Why You Hate Sales

Justine Beauregard
  • 5.0 (39)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

  1. 2D AGO

    How High-Level Entrepreneurs Think Differently About Growth | Episode 33

    What if growth isn’t about doing more but about thinking differently? On this episode of Why You Hate Sales, I sat down with the incredible and inspiring Amanda Kaufman for a conversation that goes way beyond strategy. Because real growth isn’t just about tactics. It’s about patterns. The ones you keep repeating, the decisions you keep making, and the beliefs quietly driving how you show up as a leader. In this episode, we talk about: What it really means to grow consciously, not reactively How to expand your thinking around growth and opportunity The difference between hustle-driven action and purposeful drive How your values can be a filter for faster, clearer business decisions One of my favorite parts of this conversation is how we unpack the idea of drive versus desire, and how each one can be applied for maximum results. If you’ve been in a season of questioning moves you’re making, this episode will give you perspective you didn’t realize you needed. Because real change comes when growth stops feeling like pressure and starts feeling like expansion. More about Amanda: Amanda Kaufman is an entrepreneur, coach, author, speaker, and content creator based in Fort Worth, Texas. She’s the Founder of The Coach's Plaza, and works with established coaches to smash the ceiling on their growth so they gain unstoppable momentum, free their time, and stay in their genius zone. Amanda has overcome personal challenges like social anxiety and body image issues to build a personal brand, starting with just 8 friendly names on a post-it. She taps into the power of personal freedom, psychological discipline, influence, and systems to free time, improve cashflow, and re-ignite the spark of entrepreneurship for her clients through coaching, courses, and curated experiences. On the personal side, she is a mother of 4 humans, 2 cats, and has been married 15+ years. You can learn more about Amanda and grab her free coaching blueprint at https://thecoachesplaza.com/ultimate-coaching-blueprint. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    25 min

  2. FEB 24

    Why “Fear of Missing Out” Isn’t a Slam Dunk for Sales | Episode 32

    You hate feeling like you have to rush people to get them to move through your sales process. On this episode of Why You Hate Sales, we’re unpacking why “Fear of Missing Out” isn’t the slam dunk sales strategy the internet makes it out to be—and why it often creates the exact opposite of what you want. In this episode, you’ll learn: Why “only 3 spots left” often triggers unwanted responses What real urgency actually is (hint: it’s not a countdown) How to create momentum on a sales call without force Because the clients you actually want? They’re not impulsive. So, if you’ve ever felt stuck between not wanting to manipulate people and not leaving money on the table, this is your not-so-secret third option. And when you learn how to create internal urgency instead of external panic, sales stop feeling like a gamble…and start closing faster, without pressure. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    10 min

  3. FEB 17

    Braver Messaging Is Your Unlock to More Sales | Episode 31

    Most entrepreneurs don’t have a messaging problem. They get results and are more than qualified, but they’re still crippled by the thought of being judged. So, they sand down their truth until it sounds like everyone else. On this episode of Why You Hate Sales, I’m calling out the quiet habit that’s killing conversions for the “good ones” with soft, careful, watered-down language that protects other people’s feelings…while sabotaging your ability to get paid. In this episode, you’ll learn: How “humble” messaging quietly turns into white noise Tiny words that dilute your authority in an instant The difference between arrogance and honesty If you’ve been holding back online, second-guessing bold claims you can back up, or trying to sound “safe” so you won’t be misunderstood, this is where to start. This episode will help you start speaking like the leader buyers want to pay. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    10 min

  4. FEB 10

    Do You Need A New Offer, Or Just A New Way To Sell It? | Episode 30

    Ever feel the itch to scrap your offer and start over? On this episode of Why You Hate Sales, we’re tackling one of the most common, expensive mistakes entrepreneurs make: rebuilding offers instead of refining how they’re sold. Most offers don’t fail because they’re bad but because of how they’re positioned, messaged, and sold. In this episode, you’ll learn: How to instantly tell if your offer needs to change The only 3 places offers actually fail, and how to fix them The #1 killer of sales + how to avoid it or make changes quickly How to change perception of your offer for faster and easier sales If you’ve been questioning your offer, feeling resistant to selling it, or tempted to start from scratch, this episode will help you without adding a ton of work to your plate. Let’s sell what you’ve already built more confidently, clearly, and profitably. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    8 min

  5. FEB 3

    How to Win the Hour (and Stop Feeling Behind All Day) | Episode 29

    Want to stop feeling like you’re always behind—even when you’re working nonstop? On this episode of Why You Hate Sales, I’m joined by Kris Ward, systems expert and author of Win the Hour, Win the Day. We talk about everything from the struggles entrepreneurs face behind the scenes to what actually moves the needle in your business—and what quietly drains your time, energy, and momentum. You’ll love how she challenges the hustle-driven definition of productivity and replaces it with practical, sustainable ways to run your business without burning yourself out. Here’s what you’ll learn: Why most productivity advice just creates rigidity, not freedom Smarter ways to think about hiring, even before you feel “ready” Why doing more is rarely the answer + what to focus on instead If you’ve been craving more control over your time, clearer priorities, and a business that supports your life instead of consuming it, this episode will help you rethink productivity in a way that actually works—one hour, one decision, one day at a time. More about Kris: Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the Win The Hour, Win the Day philosophy, sharing stages with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co-Author and Joe Theismann - NFL All star and commentator. She is an acclaimed podcaster, author, business owner, and systems strategist. You can learn more about Kris and the work she does at freegiftfromkris.com. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    27 min

  6. JAN 27

    Why "Just Be More Confident" Isn't How to Close More Sales | Episode 28

    Ever been told you just need to “be more confident” to close more sales, but it didn't work? On this episode of Why You Hate Sales, I’m breaking down why confidence is one of the most misunderstood concepts in selling, especially for entrepreneurs. Here’s what you’ll learn: Why confidence is an output, and what creates itThe real reason people ramble or panic on sales callsHow to naturally tap into your confidence to close salesIf you’ve ever walked off a call thinking “UGH! Why did I do that?” this episode will help you stop chasing confidence and start building the conditions where it shows up naturally—so selling feels calm, grounded, and surprisingly easy. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    12 min

  7. JAN 20

    This One Question Has The Power To 10x Your Sales | Episode 27

    What if one question could do more for your sales than better scripts, tighter pitches, or more confidence ever could? On this episode of Why You Hate Sales, I’m breaking down the single sales question that consistently leads to a yes. Not because it’s clever or persuasive, but because it gives you the one thing every fast, aligned “yes” depends on: context. Once you understand why this question works and how to use it without rushing, rescuing, or filling the silence, selling gets so much easier. Here’s what you’ll learn: The exact question I ask to get yes's consistentlyWhy so many sales questions accidentally kill salesHow to stop over-explaining (+ unselling) on sales callsIf you wan to know how one well-placed question can do all the heavy lifting, so selling feels easier, this episode is for you. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    9 min

  8. JAN 13

    How Much Research Should I Do Before Sales Calls? | Episode 26

    Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak? On this episode of Why You Hate Sales, I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly. Here’s what you’ll learn: The real reason you over-research or underprepare for sales callsHow preparation affects your close rate (and sales performance)3 questions that lead to better conversations + faster decisionsGet ready to reset and learn how to relax, listen better, and lead conversations that feel natural, confident, and human with minimal prep. This is how you build trust without memorizing someone’s entire online presence or needing to be the most prepared person in the room. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min
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About

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

Information

  • Creator
    Justine Beauregard
  • Years Active
    2022 - 2026
  • Episodes
    181
  • Rating
    Clean
  • Copyright
    © Justine Beauregard
  • Show Website
    Why You Hate Sales