Billion Dollar Backstory

Stacy Havener
  • 4.8 (22)
  • Investing
  • Updated Biweekly

Host Stacy Havener brings you the storytelling tips, sales strategies, behavioral secrets, and inspirational stories that help YOU turn your words into dollars. Learn from sales and marketing experts. Meet finance and investment leaders, founders and fund managers who have made it, and the ones on the rise. Because there are people behind the portfolios. Their stories matter. So does yours. Presented by: Ultimus Fund Solutions // www.ultimusfundsolutions.com GemCap // www.geminicapital.ie @stacyhavener // www.billiondollarbackstory.com

  1. 3d ago

    166: Encore: Sean Peche, Founder and Fund Manager, Ranmore Funds – Benefits of Challenging the Status Quo in Fund Marketing and Distribution

    You didn't sign up to be a marketer. You signed up to manage money. But the second you start your own boutique? Welp… Marketing, sales, distribution, hiring... they're all your job now too. Sean Peche knows that struggle firsthand.  He's the Founder and Fund Manager at Ranmore Funds, a $650M investment boutique where "that's how it's always been done" isn't really a good enough reason to keep doing something. And that applies to a lot more than how Sean invests. He's challenged a whole lot of the traditional playbook while building the business too. So what does building a boutique differently actually look like? In this Encore episode, Sean breaks it all down. Listen in to hear: Why he dedicates one day a week to distribution (and protects the other four for the portfolio)The LinkedIn prospecting approach he leaned on before he had a marketing teamWhy his approach to hiring looks very different from your typical asset managerHow "charitable marketing" lets Ranmore grow its network while doing some good along the wayThe mindset shift that happens when you stop thinking like a fund manager and start thinking like a founderWhy honesty and humility might be a bigger competitive advantage than this industry gives them credit for ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  2. Sep 2

    165: What Asset Managers Can Learn From the Greatest Sales Deck Ever | Story Snacks Series

    Ten years ago, Andy Raskin wrote a piece called "The Greatest Sales Deck I've Ever Seen." And Stacy Havener is still thinking about it. Not because you need to build a SaaS deck, but because the structure underneath it works on allocators too. Too many pitch decks start with some version of: "Let me tell you all about us." You go into a long spiel about your fund’s process and performance. Meanwhile, the allocator is sitting there with a very reasonable question: "Okay... why should I care?" That's the gap Stacy digs into in this Story Snack. Listen in to learn: What a decade-old SaaS sales deck can teach fund managers about raising capitalWhy allocators move faster to avoid pain than to chase upsideHow to frame old way vs. new way without accidentally insulting the allocatorWhy "better" might not be the word you want, and what to say insteadThis is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week. ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  3. Aug 26

    164: Encore: $1.2B Boutique CEO Manish Khatta of Potomac Fund Management on The Power of Branding for Boutiques | Insights into His Modern Marketing Playbook He Used to Add $1B in 3 Years

    Most boutiques market the product. Manish Khatta barely mentions his. Roughly 90% of what Potomac Fund Management puts out has nothing to do with the funds. No performance charts. No fact sheets. Their most successful piece of content is a five-minute video series about fintech gossip that never says the word Potomac. It sounds backwards. It's also how Potomac went from around $130 million in 2020 to $1.2 billion today, after more than three decades of hovering in the low hundreds of millions. In this episode, Manish and Stacy get into: What "eyes on brand" actually means, and why product marketing comes secondThe scrappy pandemic video that started it all Why he told his team not to measure ROI for two full yearsThe Eminem clip he was told not to play at a conference, and why he played it anyway What happened when Potomac started partnering with its own competitorsWhy he's now pivoting back to postcards, suits, and old-school marketing About Manish Khatta:Manish Khatta is a quant who has spent his entire career creating and refining technical trading strategies. A lifelong Potomac employee, he programmed the initial work behind Potomac's mechanical trading systems and now runs the firm as CEO and CIO. He's a father of four who leads an RIA built on content and transparency, and he spends his free time playing tennis and being on the water. ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  4. Aug 19

    163: Why Great LinkedIn Posts Flop (And When to Run Them Back) | Story Snacks Series

    Should you ever repurpose an old post on LinkedIn? Short answer: yep. Slightly more annoying answer: it depends. Before you copy, paste, and send that post back into the wild, figure out why it flopped the first time. Was it actually a good post the algorithm didn't push out? Or was the post itself a little off? Those are two very different problems. In this Story Snack, Stacy gets into how she decides which posts deserve another shot, which need a tweak first, and which she'd leave alone. Listen in to hear: The one reason NOT to repost that Stacy isn't buyingHow to distinguish a reach problem from a writing problemWhen a few tweaks will do, and when you need more than thatWhy her short Tuesday posts aren't just chopped-down versions of longer onesWhat working with the LinkedIn algorithm right now This is Story Snacks: a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week. ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  5. Aug 12

