All Things Fitness and Wellness

Krissy Vann
  • 0.0 (0)
  • Fitness
  • Updated Semiweekly

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

  1. 43m ago

    This Week In Fitness: Oura Delays $15B IPO, ISSA CEO Returns & Gold’s Gym Taps NASM

    The fitness business headlines are moving fast this week, from leadership changes and the growing demand for personal trainers to major expansion plans, wearable tech and new membership strategies. In this episode of This Week In Fitness, host Krissy Vann breaks down the stories shaping the business of fitness and wellness, all in under five minutes. This week: • Oura postpones its planned IPO after targeting an implied market value of approximately $15 billion. • ISSA welcomes Andrew Wyant back as CEO as gyms report growing demand for job-ready personal trainers. • Gold’s Gym names NASM its official personal training certification across company-owned locations and expands its trainer development pathway. • VASA Fitness launches its new “Built to Be Strong” platform as it prepares to open nearly 20 new clubs in 2027. • Planet Fitness marks a decade of its partnership with Boys & Girls Clubs of America, with more than $12 million contributed since 2016. • Pure Barre launches an unlimited student membership, with pricing starting at $99 per month at participating studios. Stay fit, stay informed, and keep your fitness business in shape.

  2. Sep 23

    The New Rules of Fitness: Community, Capacity & Consumer Behavior

    Fitness consumer behavior is changing, from when people work out to why they choose a studio, how much variety they want and what keeps them coming back. Ivy Wu, VP of Global Marketplace at ClassPass, joins All Things Fitness and Wellness to unpack the data and trends fitness operators should be watching. We explore the continued rise of community-driven fitness, the shift toward workouts as a social experience, and how operators can evolve their programming without losing what made their brand successful in the first place. We also dig into the business side: how to think about unused class capacity, customer acquisition and incremental revenue, which metrics actually matter for retention, the role of consumer reviews, and whether dynamic pricing could become a bigger part of the fitness industry. Ivy also shares data showing that average direct studio fill rates among ClassPass-integrated fitness partners are below 36%, raising an important question for operators: how much potential revenue is sitting unused in the schedule? For gym, studio and boutique fitness operators, this conversation offers a data-backed look at where consumer demand is moving and how to make smarter decisions around programming, pricing, capacity and the member experience.

  3. Sep 22

    This Week In Fitness: Peloton’s New Treads, Mindbody AI, Crunch + NASM & Club Pilates

    The fitness industry is growing, Peloton is making a bigger play for runners, and AI is becoming a bigger part of how gyms and studios operate. This week on This Week in Fitness, Krissy Vann breaks down the fitness business stories shaping the industry: The Health & Fitness Association reports continued revenue and membership growth among fitness operators Peloton launches three new treadmills, expands Peloton IQ and taps Miley Cyrus for its latest campaign NASM and Crunch Fitness launch an interview guarantee for certified personal trainers Mindbody parent Playlist introduces AI tools for retention, benchmarking and revenue forecasting Hone Health and BODYBAR Pilates partner around fitness, biomarker testing and longevity Club Pilates expands its annual 80s Week into Decades Week This Week in Fitness from All Things Fitness and Wellness covers the latest fitness industry news, gym business trends, fitness technology, wellness, personal training and operator strategy. #FitnessIndustry #FitnessBusiness #Peloton #GymIndustry #FitnessTechnology #WellnessIndustry 00:00 - This Week in Fitness 00:15 - HFA Reports Continued Fitness Industry Growth 01:28 - NASM + Crunch Fitness Launch Trainer Hiring Pathway 02:20 - Mindbody Parent Playlist Expands AI Tools 03:34 - Peloton Makes a Bigger Play for Runners 04:29 - Hone Health + BODYBAR Pilates Partner 05:15 - Club Pilates Launches Decades Week

  4. Sep 16

    Beyond ChatGPT: How AI Is Changing Fitness, Health and Human Performance with Longevity Plan CEO Tony Medrano

