The Rich Somers Report

Rich Somers

Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers

  1. 1D AGO

    How Grant Cardone Humbled Him & Why Sales is EVERYTHING | Mike Barron E440

    Rich Somers sits down with Mike Barron for an unfiltered conversation about getting humbled, earning your stripes, and why sales is the foundation of every business that actually scales. Mike breaks down his early days working under Grant Cardone, the moment his confidence got checked, and how that experience reshaped the way he thinks about discipline, commitment, and performance. The discussion goes deep into why talent alone doesn’t win, how ego quietly kills opportunity, and why most people never reach their potential in sales—or business—because they’re unwilling to fully commit. Mike shares hard-earned lessons from high-ticket sales, funnels, and building real systems that don’t rely on hype or shortcuts. Rich and Mike also unpack why sales is the ultimate skill set, how it creates leverage across every industry, and why learning to sell isn’t optional if you want freedom, durability, and long-term success. From accountability and reps to leadership and personal responsibility, this conversation strips sales down to what actually matters. This is a raw, honest look at growth through pressure, the lessons that only come from getting humbled, and why sales remains the backbone of every serious entrepreneur’s journey. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    1h 6m
  2. 4D AGO

    Yacht Podcast: He's Worked w/ Top Creator Shelby Sapp and THIS is his biggest Secret to Scaling Your Brand in 2026 | Briar Cochran E439

    Most creators chase growth. The ones who actually scale build systems, discipline, and leverage behind the scenes. Rich Somers sits down with Brair Cochran, who’s worked closely with top creator Shelby Sapp, to break down what really drives brand scale heading into 2026—and why most people are focusing on the wrong levers. From audience growth and content strategy to positioning, partnerships, and long-term brand equity, this conversation cuts through surface-level tactics and gets into what actually compounds. Brair shares the biggest mistake creators make when trying to grow, the quiet advantage top creators understand early, and why scaling a personal brand isn’t about doing more—it’s about building smarter. The discussion explores how creators should think about visibility vs. credibility, short-term wins vs. long-term leverage, and why brand decisions made today determine who still matters two years from now. Rich and Brair also dive into what separates creators who plateau from those who build durable brands, how to think like a business instead of a content machine, and what creators must prioritize now to stay relevant and scalable in 2026. This is a grounded, strategy-first conversation for creators, founders, and personal brands who want more than followers—and are focused on building something that lasts.  Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    19 min
  3. 6D AGO

    You Want to be a Commercial Real Estate Investor? Make Sure You Don't Make These CRE Mistakes! | John Azar & Francisco Herrera E438

    Most investors spend their time chasing returns. Institutional investors focus on protecting the downside—and that difference explains exactly why today’s market looks the way it does. Rich sits down with John Azar and Francisco Herrera to unpack what really happened during the euphoric run of 2021–2022, how undisciplined underwriting and risky debt structures created today’s wave of distress, and why many so-called “broken deals” aren’t asset problems at all—they’re capital structure problems. The conversation cuts through the noise around cap rates, rent growth, and interest rates to highlight what actually matters: buying right, underwriting conservatively, and understanding who the buyer will be years before you ever close on a deal. John and Francisco share how institutional investors think about risk, why hope is not a strategy, and how overleveraging turned strong assets into liabilities almost overnight. Rich also dives into why relationships outperform deal-chasing, why saying “no” for long stretches can be a competitive advantage, and how disciplined operators stay durable through every phase of the cycle. This is a clear-eyed, no-hype discussion on capital preservation, real underwriting, and what it takes to invest like an institution when the market stops being forgiving. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    1 hr
  4. DEC 16

    The Economy, Inflation, Soaring BitCoin, and Why He Thinks 3.5% Rates Are Possible | Mark Moss E437

    Rich sits down with investor, entrepreneur, and economic historian Mark Moss to break down the hard truth: the system is rigged. From inflation and government overreach to the rise of digital assets and the coming economic reset, Mark explains how we got here—and what you can do to protect and grow your wealth. They cover why traditional financial advice is outdated, how central banks are quietly reshaping your future, and the once-in-a-generation opportunity that Bitcoin and decentralized systems present. What You’ll Learn: Why the dollar is losing value faster than you thinkHow to position yourself in a rapidly changing worldThe case for Bitcoin as digital propertyHow to build resilience in a failing systemWhat the future of money, work, and freedom looks likeThis episode is a must-listen for anyone who wants to break free from the old model and take control of their financial future. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    1h 10m
  5. DEC 13

