The Fan Experience EXPERIENCE Podcast

Mark Bradley & Darren Young
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The home of Fan Experience where Mark Bradley and Darren Young (of the Fan Experience Company) address the Fan Experience (in football and other sports) with special guests. Expect LOADS of insights, innovation and just darn good ideas.Whether you're working in sport, looking for a job in sport or you're simply interested in the subject of Fan Experience or Fan Engagement, we reckon a regular dose of the Fan Experience EXPERIENCE will help you and your club thrive.The Fan Experience Experience Podcast is edited and produced by Juan Luis Bradley.

  1. 05/20/2025

    Special Partner Edition: Digital Fan Engagement (Wilman Vergara & Knosis)

    Digital innovation is capable of supporting engagement and attendance growth at every single touch point on the fan journey but this special episode takes a step further and explores what AR (Augmented Reality) could do to revolutionise the experience at your stadium on a match day. Our guest is Wilman Vergara from Knosis: a trailblazer in the fan engagement technology industry dedicated to providing personalised insights and solutions through advanced data analytics and Augmented Reality (AR).  Wilman's platform helps brands and professional sports teams to interact directly with fans on match days. The experience is unforgettable and the benefits are legion, as Darren found out when accompanying our guest on a digital engagement adventure in London. So let us take you back to the beginning of 2025, when it was freezing in northern England (and 30 degrees in Florida, where this special episode's guest was based) and introduce The Fan Experience Company's strategic digital engagement partner: Wilman Vergara and KNOSIS.  What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    37 min

  2. 03/19/2025

    Special Episode: Fan Experience & Attendance Growth in Women's Football

    This special episode of our podcast explores the role of fan experience in growing attendances in women's football. Joining Darren and Mark to discuss the opportunities for fan centricity in the women's game are two practitioners of renown: Durham Women's Chief Operating Officer Mark Donnelly and Worcester City Women owner Nicole Allison. Each club is at a key stage of its growth journey.  Durham Women's unique fan-driven approach has seen attendances rocket over the 12 years since they entered the second tier of English women's football. With a reputation as a leader in women's football fan experience, Mark shares some of the club's innovative approaches that have led to regular sell outs. Worcester City Women's official home page proudly declares what makes it special: a 'purpose-driven, mission-led independent women’s football club, putting women and girls’ football first' and Nicole shares her perspective as one of the very few female club owners in women's football anywhere. What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    46 min

  3. 03/04/2025

    Season 4: Episode 8: Richard Knight (Exeter City)

    Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast from the Fan Experience Company. We've been creating world class experiences and driving up attendances since 2005. Yes, that's right, it's our 20th anniversary this year and, soon, you'll be able to come and see us in the flesh on our roadshow. Keep checking www.fanexperienceco.com and @fanexperienceco (X & Bluesky) for details.  This season's guests are all great value. Their clubs achieved a Gold Award in the 2023/24 EFL Family Excellence scheme. We know those that achieved it last season have enjoyed an average 16% attendance increase since the pandemic - a quite remarkable achievement.  This time we speak to Exeter City Supporter Liaison Officer Richard Knight - a volunteer (of many years standing) at a supporter-owned club. We often argue that fans are never more than the second most important thing at a club (and rarely second for that matter). At Richard's club, fans are always in pole position.  We hope you enjoy our little natter about Devonian fan engagement and find something to take back to your own club. What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    36 min

  4. 02/19/2025

    Season 4: Episode 7: Christine Roberts (Tranmere Rovers)

    Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that follows the fan journey and, through chats with experience practitioners, shows you how a great fan experience drives up attendances (and revenue generally). We know this season's guests are good value because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24).  And, because they take a strategic approach to fan experience, they are rewarded with increasing attendances. This time we speak to Tranmere Rovers Chief Operating Officer Christine Roberts with the emphasis on how a club in the fourth tier of English professional football delivers outstanding fan experiences. You'll hear about 'the power of the small' in relation to ensuring fans feel personally valued for their loyal support as well as lots of other insights into creating a culture of fan engagement too from someone who's devoted the majority of her working career to the famous team from Birkenhead. What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    44 min

