Humble Brags Podcast

Humble Brags Podcast
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Humble Brags is the podcast where entrepreneurs, brand builders, and founders share the real stories behind building a business. Hosted in Australia, we bring the founder community together through honest conversations, wellness-focused retreats, and intimate events designed to fuel both business growth and founder wellbeing. Each episode dives into the wins, setbacks, and lessons from inspiring startup founders, e-commerce leaders, and business owners. This is your supportive space to grow your business and mindset.

  1. DEC 14

    Waterdrop | Bringing a Global Hydration brand to Australia | Catherine Dix

    We sit down with Catherine Dix, who brought the global sustainable hydration brand Waterdrop to Australia and New Zealand through an innovative joint venture partnership. From agency operations to launching a disruptive FMCG brand in a market halfway across the world from head office, Catherine shares the raw, unfiltered journey of bringing Waterdrop's mission of sustainable hydration to Australian shores, building on the brand's incredible success across Europe with five million happy customers globally. We dive deep into the realities of launching a global brand locally, from localising a proven European tech stack and community strategy for the Australian market, to navigating seasonal differences when your global socials show winter campaigns during Australian summer, and the strategic decision to leverage three quarters of a million Instagram followers rather than starting from scratch. Catherine gets refreshingly honest about the challenges and triumphs of scaling from D2C to retail, landing one of Australia's biggest partnerships with the Australian Open just four months into market, creating the official player bottle that eliminates 97,000 plastic bottles from a single tournament, and the nerve-wracking journey of launching into Woolworths. We explore the power of building the right foundation before rushing into retail, why their Coca-Cola flavored cube keeps selling out (despite being contentious with cola purists), the importance of owning what you don't know as a founder, and how customer service for 18 months taught her everything about logistics, lost parcels, and why address validation matters. Plus, we're joined by Tom from Clearer.io, longtime partner and sponsor of this episode, who shares insights on building a consultative tech stack approach, the future of personalization and AI-powered search, and an exclusive sneak peek at their upcoming product launching in Q1 2026. From leveraging five years of global reviews data from day one, to syndicating reviews to Woolworths, to scaling through Facebook ads and email while building a passionate VIP community on Facebook, this episode is packed with tactical insights on international expansion, retail partnerships, and sustainable growth. Whether you're scaling a global brand locally, navigating the leap from D2C to retail, or building a mission-driven FMCG business, this episode delivers honest lessons, partnership strategies, and inspiring moments from the frontlines of bringing a European success story to Australia. ✨ Make sure to like, subscribe and follow along for more founder stories from the world's most innovative companies.

    55 min

  2. DEC 7

    Dame Products | The Brand That Changed Women's Pleasure | Alex Fine

    Join us for an incredible episode recorded live in New York City, where we sit down with Alex Fine, CEO and co-founder of Dame Products, the pioneering sexual wellness brand that's been breaking barriers and changing the conversation around women's pleasure for over 12 years. From a curious six-year-old getting in trouble at show-and-tell to earning a Master's in Clinical Psychology from Columbia University, Alex shares her unconventional journey from aspiring sex therapist to building one of the first female-founded vibrator brands in the industry. Alex gets refreshingly honest about the realities of building a consumer goods brand, from bootstrapping for six years, navigating the complex world of venture capital as a female founder (spoiler: only 2% of VC dollars go to women), to the challenges of inventory management, cash flow constraints, and finding sustainable profitability. We explore the notorious New York City subway ad battle where Dame sued the MTA for discrimination, the absurd advertising restrictions sexual wellness brands face on platforms like Meta, and the creative workarounds required to market products that science proves are good for you. Plus, Alex shares her philosophy on product innovation through community-driven research with Dame Labs, why she's more proud of bootstrapping than raising capital, her top advice for female founders considering investment, and why sexual wellness deserves to be recognized as an essential part of overall health and well-being. Whether you're a founder navigating taboo industries, interested in the sexual wellness revolution, or just love a story about persistence and purpose-driven entrepreneurship, this episode is packed with raw insights, tactical advice, and inspiring moments from a true industry pioneer. ✨ Make sure to like, subscribe and follow along for more founder stories from the world's most innovative companies.

