Content, Briefly

Superpath
  • 5.0 (20)
  • MARKETING
  • UPDATED BIWEEKLY

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

  1. The 7—no, 8!—Skills Content Marketers Need to Thrive

    1D AGO

    The 7—no, 8!—Skills Content Marketers Need to Thrive

    In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution. They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves. With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work: https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work The 8th Skill: https://www.superpath.co/blog/ai-in-2026 ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    45 min
  2. The Best Thing You Can Do for Your Career

    DEC 15

    The Best Thing You Can Do for Your Career

    In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers. They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills, storytelling, and authenticity can set you apart in a tough job market. Plus, they talk challenges with automated job application screening software — why keyword matching and resume formatting matter, and how hiring managers sometimes bypass these filters to find the right candidates. Tune in for a candid conversation about owning your career journey — with actionable tips for content pros looking to grow, pivot, or land their next role. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    26 min
  3. 2026 Content Planning with Ten Speed's Nate Turner

    DEC 9

    2026 Content Planning with Ten Speed's Nate Turner

    In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy. They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution. Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/ TenSpeed: https://www.tenspeed.io/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    30 min
  4. The Future of Superpath with CEO Alex Hilleary

    DEC 1

    The Future of Superpath with CEO Alex Hilleary

    In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm. They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission. Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath’s future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha. Whether you’re a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don’t miss it! ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Alex About His New Role as CEO on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7397316302060658688/ Superpath's Next Chapter: https://www.superpath.co/blog/superpaths-next-chapter ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    30 min
  5. Building Bridges in the Org Without Drowning in the Process

    NOV 24

    Building Bridges in the Org Without Drowning in the Process

    In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful. They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies. Tune in for a straightforward conversation on building bridges within your org — without drowning in the process. Slay your holiday marketing with Brevo — the all-in-one platform for festive campaigns and personalized automations. Start free or use code SUPERPATH for 50% off your first three months (Starter and Standard plans) and shine all season long! ************************ Useful Links: Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    34 min
  6. Are Podcasts Required for B2B?

    NOV 10

    Are Podcasts Required for B2B?

    In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how to repurpose them, and whether they’re truly essential in 2025. Eric shares how the Dock podcast became the backbone of his content strategy — a goldmine of first-party insights that fueled blogs, newsletters, and social content. Chloe opens up about her love-hate relationship with podcasts and how repurposing audio into bite-sized or story-driven pieces helped her reconnect with the medium. Jimmy reflects on the unique connection podcasts create with listeners — one that blog posts and social media can’t replicate. Together, they unpack the realities of running a B2B podcast: founder-led shows, consistency challenges, and the art of turning conversations into content that drives real business results. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. Join us on Thursday, November 13 for a free event with Ahrefs: Make Your Business Discoverable in AI, Search, and Beyond You can register here: https://luma.com/3irom2vd ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    34 min
  7. Rachel Bicha on the Four Types of Content We Aren't Using Enough

    NOV 3

    Rachel Bicha on the Four Types of Content We Aren't Using Enough

    In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing. They explore how Rachel blends creativity and experimentation to bring meaning back to content marketing. From print newsletters to serialized storytelling, she shares why “small experiments” can transform how brands connect with audiences—and why playing it safe is the biggest risk of all. The conversation dives into what makes content meaningful (hint: it should make you feel something), how print is becoming a powerful “pattern disrupt” in digital-first industries, and why people-focused stories beat product features every time. Rachel also unpacks how to pitch creative ideas to leadership, measure success beyond leads, and start small without losing momentum. It’s an inspiring look at how freelancers and brands alike can rediscover creativity, personality, and purpose in B2B content. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/Know more about Rachel's work: https://rachelbicha.notion.site/ Stay in touch with Rachel Bicha: https://the-creative-side.kit.com/e2ef48d2ea ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    31 min
  8. Who Needs a Content Strategy!?

    OCT 27

    Who Needs a Content Strategy!?

    In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing? As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant. They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It’s an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility. This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

    33 min
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Trailer

5
out of 5
20 Ratings

About

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

Information

  • Creator
    Superpath
  • Years Active
    2023 - 2025
  • Episodes
    132
  • Rating
    Clean
  • Copyright
    © Superpath
  • Show Website
    Content, Briefly

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