In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY
In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

  1. Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget

    1 DAY AGO

    Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget

    In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores. Key Topics Covered: Why page speed optimization is a game changer for your e-commerce business.How bloated app stacks slow down your site and kill conversion rates.The biggest scams in the Shopify site speed industry and how to avoid them.The impact of page speed on SEO, paid ads, and overall user experience.A breakdown of the best tools and apps to use for a high-speed e-commerce store.Timestamps: 00:00 - Introduction to Page Speed Optimization & Guest Introduction03:45 - How Lukas Got Into Site Speed Optimization08:30 - Common Mistakes That Slow Down Shopify Stores13:20 - The Scam Behind "Instant" Speed Optimization Services19:45 - The True Impact of Site Speed on Conversion Rates & ROAS25:10 - Case Study: How Speed Optimization Increased Sales by 17%30:00 - The Best Page Speed Optimization Tech Stack35:50 - Free Tools to Test Your Website’s Speed41:00 - The Best Shopify Themes for High Performance45:30 - How to Get a Free Site Speed Audit from The Nice Agency50:00 - Where to Find Lukas & Final ThoughtsShow Notes & Resources: Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read HereWebPageTest.org - The Gold Standard for Site Speed Testing - Visit SiteDawn Theme - Shopify’s Recommended Lightweight Ecommerce Theme - Explore Here#1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it OutRapidReviews - The Fastest Shopify Review App - Learn MoreShoplift - Best A/B Testing Tool for Shopify - Explore FeaturesInstant.so - The Fastest Shopify Page Builder - Visit SiteLandingCat.com - Automated SEO and CRO for Ecommerce - Visit SiteConnect with Lukas & The Nice Agency: Website: TheNiceAgency.coTwitter: @IGOBYLUKAS

    31 min

  2. FEB 13

    This Simple Ecom Funnel Increases AOV and ROAS by 3x

    Automated SEO and CRO for ecommerce -  https://www.landingcat.com/  Build 10,000+  pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did. Learn more at - https://www.landingcat.com/  In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale. Timestamps: 00:00 – Introduction and importance of funnel optimization01:30 – Meet Sanjay, Head of Growth at Replo02:19 – The most effective funnel right now: Listicle to collection page04:10 – Psychology behind listicle-style pre-sell pages07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges10:39 – Micro-yeses and shortening the funnel13:06 – Funnel variations for high-ticket vs. low-ticket items17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling25:34 – Mid-funnel retargeting and objection handling27:28 – Using landing pages for post-purchase upsells30:46 – Subscription models and long-term upsell strategies34:22 – Unlocking wholesale channels with cold email and automation39:24 – Where to find Sanjay and final takeaways Key Insights: Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page. Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer. Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue. Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content. Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages. Notable Quotes:"The best performing ads don’t sell, they educate and entertain first." "People buy into transformations, not just products. Sell the vacation, not the plane ride." "Most brands don’t optimize their funnels, but just doing this can 10X your ROAS." Resources & Links:Replo: https://www.replo.app/Sanjay on Twitter/X: https://x.com/Sanjayatplay

    40 min

  3. FEB 3

    ai built prototypes: going from idea to mvp in under an hour

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes. We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market. Timestamp(0:00) - Intro (0:10) - Strategy for Validating Product Ideas (0:42) - Uncovering Product Ideas and Creating PRDs (3:00) - Guest Introduction: Jay from Casper Studios (10:14) - Discussion on AI Infographic Generator Concept (16:13) - Importance of Visually Appealing Content (32:57) - Overview of Product Requirements Document (PRD) Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/JSingh_08 Linkedin - https://www.linkedin.com/in/jaysingh10125/ casperstudios.xyz

    1h 6m

  4. JAN 27

    landing page masterclass: why your beautiful website is killing your startup growth

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging. We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more.  Timestamps(0:00) - Intro (00:01:03) - Importance of Landing Pages (00:02:28) - Copywriting in Growth Marketing (00:03:08) - The Overlooked Nature of Copywriting (00:09:44) - Principles of Good Copywriting (00:18:04) - Common Mistakes in Google Ads (00:30:09) - Analyzing Y Combinator Startups' Websites Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/jrdnmix Linkedin - https://www.linkedin.com/in/jordan-mix1/ https://shopdowithin.com/

    1h 3m

  5. JAN 21

    Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth. We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry. Timestamps: (0:00) - Intro (0:21) - Hosting Dinners for Target Customers (3:07) - Partnership Arbitrage in E-commerce (5:56) - Impact and Outcomes of Hosting Events (10:09) - Logistics and City Selection for Events (19:03) - Cold Outreach Strategies for Event Invitations (29:03) - Leveraging Agency Partnerships for Distribution Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.instagram.com/colindougherty_/ https://www.camskns.com/

    51 min

  6. 12/23/2024

    AI agents will replace marketing roles in 2025

    Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation. We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams. If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas. Timestamps: 0:00 - Introduction to AI agents and automation workflows 01:14 - Defining an AI agent and its applications 04:02 - Grant's journey and agency growth 05:36 - Enhancing existing teams with automation 10:10 - The evolution of AI agents in organizations 15:14 - The future of content creation and automation 28:03 - Call to Content: Automating content generation from calls 39:39 - The importance of domain expertise in automation Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://grantbot.co/

    53 min

  7. 12/03/2024

    ai automation agency: making $200,000 a month from building automated marketing workflows

    In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.  Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10:20) - Process Automation in Marketing (00:18:41) - AI-Powered Ghostwriting System (00:23:32) - Generating Content at Scale with AI (00:28:23) - AI Avatars and Virtual Influencers (00:35:13) - Creating Artificial Controversy with AI (00:47:35) - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech https://www.linkedin.com/in/gentoftech/ https://www.3rdbrain.co/

    50 min

  8. 11/26/2024

    youtube scripting crash course - how to get 100,000+ views in videos for your business

    In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel. We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:02:27) - Identifying winning content ideas (00:08:05) - YouTube funnel strategies  (00:15:08) - Components of a compelling script (00:23:52) - Trends in video editing and authenticity (00:35:23) - Creators as company employees (00:38:48) - Trend towards super long-form content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.viralbangers.com/ https://x.com/boomerrbryan https://www.youtube.com/@boomerrbryan https://www.linkedin.com/in/boomerrbryan/

    1h 1m
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5
out of 5
16 Ratings

About

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

Information

  • Creator
    Cody Schneider
  • Years Active
    2023 - 2025
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © 2025 Cody Schneider

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