TIQUE Talks: The Business Podcast for Travel Advisors

Robin Bradley and Jennifer Jacob
  • 4.9 (139)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!

  1. 15H AGO

    198. Group Trips To Sell with Megan Grant Pederson

    Thinking about launching a group trip? Before you pick a destination and start marketing it, listen to this! Megan Grant Pederson of Cherish Tours shares exactly what it takes to create, price, sell, and host profitable small group travel. From contract negotiations and attrition clauses to margin strategy, launch timelines, early bird pricing, and the real costs most advisors overlook, this episode is your crash course in doing group travel the right way. If you’ve ever thought, “I plan trips all the time. How hard could group travel be?” this episode will give you the clarity (and caution) you need before you dive in! After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep198&utm_content=Niche About Megan Grant Pederson: Megan is the Founder & Chief Memory Creator of Cherish Tours, a women-centered travel company she has built and operated since 2021. With a background in conference planning and a passport full of 45+ countries (including 10+ solo trips), she believes deeply that travel has the power to make a difference in our world and directly support the economic empowerment of women. Megan brings hands-on expertise in sustainable tourism, women-owned global businesses, and creating meaningful small-group journeys that inspire confidence, connection, and transformation. Interest Form: gocherishtours.activehosted.com/f/25 gocherishtours.com instagram.com/gocherishtours Today we will cover: (05:30) Known groups vs. resell models(10:20) Pricing strategy: margin, attrition & paying yourself(15:05) Why most group trips fail(25:25) DIY itineraries vs. DMCs(35:00) How to launch a trip(38:40) Touchpoints before departure(45:15) Collecting feedback before departure(48:30) Advisor partnerships and FAMs FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off

    52 min

  2. 4D AGO

    197. Hot Take: How To Win Industry Awards

    Awards look impressive, but they are not the true measure of a thriving business. In this spicy Hot Take, Jennifer and Robin unpack the pressure to chase industry recognition, the relationship dynamics behind many awards, and why referrals, revenue, and client trust matter far more. They also share how to approach awards strategically, what judges are really looking for inside applications, and why tracking clear metrics makes the biggest difference. If you’re feeling discouraged watching others collect accolades, this episode will help you refocus on what actually moves your business forward. Hit play for the pep-talk you didn’t know you needed! Have a topic you’d like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep197&utm_content=Niche FOLLOW ALONG ON INSTAGRAM @TiqueHQ

    14 min

  3. MAR 3

    196. Enhancing Itineraries With Custom Experiences with Rob Keen

    Flights and hotels may get booked first, but experiences are what clients remember most. Rob Keen of Project Expedition joins this episode to share how tours and activities can elevate itineraries, create passive revenue opportunities, and help advisors meet clients at different budgets and planning styles without adding extra work. After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep196&utm_content=Niche About Rob Keen: Rob is Co-Founder of Project Expedition, a company dedicated to curating tours, activities, and in-destination experiences for the travel advisor community. He leads strategic growth, partnerships, and product innovation to help advisors offer unforgettable travel experiences. projectexpedition.com linkedin.com/in/robkeenpe Today we will cover: (03:40) Meet Rob: from finance to Project Expedition(10:30) White labeling, referral links, and different client planning styles(12:30) Budget flexibility and increasing trip value closer to departure(18:30) Where tours fit naturally into your workflow and confirmation emails(23:00) Repeat business and the ROI of offering tours and activities(28:00) Custom requests, group experiences, and designing unique tours(34:30) Popular destinations and where demand is growing FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off

    38 min

  4. FEB 27

    195. Hot Take: Stop Looking For The Magic Unicorn Hire

    Everyone wants a “unicorn hire” - someone who can manage client experience, handle marketing, audit invoices, run social media, and basically fix everything overnight. In this Hot Take, Jennifer and Robin explain why that person doesn’t exist and why trying to hire one is setting your business up for frustration. They discuss the difference between administrative support and true specialization, why unclear expectations lead to failed hires, and how to audit your time so you can delegate, automate, or dump tasks strategically. They also tackle the money mindset around outsourcing and share why investing in specialists can actually drive more revenue, reduce costly errors, and remove you as the bottleneck in your own growth. If you’re feeling maxed out but unsure who to hire first, this episode will help you stop searching for magic and start hiring with intention! Have a topic you’d like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep195&utm_content=Niche FOLLOW ALONG ON INSTAGRAM @TiqueHQ