    Artificial intelligence in fitness and wellness is moving well beyond chatbots and automated workout plans. In this conversation, Tony Medrano, CEO and Co-Founder of LongevityPlan.AI, joins Krissy Vann to explore how AI has evolved, what today's technology can actually do with health and performance data, and where it could change the way consumers, coaches and fitness businesses approach personalization. Tony's relationship with technology predates the current AI boom. A former U.S. Navy officer and Stanford JD/MBA graduate, he built his first technology company while still in school and began working with artificial intelligence years before ChatGPT brought AI into the mainstream. He's also a three-time full Ironman finisher, bringing together his interests in technology, health and human performance. The conversation explores the rise of digital twins, which can bring together information from wearables, lab work, biomarkers and other health data to create a more individualized picture of a person. Tony explains how these models could be used to evaluate potential interventions and make health and performance recommendations more personalized. They also get into some of the bigger questions surrounding the technology: Who owns increasingly detailed personal health data? How should privacy be handled? Where does human expertise remain essential? And what should fitness and wellness operators understand as AI becomes embedded in more consumer health products? The episode also examines the broader shift toward preventative and personalized health, and what that could mean for trainers, coaches and fitness businesses as consumers gain access to increasingly sophisticated information about their own bodies. In this episode: AI before and after ChatGPT, digital twins and personalized health, wearables and biomarker data, data ownership and privacy, AI's role alongside coaches and practitioners, preventative health, longevity and human performance. For fitness and wellness leaders, the bigger question isn't simply whether AI will become part of the industry. It's where the technology is genuinely useful, where its limitations remain, and how it could change what consumers expect from fitness and health businesses. Connect with All Things Fitness and Wellness: www.atfw.ca Learn more about Longevity Plan: longevityplan.ai

  5. Sep 9

    This Week In Fitness: HYROX Ownership Change, ABC Fitness AI Expansion & Planet Fitness Refresh

    HYROX has a new majority investor as the fitness racing company enters its next phase of global expansion. In this episode of This Week in Fitness, Krissy Vann breaks down the latest fitness business headlines, including a major ownership change at HYROX, two AI acquisitions shaping ABC Fitness’ technology strategy, a refreshed brand and digital experience from Planet Fitness, Amped Fitness’ push into creator-led marketing and a new community initiative from LA Fitness. This week: • HYROX ownership change: Infront Sports & Media has sold its majority stake in HYROX to an investor group led by L Catterton. HYROX held more than 100 events during the 2025/26 season, attracting more than 1.4 million participants and 1.5 million spectators, according to Infront. • ABC Fitness expands its AI strategy: ABC Fitness has acquired FitMetrics, an AI-assisted coaching platform, following its July acquisition of Replify. The two technologies bring AI into both gym operations and coaching workflows, from lead follow-up and scheduling to client check-ins and programming support. • Planet Fitness refreshes its brand and app: Planet Fitness is updating its visual identity while adding workout tracking, wellness integrations and an updated Crowd Meter to its mobile app. The changes follow recent investments in strength equipment, club layouts and recovery amenities. • Amped Fitness bets on creators: More than 2,000 creators participated in the operator’s three-month Amped Summer campaign. Amped reports that the resulting content generated more than 100 million social media views as the company builds creator-led marketing into its broader strategy. • LA Fitness launches a 9/11 Memorial Stair Climb: Participating locations across the U.S. will challenge members, guests and first responders to complete 110 flights on a StairMaster from September 11 through 13 in recognition of the 110 stories of the World Trade Center towers. This Week in Fitness delivers a quick, business-focused look at the deals, technology, operator strategies, investment and industry developments shaping fitness and wellness. Connect with All Things Fitness and Wellness: www.atfw.ca

  6. Aug 20

    This Week In Fitness: 24 Hour Fitness CEO Change, EoS x HYROX, Crunch Select & Crosscourt Funding

    This week on This Week In Fitness, we’re covering a leadership change at 24 Hour Fitness, EoS Fitness’ expanded HYROX partnership, Crunch Fitness’ redesigned premium Crunch Select concept, Crosscourt’s latest funding round, World Gym’s entry into Thailand and VASA Fitness’ new internal trainer development program. Stories this week: • 24 Hour Fitness leadership change: Karl Sanft has left his role as President and CEO. Multiple industry reports indicate founder and owner Mark Mastrov is stepping in as interim CEO. No reason for Sanft’s departure has been publicly announced. • EoS Fitness x HYROX: EoS plans to bring dedicated HYROX training spaces, classes, equipment and digital programming to 25 U.S. locations, beginning in Arizona and California. • Crunch Select: Crunch Fitness is expanding its premium club strategy with boutique-style programming, recovery services and upgraded amenities. The first updated Crunch Select location is expected to open in Long Beach, New York. • Crunch growth: The company also returned to the Inc. 5000 for a second consecutive year and now reports 585 gyms globally and more than four million members. • Crosscourt raises $2 million: The basketball fitness concept has now raised $4 million in total funding and plans to open a Miami flagship in spring 2027 while continuing to build its technology platform and Los Angeles operation. • World Gym enters Thailand: The company is opening its first location in the market and plans to extend its HYROX partnership into Thailand later this year. • VASA Fitness x ISSA: VASA will sponsor up to 150 personal trainer certifications annually for existing employees as part of a new internal career development program. This Week In Fitness delivers a quick look at the leadership, expansion, investment, programming and workforce stories shaping the global fitness industry.

