Fitness Business Consulting

Fitness Business Consulting
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Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

  1. 1d ago

    Gym Owners: Does Your Studio Software Really Matter?

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with John from Xoda to discuss how the right fitness software can help gym and studio owners save time, improve their member experience, increase retention and build a more profitable business. They break down how automation, lead management, data and AI are changing the way fitness businesses operate, and why your choice of software can have a much bigger impact on your business than you might think. 00:00 Why your fitness software matters 03:06 Standing out in an increasingly competitive fitness market 06:17 The minimum viable product and extending your software capabilities 08:11 How Xoda can help increase gym revenue 09:39 Lead management and improving conversions 11:00 Automating lead follow-up and communication 12:23 Reducing costs and improving efficiency 14:44 Giving your team more time through automation 16:39 Retention strategies and trigger-based actions 18:02 Using data and AI to make better decisions 20:27 Making fitness software simple for your team to use 22:10 Building community and increasing member engagement 26:24 Helping gym owners understand the value of their software 30:11 AI and automation in the fitness industry 34:29 The future of fitness technology 45:00 Continuous development and improving your systems 47:23 Using technology to influence member behaviour 50:19 Making better business decisions with data 54:29 Creating leverage and scale through software 57:22 Why gym and studio owners should care about their software Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

  2. Sep 14

    How Gym & Studio Owners Can Complete the Perfect Pre-Sale

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 This episode breaks down the critical elements of a successful fitness studio pre-sale and why what you do before opening your doors can determine whether your studio starts profitable or starts under pressure. We cover paid advertising, organic content, documenting the journey, budgeting, scarcity, referrals, and the different stages of a successful pre-sale campaign. 00:00 Why your pre-sale matters 00:29 Two studio owners with very different pre-sale results 00:54 Why marketing and paid ads need to start before you open 01:24 The “build it and they will come” mistake 02:19 Why most studios struggle with pre-sales 03:18 Building a strategic pre-sale plan 04:16 Leveraging organic content before opening 05:16 Documenting the journey and building anticipation 07:34 Budgeting for marketing vs equipment 10:56 Creating great content with minimal equipment 13:39 Structuring a successful pre-sale campaign 14:09 The three stages: foundation, build and escalation 17:00 Using scarcity and urgency to drive sign-ups 18:23 Handling delays and soft openings 22:00 Creating a seamless sign-up process 23:53 Using referrals during your pre-sale 25:13 Key pre-sale tactics and final takeaways Please subscribe for more strategies to help you grow a more profitable fitness business.

  3. Aug 31

    6 Ways to Make Money When You Have No Money

    If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down 6 simple strategies gym and studio owners can use to generate cash quickly. From increasing prices and reactivating old leads to improving class profitability and selling to your existing members, these are practical strategies you can implement immediately to improve cash flow and increase revenue. 00:00 Introduction to quick cash strategies for gyms and studios 01:51 Asking loyal clients to pay memberships upfront 03:47 Reactivating your database of ex-members and old leads 07:57 Using Instagram DMs to follow up with inquiries 09:52 Cutting low-attendance classes to improve profitability 15:08 Pre-selling merchandise and supplements to generate immediate cash 17:03 Increasing your prices to boost recurring revenue 20:49 Running internal challenges to generate excitement and cash 23:11 Summary and final thoughts Please subscribe for more practical strategies to help you grow a more profitable fitness business.

  4. Aug 24

    Peter Paid Alex Hormozi $10,000 for 1 Hour

    Click below to add 100 clients to your studio: https://fitnessbusinessconsulting.io/businessbrainstorm1 Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training. We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way. 00:00 Pete's starting point and early challenges 03:21 Meeting Tessa and the idea of opening their own studio 06:37 Leaving Vision and starting their own gym 09:58 The evolution of pricing and service offerings 13:14 Mentorship and learning from others 16:07 Managing growth, staff and operational challenges 19:05 The power of sales and high-ticket programs 20:00 Scaling through ads and client acquisition 20:57 Relationship-based sales and client loyalty 21:54 The shift to semi-private training 22:53 Pricing semi-private and personal training 23:53 Tracking client progress and results 24:50 Building better sales systems and processes 25:48 Overcoming setbacks and staying motivated 26:47 Balancing family life and business 28:13 Future growth and expansion plans 29:10 How the fitness industry has changed 30:04 The importance of genuinely loving fitness 30:57 Advice for aspiring gym owners and trainers 31:54 Pete's final thoughts and key takeaways Please subscribe for more conversations with successful fitness business owners.

