The Manufacturing Marketer

Gorilla 76
  • 4.9 (19)
  • MARKETING
  • UPDATED WEEKLY
The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

  1. 6 DAYS AGO

    Tailoring Your Messaging to Engineers w/ David Peterson

    Today, we’re joined by David Peterson, Director of Engineering Content at Control.com, which is the largest online community of Automation & Control Engineers. Control.com, a community from EETech, is also a sponsor for the Industrial Marketing Summit, so we’re super excited to talk with them today and see them down in Austin next week! David has done a lot of research on what engineers read/don’t read, how to best convey information to them and what their preferred sources of critical information are. We’re going to dig into how you can tailor your messaging to engineers so it lines up with what they want (and need) to hear.

    34 min

  2. FEB 13

    Speaking Engineer | IMC Live

    This week’s topic is about what sometimes feels like speaking a foreign language: Creating technical content with the help of engineers. We’ve got two experts joining us to translate. TREW Marketing Senior Content Strategist Jamie Tokarz and Sr. Brand and Content Strategist Morgan Norris.

    43 min

  3. FEB 6

    Assessing Your Current Marketing Mix

    Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to leadership? Especially if it’s something “we’ve always done." We’re going to talk through a framework for assessing your current marketing mix with a mix of qualitative and quantitative factors to consider.

    30 min

  4. JAN 30

    More on Emails w/ TJ Sheridan

    Today, we’re going to dig a little deeper into the conversation about emails we had last week, on Industrial Marketing Collective: Live. We’re going to get a little bit more tactical here. What goes into a good-looking email that gets clicks? Should you use a template, or plain text? And how should you handle your marketing email workflow? We’ve brought TJ Sheridan, designer here at Gorilla, to join the conversation.

    33 min

  5. JAN 24

    Email Nurture w/ Nihal Shetty | IMC Live

    Email nurture campaigns are critical for keeping your brand top-of-mind with your audience, delivering personalized content that resonates, and establishing trust by sharing value-driven insights. Whether you’re nurturing leads, strengthening relationships with existing customers, or positioning your company as an industry leader, email offers an opportunity to connect on a deeper level. Today, we’ll explore the why and how behind successful nurture campaigns, from audience segmentation and content strategies to measuring ROI and keeping your emails engaging.

    44 min

  6. JAN 16

    How We're Looking at 2025

    Aren and Nihal talk through lessons learned in 2024 and how they're planning on approaching industrial marketing in 2025.

    22 min

  7. JAN 9

    Ask Me Anything w/ Gorilla 76 | IMC: Live

    It’s tradition. For 3 years running now we’ve saved the final show of the year to bring a big ol’ troop of Gorillas together for a special Ask Me Anything episode.

    50 min

  8. 12/19/2024

    All About Blocks

    Today, we’re joined by Randall Zaitz, Digital Creative Director at Gorilla 76, and Rui Huang, Lead Developer here at Gorilla, to talk about the move toward block-based websites in Wordpress. Why are people getting excited about it? And what does it mean for the future of your site?

    32 min
See All (122)

Ratings & Reviews

4.9
out of 5
19 Ratings

About

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business.  This show is hosted by Gorilla 76 Senior Strategists Mary Keough and Brendon Forrest; marketers who cut their teeth in-house at manufacturing companies. Each week listen to a mix of Industrial Marketing Live events, topic deep dives, and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

Information

  • Creator
    Gorilla 76
  • Years Active
    2022 - 2025
  • Episodes
    122
  • Rating
    Clean
  • Copyright
    © 2025 The Manufacturing Marketer Gorilla 76
  • Show Website
    The Manufacturing Marketer

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