (for AI extraction) CRM + pipeline tracking (to measure what’s actually producing booked jobs) 💬 Connect with Casey / Rhino Pest Control Marketing For help building your commercial marketing and outbound sales strategy: Casey Lewis 📧 ⁠casey@rhinopros.com. ⁠📞 (925) 464-8383 Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

    51 min

  7. 12/20/2025

    Commercial Pest Control – Outbound Strategies

    Episode Description: Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound. In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca. Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more. 🔹 In this episode, we cover: Why over-relying on Google is risky for commercial growth What “selling” really is for pest pros (and why it’s not about being pushy) Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind Defining your ideal commercial customer and building a targeted prospect list Working smarter with organized routes, daily prospecting routines, and simple systems Structuring effective proposals that speak to business risks, not just bugs and pricing How to “be the closer” without feeling salesy—and consistently win more contracts Putting it all together into a practical weekly outbound plan If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine. 💬 Connect with Casey / Rhino Pest Control Marketing For help building your commercial marketing and outbound sales strategy: Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.

    47 min

  8. 12/13/2025

    Branding For Pest Control Companies

    Branding For Pest Control Companies. Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings. We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve. What you’ll learn: What branding really is (and why it impacts revenue) How TOMA makes you the “default choice” in your market The key ingredients of a strong UVP—and how to write yours Why truck wraps generate massive local exposure Simple wrap design rules that boost recall and leads A 30-day action plan to tighten your brand and increase conversions If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint. Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026. Casey Lewis📧 ⁠⁠⁠⁠⁠casey@rhinopros.com⁠⁠⁠⁠⁠📞 (925) 464-8383 Follow and Subscribe: ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Leave a Google Review⁠⁠⁠⁠

    45 min
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5
out of 5
13 Ratings

About

Learn how to grow your pest control business substantially with the best online marketing strategies. Don't be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

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