Social Media Manager Confidential

Shanté Gorman, Mentor for Social Media Managers
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Social Media Manager Confidential

Social media management moves fast, and burnout is all too common—but it doesn’t have to be. Social Media Manager Confidential is your go-to for real talk, practical tips, and insider knowledge to help you stay ahead, protect your well-being, and build a business that lets you live life on your terms—whether you’re juggling kids at home or living out your Emily in Paris dreams. I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, LinkedIn, Threads and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.

  1. 2D AGO

    84. How to Scale from Freelancer to Social Media Agency Owner (Is It Right for You?)

    🚨 Thinking about growing from a solo freelancer to a social media agency owner? Let’s talk about what it actually takes. Scaling your social media business doesn’t just mean hiring a team—it means stepping into a completely different role. If you’re feeling overworked, turning down clients, or wondering how to grow without burning out, this episode is for you. What You’ll Learn in This Episode: ✔ How to know if you’re ready to scale (or if another path is better!) ✔ Why an agency isn’t your only option—and other ways to grow your income ✔ The mindset shifts you need to step into a leadership role ✔ How to start hiring & outsourcing the right way (without losing control) ✔ Common mistakes new agency owners make & how to avoid them If you’re stuck doing everything yourself and wondering what’s next, let’s break down your options. Want a full roadmap for scaling your business? Check out my Building an Agency Workshop where I walk you through hiring, operations, and sustainable growth—so you can scale without stress: https://shop.sugarpunchmarketing.com/collections/classes/products/workshop-building-an-agency-sustainable-scaling-for-social-media-managers 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: a href="https://www.linkedin.com/in/shantegorman/" rel="noopener noreferrer"...

    11 min

  2. MAR 21

    83. How to Stop Wasting Time on Social Media & Start Seeing Real ROI

    🚨 If you’re posting on social media but not getting sales, your content strategy is broken. Social media should be bringing in clients—not just engagement. But if your audience isn’t converting, it’s because you don’t have a content funnel guiding them toward buying. In this episode of Social Media Manager Confidential, I’m breaking down: ✔ What a content funnel is & why your business needs one ✔ The psychology behind why people don’t buy immediately ✔ How to structure your content to move followers toward action ✔ The biggest content mistakes that kill conversions ✔ The best tools to automate your funnel & make social media work for you If you’re tired of posting with no ROI, this is the strategy you need. Let’s build a content funnel that actually drives sales. RESOURCES MENTIONED: 🎧 Manychat strategy episode: https://sugarpunchmarketing.com/podcast/the-instagram-tool-that-doubled-my-engagement-conversions-visibility-strategy-series-ep-74/ Want to know what type of content will bring in sales for you? Take my Content Season Quiz and get a custom recommendation: https://sugarpunchmarketing.com/quiz 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: a href="mailto:shante@sugarpunchmarketing.com"...

    11 min

  3. MAR 14

    82. How to Get Clients as a Social Media Manager (Without Cold Pitching)

    🚨 Sick of sending cold DMs and getting ghosted? There’s a better way to book clients as a social media manager in 2025. In this episode of Social Media Manager Confidential, I’m breaking down exactly how to get consistent, high-quality clients—without cold pitching. If you’re tired of feeling like you have to beg for work, this is for you. What You’ll Learn in This Episode: ✔ How to network the right way (virtually & locally)—without feeling awkward ✔ How to partner with sister services so you get steady referrals ✔ How to use social media strategically to attract inbound leads ✔ The power of guest speaking on podcasts & live shows to reach more ideal clients Cold pitching is not the only way to get clients. When you position yourself as a trusted expert, clients will start coming to you. Listen now to learn the exact strategies successful SMMs are using in 2025 to book clients without chasing them. 🎧 Related Episode: 80. The Real Truth About Growing as a Social Media Manager in 2025 (No BS) 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with...

    11 min
  4. 81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

    MAR 7

    81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)

    The truth about growing as a social media manager in 2025—no fluff, no sugarcoating. The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets. So, how do you stand out and actually book clients this year? In this episode of Social Media Manager Confidential, I’m breaking down: ✔ Why having a portfolio or strong social proof is non-negotiable ✔ How to price your services based on ROI (not just time & effort) ✔ The best services to offer in 2025 beyond full management ✔ How to deliver a client experience that keeps people renewing ✔ What’s working right now for SMMs who are successfully booking clients If you want to grow your social media management business without underpricing yourself or relying on outdated strategies, this is the episode for you. 💌 A SPECIAL THANK YOU FOR LISTENING: 💌 Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025) 📁 RESOURCES & FREEBIES: • Freebies for Social Media Managers – Grab my best guides for free! • My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies! • Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you. CONNECT WITH ME: → Website: https://sugarpunchmarketing.com/ → YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ → Instagram: https://www.instagram.com/sugarpunchmarketing → Threads: https://www.threads.net/@sugarpunchmarketing → TikTok: https://www.tiktok.com/@sugarpunchmarketing → LinkedIn: https://www.linkedin.com/in/shantegorman/ → Email: shante@sugarpunchmarketing.com ⭐ LEAVE A REVIEW & GET REWARDED: ⭐ Every month, I’m giving away a free template, class, or bundle to one lucky listener! ➤ Step 1: Leave a review on Apple Podcasts or Spotify ➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram 💌 I’ll reshare every single one—because good karma should come with perks. 💕 🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.

    10 min
  5. Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]

    06/07/2024

    Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]

    Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off! This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tricky client chats. I’m also thrilled to spill the beans on some super exciting plans and share why I’m taking a tiny detour to focus on some other areas of my business. So, dive into the Grand Finale of Season 1 with me—let’s make it a blast and give you a sneak peek at what’s coming next! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community80 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi80 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients80 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop80 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode80 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    22 min
  6. Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More

    05/31/2024

    Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More

    How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about. Join me as we explore whether it's possible to conquer the fear of failure and discuss whether it's truly ‘ick’ to use your personal account for business promotions. I'll be tackling these topics and more, so let’s dive in! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community79 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi79 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients79 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop79 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode79 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    13 min
  7. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager

    05/24/2024

    Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager

    Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course.  Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. We dive into creating a course as a social media manager, what you'll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you're going to sell it, and even pricing!  So, are you ready to explore if course creation is the next step for you? Dive in to find out! 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community78 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi78 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients78 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop78 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode78 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    26 min
  8. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager

    05/17/2024

    Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager

    Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversions. Kaili combines her background in journalism—storytelling, research, and making meaningful connections—with proven consumer and sales psychology strategies to create copy that connects, compels, and converts.  Whether you're setting up your very first website or looking to revamp an existing one, this episode is packed with insights that will help boost your online presence. Join us to learn how a well-crafted website can transform your business. 💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community77 🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi77 🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients77 🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop77 🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing ♥️ Let’s be Instagram friends: @sugarpunchmarketing Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode77 PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    20 min
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Trailer

4.9
out of 5
22 Ratings

About

Social media management moves fast, and burnout is all too common—but it doesn’t have to be. Social Media Manager Confidential is your go-to for real talk, practical tips, and insider knowledge to help you stay ahead, protect your well-being, and build a business that lets you live life on your terms—whether you’re juggling kids at home or living out your Emily in Paris dreams. I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, LinkedIn, Threads and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.

Information

  • Creator
    Shanté Gorman, Mentor for Social Media Managers
  • Years Active
    2022 - 2025
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Shanté Gorman, Mentor for Social Media Managers
  • Show Website
    Social Media Manager Confidential

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