  5. 02/05/2025

    Season 4: Episode 6: Shaun Lockwood (Club Doncaster)

    Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that celebrates the power of great fan experiences: an army of walking ambassadors for your club and a proven route to filling your stadium week in week out. We bring you chats with some of the UK's most experienced and interesting fan experience practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24).  And, because they take a strategic approach to fan experience, they are rewarded with increasing attendances. This episode reunites us with an old friend and long-term fan experience leader. Shaun Lockwood (Chief Commercial Officer at Club Doncaster) has been innovating at Doncaster Rovers since first arriving at the club in 2008. One of the very few clubs to continually achieve a gold award season after season time, Rovers have been the architects of many 'firsts' in fan experience. On this episode, Darren and Mark hear about the club's new idea: a Family Pack designed to make match days magical for the club's youngest fans (and a whole lot more). If you want to find out more about this idea, check out this link: https://www.doncasterroversfc.co.uk/news/2025/january/21/introducing-the-family-pack---/ What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    36 min

  6. 12/22/2024

    Season 4: 2024 Christmas Special

    Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24). This is the Christmas Special: the bumper double album hour-long episode with extra content, hilarious badinage and a tacky badge (thank you The Smiths). In this extended chat, Mark, Darren, producer Juan Luis and (making his first appearance) Andy, count down the 12 Days of Christmas. But our gifts are not the traditional ones. They are 12 things that we believe football and rugby clubs could easily do in 2025 to transform the fan experience and convert supporters into walking ambassadors for your club. A big thank you to our founder Ana too. Thank you for navigating us through the choppy waters and leading us into a fantastic future for our little organisation. Finally, to you: thanks for listening in 2024. We hope you have a magical Christmas and a happy, healthy and peaceful New Year. Hasta la próxima, chicos y chicas! What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    47 min

  7. 12/16/2024

    Season 4 / Episode 5: Graham Whittaker (Walsall FC)

    Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24). In the fifth episode of our 4th season, Darren and Mark from The Fan Experience EXPERIENCE podcast team chat to Graham Whittaker: Supporter Liaison Officer at Walsall FC - currently riding high in EFL League Two.  In this half hour chat, we discuss a key question for clubs embarking on a supporter engagement strategy: where to start?  As a lifelong supporter of 'Little Old Walsall' who, after retirement, offered to volunteer for the club, Graham has a unique perspective to share. For students of fan experience or, indeed, experienced practitioners, this half hour of insight and innovation cannot be missed. What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    41 min

  8. 12/01/2024

    Season 4: Episode 4: Anthony Emmerson (Stoke City)

    Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis. Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24). In the fourth episode of our 4th season, Darren and Mark from The Fan Experience EXPERIENCE podcast team chat to Anthony Emmerson: Head of Supporter Experience at Stoke City. Anthony's experience of supporter engagement is second to none and half an hour in his company is both inspiring and hugely informative. The subject of this episode is a key element of a strategic engagement strategy: the club's purpose or, indeed, the WHY (as Simon Sinek might call it). What makes a club unique and how can this be woven into everything the club does - especially into the fan experience. For students of fan experience or, indeed, experienced practitioners, this half hour of insight and innovation cannot be missed. What did you think of this episode. Let us have your feedback via hello@fanexperienceco.com Follow us on @FanExperienceCo on X Check out our new website www.fanexperienceco.com Can the Fan Experience Company and Knosis create world class fan experience for you and your partners? Drop us a note to hello@fanexperienceco.com.

    36 min
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About

The home of Fan Experience where Mark Bradley and Darren Young (of the Fan Experience Company) address the Fan Experience (in football and other sports) with special guests. Expect LOADS of insights, innovation and just darn good ideas.Whether you're working in sport, looking for a job in sport or you're simply interested in the subject of Fan Experience or Fan Engagement, we reckon a regular dose of the Fan Experience EXPERIENCE will help you and your club thrive.The Fan Experience Experience Podcast is edited and produced by Juan Luis Bradley.

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