The Easy Button Real Estate Podcast

Cole Ruud-Johnson
  • 5.0 (24)
  • Entrepreneurship
  • Semiweekly

Cole Ruud-Johnson is the founder of Easy Button Real Estate, where he builds services to put deal acquisition on easy mode for real estate investors. He also founded Hello Pad in 2018, which has gone on to do 500 off-market real estate deals in the Pacific Northwest. He's known for using AI and automation to find bigger deals, spends a lot of time building marketing and systems that convert, and today employs over 200 people around the world. easybuttonrealestate.com/leads

  1. 1d ago

    Will Mortgage Rates Stay Above 7%? What It Takes to Get Buyers Back

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual Summary:Mortgage rates, buyer activity, and the midterms all shifted in the same week, and I think most agents and investors are reading it wrong. In this episode, Tucker and I break down where we think rates land over the next 6 to 12 months, what’s quietly happening with buyers right now, and the one number that could bring the market back to life. We also get into the AI bubble, a headline involving Microsoft and Oracle that caught our attention, and what Tucker is seeing on his new Naples build as the season kicks off. If you’re planning your winter, this one will help you decide what to do before everyone else does. You are only one deal away. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  2. Oct 6

    The Real Estate Market Hit a Wall: Why Demand Disappeared in 3 Weeks

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual Summary:We hadn't recorded in a few weeks, and a lot changed while we were gone. In this episode, Tucker and I get into what's happening on the ground right now: deals that were moving suddenly stalling, buyers pulling back, and investors making tough calls just to get their cash working again. We also talk about what's going on with our Naples build and why we're not rushing to market it. I also share a few real examples that made me stop and think about where this market is headed, from what people are paying at the pump to what's happening in cities we both know well. This one isn't doom and gloom, but it is a straight look at what separates the agents and investors who come out of this ahead from the ones who don't. If you're in this business, you'll want to hear it. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  3. Sep 9

    Why 99% of Real Estate Agents Never Take This Business Seriously

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual Summary:This week Tucker and I get into something that's been on my mind after a string of conversations with agents at our last event and a franchisee I talked to recently: most people in this business genuinely don't take it seriously, and it has nothing to do with saturation or competition. We break down what actually separates the agents and investors who build real businesses from the ones who bounce from one "too good to be true" opportunity to the next, including a story from my early days at Keller Williams that changed how I looked at consistency forever. We also get into the biz op culture flooding real estate right now, why headline deals almost never tell the full story, and a stat on entrepreneurs that honestly stopped us both mid-conversation. Plus a parking ticket story that ended up being one of the better lessons on stress and business I've picked up in a while. If you've ever wondered why some agents make it and most don't, this one's for you. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  4. Sep 1

    The #1 Mistake That's Bankrupting Real Estate Investors Right Now

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual Summary:Been off the mic for a few weeks and I've got a lot to unpack. Tucker and I get into what's actually happening in the wholesaling and off-market space right now, why states are starting to crack down on how deals get disclosed, and whether that's actually a bad thing for people doing it right. We also break down a real story from someone I know whose partnership went from doing half a million a month to facing multiple lawsuits and a possible bankruptcy, and why it happened. If you've been feeling like this market is a little "off" and you can't quite put your finger on why, this episode should help. We talk about what it actually takes to keep doing good deals in a flat, grinding market, why so many operators are getting over their skis right now, and what I'm personally doing differently with my own projects because of it. As always, you're only one deal away. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  5. Aug 11

    How Liquid Are You? (Most Investors Aren't)

