Wear Who You Are

Natalie Tincher

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. In this podcast, you will gain clarity and insights on how to connect your style with your authentic self through Natalie's style expertise as well as interviews with other style-supporting guests like designers, clients, and other professionals in and out of the fashion industry. Whether you love fashion, fear fashion, or fall somewhere in between, it doesn't matter. This isn't about fashion; it's about exploring who you are and how to own your unique style identity. This podcast will help you cut through the noise and examine your personal style holistically so you can "wear who you are" every day.

  1. 05/21/2025

    How to Know If You’re Ready to Work with a Personal Stylist (and How to Find the Right One for You)

    Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering: Is it worth it?Is it only for celebrities or fashion people?Will someone really get my style—or just try to make me over?In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how to find a stylist who’s the right fit for you. She walks through common industry terms (hello, fashion stylist, image consultant, and personal shopper), red and green flags when researching stylists, and listener-submitted questions about budget, virtual services, and what to expect from the process. Whether you’re curious, cautious, or already style-committed, this episode will leave you feeling empowered and informed. Resources:  —Free Spring/Summer Layering Guide: tips, picks, and strategies to layer smartly this season —Instagram Giveaway: Win a Year of BU Style Circle: follow BU Style, like the giveaway post, and tag two friends to enter! Ends May 25; winner announced May 30 —Join the BU Style Circle: the membership for real-world wardrobe strategy, community Q&As, exclusive guides & more Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    35 min
  2. 02/19/2025

    Respect The Journey: Notes On Traveling Through Asia

    In the newest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect. It can be strange, reconciling life in America with the incredible cleanliness and respect for public spaces she witnessed in places like Tokyo and Bangkok. Nat shares how the principle of loving-kindness influences interactions with both the environment and each other. There’s a refreshing take on shopping, too (of course!)—she noticed how shopping in these countries feels more social and community-focused, rather than just transactional. Where do you go to gather in a public space? The mall, of course! It’s like a return to the 80s and 90s. In terms of what Nat packed for her trip, she shares her strategy. No secrets here. Her choices emphasized comfort and versatility in the scorching Bangkok heat and cool Tokyo nights. She leaned on breathable fabrics and versatile pieces that could serve different purposes, perfect for navigating the varied climates and activities of her trip. There are also some revelations about how some of her outfits might just have to be “good enough,” rather than fixating on clothes too much to the point that it distracts from the real reason you’re there. To enjoy traveling and be part of another culture! All of this emphasis on community and respect ties into the BU Style Circle community, a membership-based platform where people can connect, share resources, and discover fashion inspiration together. We hope you check it out! Show Notes & Resources: Link to Photos of Cambodia Natalie's Packing Strategy Brands: Epoi Garden of DesireMon Panama Sucette Thai Silk Shaka Jim Thompson GoodGoods Tutti and Me -- Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    35 min
  3. 02/05/2025

    Nat Chat—Party on the Bottom! All your Denim Questions Answered!

    Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny jeans.) With a focus solely on jeans (no skirts or shorts here!), Natalie aims to demystify denim by discussing everything from raw denim and sizing intricacies to maintenance and cleaning tips, ensuring that by the end of the episode, you'll feel informed and confident on your next shopping expedition. One of the critical areas explored in the episode is the concept of raw denim. Natalie explains that raw denim refers to fabric that hasn't been washed or distressed, giving it a distinctive dark, uniform look. She emphasizes the importance of understanding terms like "once-washed" and "unsanforized," which can be particularly intimidating for first-time buyers. Moreover, she reminds listeners that the sizing can vary greatly across brands and types of denim. The key takeaway? When in doubt, reach out for guidance from sales associates or customer support teams to ensure you’re making an informed decision. And listen to Wear Who You Are (obviously!). Remember that jeans can be versatile pieces for personal expression! Whether you're holding on to your beloved skinny jeans or experimenting with wider fits, the ultimate goal is to wear what makes you feel great. So tune in and join the conversation—by the end, you just might discover your inner denimhead! Show Notes & Resources: Selvedge Jeans Slubs in Denim Raw denim companies: MomotaroPure Blue JapanNaked & FamousNudiesOniFollow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    25 min
  4. 01/22/2025

    "Organization Is Freedom" with Camilla Frederico of The Personal Helpers

    In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that foster well-being and clarity, and she's also just incredibly warm and funny.  Camilla, a seasoned organizer, emphasizes that organization is not just about tidiness; it’s an essential tool for improving focus, reducing stress, and enhancing productivity. Whether it’s your closet, workspace, or kitchen, a thoughtfully organized area can lead to a more harmonious living experience. A crucial part of Milla's approach is the mindset shift she advocates. She believes that organization should not feel like a chore but rather an act of self-care and empowerment. Creating a space that reflects who you are can lead to greater happiness and satisfaction in your daily life. This episode also explores the psychology behind clutter. Perhaps a client is holding onto an item because of some emotional attachment or a fear of loss. Camilla suggests that if it's really time to let go, perhaps you can ease that pain by gifting that item to someone you really love?  This episode is full of wonderful pieces of advice as you start the sometimes difficult work of simplifying your life. By questioning our belongings, we can make informed decisions about what to keep, toss, or donate. And then that change and simplicity will feel like a sustainable shift, and not a disruption. To make it even easier for listeners to embark on their organizational journey, BU Style has put together a downloadable PDF. This handy cheat sheet guides you through the process of assessing your belongings, helping you decide what to keep, throw away, or donate—making it simple to tackle that overflowing closet or cluttered drawer. Take a look in the show notes below to download yours. Resources: Free Closet Organization Flow Chart Download (to be created) The Personal Helpers Website The Personal Helpers instagram Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    51 min
  5. 01/09/2025

    From Couch to Conference: Redefining Remote Style

    In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them. This episode centers on the concept of how what you wear can actually influence your mood and productivity. So, say goodbye to those pajamas! Changing into something a bit nicer can help you transition into work mode. Natalie shares practical tips on setting your outfit according to your to-do list. If you’ve got a creative day ahead, dress for it! And if you’re tackling spreadsheets, perhaps go for something straightforward (yet stylish). Throughout the episode, Natalie peppers in her personal styling wisdom, detailing her go-to outfits for desk days—think cozy yet chic ensembles that keep you ready for anything from a Zoom call to a quick trip outside. Part of the problem (as we all know) is that our days now encompass so much—how do you dress for them all? The episode wraps up with reminders of the joy fashion can bring, even in remote settings. Clothing helps us feel connected and conveys a little piece of our personality, which is a beautiful tool that often goes underutilized. So let's get started! Style from the Inside Out: https://www.bu.style/course Q the Makeup ArtistTo book your Q the Makeup Artist appointment with Rebecca Robles, head to bu.style/makeup-services Follow Us: Follow the podcast on social media, and submit your questions by sending us a message here!@bustyle@natalie_tincherCheck out the website for more info at www.bu.styleSign Up for Nat’s NewsletterRate, Review, & Subscribe to the podcast on Apple & SpotifyThis Podcast is brought to you by Upstarter Pods

    23 min
5
out of 5
16 Ratings

About

Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. In this podcast, you will gain clarity and insights on how to connect your style with your authentic self through Natalie's style expertise as well as interviews with other style-supporting guests like designers, clients, and other professionals in and out of the fashion industry. Whether you love fashion, fear fashion, or fall somewhere in between, it doesn't matter. This isn't about fashion; it's about exploring who you are and how to own your unique style identity. This podcast will help you cut through the noise and examine your personal style holistically so you can "wear who you are" every day.