The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Rock Fight Club
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.

  1. 8 HR. AGO

    From Reviews to Rescue: How Blister+ is Changing Outdoor Safety

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by the founder and editor in chief of Blister, Jonathan Ellsworth, to talk about making the backcountry a safer and more affordable place for outdoor enthusiasts. Outdoor enthusiasts face significant risks when engaging in their favorite activities, and having the right insurance coverage can be a game changer; which is exactly what Blister+ is looking to be. Blister+, the gear review site's membership program, includes an innovative outdoor injury insurance policy designed to protect adventurers from the financial burden of accidents. The conversation delves into Ellsworth's personal experiences with serious injuries and the hefty medical bills that often accompany them, highlighting the importance of accessible coverage for high-risk sports. As the outdoor recreation community continues to grow, the need for affordable and effective insurance solutions becomes increasingly critical. Hurricane Helene Relief Links: Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    34 min

  2. 2 DAYS AGO

    Can Outdoor Media Ruin A Town? Plus: Hunting Grizzlies & When Does Brand Matter?

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin hit on a few of the more interesting and notable stories to come out of the outdoor community over the past week. The show kicks off by delving into a discussion about the complexities of brand loyalty in outdoor gear, based on the news that Rocky Mounts has been acquired by Clarus. The guys contemplate when brand identity truly matters versus when functionality takes precedence. Then they touch on the impact outdoor media can have when it comes to changing who lives or visits unknown mountain towns based on a recent article on Outside Online and the social media comments that article inspired. The episode then takes a trip to HOUSMAN'S HOUSE to get a deeper look at Justin's recent article on National Parks Traveler about the controversial topic of hunting grizzly bears in the Greater Yellowstone ecosystem, highlighting the ongoing debates around wildlife management and conservation efforts. And because every rock fight ends with a parting shot, Colin & Justin wrap up the show with... The Parting Shot! Justin has some words for a recent medical experience while Colin thinks anyone who only does one outdoor activity should examine their priorities. Hurricane Helene Relief Links: Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    44 min

  3. 4 DAYS AGO

    The ISPO Recap! Plus: The TNF/Kardashian Collab & C-Suite Moves At Cotopaxi and Merrell

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford joins Colin and Producer Dave to recap his time at the ISPO trade show in Munich! Eoin discusses the notable decline in participation and booth sizes at the show and how the changes seen at ISPO can tell us what to expect at future shows in the US. He also talks about his time touring Munich's legendary outdoor retail scene. Then the trio react to a flurry of industry news to drop over the last week including Merrell's new brand direction and CPO, Cotopaxi's new CEO, and The North Face's latest collaboration, this time with Kim Kardashian's Skims. Eoin sticks around for The Parting Shot where he takes aim at the poor form some users exhibit in their choice of LinkedIn profile pictures. Producer Dave takes a look at Thermos who is trying to reclaim its title as champion of insulated bottles. And Colin wraps things up by reflecting on the unfortunate closure of the Diamond Brand Gear Company at the hands of Hurricane Helene. Start your Monday off right by joining in THE ROCK FIGHT! Follow Eoin on LinkedIn. Click here for all of Eoin's ISPO posts. Hurricane Helene Relief Links: Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    57 min

  4. DEC 6

    Is This Brand The Future Of Nutrition For The Outdoor Industry?

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with the founders of Fuel Goods, a new nutrition fulfillment brand looking to change up an entire category. Fuel Goods is reshaping the nutrition landscape within the outdoor industry by offering a subscription service that emphasizes the importance of proper fueling for athletes, outdoor enthusiasts as well as every day folks. Founders Laura Jorgensen and Courteney Lowe, both former professional cyclists, share their journey and insights on how nutrition is often overlooked in favor of more glamorous gear, despite its critical role in performance and recovery. With a focus on making nutrition more accessible and appealing, Fuel Goods aims to transform how people approach their dietary needs in an active lifestyle both going direct to consumer and, eventually, at wholesale. Lastly since Fuel Goods is based in Asheville, NC Laura, Courteney, and Colin talk about the lasting impact of Hurricane Helene and how everyone can still contribute to the still recovering mountain town. Hurricane Helene Relief Links: Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    48 min

  5. DEC 4

    California's Propane Ban, BC Camper Found After 50 Days! Plus: Why Hiking Is Awesome

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin break down some of the more notable stories to come out of the outdoor industry and community. They start with the implications of new legislation in California that will ban single-use propane canisters in 2028. They also talk about a man who got lost while camping in BC and was recently found after 50 days. And lastly they talk about why hiking is great based off of the role hiking played in the discovery of a 280 million year old fossil. They of course wrap things up with The Parting Shot where Colin takes aim at his former employer and Justin airs his frustration with hangtags. Hurricane Helene Relief Links: Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    37 min

  6. DEC 2

    Too Many Brands? Exploring Oversaturation In The Outdoor Industry. Plus: Here Come The Tariffs & The 'Contract To Grow' Strategy

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by taking a look at the sheer number of outdoor apparel brands that are all making pretty much the same products and have the same brand messaging. He and Producer Dave talk about how this situation has created an upside for differentiation and success for the brand who is bold enough to try something different. Eoin Comerford then joins Colin and PD for his weekly look Inside the Outdoor Industry. This week Eoin discusses several notable outdoor brands who are deploying a 'contract to grow' strategy to stabilize their business and create an opportunity for future growth. Eoin also offers his take on the impact that the proposed tariffs by the incoming Trump administration could have on the Outdoor Industry. Colin & Producer Dave then wrap up the episode with their Parting Shots. PD takes a look at the new brand direction by automobile maker Jaguar while Colin defends retailers by throwing a rock at the in-store Christmas music experience. Hurricane Helene Relief Links: Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    57 min

  7. NOV 29

    Adventure Entertainment: The Biggest Outdoor Media Company You Haven't Heard Of

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with Toby Ryston-Pratt, the founder and CEO of Australia's Adventure Entertainment. Do you know about Adventure Entertainment? If you do, you are one up on Colin. AE was founded by Toby in 2016 and has made remarkable strides since its inception, acquiring multiple outdoor magazines, creating it's own streaming platform, and launching a successful adventure film tour series. And today Toby joins THE ROCK FIGHT to talk about the company he has built. Toby shares insights into AE's commitment to print media and community engagement, emphasizing the importance of quality storytelling. The conversation also touches on the current state of outdoor media, the need for in-person events, and the potential for revitalizing print publications in the industry. Click here to learn more about Adventure Entertainment. Hurricane Helene Relief Links: Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    36 min

  8. NOV 27

    A French Revolution? Millet Mountain Eyes U.S. Specialty Shops! Plus: The WI Paddler Who Faked His Own Death

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through some of the more notable headlines to come out of the outdoor industry and community over the past week. The episode kicks off with a discussion about French brand Millet announcing their intention to enter the US outdoor marketplace and the challenges faced by the European brands have tried before them (05:33). Then Justin takes a look (18:00) at the recent piece he wrote for National Parks Traveler about attempts to stop the erosion affecting Effigy Mounds National Monument. The pair also explore the bizarre tale of a Wisconsin kayaker who faked his own death to escape his family, revealing the lengths some may go to for a fresh start (28:00). They wrap things up with their Parting Shots (36:40). For Justin it's praising Operation Bear Claw where people dressed up as a bear to commit insurance fraud while Colin finds optimism in a recent announcement by Dick's Sporting Goods. Hurricane Helene Relief Links: Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief Fund Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    42 min
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About

The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.

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