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/leads?utm_source=YouTube%20%28Funnel%29&utm_medium=organic&utm_campaign=Social&utm_content=Direct&utm_term=Perpetual Summary:Just got back from a weekend in San Diego with a good chunk of our leadership team and about 15 investors and flippers from all over the country, and I've got to be honest, it left me thinking. We ran hot seats, did some presentations, and heard from guys on the East Coast, the Midwest, and the West Coast, so this wasn't just one market's problem. There was one theme that kept showing up over and over again, and it's not sexy, but it might be the single biggest reason some people are struggling right now while others aren't. In this episode, Tucker and I break down what we saw at the event, why houses are basically illiquid right now compared to a hot market, and the real difference between the investors who are stressed out chasing deals versus the ones sitting comfortably with options. We also get into where we think rates and the broader market are headed, why the AI hype might be a bigger bubble than people realize, and how that could actually end up being good news for real estate. If you're feeling the pressure to keep the machine running right now, this one's for you. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  6. Jun 30

    Pent-Up Demand, Rate Lock & the Market Turn Nobody's Talking About

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/ Summary:Tucker and I have been watching this market carefully for a while now, and this episode we finally just said what we really think. We get into where rates are headed, what the Iran peace talks might mean for bond yields and real estate, and why this current stagnant stretch has honestly been harder than the 2008 crash for a lot of operators out there. There's real pent-up demand sitting on the sidelines — the question is when it breaks loose, and whether you'll be positioned to catch it. We also get honest about some of the decisions we've made over the past couple of years, including why Tucker intentionally slowed his operation down and why that was actually the smarter play. We talk about what it really takes to build lasting wealth in real estate versus just staying busy, why personal liquidity changes everything about how you make decisions, and what we've seen happen to people who chase the wrong goals at the wrong time. Good one this week — hope it hits. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  7. Jun 16

    Why Most Real Estate Investors Are Lying to Themselves (And What Actually Works) ft. Greg Helbeck

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/ Summary:This week I sat down with Greg, a seasoned real estate operator out of the Seattle area who's been in the trenches of this business for years and this conversation did not disappoint. We kick things off with a raw story about a deal I fumbled. Signed too fast, left $30K on the table, and the buyer ended up regretting the whole thing too. It's one of those lessons that stings but the kind you actually learn from. From there, Greg and I go deep on what really separates the operators who last in this business from the ones who burn out or burn bridges. And spoiler: it's not AI, it's not the hottest software, and it's definitely not how loud you are online. We also get into some real talk about AI in real estate. What's actually useful, what's smoke and mirrors, and why the fantasy of automating your way to deals is setting a lot of people up for failure. Greg breaks down how he's using tools like his Atlas system to get in front of motivated sellers faster, but we're both clear that the money is still made in the room. In negotiations, relationships, and reputation built over years. If you're a real estate agent or investor trying to figure out how to actually build something that lasts, this one's for you. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

  8. Jun 9

    Too Much Doom & Gloom: Real Talk on the Market, Spec Builds & Why Going Too Big Too Fast Is Risky

    Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1 Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/ Join Easy Button Real Estate LIVE in San Diego: https://easybuttonrealestate.com/live Summary:We're back after a little hiatus, and we're not holding back. In this episode, Tucker and I catch up on what's been going on in our worlds: Tucker's pushing through his $5-6M spec build in Naples, I recently welcomed my first kid (and survived the first two weeks), and we both weigh in on where this market is actually headed right now: interest rates, the 10-year bond, geopolitical tension, and all the weird signals that make it nearly impossible to read the tea leaves right now. But the real conversation? We get into the Brandon Turner situation, one of the biggest real estate syndication stories circulating online right now. Whether you've been following it or this is your first time hearing about it, we break down the real lessons behind it: what happens when you skip too many rungs on the investment ladder, how social media celebrity can fast-track your way into deals you're not ready for, and why the people who truly build lasting wealth in this game rarely, if ever, make the news. If you're wholesaling, flipping, or thinking about raising capital, this one's for you. Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

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5
out of 5
24 Ratings

About

Cole Ruud-Johnson is the founder of Easy Button Real Estate, where he builds services to put deal acquisition on easy mode for real estate investors. He also founded Hello Pad in 2018, which has gone on to do 500 off-market real estate deals in the Pacific Northwest. He's known for using AI and automation to find bigger deals, spends a lot of time building marketing and systems that convert, and today employs over 200 people around the world. easybuttonrealestate.com/leads

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