Gym World Worldwide

John Franklin
  • 5.0 (7)
  • BUSINESS NEWS
  • UPDATED WEEKLY

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

  1. 6D AGO

    The retention system hiding in plain sight

    🌎 This week on the podcast, Mateo checked in with Laura Gibson (Head of Customer Support at Kilo) to break down why most gyms don’t have a retention problem; they have a systems problem. She shares a simple framework for turning “caring” into something consistent and scalable. From milestone touchpoints to cancellations, and how to balance automation with real human connection, so members actually stick around P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Kilo - (https://www.instagram.com/kilogyms/) Kilo - (Website) - https://usekilo.com 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Operationalizing Care in Gym Businesses (6:11) Challenges of Operationalizing Care (9:36) Framework for Care System (12:10) Balancing Automation and Human Touch (16:38) Run a successful gym with Kilo (visit https://usekilo.com/) (27:27) Staff Retention and Care (31:14) Revisiting and Updating Care Systems (33:40) Final Thoughts and Contact Information

    35 min

  2. MAR 13

    This coach fills 80-person HYROX camps

    🌎 This week, John chatted with AJ Schrag about how a simple Canva flyer turned into HYROX camps with 70–80 athletes per session and nearly $100K in new revenue for Catalyst Movement. We also break down the training pod model that allows one coach to run massive camps, why pricing camps like events attracts athletes from multiple gyms, and how racing keeps the community coming back for more. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: AJ Schrag - (https://www.instagram.com/aj_schrag/) Catalyst Movement - (https://www.instagram.com/catalystmvmt/) Catalyst Movement - (Website) - https://www.catalystmvmt.com 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00)AJ Schrag's Introduction to High Rocks (3:58) Developing the High Rocks Program (6:03) Structure and Execution of High Rocks Camps (11:14) Run a successful gym with Kilo (visit https://usekilo.com/) (13:04) Building a High Rocks Community (13:04) (22:23) Pricing and Marketing High Rocks Camps (26:34)Expanding High Rocks Programs (33:48) Future Plans and Community Engagement

    38 min

  3. MAR 8

    What gym owners get wrong about branding

    🌎 Mateo sat down with Boris Kezic, founder of Metcon Creative, to break down what gym owners often get wrong about branding. Boris explains why your brand isn’t just your logo or website. Your brand is the feeling people get from every interaction they have with your gym, from your photos to the condition of your bathrooms. They also discuss why most gyms should start with strategy, how small details shape perception, and why relatable photography matters more than fancy graphics. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Metcon Creative - (https://www.instagram.com/metconcreative/) Metcon Creative - (Website) - https://metconcreative.com.au 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (00:00) Branding vs Marketing (02:26) Why most gym owners misunderstand branding (06:36) Branding happens whether you’re trying or not (10:20) The first brand interaction happens before someone visit (14:26) Photography is the most overlooked branding tool (16:24) Why generic copywriting hurts gym brands (22:27) The biggest branding mistake is often starting with the logo (27:34) Run a successful gym with Kilo (visit https://usekilo.com/) (29:00) Map the entire member journey (34:39) What “experience around the experience” actually means (40:43) The easiest brand audit (51:48) Where to find Boris

    54 min

  4. FEB 27

    This Gym Owner Turns HYROX Into $100K a Year

    🌎John recently sat down with Joe Baglione of Catalyst Movement to break down how he turned HYROX into an extra $80K–$100K a year—without adding more memberships. From packing out Sunday camps to building a full HYROX season around one race, Joe shares the things he did that transformed a capped, premium gym into a bigger revenue machine. If you think HYROX is just a trend, this episode might change your mind. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Catalyst Movement - (https://www.instagram.com/catalystmvmt/) Catalyst Movement - (Website) - https://www.catalystmvmt.com 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Introduction and Background of Joe Bags (2:25) Market and Gym Location (3:54) Membership and Pricing (5:40) Challenges and Strategies (6:43) Run a successful gym with Kilo (visit https://usekilo.com/) (9:04) How Joe got into HYROX (9:59) HYROX Program Details (16:07) Revenue and Growth (25:08) How to run your own HYROX (32:49) Where to find Joe and Catalyst Movement

