Build the Church

Josh Roberie

Welcome to Build the Church, the podcast designed to equip pastors and ministry leaders with practical strategies, innovative ideas, and actionable insights to grow and lead thriving churches. Hosted by Josh Roberie, each episode explores church leadership, growth strategies, branding, and effective ministry, empowering you to overcome challenges and build a vibrant community of believers. Whether you're planting a new church or leading an established one, Build the Church will provide you with the tools and inspiration to lead with confidence and impact.

  1. Why Your Church Should Be on TikTok with Pastor Chris Moore

    2d ago

    Why Your Church Should Be on TikTok with Pastor Chris Moore

    "Grandma is on TikTok." And according to Pastor Chris Moore, she might just be the cheapest person your church can reach online. Most churches are completely ignoring TikTok, and according to Pastor Chris Moore, that's exactly why it's one of the cheapest and most fruitful places to reach new people right now. In this episode of the Build the Church Podcast, host Josh Roberie sits down with Chris Moore, ARC church planter, lead pastor of Valley Church in Phoenix, Arizona, and founder of Good and Faithful Studio. Chris pulls back the curtain on the TikTok ad strategies he's used to help churches reach their communities for a fraction of what they're spending on Facebook and Instagram, plus a few "gatekeeping secrets" he's never shared publicly before. If you're a pastor or ministry leader who feels behind on social media, this conversation will give you practical, doable next steps to get the word out about your church. In this episode, you'll learn: Why the cheapest audience to reach on TikTok is actually 50+ (yes, grandma is on TikTok) How Chris's TikTok ads performed 3x better than Meta, with "plan your visit" costs as low as $7 to $11 What makes a scroll-stopping church ad (and why over-producing it can hurt you) The simple daily ad budget sweet spot for the best return on investment Whether your church needs its own TikTok account or can just run ads Why a pastor's personal account often out-performs the church's account The Facebook group strategy Chris used to build an audience of 25,000+ people in his city Chris's wild journey from youth pastor, to selling bulldogs online, to digital marketing About our guest: Pastor Chris Moore is the lead pastor of Valley Church in Phoenix, AZ, and the founder of Good and Faithful Studio, a creative agency providing done-for-you social media, photo, and video for churches. He's also the creator of Blessed Babysitting, a new app helping churches and families book faith-aligned childcare. Good and Faithful Studio: https://goodandfaithful.studio Resources mentioned in this episode: This episode is brought to you by Your Team Church, an online assessment that helps you place every volunteer where they thrive. Create your own branded assessment URL in seconds and give each person a one-of-one personality portrait. Take the test for free at https://yourteam.church/disc Prefer to watch? Catch the full video version on YouTube: https://youtu.be/rHwmKJevnxY If this episode encouraged you, subscribe and share it with a pastor who needs it. Let's believe again for what God can do through your church. Support the show

    23 min
5
out of 5
18 Ratings

About

Welcome to Build the Church, the podcast designed to equip pastors and ministry leaders with practical strategies, innovative ideas, and actionable insights to grow and lead thriving churches. Hosted by Josh Roberie, each episode explores church leadership, growth strategies, branding, and effective ministry, empowering you to overcome challenges and build a vibrant community of believers. Whether you're planting a new church or leading an established one, Build the Church will provide you with the tools and inspiration to lead with confidence and impact.