The Scratch Agency Podcast

The Scratch Agency Podcast
  • 5.0 (24)
  • Entrepreneurship
  • Updated Weekly

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.

  1. 1d ago

    The Anatomy of Your First $1 Million in Premium | Lessons From the Scratch Journey

    In Episode 167 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald pull back the curtain on one of the biggest milestones in agency ownership: reaching your first $1 million in premium. After a last-minute guest cancellation, Stephen and Shawn take the opportunity to have a candid conversation about the early days of building their agencies from scratch—what worked, what didn’t, and what they would do differently if they were starting over today. From hiring decisions and carrier appointments to technology mistakes, niche selection, community involvement, and building the right support network, this episode is packed with real-world lessons for agents who are still in the trenches of building their first book of business. 🔍 If you're working toward your first million in premium—or wondering how to accelerate growth without making costly mistakes—this episode provides an honest look at the realities of the scratch agency journey. 🕒 Timestamps: 00:00 – Introduction & Why We’re Doing a Solo Episode 02:10 – Looking Back at the First $1 Million in Premium 03:45 – What Shawn Would Do Differently Starting Today 05:15 – Carrier Selection & Building Around a Core Niche 07:05 – Tech Stack Mistakes & Shiny Object Syndrome 08:45 – Stephen’s Biggest Lessons From Year One 10:15 – Hiring Earlier vs Waiting Too Long 12:00 – Finding Your Agency’s Growth System 14:20 – The Power of Taking Action Faster 15:00 – Why Your Network Matters More Than You Think 16:45 – The Importance of Adaptation as You Grow 17:55 – Scratch Agency NYC Meetup Updates 💼 Sponsored by HawkSoft A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🌐 Learn More: https://www.hawksoft.com 🔗 Links & Resources: 📍 Scratch Agency NYC Meetup July 30, 2026 | New York City https://scratchagencynyc.com 📘 Join the Scratch Agency Podcast Community (Facebook Group) 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com One of the biggest takeaways from this episode is that growth rarely comes from having the perfect plan. Both Stephen and Shawn reflect on how many mistakes they made during their first few years—and how taking action, learning quickly, and surrounding themselves with the right people ultimately mattered more than getting everything right from the start. The message is simple: your first million in premium is achievable, but the person you become while building it is what truly creates long-term success.

    20 min

  2. Jun 11

    Audit Your Agency Tech Stack Before Buying Another Tool | With Michael Ley

    In Episode 166 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Michael Ley, Director of Networks at HawkSoft, to tackle a topic every agency owner needs to hear: your tech stack. From shiny-object syndrome and AI overload to duplicate subscriptions, underused software, and disconnected systems, Michael shares a practical framework for auditing your agency’s technology before adding another monthly expense. The conversation dives into how agencies can identify wasted spending, uncover overlooked features in existing platforms, improve integrations, and create more efficient workflows without constantly chasing new software. Whether you're a brand-new scratch agent or running a mature agency with multiple team members, this episode will help you simplify your operations, reduce tech bloat, and focus on tools that actually move the needle. 🔍 If you've ever wondered whether you're paying for software you don't need, missing features in tools you already own, or creating unnecessary complexity in your agency—this episode is for you. 🕒 Timestamps: 00:00 – Introduction & Meet Michael Ley 01:55 – Michael’s Journey from Agency Owner to HawkSoft 05:10 – The Biggest Tech Mistake Agencies Make 07:15 – Building a Tech Inventory & Cost Audit 10:05 – Finding Duplicate Software & Hidden Costs 13:00 – Integrations: Why They Matter More Than New Tools 15:35 – CRM vs AMS: Where Should Your Team Live? 19:45 – Agency Tech Gaps & Underutilized Features 22:30 – AI in Insurance Agencies: Real-World Applications 28:15 – Why Education & Vendor Training Matter 31:00 – “You Can’t Scale Chaos” – Audit Before You Build 33:45 – Practical Advice for Scratch Agents 36:10 – Upcoming Events & Community Updates 💼 Sponsored by HawkSoft A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🌐 Learn More: https://www.hawksoft.com 🔗 Links & Resources: 📍 Scratch Agency NYC Meetup July 31, 2026 | New York City https://scratchagencynyc.com 📘 Join the Scratch Agency Podcast Community (Facebook Group) 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com In this episode, Michael emphasizes a powerful lesson: most agencies don't have a technology problem—they have a visibility problem. Before buying another software subscription, take inventory of what you're already paying for, understand the features you already own, and make sure your systems are working together before adding more complexity.