  5. Aug 18

    Client Finance Acquisition: The Fastest Way To Grow Your Studio Without Cash Flow Holding You Back

    If you want help growing your gym or studio, book a complimentary Business Brainstorm with Jayme below. 🔗 https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we break down Client Finance Acquisition and how fitness studio owners can use it to grow profitably without cash flow becoming the bottleneck. Timestamps 00:00 Introduction to Profitable Client Acquisition 02:04 How This Concept Transformed Our Business 04:00 Real Examples of Marketing Spend & Client Acquisition 05:55 Pricing Strategies to Fund Your Marketing 06:24 Why Front-End Offers Work So Well 07:48 Comparing Fitness Studios to Online Coaching 08:45 The Math Behind Profitable Marketing 09:10 Eliminating Cash Flow Bottlenecks 11:04 Optimising Your Offer Pricing 12:03 Final Thoughts If you found this episode valuable, please Like, Subscribe & Share.

  6. Aug 2

    The 8 Ways Fitness Studios Generate Leads Ranked From Worst To Best.

    If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down the eight most effective lead generation strategies for gym and studio owners, ranking them from least to most effective based on real-world results and experience. Discover how to optimize your marketing efforts for 2026 and beyond. 00:00Introduction to Lead Generation Strategies 00:29The Worst: Affiliates and Partnerships 02:20Ranking and Overview of Strategies 04:42Why Affiliates and Partnerships Fail 06:36Cold Outreach: Effort vs Results 08:55Staff as Lead Generators 12:36The Role of Agencies in Lead Generation 18:52Content Marketing: Nurturing Leads 27:06Warm Outreach and Re-engagement 29:57Referrals and Their Power 33:13Paid Ads: The Most Scalable Strategy 36:00Summary and Final Tips Please subscribe

  7. Jul 26

    He Joined Our Gym... Then Bought It (Steven Cooley)

    If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms. A true full-circle moment. 00:00 – Introduction and how we first met 00:28 – Starting 2327 Boot Camp in Kurri Kurri 00:58 – Imposter syndrome and filling big shoes 01:28 – Our friendship and journey together 02:26 – UFC, life, and personal milestones 03:26 – The rise of boot camps and group fitness 04:20 – Steve's weight loss transformation 07:30 – Getting started in fitness 08:53 – Motivation and support from his partner 10:12 – His complete weight loss timeline 12:26 – Why people connected with our story 13:11 – Overcoming imposter syndrome and finding your own style 26:31 – Early coaching challenges and difficult members 33:19 – Business mistakes we'll never forget 19:53 – Communication, leadership and managing emotions 13:13 – Building a loyal team and great culture 33:13 – Why culture always wins 19:53 – The value of long-term staff 53:13 – Creating a strong core team 26:33 – Steve's journey from coach to business owner 33:13 – Starting Fitness Business Consulting 19:53 – Selling our gyms and starting something new 26:33 – Balancing multiple businesses Pleas subscribe

  8. Jul 12

    InLife Wellness On The Way To 100 Studios (Scott Capelin)

    If you want to grow your studio you can book a call with Jayme below https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Scott shares his 30-year journey in the fitness industry, including lessons learned from opening studios, franchising, and expanding into the US market. He offers practical insights on location selection, business models, and building a community-driven fitness brand. 00:00Introduction and Scott's Background in Fitness 02:16The Importance of Location and Lease Planning 03:11Scott's Journey from Corporate to Entrepreneur 04:07Early Career and Mentors in Fitness 05:07Reflections on Corporate Life and Motivation 06:36Transition from Corporate to Fitness Business 07:52Lessons from Vision Franchise Experience 08:48Managing Large-Scale Gyms and Operations 13:34Core Values and Growth as a Driver 14:54Opening a Medium-Sized Gym with Family 22:12Overcapitalization and Business Challenges 23:34Lessons from Business Failures and Comebacks 24:33Transition to Pilates and Wellness Focus 25:56Entrepreneurial Spirit and Business Philosophy 29:49The In Life Model and Franchise Support 37:45US Market Entry and Differences from Australia 40:05Opportunities and Challenges in the US 44:22Location Selection and the 14-Point Checklist 55:59Creating a Welcoming Studio Environment 56:58Final Thoughts and Lessons Learned Please subscribe

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About

Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios. Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business. If you wish to learn more about our services click below https://fitnessbusinessconsulting.io/dfybc

Information

  • Creator
    Fitness Business Consulting
  • Years Active
    2022 - 2026
  • Episodes
    133
  • Rating
    Explicit
  • Copyright
    © 2025 Fitness Business Consulting
  • Show Website
    Fitness Business Consulting

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