    162: Encore: Simon Evan-Cook, Downing Fox – The Role of Luck and Skill in Successful Fund Management and Business Building

    What if luck plays a bigger role in fund success than anyone wants to admit?  Simon Evan-Cook isn’t just throwing that idea out there. He’s lived it.  He spent years on the allocator side, vetting fund managers and learning what really sticks (hint: it’s not just your track record).   Now that he’s a fund manager himself, he’s pulling back the curtain on the truth no one wants to say out loud…  Yes, being good at what you do matters, but so does luck, timing, and learning how to stack the odds in your favor.   In this Episode, Simon and Stacy dig into:   Why some of the most skilled fund managers don’t always win 13 ways emerging managers can make their own luck What allocators actually remember after your pitch And why being honest, even when it’s uncomfortable, is the real differentiator This is Billion Dollar Backstory: Encore, because some conversations are just too good not to bring back. About Simon Evan-Cook:  Simon Evan-Cook is an award-winning multi-asset fund manager. In 2022 he joined Downing to set up and manage the Downing Fox range of funds. Before that he built his reputation at Premier Asset Management from 2006, where he was a senior member of their highly successful multi-asset team. He began his career with Fidelity in the late 90s, before joining Rothschild Asset Management and then Gartmore.  Simon also writes on investment (and beyond), including a monthly column for Citywire Magazine and his investment blog on Medium.com. Outside of work, he enjoys spending time with his family and dog, devouring movies and books, and superficially damaging European golf courses.  ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  6. Aug 5

    161: From Random to Rapport: What to Do After You Post on LinkedIn | Story Snacks Series

    Waiting for LinkedIn leads to fall from the sky, land in your DMs, and show up in your funnel? You might be waiting a while. Posting matters. But there's a missing piece between the post and the people who engage with it, and that's where you go from random strangers to actual rapport (and maybe even grabbing coffee IRL).  Stacy Havener has a weekly habit to help you fill the gap, and it's not a heavy lift. In this Story Snack, she's sharing: The habit she calls "clearing the deck," and why responding days late still countsWhat she DMs people who engage, without asking for a single thingHow she follows up when a commenter isn't in her network yetWhy a lot of the power of LinkedIn is in the shadows, with the people who never commentThe note she sends profile viewers, and the one question that gets them talkingIf your LinkedIn strategy is basically post and pray, this one's for you. You’ll walk away with quick tips that’ll help you stop waiting around for leads and start going after them (without feeling spammy or weird).  This is Story Snacks, a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week. ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  7. Jul 29

    160: The Art of Differentiation in the Investment Industry | Allocators Want Different Not Better | How to Identify Your Edge and Find Your Fascinating to Raise Capital

    Different > better. Especially in an industry that loves to rank, chart, compare, and benchmark errrthing.  Because when everyone is trying to prove they're better, everyone starts sounding pretty much the same. In this Encore episode, Stacy is bringing back one of her favorite conversations about what it actually takes to stand out. She’s covering:  Why leaning into what makes you different means going to the edges and getting radicalWhy 80% of executives think their company is differentiated, while only 10% of customers agreeHow to create a category of one What differentiation is, and what it absolutely is notWhy you must be brave enough to attract and repel  This is Billion Dollar Backstory: Encore, because some conversations are just too good not to bring back. ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

  8. Jul 22

    159: How to Work With Compliance Without Killing Your Content | Story Snacks Series

    You want to post on LinkedIn. Compliance wants to hit the taboo buzzer. Cool. Now what? In this Story Snack, Stacy Havener shares how to stop treating compliance like the department of "no" and start bringing them into the growth conversation. Because yes, we live in a culture of compliance. And yes, we have business goals too. Listen in to hear: How to get compliance out of "department of no" modeThe question to ask so you know what topics are actually off-limitsHow to use safer language without sanding off your entire point of viewWhy LinkedIn is possible in a regulated industry, even if your team is nervous This is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week. ---Running a fund is hard enough.Ops shouldn’t be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

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About

Host Stacy Havener brings you the storytelling tips, sales strategies, behavioral secrets, and inspirational stories that help YOU turn your words into dollars. Learn from sales and marketing experts. Meet finance and investment leaders, founders and fund managers who have made it, and the ones on the rise. Because there are people behind the portfolios. Their stories matter. So does yours. Presented by: Ultimus Fund Solutions // www.ultimusfundsolutions.com GemCap // www.geminicapital.ie @stacyhavener // www.billiondollarbackstory.com

Information

  • Creator
    Stacy Havener
  • Years Active
    2023 - 2026
  • Episodes
    167
  • Rating
    Clean
  • Copyright
    © 2026 Stacy Havener LLC | All rights reserved.
  • Show Website
    Billion Dollar Backstory

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