All Things Fitness and Wellness

Krissy Vann

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

  1. Jun 17

    This Week In Fitness: HYROX Investment Talks, New GLP-1 Exercise Study, Peloton London Takeover

    On This Week In Fitness, we're covering reports that private equity firm L Catterton is in exclusive talks to acquire a stake in HYROX, a new multinational analysis projecting billions in economic value from combining structured exercise with GLP-1 medications, and the Health & Fitness Association's efforts to strengthen the fitness industry's role in healthcare and public policy. We also examine ISSA's new Fitness Business Bundle, launched as industry sources estimate that approximately 80% of new personal trainers leave the profession within their first two years. Plus, Amped Fitness launches a creator program with a $25,000 prize pool, and Peloton sends eight of its top New York instructors to London as part of a summer instructor exchange initiative. Stories this week: • HYROX reportedly attracts interest from L Catterton as the fitness racing brand surpasses 1.3 million participants and expands its global training ecosystem • New FTI Consulting analysis finds structured exercise improves health outcomes and economic returns when paired with GLP-1 medications, with projected benefits reaching billions across multiple countries • More than 130 fitness industry leaders gather in Washington, D.C. for the Health & Fitness Association's Advocacy Summit, conducting 92 meetings with lawmakers and federal policymakers • ISSA launches its Fitness Business Bundle focused on marketing, lead generation, AI, automation, and business development for fitness professionals • Amped Fitness introduces the Amped Creator Program and Summer Creator Challenge with $25,000 in prizes for member-generated content • Peloton brings Robin Arzón, Cody Rigsby, Alex Toussaint, Ally Love, Emma Lovewell, and other instructors to London for a summer community engagement series Whether you're a gym operator, fitness executive, supplier, investor, trainer, or wellness professional, these are the stories shaping the future of the fitness and wellness industry. Stay fit, stay informed, and keep your fitness business in shape. #FitnessIndustry #HYROX #GLP1 #Peloton #ISSA #HealthAndFitness #FitnessBusiness #GymBusiness #HealthTech #WellnessIndustry

    6 min
  2. Jun 4

    From Rugby Legend to Entrepreneur: George Gregan OnThe Real Challenges of Expanding to the US Market

    George Gregan is a World Cup-winning rugby legend — but his second act might be even more interesting. After retiring from professional sport, George became Chairman and Athletic Director of FSU (Fitness Solutions), the parent company behind PTP Fit, one of Australia's most recognized performance training brands. PTP's lineup spans resistance bands, PowerTubes, the Total Resistance System, foam rollers, yoga mats, and more, backed by free programs and video tutorials that support the full training journey. Under the FSU umbrella also sits Australia's most comprehensive yoga and Pilates brand, offering premium mats and Pilates equipment designed for serious practitioners. And alongside all of that, George co-founded Bahe, a recovery and grounding footwear brand rooted in wellness. Together, he has built a portfolio that touches nearly every corner of the fitness and wellness product space. Now he's setting his sights on the United States, and he's doing it in real time. In this episode, George joins host Krissy Vann to talk about the journey from athlete to entrepreneur, the lessons learned building across multiple product categories, and why success in Australia doesn't automatically translate into a blueprint for America. If you're scaling a brand, entering a new market, or navigating the challenges of product-based businesses in the fitness and wellness space — this conversation is for you. 🎙️ All Things Fitness and Wellness (ATFW) is a B2B podcast covering the business of fitness, wellness, gyms, studios, technology, investment, and industry trends. Connect with George Gregan: https://www.linkedin.com/in/george-gregan-42596662/ Connect with Bahe: https://bahe.com.au/ Connect with PTP Fit: https://us.ptpfit.com/pages/about-ptp

    30 min
  3. May 18

    Leadership Advice Every Fitness Business Leader Needs to Hear

    Fitness business leadership advice for gym owners, operators, and fitness professionals. Hear leadership lessons, mindset strategies, and motivational takeaways from top fitness industry executives. In this special ATFW Vault episode, we're revisiting some of the best leadership advice we've gathered from past conversations with Mark Mastrov, Chairman and Founder of 24 Hour Fitness, Adam Sedlack, CEO of UFC Gym, and Maria Gonzalez, CEO of ClubFitness Greensboro in North Carolina. From resilience and motivation to leading teams and navigating challenges, these are the kinds of lessons that stay relevant whether you're running a single location, scaling a business, or growing as a leader. Mark shares insights shaped by building one of the most recognized brands in fitness. Adam brings perspective on leadership, culture, and growth from leading UFC Gym. Maria offers lessons on leading people and continuing to move forward through challenges. Whether you're a gym owner, fitness operator, personal trainer, executive, or aspiring leader, this episode is packed with practical reminders and mindset takeaways that can apply both inside and outside the business. Topics include fitness leadership, gym management, mindset, motivation, resilience, team culture, and business growth. Subscribe for more conversations with the leaders shaping the future of fitness and wellness. #FitnessBusiness #GymOwners #Leadership #FitnessIndustry #PersonalTraining #HealthClub #Wellness #ATFWPodcast

    14 min

About

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

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