    34 min

  5. FEB 20

    Steal this gym owner’s social media strategy

    🌎 This week, Mateo chatted with Isaac Morgado (@isaac.morgado), owner of MVMT Strength in London, Ontario. Most gym owners know they should be posting. Isaac explains how he does it consistently in about 30 minutes a week. After crossing $1M in annual revenue and averaging 140 leads per month, he’s built a simple system where long-form content, paid ads, and organic posts all support each other without taking over his life. We break down his exact workflow, why perfectionism is holding gym owners back, and how planning just 7–10 days ahead can completely change your marketing results. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: MVMT Strength - (https://www.instagram.com/mvmtstrength/) MVMT Strength - (Website) -  https://mvmts.ca 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Introduction and Background of Isaac Morgado (2:39) Isaac's Content Strategy and Paid Ads (4:43) Balancing Paid Ads and Organic Content (7:19) Run a successful gym with Kilo (visit https://usekilo.com/) (6:04) Tracking and Measuring Success (7:53) The Role of Long-Form Content (11:04) Types of Content and Engagement (13:09) Using AI for Content Creation (18:39) Managing Content Consistently (23:47) The Importance of Personal Branding (26:04) Final Thoughts and Advice for Gym Owners

    30 min

  6. FEB 6

    Scaling a gym that keeps its soul intact

    🌎 In this episode, we sit down with the team behind One Academy to unpack how they scaled to multiple locations without losing the culture that made their gym work in the first place. Jesse and Eric share the decisions that shaped their growth, from building a training model that attracts the right members to waiting until systems, staff, and demand were truly ready before expanding. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: One Academy - (https://www.instagram.com/oneacademylife/) One Academy - (Website) -  https://oneacademylife.com 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Journey to One Academy: Jesse Bruce's Story (9:30) Eric Vieira's Background and Initial Partnership (13:33) Growth and Expansion Strategy (20:11) Managing a Large Team and Maintaining Culture (23:19) Run a successful gym with Kilo (visit https://usekilo.com/) (27:16) Community Building and Unique Practices (33:57) Hybrid Training and Programming (41:40) Balancing Vision and Execution (44:56) Lessons Learned and Future Plans

    50 min

  7. JAN 30

    AI in gyms: what you need to know in 2026

    The AI Playbook For Gym Owners - https://go.businessforunicorns.com/gym-owners-and-ai 🌎 This week, Mateo sits down with Mark Fisher of Business For Unicorns to break down AI for gym owners. AI is moving fast, but most gyms are either ignoring it or using it the wrong way. Mark shares how to use AI in 2026 to save time, improve content, and run smarter operations while keeping the human connection members value most. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Business For Unicorns - (https://www.instagram.com/businessforunicorns/) Prevail Strength and Fitness (Website) - https://businessforunicorns.com 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Mark Fisher’s introduction (3:56) Mark’s free webinar for gym owners and why AI matters in 2026 (7:51) How gym owners are using AI well (9:13) The limits of AI (31:07) Run a successful gym with Kilo (visit https://usekilo.com/) (32:04) Using AI for data and operations (35:02) Claude vs ChatGPT (46:25) Websites and AI search (52:06) The real ROI of AI for gym owners (53:55) Final wrap and goodbye

    56 min

  8. JAN 23

    From shared space to two locations

    🌎 In this episode, Mateo chats with Sean Shearon about how he built Prevail Strength and Fitness with intention instead of reacting as it grew. We dig into how clear systems, expectations, and boundaries made scaling feel calm instead of overwhelming. It’s a practical conversation for gym owners who want to grow without losing control of their business or their time. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Prevail Strength and Fitness - (https://www.instagram.com/prevail_strength_) Prevail Strength and Fitness (Website) - https://prevailstrengthandfitness.com 📺 Watch On: https://www.youtube.com/@GymWorldWorldwide 🔥 Show Notes: (0:00) Sean Sharon's Journey and Philosophy (4:21) Challenges of Structured Training (9:02) Systems and Scaling (11:44) Retention and Community Building (15:02) Run a successful gym with Kilo (visit https://usekilo.com/) (20:34) Technology and Infrastructure (22:15) Impact and Future Plans (26:42) Marketing and Sales Strategies (34:52) Final Thoughts and Advice

    38 min
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5
out of 5
7 Ratings

About

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

Information

  • Creator
    John Franklin
  • Years Active
    2022 - 2026
  • Episodes
    166
  • Rating
    Explicit
  • Copyright
    © John Franklin
  • Show Website
    Gym World Worldwide

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