All Things Fitness and Wellness

Krissy Vann

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. 

  1. 17H AGO

    This Week In Fitness: Hims & Hers Oral GLP-1, EoS Fitness Growth, UFC GYM China Expansion

    This Week in Fitness breaks down the most important business stories shaping the global fitness and wellness industry. Each week, we cut through the noise to highlight expansion moves, technology shifts, investment activity, and emerging trends operators and executives should actually be paying attention to — all in under five minutes. This Week in Fitness: The Stories We’re Watching The Pack Launches Global Franchising Platform Backed by Rumble co-founders, Super Bowl–winning NFL quarterback Russell Wilson, and Grammy Award–winning artist Ciara, The Pack moves into franchising as demand builds for experience-led, self-defense–based group fitness concepts. UFC GYM Enters Mainland China UFC GYM expands into Mainland China, bringing its performance-led, MMA-rooted training model to a fast-growing market focused on structured, results-driven fitness experiences. EoS Fitness Surpasses Two Million Members The HVLP operator closes 2025 with more than two million members, a 20 percent footprint expansion, a major Southern California acquisition, and continued investment in amenities and community initiatives. Technogym Named Official Supplier for Milano Cortina 2026 Technogym secures its tenth Olympic and Paralympic Games partnership, equipping athlete training centers across six host locations for the 2026 Winter Games. EGYM and seca Introduce Integrated Fitness Hub The two companies launch a combined onboarding and medical-grade body composition assessment station, signaling continued convergence between digital fitness ecosystems and clinical measurement. Hims & Hers Expands Weight Loss Offerings The telehealth platform adds a compounded oral semaglutide option, expanding delivery formats for GLP-1–based weight loss under licensed provider oversight. Dogtopia and YogaSix Partner on Routine-Based Wellness The brands launch Paws and Poses, a February initiative designed to help pet parents maintain consistent wellness routines by pairing yoga with dog daycare. Stay fit, stay informed, and keep you fitness business in shape. #fitnessbusiness #fitnessindustry #gymbusiness

    6 min
  2. JAN 29

    This Week in Fitness: Burn Boot Camp Taps Kevin Hart, McFIT Goes Global, and Hims & Hers Says “Rich People Live Longer”

    Welcome to This Week in Fitness, where ATFW host Krissy Vann crunches the latest fitness and wellness business headlines—all in under five minutes. This week, we start with Burn Boot Camp making a bold move by bringing Kevin Hart into the business as an equity partner, franchisee, and executive leader—not a spokesperson. We also cover McFIT launching international franchising for the first time, signaling a new phase of European brand expansion. Plus, Hims & Hers Health returns to the Big Game with a provocative message on healthcare inequality, Lindora appoints new leadership as it scales its metabolic health franchise model, the Global Wellness Summit releases its 2026 wellness outlook, and Starbucks doubles down on protein and functional nutrition. If you’re a fitness or wellness operator tracking growth, franchising, leadership, and where consumer health expectations are headed next—this week’s episode is for you. Stories This Week Burn Boot Camp x Kevin Hart Burn Boot Camp brings Kevin Hart in as an owner and executive partner, signaling a shift toward celebrity involvement rooted in equity, operations, and long-term brand growth.McFIT Launches International Franchising The European gym giant opens franchising for the first time, targeting new global markets while preserving its company-owned model at home.Lindora Names Andrew Marlow President The 55-year-old medical weight loss brand sharpens its muscle-first metabolic health strategy and prepares to launch franchise sales nationwide.Hims & Hers Returns to the Big Game The telehealth platform tackles healthcare inequality head-on with its “Rich People Live Longer” campaign, reframing prevention and longevity as access issues.Global Wellness Summit Releases 2026 Outlook The annual Future of Wellness report highlights an over-optimization backlash, rising focus on women’s health, neurowellness, and more human-centered wellness experiences.Starbucks Expands Protein and Functional Nutrition Starbucks leans further into protein, matcha, and energy-forward offerings—another signal that daily nutrition expectations are shifting well beyond gyms.That’s it for This Week in Fitness. Stay fit, stay informed, and keep your fitness business in shape. #fitnessbusiness #fitnessindustry #fitness

    5 min
  3. JAN 17

    This Week in Fitness: EGYM–Playlist $7.5B Deal, Fitness World Expands, Women’s Health Moves Forward

    This week on This Week in Fitness, we break down one of the largest technology deals in global fitness, as Playlist and EGYM announce a $7.5 billion merger. We also cover Fitness World’s $50 million expansion and franchise launch, major moves in women’s health programming, new data on menopause and GLP-1 users, and a protein-powered pizza test that shows how far wellness culture is reaching. Stories Covered: • Playlist × EGYM — A $7.5B merger backed by $785M in new equity aims to build a fully integrated global fitness and wellness technology platform. • Fitness World — Announces a $50M investment to support national expansion and the launch of its first franchise program. • Equinox — Launches EQX ARC, a women’s health initiative integrating biometric insights from ŌURA and clinical testing from Function. • Peloton × Respin Health — New study data shows 84% of participants experienced symptom improvement during perimenopause and menopause. • Purpose Brands — Survey data highlights shifting health priorities, generational differences in fitness engagement, and high activity levels among GLP-1 users. • Papa Johns — Tests a one-day Protein Crust Pizza, signaling how protein-forward and wellness messaging is entering mainstream food. Stay fit, stay informed, and keep your fitness business in shape. #fitnessbusiness #fitnessindustry #gymowners

    5 min

About

All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape. Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes. Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business. Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight. Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.