Estate Agency X Podcast - Rethinking Agency Agency Since 2017

Iceberg Digital
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This is the podcast for estate agency owners ready to challenge the status quo. Hosted by Mark Burgess (CEO of Iceberg Digital, featured in Forbes, Sky, and global stages) and Rob Brady (Elite Performance Coach and TEDx speaker), the Estate Agency X Podcast delivers real conversations for those rethinking how they run their agency. Whether you’ve been in the industry for years or are questioning the traditional model, this show is for you. Every episode brings sharp insights from top-performing agents, entrepreneurs, and innovative business leaders. No fluff. No filler. Just straight-talking, actionable ideas on leadership, marketing, performance, mindset and transformation. Recognised as the UK’s No.1 estate agency podcast and ranked globally in the top business shows, Estate Agency X is delivered to over 55,000 listeners each episode, leaders who don’t follow trends, they set them. If you believe estate agency can be more purposeful, modern, and human, start here.

  1. MAR 27

    500 Properties, One Lean Team (With Tracey Dumont)

    Send us Fan Mail In this episode of Estate Agency X, Tracey Dumont of Harris and Wood shares how the business has built a 500-property portfolio with just 1.5 team members managing it. It is a sharp conversation on what really drives sustainable growth in lettings: intentional process, clear standards and a culture that supports performance on her 25+ year career. We also get into how to build a culture-first agency, why trusting your gut matters in leadership and recruitment, and how to bring accountability into the team without losing care, trust or connection.  Follow the podcast and share this episode with another estate agent who wants to build a better business. Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    56 min

  2. MAR 20

    The AI Operating System

    Send us Fan Mail In this bonus episode of Estate Agency X, we’re releasing the audio from Mark’s talk at Iceberg’s AI Summit. It is a direct look at one of the biggest pressures facing modern estate agency: after years of CRMs, portals, social media and endless proptech add-ons, has technology made the job easier, or simply made the work feel endless? This episode explores why the real issue is not people, but capacity, attention and the architecture behind the business. Mark unpacks why the next competitive advantage will not come from another dashboard or disconnected AI tool, but from an AI operating system that can coordinate priorities across one central ecosystem. If you want a clearer view of where the industry is going, and what will become possible over the next 12 months for agencies willing to adapt, this is one to hear. Make sure you’re subscribed on your podcast platform of choice. It helps us grow the channel, bring you better guests, and keep raising the level of the conversations we share with the industry. Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    1h 44m

  3. MAR 13

    The £27M Estate Agency Lesson (With Russell Quirk)

    Send a text What happens when an estate agent raises £27 million to reinvent the industry? In this episode of the Estate Agency X Podcast, Russell Quirk shares the story behind launching one of the UK’s early online estate agency models and the lessons learned from scaling, and ultimately, losing the business. The conversation explores leadership, raising investment, scaling challenges and the realities of disruption in estate agency. Russell also shares his perspective on the future of the industry, including the rise of self-employed agents and the growing noise around proptech. If you’re an ambitious estate agent or agency owner, this episode offers honest insight into what it really takes to build and grow a property business. Follow the podcast for more conversations with industry leaders and share it with other estate agents who want to build better businesses. Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    55 min

  4. FEB 27

    Estate Agency Has Hit Capacity

    Send us Fan Mail Estate agency hasn’t just become busy. It’s exceeded capacity. In this episode, Mark Burgess explains why manpower-based models can’t scale and why revenue per employee is the metric most owners ignore. From CRM limitations to AI operating systems, this conversation reframes how independent agencies should be built. This isn’t about replacing people.  It’s about building properly. If you lead an estate agency, this will sharpen how you think. Listen now. Link to AI Summit Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    48 min

  5. FEB 13

    Breaking the Barrier Before the Doorbell (with Nigel and Luke Wharrad)

    Send us Fan Mail Most valuations start cold. In “Breaking the Barrier Before the Doorbell,” Nigel Wharrad and his son Luke explain how Town & City win instructions before they even arrive. From ignoring video marketing to landing instructions from a single 60-second clip, this episode explores how visibility builds trust before the valuation appointment. They also discuss: The shift from listing everything to selective growthWhy AI in estate agency should remove admin, not empathyHow brand clarity reduces portal dependencyAnd what modern independent agency leadership requiresIf you’re an estate agency owner rethinking growth, marketing or AI, this conversation will sharpen your thinking. Listen now and lead differently. Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    1h 6m

