The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

  1. 4h ago

    The Outdoor Industry Needs to Get Loud About Public Lands

    The outdoor industry depends on public lands. So why does it sometimes seem reluctant to fight for them? Chris Keyes, founder and executive director of public lands newsroom RE:PUBLIC, returns to The Rock Fight to talk with Colin about the industry's response to the growing number of threats facing America's public lands. Chris and Colin discuss what brands can do beyond posting another carefully workshopped statement on social media, why encouraging people to vote might be the industry's most effective move, and how RE:PUBLIC's first year is demonstrating that good old-fashioned outdoor journalism can still make a difference. Topics / Chapters 02:08 – Why the Outdoor Industry Needs to Get Loud 06:32 – Chris Keyes Joins The Rock Fight 07:50 – One Year of RE:PUBLIC 09:27 – Is the Outdoor Industry Doing Enough? 10:59 – Why Brands Have Been Reluctant to Speak Up 13:44 – How Corporate Ownership Changed Outdoor Activism 14:42 – The Business Case for Defending Public Lands 16:50 – One Thing Every Outdoor Brand Can Do 17:57 – Why Today's Public Lands Fights Are Harder to Communicate 19:09 – Stop Posting Links and Start Driving Action 20:33 – Why You Can't Compare Every Brand to Patagonia 22:12 – If You're Going to Speak Up, Say Something 23:24 – How Journalism Can Actually Create Change Read RE:PUBLIC's job performance review for Doug Burgum here. Want to pick a fight with The Rock Fight? Send your comments or questions to myrockfight@gmail.com. The Rock Fight is a production of Rock Fight, LLC.

    The Outdoor Industry Needs to Get Loud About Public Lands
  2. Sep 28

    Trail Running Has Peaked & Who Really Has the Power in the Outdoor Industry?

    It's the day you've been waiting for because The Rock Fight, the best outdoor culture podcast, is back! And we're starting things back up with some spice as host and outdoor industry veteran Colin True returns with five rocks for the outdoor industry. Is the hype around trail running finally peaking? Does the industry need to rethink what “outdoor participation” actually means? Is REI exactly what we need it to be? And with Outdoor Retailer, Switchback, GOA Connect and Outside Days all fighting for attention, do we already have the national outdoor gathering everyone keeps asking for? Then Outdoor Unfiltered host and Rock Fight consigliere Eoin Comerford joins the show to dig into the growing power of specialty retailers, why dealers are increasingly favoring at-once orders over preseason commitments, and what that shift could mean for outdoor brands. Plus: Helly Hansen wants to more than triple its U.S. business by 2030. Eoin and Colin discuss where that growth could possibly come from. TOPICS & CHAPTERS 00:00 – Welcome back to The Rock Fight! 04:00 – Rock #1: Has trail running peaked? 07:00 – Rock #2: Outdoor participation is changing 09:30 – Rock #3: REI is the Steadiest of Eddies 12:15 – Rock #4: The Outdoor Trade Show Wars 18:30 – Rock #5: Specialty retail has the power 23:15 – Eoin Comerford joins the show 24:50 – Why retailers are moving away from preseason orders 27:20 – The “sea of sameness” comes home to roost 32:05 – How specialty retailers influence consumers 35:55 – How much power do independent retailers really have? 38:45 – Are there too many outdoor brands? 40:40 – Helly Hansen’s massive U.S. growth ambitions Send your feedback and questions to myrockfight@gmail.com The Rock Fight is a production of Rock Fight, LLC

    Trail Running Has Peaked & Who Really Has the Power in the Outdoor Industry?

Trailers

4.5
out of 5
92 Ratings

About

Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We're there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We're digging in. We're not afraid to challenge the conventional and offer the candid insights you crave. We're those voices around the campfire, on the chairlift, and at the pub who aren't holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real. So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

More From Rock Fight Club

You Might Also Like