Reside Platform Podcast

Reside Platform
  • 5.0 (6)
  • Entrepreneurship
  • Daily

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

  1. 3h ago

    Why Waiting for a Better Market Could Cost Your Team

    Is it really a bad idea to list a home during the holidays? Do leads go cold after 30 days? And are your best agents destined to leave your team? In this episode of the Reside Platform Podcast, Brooke Riecke and Karlton Utter challenge six common real estate beliefs and share what team leaders can do differently. They talk about using local market data to guide sellers, nurturing older leads with relevant opportunities, creating meaningful growth paths for top performers, and building the systems and support a team needs to scale. They also discuss how to approach owners selling on their own and why a slower market can be a chance to strengthen your leadership, recruiting, and business. If your team is navigating a shift, this conversation offers practical ways to keep moving forward. Chapters: (00:00:00) Real estate myths team leaders hear every day(00:07:00) Why older real estate leads deserve a follow up(00:13:00) How to reconnect with leads and offer real value(00:18:00) Why top producing agents stay on a team(00:24:00) Scaling beyond a leader’s capacity(00:29:00) How to approach owners selling their own homes(00:33:00) Growing a real estate team in a slow market(00:39:00) Adapting your strategy as the market shifts(00:45:00) Leadership actions for the week aheadLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Why Waiting for a Better Market Could Cost Your Team

  2. Oct 28

    4 Warning Signs Your Real Estate Team Is About to Hit a Wall

    Busy and growing are not the same thing, and most team leaders don't notice the difference until months of momentum have already slipped away. In this episode, Lauren, Director of Team Operations at Reside Platform, and Brooke, Reside's Client Success Manager, walk through the four warning signs they spot from the outside long before a team leader sees them from the inside. They cover the leader who is still doing everything (and why "it's faster if I do it" quietly caps your growth), leads that come in with no one truly owning them, agents who stop showing up and start planning their exit, and processes that live in one person's head instead of on paper. Along the way you'll hear practical first fixes you can put in place this month: naming one task to hand off in the next 30 days, assigning a single owner for lead accountability, turning your team meeting into something agents actually look forward to, and documenting your top three processes with a little help from AI. Keep a tally as you listen. If you say yes to two or more, stick around for the end, because Lauren and Brooke break down exactly what your score means and where to start. Chapters: (00:00:00) Why busy feels healthy on a real estate team (00:01:08) Meet Lauren and Brooke from Reside Platform (00:03:06) Warning sign 1: The team leader is still doing everything (00:06:38) The busy work leaders refuse to let go of (00:09:17) Warning sign 2: Leads come in but nobody owns them (00:12:08) Warning sign 3: Agents are quietly checking out (00:18:04) How to bring the energy back to your team meetings (00:20:47) Warning sign 4: Nobody can explain how things work (00:24:22) Score yourself: What your yeses mean (00:25:13) Why hitting the wall is not a failureLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    4 Warning Signs Your Real Estate Team Is About to Hit a Wall

  3. Oct 23

    How to Build a Stronger Pipeline Before the New Year

    Lauren and Brooke share a practical Q4 survival kit for real estate team leaders who want to enter the new year with a healthier business, not a blank page. They explain how to find missed opportunities in a CRM by reviewing lead stages, last contact, smart lists, integrations, and lead distribution; build both client and recruiting pipelines; notice when agents or operations staff may be pulling back and have thoughtful one on one conversations; and plan the first 90 days around three priorities, a clear owner for each, and a measurable KPI. Their advice is to choose one change, work it consistently, and build momentum before January. Chapters: (00:00:00) Why real estate teams should plan before January(00:04:00) Find missed opportunities in your CRM(00:09:00) Improve lead flow and lead distribution(00:12:00) Build your client and recruiting pipelines(00:18:00) Lead with accountability and an abundant mindset(00:20:00) Check in with agents and notice signs of burnout(00:27:00) Plan your first 90 days with three priorities and clear owners(00:32:00) Choose one action and build momentum into Q1Links and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    How to Build a Stronger Pipeline Before the New Year