  6. JAN 30

    Rebuilding an Agency the Right Way (With Patrick French)

    Send us Fan Mail Rebuilding isn’t about starting again. It’s about stripping back what never worked and leading with clarity. In this episode of the Estate Agency X Podcast, Patrick French from Lloyds Estate Agents shares the unfiltered reality of building, breaking, and rebuilding an estate agency. From the grind of East London lettings to a franchise implosion that tested trust, and the hard leadership decisions required to survive the 2008 financial crash. Patrick explains why scaling headcount isn’t the same as building resilience, how cutting roles protected margin, and why property management became the cash-flow foundation that kept the business alive. We also explore the difference between being busy and being effective and how rebuilding sales through brand, video, tech and proof (not hope) changed everything. This is a grounded masterclass in leadership, margin, and building an agency designed to last. Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    1 hr

  7. JAN 16

    Why the Iceberg AI Summit Matters for Estate Agents (with Mark Burgess & Rob Brady)

    Send us Fan Mail The estate agency landscape is shifting and this episode explains why. We break down why the Iceberg AI Summit on 6 February matters, what an AI operating system actually looks like in practice, and how tools like Predict and AI Scouts are already driving instructions and market appraisals. You’ll hear how Iceberg has moved beyond the “CRM company” label, why the evolution from Uzair 1.0 to 2.5 is a turning point, and how clean, connected data fuels better nurture, smarter marketing, and stronger pipelines. We also preview the 2026 roadmap, including the “Impossible Edition,” and explain why community and peer learning are essential to making AI stick. 🎟️ Tickets are limited — click here to join Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld

    26 min

  8. JAN 2

    Building a Business That Doesn’t Rely on You | EAX 10 Live World Class Agency Panel ( With Holly Boylan, Dave Gibbons, Daren Cope, Sarah Driscoll

    Send us Fan Mail Freedom isn’t stepping away. It’s building something that works without you. Part 3 recorded live at EAX 10 'Lead Without Limits', Mark Burgess and Rob Brady host, this world-class panel brings together four leaders at different stages of the ownership knowledge journey to share what actually happens when you stop being the bottleneck. Holly Boylan, Dave Gibbons, Daren Cope, and Sarah Driscoll speak candidly about delegation, leadership and the uncomfortable identity shift from operator to owner. From agencies that still rely on the founder day-to-day to businesses that grow without them present, this conversation goes beyond theory and into lived experience. This episode dives into: • Identifying the work that keeps you trapped • Redesigning roles so one person owns the outcome • Hiring for solutions, not seats • Systems that protect standards without you • Letting go without losing control or culture The conversation closes on a reality many owners avoid: freedom can feel empty if you don’t plan what comes next. True leadership isn’t absence, it’s focusing on vision, markets and the few decisions only you should make. If you’re an independent agent or agency owner who wants scale without burnout, this episode is essential listening. 🎧 Listen now and ask yourself: what’s the first responsibility you need to let go of? Leading Estate Agents of the World – Founding Members Launch We’ll soon be introducing the first founding members of the network. If you'd like to be considered for the launch event, register here https://estateagencyx.co.uk/leadingestateagentsoftheworld Leading Estate Agents of the World Launching in 2026 Guided by integrity and excellence, we bring together the world’s most trusted estate agents to elevate the industry. We champion leadership, innovation and collaboration, shaping a future where property is led with purpose and confidence. https://estateagencyx.co.uk/leadingestateagentsoftheworld

    49 min
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About

This is the podcast for estate agency owners ready to challenge the status quo. Hosted by Mark Burgess (CEO of Iceberg Digital, featured in Forbes, Sky, and global stages) and Rob Brady (Elite Performance Coach and TEDx speaker), the Estate Agency X Podcast delivers real conversations for those rethinking how they run their agency. Whether you’ve been in the industry for years or are questioning the traditional model, this show is for you. Every episode brings sharp insights from top-performing agents, entrepreneurs, and innovative business leaders. No fluff. No filler. Just straight-talking, actionable ideas on leadership, marketing, performance, mindset and transformation. Recognised as the UK’s No.1 estate agency podcast and ranked globally in the top business shows, Estate Agency X is delivered to over 55,000 listeners each episode, leaders who don’t follow trends, they set them. If you believe estate agency can be more purposeful, modern, and human, start here.

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