    33 min

  3. Jun 3

    State Farm Insurance Compensation Cuts | The Bigger Industry Story

    In Episode 165 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald break down one of the biggest insurance industry stories of the year — the reported State Farm compensation changes and what they could mean for agents across the industry. Stephen and Shawn share their perspectives on the reported commission reductions, benefit changes, and the broader implications for captive agents navigating uncertainty. They discuss the reactions happening across Facebook groups, LinkedIn, and industry communities, while offering a grounded perspective for independent agency owners. The conversation explores why independent agents may be in a fundamentally different position, the importance of diversification, carrier relationships, profit sharing, commission structures, and how agency owners can focus on what they can control instead of getting caught up in fear and speculation. They also dive into AI, technology, industry disruption, and why preparing for the future is different than panicking about it. Most importantly, they discuss how agency owners can turn industry change into opportunity by staying focused on growth, strategy, and execution. 🔍 If you're wondering what the reported State Farm changes mean, how independent agencies should think about industry shifts, or how to position your agency for long-term success — this episode delivers practical perspective and actionable insight. 💼 Sponsored by HawkSoft https://www.hawksoft.com 🕒 Timestamps: 00:00 – Introduction & Breaking State Farm News 03:15 – Reported Commission & Benefit Changes Explained 07:45 – Why Captive and Independent Models Are Different 12:20 – Should Independent Agents Be Concerned? 17:10 – Carrier Diversification & Strategic Partnerships 22:35 – Profit Sharing, Commissions & Market Trends 27:40 – GEICO, Direct-to-Consumer & Industry Shifts 32:15 – AI, Technology & Preparing for the Future 38:20 – Opportunity vs. Fear During Industry Change 43:10 – What Agency Owners Can Actually Control 48:05 – The NYC Meetup Update & Community Announcements 51:20 – Final Thoughts A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📲 Join Our Telegram Community: https://t.me/+cISob2kA3pAyMmY5 📸 Follow us on Instagram: / thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ... 🌐 Visit Our Website: https://scratchagencypodcast.com 🎟️ Scratch Agency NYC Meetup: https://scratchagencynyc.com Thank you for tuning into The Scratch Agency Podcast. Remember to like, share, and subscribe for more valuable insights. Own your future — we’ll see you next time!

    16 min

  4. May 28

    Double Down on What’s Working | Avoiding Entrepreneur Distraction Loops

    In Episode 164 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald dive into one of the biggest hidden struggles agency owners face: constantly chasing the next thing instead of doubling down on what’s already working. From AI noise and niche FOMO to SOP rabbit holes, dashboards, and shiny-object syndrome, the guys share real stories from their mastermind group conversations and explain how easy it is for entrepreneurs to get distracted—even when their businesses are growing successfully. Stephen opens up about the realization that T5’s growth has consistently come through relationships and community, while Sean reflects on how simply tripling down on Meta ads and proven systems doubled his agency’s monthly revenue. This episode is a powerful reminder that growth doesn’t always require reinvention—sometimes it just requires focus. 🔍 If you’ve ever found yourself overcomplicating your business, constantly pivoting strategies, or getting distracted by what everyone else is doing online—this episode is for you. 🕒 Timestamps: 00:00 – Introduction 01:20 – Why Entrepreneurs Constantly Chase “The Next Thing” 04:10 – The Power of Mastermind Groups & Honest Feedback 06:45 – “Why Are You Changing Something That’s Working?” 09:05 – Sean’s Meta Ads Story & Doubling Revenue 11:40 – Niching Down vs. Doubling Down 14:20 – Time, Family & Seasons of Business 16:55 – Why Focus Beats Constant Reinvention 18:30 – Scratch Agency Community Facebook Group Update 20:00 – Scratch Agency NYC Meetup Details 22:10 – Final Thoughts & Encouragement 💼 Sponsored by HawkSoft https://www.hawksoft.com A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📍 Scratch Agency Mastermind Meetup – July 30, 2026 🌆 New York City 🔗 https://scratchagencynyc.com 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com