  4. Oct 14

    How to Build a Brokerage That Grows Without Burning You Out with Jennifer Gale

    What does it take to build a real estate business that can double in a tough market without making the leader the bottleneck? Jennifer Gale returns to the Reside Platform Podcast to share what changed as her Woodstock, Ontario brokerage grew. She and Suneet Agarwal dig into the hard parts of leadership, including setting standards that create friction, replacing emotional lead management with accountable systems, and letting the right people own their roles. Jennifer also explains how her team recruits through monthly training events, consistent outreach, and a marketing engine built for the long game. For team leaders and broker owners who want more capacity, stronger culture, and real growth, this conversation is a candid reminder to stay in the box and keep doing the work that compounds. Chapters: 00:00:00 Welcome back Jennifer Gale00:02:00 What makes a year feel blockbuster00:03:00 Standards, recruiting, and the people around you00:05:00 Building fair lead systems and auditing the database00:08:00 Using AI to increase operational capacity00:09:00 Why standards create friction00:11:00 Leading a business instead of running a family00:14:00 Accountability, public feedback, and behavior change00:18:00 Overcoming overperformance and scarcity thinking00:22:00 Recruiting through email, social media, and events00:24:00 Making recruiting calls easier with invitations00:29:00 Building a marketing machine that compounds00:33:00 Stay in the boxLinks and Resources: WebsiteJennifer Gale on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    How to Build a Brokerage That Grows Without Burning You Out with Jennifer Gale

  5. Oct 7

    You Don’t Have a Hiring Problem. You Have a Systems Problem

    If your real estate team runs smoothly only when you are in the room, you do not have a people problem. You have an operations problem. Lauren Rathgeb-Holland and Brooke Riecke unpack why growing teams often hire another agent when what they really need is stronger ownership, documented systems, and operational support. They share practical ways to identify the work only you can do, spot the tasks that are quietly draining your time, and build a team structure that supports growth without making you the bottleneck. Whether you lead a small team, manage a busy production business, or are preparing to scale, this conversation will help you create more capacity, accountability, and consistency. Chapters: 00:00:00 Why your team falls apart when you step away00:02:00 The hidden cost of doing every small task yourself00:04:00 Knowing when you are no longer the best person for a role00:06:00 Keep recruiting while you diagnose your operations00:08:00 Build a role around the work you need to release00:11:00 Document your processes before details get lost00:14:00 The five quiet mistakes that limit growth00:18:00 Using CRM data and AI to coach with clarity00:23:00 What an operations leader can own for your team00:28:00 Your first operations hire and the people, process, performance framework00:34:00 Consistency, delegation, and making room for real growthLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    You Don’t Have a Hiring Problem. You Have a Systems Problem

  6. Sep 30

    Your Memory Is Not a Real Estate Follow Up System with Andrea Kugler

    Being good at selling houses doesn't mean you've built a business that can run without wearing you out. Andrea Kugler knows the difference. After years as a solo agent doing everything herself, she started putting systems in place and launched a real estate team. In this conversation with Suneet Agarwal, Andrea shares what changed when she stopped relying on memory to follow up, started using a CRM, and got support through Reside. She also gets honest about the part of leadership that checks your ego: holding yourself to the same standards you set for your agents. For team leaders and brokerage owners wondering where social media fits into an already full day, Andrea explains how showing up consistently brought past clients back into her world and helped two agents find her through TikTok. Along the way, they talk about building resilience, keeping content simple, and taking the next step before everyone around you understands the plan. If you're producing but still doing too much yourself, this is a practical conversation about building a business that doesn't depend on you remembering and handling everything. Chapters: (00:00:00) Building a Real Estate Team Before You Feel Ready(00:02:00) From Solo Agent Burnout to Business Systems(00:05:00) Using a CRM to Fix Real Estate Follow Up(00:07:00) Leadership Accountability Starts With You(00:09:00) Coaching Agents Through Difficult Moments(00:11:00) Instagram and Facebook for Staying Top of Mind(00:14:00) Creating Real Estate Content Without Overthinking(00:17:00) Repurposing Content and Getting Started With AI(00:19:00) Investing in Support and Committing to Your Team(00:21:00) Connect With Andrea for Ohio ReferralsLinks and Resources: WebsiteAndrea Kugler on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Your Memory Is Not a Real Estate Follow Up System with Andrea Kugler