    16 min

  5. FEB 24

    194. How To Thoughtfully Plan Accessible Travel with Karen Morales

    After living with a degenerative muscle disease and experiencing an accident that limited her independence, Karen Morales began adapting travel for herself and her family. What started as necessity quickly became expertise as clients began asking how she navigated safaris, Europe, and luxury resorts while using a wheelchair. In this episode, Karen breaks down why accessible travel extends far beyond wheelchair users. From food allergies and chronic conditions to situational injuries and age-related mobility changes, many travelers need accommodations even if they do not identify as disabled. She reveals why the real industry gap is not infrastructure but communication, what advisors often overlook, and how to ask better intake questions without overstepping. If you want to plan personalized luxury trips that truly work for every client, this conversation will shift how you approach accessibility. Looking for more resources to elevate your travel business? Join the Niche Community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep194&utm_content=Niche About Karen Morales: Karen built a successful career in advertising and marketing as both a founder and executive before turning a lifelong love of travel into work that helps people experience the world more fully. After beginning to use a wheelchair in 2020, her relationship to travel changed and so did her mission. Karen set out to help the travel industry serve more people and open more of the world to them by pairing accessibility with what luxury travel does best: genuine, thoughtful hospitality. Through her work with Fora, she has trained hundreds of advisors, supported thousands of travelers, and helped close more than $100 million in travel in 2025 alone. By building this work through Fora, Karen is helping shape a travel industry where more people can go more places, with accessibility embedded at the heart of great hospitality. gojoyward.com instagram.com/gojoyward foratravel.com Today we will cover: (02:40) Meet Karen: from marketing consultant to accessible travel advisor(06:50) How to ask clients about accommodations without overstepping(10:00) Situational vs. identity based accessibility(16:30) The real industry gap; communication, not infrastructure(20:30) Why hospitality feels different abroad(28:20) Luxury without sacrifice; the accessibility gap in high-end travel(33:55) Marketing accessible travel without labeling clients FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off

    35 min

  6. FEB 20

    193. Hot Take: Some People Will Never Be Your Clients

    They’re liking your posts. They’re asking about your business. They’re booking…without you. And it’s driving you insane. In this Hot Take, Jennifer and Robin say the quiet part out loud: some people will never be your clients. And it’s not because your marketing isn’t working, but because they simply don’t want what you offer. From friends who book their honeymoon elsewhere to family who blur boundaries to travelers who genuinely love planning their own trips, they unpack why chasing the wrong people feels so exhausting and why trying to “convince” them is what makes sales feel gross. Because the moment you stop marketing to everyone is the moment your business gets easier. Ready to stop chasing the wrong clients? Inside Niche, you’ll find the Defining Your Dream Client guide + real conversations and strategies to help you attract the right people. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep193&utm_content=Niche FOLLOW ALONG ON INSTAGRAM @TiqueHQ

    13 min

  7. FEB 17

    192. What Social Media Platforms To Use For Your Target Audience with Caroline Langdon

    Not all social media platforms are created equal, and not all of them deserve your time. In this episode, Caroline Langdon of Impact Media House talks about choosing the right platform based on where your ideal clients actually hang out, instead of pouring energy into Instagram or TikTok just because everyone else says you should. Learn how to spot the signals that reveal who your true audience is, why niching down makes your marketing easier, how to match the right type of content to the right platform, and what Instagram, Facebook, TikTok, Pinterest, and LinkedIn are really best used for. If you’re feeling overwhelmed by social media, unsure where to show up, or frustrated that your efforts aren’t turning into leads, this episode will help you simplify, focus, and finally get real ROI from your marketing! Ready to take this topic even further? Don’t miss Caroline’s live training inside the Niche community where she’ll show you exactly how to batch a full month of content in a single day. Join now! → tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep192&utm_content=Niche About Caroline Langdon: Caroline is a full-time traveler who has been living and working remotely for the past two years, designing a life centered around freedom, exploration, and purpose. Through her travels, she’s built strong connections within the travel advisor community — a group she admires for their shared love of travel, entrepreneurial spirit, and commitment to building meaningful businesses. Caroline is inspired by advisors who use travel as a vehicle not just for income, but for creating lives aligned with their goals, values, and vision. Her work focuses on supporting growth, storytelling, and connection within this space. instagram.com/impactmediahouse impactmediahouse.co Today we will cover: (02:30) How to identify your target audience(08:10) The power of niching down(11:00) Instagram: your visual resume(16:40) Facebook: community and referrals(18:50) TikTok: incredible for discovery, weak for community(21:30) Pinterest: turning blogs into a traffic machine(24:15) LinkedIn: the most underrated platform(26:45) What to post on each platform FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off

    40 min

  8. FEB 13

    191. Hot Take: You Need A CRM

    In the spiciest Hot Take yet, Jennifer and Robin call out a problem they didn’t realize was this widespread: successful travel advisors running entire businesses from memory, inboxes, and spreadsheets. And they don’t mince words. A CRM isn’t “nice to have.” It’s the difference between overwhelm and control, chaos and consistency, boutique service and a truly repeatable luxury client experience. If your processes live in your head, this episode will feel uncomfortably familiar. And if you’ve been putting off setting up a CRM because it feels like “too much work,” this conversation will convince you it’s the work that changes everything. Unsure which CRM is right for you? Join Niche for real advisor feedback and the insights you need to choose the one that fits your brain and your business. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep191&utm_content=Niche FOLLOW ALONG ON INSTAGRAM @TiqueHQ

    13 min
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4.9
out of 5
139 Ratings

About

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!

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