    36 min

  3. DEC 3

    Fireflies AI | From MIT Hackathon to Billion Dollar Platform | Krish Ramineni

    Join us for an incredible live episode recorded in San Francisco, where we sit down with Krish Ramineni, co-founder of Fireflies AI, one of the fastest-growing AI companies transforming how teams work. From humble beginnings at an MIT hackathon to building a platform used by 75% of Fortune 500 companies, Krish shares the raw, unfiltered journey of creating Fireflies AI. We dive deep into the early struggles, seven failed products, running out of savings, getting rejected by Y Combinator twice, and the pivotal moment when they built something people actually wanted to pay for. Krish reveals how they launched their AI meeting assistant just two weeks before COVID hit, the challenges of scaling from zero to billions of conversations, and the controversial decisions that shaped their company culture including no one-on-ones, 100% remote with 120 employees across 50 cities, and why they hate recurring meetings despite building meeting software. We explore the technical evolution from pre-LLM era to integrating GPT-3 before ChatGPT launched, building enterprise-grade security while staying customer-obsessed, and why they chose bottoms-up growth over traditional enterprise sales. Plus, Krish gives us an exclusive sneak peek into Fireflies' upcoming product launch, a real-time AI assistant that will fundamentally change how we experience meetings. Whether you're building an AI startup, scaling a tech company, or just fascinated by the future of work, this episode is packed with tactical insights, contrarian takes, and honest lessons from the frontlines of the AI revolution. ✨ Make sure to like, subscribe and follow along for more founder stories from the world's most innovative companies.

    52 min

  4. NOV 25

    Hannah & Carmel Take NYC: Life Updates, New Ventures & Our 2026 Ecommerce Predictions

    Join Hannah and Carmel for a raw, unfiltered solo episode recorded straight from New York City. Between back-to-back meetings, podcast shoots and city chaos, we sit down to share everything happening behind the scenes, in our personal lives, our careers, and the evolution of Humble Brags. We talk about what’s working, what’s changing, what’s challenging us, and where we’re heading as we build Australia’s fastest-growing founder community. And of course, we couldn’t leave NYC without diving into our top ecommerce predictions for 2026, the trends, tech, behaviour shifts and opportunities we believe every brand should be preparing for. Whether you’re a founder, marketer or just love a good catch-up chat, this episode is packed with insight, honesty and a whole lot of New York energy. ✨ Make sure to like, subscribe and follow along, big things are coming.

    34 min

  5. NOV 11

    Netflix | Inside Building a Category Defining Brand that Changed How we Consume Content| Mitch Lowe

    In this episode, we are live in San Fransisco as we sit down with Mitch Lowe, Co-Founder of Netflix and former President of Redbox, to uncover the mindset behind building one of the world’s most transformative brands. Mitch shares the untold lessons from Netflix’s early days, from redefining entertainment through data and disruption, to navigating risk, reinvention, and scaling a brand that changed how the world watches content. Whether you’re building a category-defining brand, leading innovation in your industry, or simply curious about what it takes to stay ahead of the curve, Mitch’s insights on leadership, storytelling, and resilience will leave you inspired.

    1h 3m

  6. OCT 23

    Okanui | How this Australian legacy brand continues to make waves 45+ years on

    In this episode, we caught up with Wendy, Founder of Okanui, and Tom, their Marketing Manager, to dive deep into six decades of legacy, innovation and growth. They share the story behind Okanui’s physical footprint, how they’ve approached store openings, leveraged customer data to shape their next moves, and kept the brand relevant in a fast-evolving retail landscape. Whether you're curious about building brand heritage, scaling with intention, or turning brick-and-mortar into a powerful hub, Wendy and Tom’s insights will leave you inspired.

    37 min

  7. JUL 6

    My Cavoodle | Turning a Love for Cavoodles Into a Million Dollar Brand| | Bella Moro

    In this episode, we sit down with Bella Moro, the founder of My Cavoodle, to hear how she turned a $10k investment into a million dollar brand. Bella shares the inspiration behind starting a business in such a niche industry, what it takes to build trust with a loyal customer base, and the challenges and wins along the way. From clever marketing moves to staying deeply connected with her community, Bella’s story is a refreshing look at what’s possible when you combine passion with strategy. Whether you’re a founder, a dog lover, or just curious about scaling a brand from the ground up, this episode is packed with insights and heart.

    1h 3m

  8. APR 11

    memobottle | The Flat Water Bottle That Took the World by Storm | Jono & Jesse

    From a Humble Idea to a Global Icon , we sit down with the brilliant minds behind memo bottle, Jono & Jesse, who created the cult-favourite flat water bottle that’s become a global design staple.We dive into the real story of how the they met, the unexpected challenges they faced turning a simple idea into a tangible product, and why the prototype was anything but easy to perfect. From local beginnings to global shelves, they share the gritty behind-the-scenes of scaling a brand that balances design, function, and purpose.This one’s packed with honest insights, laughs, and hard-won lessons about creativity, resilience, and building a brand with impact.

    56 min
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About

Humble Brags is the podcast where entrepreneurs, brand builders, and founders share the real stories behind building a business. Hosted in Australia, we bring the founder community together through honest conversations, wellness-focused retreats, and intimate events designed to fuel both business growth and founder wellbeing. Each episode dives into the wins, setbacks, and lessons from inspiring startup founders, e-commerce leaders, and business owners. This is your supportive space to grow your business and mindset.

Information

  • Creator
    Humble Brags Podcast
  • Years Active
    2022 - 2025
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Humble Brags Podcast
  • Show Website
    Humble Brags Podcast

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