  7. Sep 23

    Why Most Real Estate Teams Waste Money on Big Mailing Lists with Dan Gandee

    Suneet sits down with Dan Gandee, principal broker of The Operative Group in Oregon, for a conversation that is less about AI hype and more about what actually pays. Dan is on pace for 200 closings this year and he walks through the exact direction his team took the technology: a scrubbed and appended investor mailing list that turned roughly two grand in postage into a $15,000 commission check, a portfolio audit offer that gets absentee owners to raise their hands, daily CRM audits that land in Slack at 8:00 AM so nothing sits in lead status, and an agentic operating system his team built after canceling their project management tools because none of them spoke real estate. Suneet shares his own side of the ledger, including five new social brands running years of archived content on autopilot, an autonomous agent handling SEO and website pages after he let his vendor and staff writer go, and a daily email agent that rewrites subject lines for non openers. Both of them keep landing on the same point: the win is not asking a chatbot to write a listing description, it is handing the machine your whole operation, your recurring busy work and your quarterly goals, then letting it tell you what to systematize first. Dan closes with the simplest starting move any team leader or solo agent can make this week, plus how he squeezed a six month onboarding process down to about 45 days and where automated coaching reports fit into agent productivity. Chapters: (00:00:00) The $15,000 check that started with two grand in mailers (00:01:12) Dan Gandee on 174 closings, IDX roots and why tech obsession pays (00:04:22) Five new social brands running years of archived content (00:07:05) Building the investor direct mail machine, list scrub to send (00:11:20) The portfolio audit offer and five referral partners that open doors (00:16:10) Letting the SEO vendor go and handing the website to an agent (00:20:05) Daily CRM audits posted in Slack where every agent sees them (00:23:15) AI calling, retargeting and screening the hand raisers (00:28:10) Why they canceled Monday and Asana and built their own system (00:33:20) Coaching reports, 45 day onboarding and where to start todayLinks and Resources: WebsiteDan Gandee on LinkedinTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Why Most Real Estate Teams Waste Money on Big Mailing Lists with Dan Gandee

  8. Sep 16

    The Lead Generation Moves That Still Work in Real Estate

    What should real estate agents kill, keep or change as they build a stronger business? Lauren, Brooke and Karlton turn that question into a lively conversation about the prospecting activities that still create real opportunity. They discuss replacing generic cold calls with intentional warm conversations, using open houses as a low cost way to meet buyers and sellers, approaching door hangers and neighborhood outreach with more value and respect, and building a real system for paid internet leads. They also explain why for sale by owners are one of the clearest opportunities for agents who want more listings, why buyer consultations set the tone for a professional client experience, and how focused neighborhood farming can compound over time. The through line is simple: choose a strategy that fits your business, bring real value, and follow up consistently. Chapters: (00:00:00) Why the kill, keep or change game matters(00:01:08) Cold calling becomes intentional warm calling(00:07:13) Why open houses still create opportunity(00:10:01) Replacing door knocking with value driven outreach(00:14:32) When paid internet leads make sense(00:20:15) Why agents should keep working with FSBOs(00:26:52) The case for buyer consultations(00:34:12) How neighborhood farming compounds over time(00:39:52) The next generation of real estate prospecting(00:40:32) Final thoughts and an invitation for feedbackLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    The Lead Generation Moves That Still Work in Real Estate
See All (183)

5
out of 5
6 Ratings

About

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

Information

  • Creator
    Reside Platform
  • Years Active
    2023 - 2026
  • Episodes
    183
  • Rating
    Explicit
  • Copyright
    © 2026 Reside Platform Podcast
  • Show Website
    Reside Platform Podcast

You Might Also Like