  7. Aug 6

    This Week In Fitness: Crunch 3.0, EGYM BioAge, Nike x Hyperice & STRONG Pilates

    This week on This Week In Fitness, Crunch Fitness expands its Crunch 3.0 model with dedicated Pilates, strength, boxing and recovery spaces, while EGYM updates its BioAge fitness indicator and introduces a new longevity-focused training program. We also cover Nike and Hyperice’s next move in wearable recovery technology, STRONG Pilates’ expansion into Central and Eastern Europe, Atlanta’s new citywide physical activity initiative and a survey examining how health tracking may be affecting consumer wellbeing. Stories this week: • Crunch Fitness expands Crunch 3.0 with reformer Pilates, boutique-style training studios, contrast therapy, infrared saunas and red light therapy. • EGYM updates BioAge using data from millions of workouts and launches a structured Longevity program focused on strength, cardiovascular fitness and mobility. • Nike and Hyperice introduce the Air Zoom Hyperslide after the Hyperboot generated more than $10 million in its first eight months. • STRONG Pilates signs a master franchise agreement with Xtreme Brands to enter Poland, the Czech Republic and additional Central and Eastern European markets. • Atlanta launches Make Atlanta Your Own Gym, encouraging residents to use more than 300 public parks, trails and outdoor spaces for physical activity. • A Naturepedic-commissioned survey finds many Americans track health metrics daily, while some report feeling overwhelmed by health advice and optimization culture. This Week In Fitness delivers a concise look at the business, technology, programming and consumer trends shaping the global fitness and wellness industry.

  8. Jul 24

    This Week In Fitness: Eli Lilly's Retatrutide Results, Crunch Expands & ClassPass Updates

    This week on This Week In Fitness, we're covering one of the biggest obesity drug developments of the year as Eli Lilly reports positive Phase 3 results for retatrutide, a potential next-generation obesity treatment. We also look at ClassPass' new partner protections for gyms and studios, Crunch Fitness' $100 million expansion into Phoenix, Ultimate Longevity Center's rapid franchise growth, Planet Fitness' new partnership with Apple Music, and Wattbike's integration with EGYM. Stories this week: • Eli Lilly reports positive Phase 3 trial results for retatrutide, with participants losing up to 22.6% of their body weight. The company plans to seek U.S. regulatory approval in early 2027. • ClassPass introduces new partner protections, including enhanced fraud prevention, dynamic pricing insights, and Mindbody Direct Protection to help gyms and studios safeguard their direct business. • CR Fitness Holdings announces plans to invest approximately US$100 million to open 20 Crunch Fitness clubs across the Phoenix market by the end of 2027. • Ultimate Longevity Center awards 200 franchise territories before opening its first location, highlighting continued momentum in the longevity and preventative health sector. • Planet Fitness partners with Apple Music, offering free music subscriptions to new members while hosting themed '90s Night workout events at more than 600 clubs. • Wattbike integrates with EGYM, allowing VO2 Max estimates and cycling performance data to contribute to members' Cardio BioAge scores. Whether you're a gym owner, studio operator, supplier, investor, trainer or fitness executive, This Week In Fitness brings you the biggest stories shaping the global fitness business each week. Subscribe for weekly fitness business news, industry trends, technology, franchising, wellness and connected fitness updates.

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About

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

Information

  • Creator
    Krissy Vann
  • Years Active
    2022 - 2026
  • Episodes
    253
  • Rating
    Explicit
  • Copyright
    © 2026 All Things Fitness and Wellness
  • Show Website
    All Things Fitness and Wellness

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