All Things Fitness and Wellness

Krissy Vann

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

  1. APR 23

    Europe’s Fitness Market Hits 75M Members… Now What? EHFF Insights on Growth, Gen Z & Longevity

    Europe’s fitness industry has surpassed 75 million members and is approaching €39 billion in revenue—but what comes next? In this special episode of All Things Fitness and Wellness, we take you inside the European Health & Fitness Forum (EHFF) in Cologne, where over 600 industry leaders from 44 countries gathered to discuss the future of fitness, health, and wellbeing. This episode goes beyond the headlines to unpack what’s actually driving growth—and where the industry needs to evolve. Key highlights from EHFF include: – Strong membership growth across Europe, with the market reaching 75.5 million members (+5.8%) – Nearly €39.1 billion in total industry revenue, reflecting continued expansion across key markets – Germany now surpassing the UK in total membership, signaling shifting regional dynamics But growth alone isn’t the story. The conversations at EHFF pointed to a broader transformation underway: – The rise of HVLP (high value, low price) models and their impact on accessibility and scale – Increasing focus on Gen Z and the need for operators to rethink experience, communication, and engagement – The emergence of longevity, recovery, and healthspan as core pillars of future business models – The growing role of wearables, data, and AI in shaping personalized member journeys – The impact of GLP-1 medications and what they mean for long-term behavior change and retention Industry leaders also emphasized the importance of unification and collaboration across the sector, along with the need to learn from adjacent industries to continue evolving. Featuring insights from: – Kai Troll, CEO of EuropeActive – Marcel Boots, Interim President of EuropeActive & Strategic Advisor to the Board at Basic-Fit – Herman Rutgers, Ambassador at EuropeActive This episode also includes a preview of the European Health & Fitness Market Report, produced in collaboration with Deloitte, offering a deeper look into the data shaping operator decisions. For fitness executives, gym operators, and industry professionals, this is a look at where the European market stands—and where it’s heading next. Subscribe for more insights from the global fitness and wellness industry.

    21 min
  2. APR 22

    This Week In Fitness: Europe Hits 75M Members, Xponential’s Biggest Deal, HYROX x Les Mills

    This Week In Fitness is your weekly breakdown of the biggest fitness business stories, covering the trends, data, and decisions shaping the global fitness industry, all in under 5 minutes. This week’s episode tracks where the industry is scaling, where capital is flowing, and how programming is evolving across operators, brands, and global markets. This week: Europe’s fitness market surpasses 75.5 million members and reaches €39.1 billion in revenue, signaling continued growth and consolidationXponential Fitness signs its largest multi-unit deal ever, expanding Club Pilates with Riser Fitness across 127 new locationsJETSET Pilates accelerates franchise growth, surpassing 350 territories with strong early unit economicsLes Mills partners with HYROX to bring performance-based training into group fitness at global scaleLife Time launches HYBRID XT, connecting in-club programming to competition through its LT Games ecosystemWellhub and Urban Sports Club expand across Europe, scaling corporate wellness and driving new member acquisition for operatorsThis week also highlights a broader shift toward hybrid training, multi-unit franchise scaling, and new demand channels through corporate wellness platforms. Plus, stay tuned for a special edition of All Things Fitness and Wellness featuring updates from the European Health and Fitness Forum. Stay fit, stay informed, and keep your fitness business in shape.

    4 min

About

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

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