All Things Fitness and Wellness

Krissy Vann

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

  1. 1D AGO

    Gym Membership Trends for 2026: Gen Z, Retention, and Pricing with ABC Fitness

    In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Lee Robinson, VP of Sales at ABC Fitness, to break down gym membership trends, member behavior, and what the data from 2025 reveals about running a successful gym in 2026. The conversation explores why Gen Z gym members now account for nearly half of new gym joins, how their expectations differ from previous generations, and where gym owners may be misreading what this audience values. Lee also explains why gym engagement and gym cancellations are both increasing, and how click to cancel is reshaping how members think about flexibility, loyalty, and commitment. They discuss why fitness studios faced more challenges with new member acquisition but saw stronger member retention, and what traditional gyms can learn from the way studios build relationships. The episode also covers early GLP 1 fitness trends, including how weight loss medications may be influencing attendance patterns, programming expectations, and long term member behavior. Pricing and payments are a major focus, with Lee sharing what the data shows about gym pricing, price sensitivity, and perceived value. He also explains why payment behavior, neobanks, and rising ACH returns are becoming critical but often overlooked indicators for gym owners. The episode closes with a forward looking discussion on gym industry trends for 2026, including the mindset shifts operators need to make, what to stop doing, and which gym metrics and behavioral signals leaders should be watching to succeed with the next generation of members. This episode is designed for gym owners, multi unit fitness operators, and fitness industry executives who want a data informed view of where the gym business is heading in 2026. Connect with Lee Robinson: https://www.linkedin.com/in/lee-r-806998141/ Connect with Krissy Vann: https://www.linkedin.com/in/krissyvann/ #gym #gymowners #fitnessbusiness #fitnessindustry

    40 min
  2. DEC 11

    This Week In Fitness: GLP-1 Policy Shift, HYROX Science Report, ClassPass Activity Report

    Welcome to This Week in Fitness by ATFW your five-minute rundown of the biggest developments shaping the global fitness industry. Hosted by Krissy Vann, this week’s episode covers expansion moves, training behavior insights, hybrid performance science, GLP-1 trends, and new global health policy. In this episode: • Panobianco Academia brings former Planet Fitness CEO Chris Rondeau onto its board as the Brazilian franchisor targets 600 clubs in 2026. • Tonal releases its State of Strength Report, highlighting shorter sessions, adaptive training, and surprising generational performance gaps. • HYROX publishes its first Sports Science Advisory Council Report, breaking down pacing, technique, fatigue, and hybrid performance demands. • ClassPass reveals 2025 movement trends including Pilates growth, midday workouts, racquet-sport surges, and a 121% spike in refueling orders. • Equinox x Function deepen their partnership with clinical-grade testing and women’s health support through EQX ARC. • Shed reports extreme generational weight-loss behaviors and shifting GLP-1 influence channels. • Strava shows Gen Z driving global community-based fitness, hybrid training growth, and increased wearable investment. • Ro finds GLP-1 normalization is happening through personal relationships, not advertising. • The World Health Organization releases its first global guideline on GLP-1 therapies for obesity. Stay fit, stay informed, and keep your fitness business in shape. #fitnessbusiness #fitnessindustry #gym #gymowners

    6 min
  3. DEC 1

    This Week In Fitness: Matrix’s New Strength Line, Pickleball Kingdom’s TV Debut, elegant hoopoe’s AI Expansion and Equinox Hotel Deal

    On this episode of This Week In Fitness, host Krissy Vann delivers a fast, news-driven breakdown of the major developments shaping the global fitness and wellness sector. Designed for industry leaders, operators and decision-makers, this week’s roundup covers equipment innovation, franchising disruption, community engagement, hospitality investment and the future of wellness travel. In today’s headlines: • Matrix Fitness responds to record strength-training demand with a new Magnum Plate-Loaded Range • Pickleball Kingdom brings competition and franchising to reality TV with the launch of Paddle Battle • Dubai-based elegant hoopoe enters the UK with an AI-governed franchise model designed to replace traditional manuals • Planet Fitness supports Boys and Girls Clubs of America through a recent GivingTuesday match • New York’s The AC demonstrates the scale and stickiness of social fitness with a 500-person community event • Condé Nast outlines the top wellness travel trends for 2026 as the sector approaches 1.4 trillion dollars • Equinox Hotel returns to the spotlight through a major real estate acquisition at 35 Hudson Yards • The global gummy supplements market surges toward a projected 66.79 billion dollars by 2031 A concise, authoritative look at the shifts influencing fitness, wellness and consumer behavior — all in under five minutes.

    6 min
  4. NOV 26

    2026 Fitness Industry Policy Outlook: Advocacy Priorities with FIC’s Zach Weston

    What advocacy priorities will shape the fitness industry in 2026? In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Zach Weston, Executive Director of the Fitness Industry Council of Canada (FIC), the national nonprofit representing roughly 7,000 facilities and seven million members across the country. While today’s conversation spotlights Canada, the themes reflect the globalpressures facing every operator, policymaker, and industry leader. From preventive health legislation to affordability barriers and consolidation across North America, this episode breaks down the key advocacy questions defining the path to 2026. We explore: • Top advocacy wins from 2025 and what they signal moving forward • How Canada is approaching preventive health policy and why it matters globally • The push to reach inactive and underserved populations through policy • Tax incentives, affordability, and the impact of legislation like the PHIT Act • Where healthcare–fitness integration is gaining traction • How consolidation may reshape the sector in 2026 • What operators across the U.S. and Canada can align on to strengthen fitness as essential infrastructure • And the doors opened by having a fitness-sector advocate in Parliament With a multidisciplinary background in kinesiology, business, and health system administration, Zach offers a rare, strategic view of the advocacy landscape as the fitness sector enters a defining year. If you’re an operator, executive, policymaker, or part of the broader wellness ecosystem, this episode is your 2026 advocacy briefing. Stay fit, stay informed, and keep your fitness business in shape. Connect with The Fitness Industry Council of Canada: https://ficdn.ca/en/home/ Connect with Krissy Vann: https://www.linkedin.com/in/krissyvann/ Connect with Zach Weston: https://www.linkedin.com/in/zweston/

    34 min

About

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.