    19 min

  5. May 22

    The Entrepreneur Reset: Burnout, Delegation & Learning to Unplug

    In Episode 163 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down for a raw and honest solo conversation about entrepreneurship, burnout, work-life balance, and the challenge of truly unplugging as a business owner. Fresh off a vacation where Sean was unexpectedly forced to disconnect after the entire island’s Wi-Fi and cell service went down, the guys dive into the reality of always feeling “on” as a scratch agency owner—and why learning to slow down might actually make you more effective. From delegation struggles and mindset shifts, to parenting, family, team trust, and the pressure entrepreneurs put on themselves, this episode is a candid behind-the-scenes look at what it really feels like building a business while trying to stay present in life. 🔍 If you’ve ever felt guilty for taking a break, struggled to unplug, or constantly felt like you should be working harder—this episode will hit home. 🕒 Timestamps: 00:00 – Introduction 03:10 – Sean’s Vacation & The Island Wi-Fi Disaster 07:20 – Why Entrepreneurs Struggle to Relax 11:15 – “I Felt Like I Was Falling Behind” 15:40 – The Power of Fully Disconnecting 20:05 – Delegation, Trust & Letting the Team Step Up 24:30 – Family, Kids & Reframing Priorities 29:10 – Why Rest Makes You More Effective 33:20 – The Mental Side of Entrepreneurship 38:05 – Scratch Agency Meetup Updates 42:10 – Final Thoughts & Encouragement for Agency Owners 💼 Sponsored by HawkSoft https://www.hawksoft.com A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📍 Scratch Agency Mastermind Meetup – July 30, 2026 🌆 New York City 🔗 https://scratchagencynyc.com 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com

    15 min

  6. May 5

    Commercial Lines, Niche Strategy & Winning Bigger Accounts with Charles Specht

    In Episode 162 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Charles Specht, owner of Permission Network Insurance Agency, for a deep dive into commercial lines strategy, niche positioning, and how scratch agents can start winning bigger accounts—without overcomplicating it. Charles shares his journey from accidental entry into insurance to becoming a commercial producer, consultant, and sales trainer. He breaks down exactly how agents can transition into commercial lines, why picking a micro-niche is critical, and how mindset—not product knowledge—is the real barrier holding most agents back. From identifying carrier strengths and building a focused prospect list, to driving a wedge in competitive relationships and understanding what truly differentiates great agents—this episode is packed with tactical insights for agents ready to level up. 🔍 If you’re a scratch agent trying to break into commercial, land larger accounts, or stop spinning your wheels as a generalist—this episode will help you think bigger and act more strategically. 🕒 Timestamps: 00:00 – Introduction & Meet Charles Specht 03:10 – From Teacher to Commercial Producer 07:25 – Consulting for Large Commercial Accounts 11:40 – Where Scratch Agents Should Start in Commercial 15:05 – Why Picking a Niche Changes Everything 20:30 – The Mindset Problem Holding Agents Back 25:10 – “The Size of the Account Is in Your Head” 29:45 – Driving a Wedge in Client Relationships 35:20 – How to Pre-Qualify Prospects Effectively 40:05 – Best Prospecting Methods (And Why It Depends) 45:15 – Real Competitive Advantage of Independent Agencies 50:30 – What Clients Actually Look for in Their Agent 55:10 – Final Advice for Scaling Smarter 💼 Sponsored by HawkSoft https://www.hawksoft.com A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📲 Join Our Community: (Private Facebook Group – link shared in episode) 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com