    Hotel Investing Insights & Predictions: He's the National Director for Hospitality Market Analytics CoStar | Jan Freitag E436

    When the market gets noisy, the data gets louder. In this episode, Rich sits down with Jan Freitag — National Director of Hospitality Analytics at CoStar — for a no-spin breakdown of what’s actually happening in hotel investing right now and where the smartest capital is positioning next. Jan pulls back the curtain on real transaction data, RevPAR trends, cap rate movement, supply constraints, and why luxury hotels are quietly becoming one of the strongest inflation hedges left. They dig into the K-shaped hospitality economy, why ultra-luxury is surging while midscale struggles, how Airbnb regulation is reshaping demand, and what tightening insurance, climate risk, and maturing debt really mean for operators over the next 24 months. You’ll hear why some coastal and supply-constrained markets continue to command premium pricing, why distress hasn’t materialized the way investors expected, and how institutional players like Blackstone think about assets very differently than individual buyers. From CoStar’s unmatched data coverage to forward-looking predictions on rates, transactions, and demand, this episode is pure signal. If you’re investing in hotels — or thinking about it — this is required listening. The numbers don’t lie, and this conversation tells you exactly how to read them. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    44 min
  6. DEC 11

    Personal Branding Strategies From Dan Martell's Creative Director | Sam Gaudet E435

    In this episode of The Report, host Rich sits down with Dan Martel’s Creative Director Sam Gaudet — one of the most dialed-in operators behind some of the most effective personal brands online today. If you’ve ever wondered how top-tier creators grow massive influence, build trust at scale, and pump out high-converting content without burning out… this conversation gives you the blueprint. They dive deep into the frameworks, systems, and creative processes used to build Dan’s brand — from storytelling structure, to content workflows, to the psychology behind hooks that stop people mid-scroll. His guest breaks down what most creators are doing wrong, the shifts they need to make in 2025 and beyond, and exactly how to position yourself so people instantly understand who you are, what you do, and why they should care. You’ll hear the behind-the-scenes secrets of brand architecture, the importance of counter-positioning, how to create content that actually gets shared, and why you don’t need to be the loudest voice online — you just need to be the clearest. Whether you’re an entrepreneur, coach, or creator looking to build an audience that actually converts, this episode is packed with actionable plays you can implement immediately. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    47 min
  7. DEC 9

    Top Business Credit Cards & the Hidden Strategies No One Talks About | Jack McColl E434

    Still paying for flights in cash? You’re playing the wrong game. In this episode, Rich brings on credit king Jack McColl to expose the credit card hacks, travel tricks, and bank secrets that nobody’s teaching—but everyone should know. From stacking points to flying first class for free, Jack breaks down how to unlock the full power of credit without going into debt. They dive into: The biggest lies banks tell you about personal and business creditHow to turn credit cards into cash, travel perks, and investment leverageThe playbook for getting $500K+ in 0% interest fundingWhy the rich never use debit cards—and how you can stop todayHow Jack flies first class to Bali, Paris, and Tulum for pennies on the dollarIf you’ve ever felt like the system was rigged—this episode hands you the cheat codes. Play smarter. Travel better. Let’s go. Connect with Jack on Instagram: @jackmccoll Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    48 min
  8. DEC 6

    Why Sales Is the Ultimate Superpower: A 27-Year-Old Entrepreneur Breaks It Down | Quinn Shilz E433

    In this episode of The Report, we sit down with 27-year-old entrepreneur Quinn Schilz, founder and president of Master Roofing Inc., who’s in the trenches every day building a real business with a real team and real problems to solve. From starting young in real estate and high-ticket sales to running a 20-person operation in Southern California, Quinn breaks down why sales is the ultimate skill that changes everything. We talk about what it’s really like running a company at 27, managing payroll, hiring and firing, scaling a sales team, and constantly putting out fires while keeping the long-term vision alive. Quinn shares how high-ticket sales gave him confidence, leverage, and the ability to bounce back no matter what—and why he believes sales is the foundation of all success in business and in life. If you want to understand: Why sales is the most valuable skill you can learnHow to build and manage a real team (not just chase lifestyle flexes)What it takes to scale a home service businessAnd how to think long-term while handling short-term chaosThis episode is packed with real-world insight, gritty experience, and practical advice from someone actually doing it. Brick by brick. Deal by deal. Vision first. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    48 min
5
out of 5
1,012 Ratings

About

Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers

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