    45 min

  7. Apr 28

    Building the Remedy Circle with Kenny Jones | Referral Partners, Social Proof & Scaling Fast

    In Episode 161 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald welcome back Kenny Jones of Remedy Insurance and Wealth Builders for a powerful conversation on growth, visibility, referral strategy, and what it really takes to scale a modern agency. Kenny shares how his business has exploded over the last year through intentional referral partner relationships, strong branding, and fearless social media marketing. He breaks down the creation of the Remedy Circle—his unique referral partner incentive ecosystem—and explains how it’s helping him attract top realtors, lenders, attorneys, and other partners while building serious momentum in the Charlotte market. From content strategy and personal branding to team growth, SOPs, and scaling beyond yourself, this episode is packed with practical ideas for any scratch agent who wants to stand out, grow faster, and create a brand people actually remember. 🔍 If you’ve been wondering how to generate more referrals, market yourself better on social media, and build a business people talk about—this episode will give you both the mindset and the playbook. 🕒 Timestamps: 00:00 – Introduction & Welcome Back Kenny Jones 02:05 – What’s Changed Since Episode 49 04:10 – Why Social Media Still Matters in 2026 07:20 – “Get Over It” – Kenny’s Advice on Showing Up Online 10:45 – The Birth of the Remedy Circle 15:30 – How the Referral Partner Model Works 20:05 – Building Events That Create Loyalty & Buzz 24:18 – How Kenny Markets the Remedy Circle 28:40 – Why Realtors Have Been the Best Fit 32:12 – Social Proof, Deal Closed Posts & Brand Positioning 36:05 – The Power of Fast Execution 39:22 – Growing the Team & Scaling with SOPs 43:18 – Kenny’s Vision for Stepping Out of Sales 46:10 – Final Thoughts & Where to Follow Kenny 💼 Sponsored by HawkSoft https://www.hawksoft.com A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📲 Join Our Telegram Community: https://t.me/+cISob2kA3pAyMmY5 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com

    29 min

  8. Apr 21

    The Scratch Agency Mastermind Is Back | NYC 2026 Event Breakdown

    In Episode 160 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald bring a special solo episode announcing the return of the Scratch Agency Mastermind Meetup—bigger, better, and more intentional than ever. After an incredible response from last year’s event, this episode walks you through everything you need to know about the 2026 mastermind happening in New York City. From the structure and format, to what makes this event different from traditional conferences, Stephen and Shawn break down how this intimate, high-value room is designed to help agency owners at every stage grow faster—together. This isn’t a sit-and-listen conference. It’s a true roundtable mastermind where you’ll get direct feedback on your agency, learn from others in the trenches, and build real relationships that extend far beyond the event. 🔍 If you’re building a scratch agency (or thinking about it) and want to surround yourself with the right people, ask better questions, and get real answers—this is the room you want to be in. 💼 Sponsored by HawkSoft https://www.hawksoft.com 🕒 Timestamps: 00:00 – Introduction & Why This Episode Matters 02:10 – Scratch Agency Mastermind Announcement 05:00 – Event Dates, Location & NYC Details 08:45 – What’s Included (Meetup, Dinner, Experience) 12:30 – Why We’re Capping It at 30 People 16:10 – Hotel, Travel & Logistics Breakdown 19:40 – New Format: True Roundtable Mastermind 24:15 – Who This Event Is For (All Levels) 28:05 – “Proximity Is Power” – Why This Room Matters 32:00 – Real Feedback from Last Year’s Attendees 36:10 – Sponsors & What Makes Them Different 39:30 – Final Details & How to Secure Your Spot A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📲 Join Our Telegram Community: https://t.me/+cISob2kA3pAyMmY5 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com

    13 min
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5
out of 5
24 Ratings

About

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.

Information

  • Creator
    The Scratch Agency Podcast
  • Years Active
    2022 - 2026
  • Episodes
    170
  • Rating
    Explicit
  • Copyright
    © The Scratch Agency Podcast
  • Show Website
    The Scratch Agency Podcast

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