Trent and Lori Tobias, owners of the 15 Commerce Drive shopping center. The couple shares their journey from careers in car dealership and education to building a thriving community hub. Their crown jewel, Great Lakes Antique Boutique, features over 600 vendors across two locations, bringing a Galena-inspired charm right to Grayslake. The center also houses restaurants, salons, an escape room, and "The Room," a versatile event space. With plenty of parking and something for everyone, this neighborhood gem is truly worth discovering! Discovering Grayslake: How Local Businesses Build Community and Create Hidden Gems Welcome back to the heart of Lake County! In this episode of Discovering Grayslake, we sat down with Trent and Lori Tobias, the dynamic husband-and-wife team behind the thriving shopping center at 15 Commerce Drive. Their story is more than just a tale of entrepreneurship—it's a masterclass in community building, creative business management, and the power of local connections. Whether you're a Grayslake resident, a small business owner, or someone dreaming of launching your own venture, this in-depth guide will break down the key lessons and actionable tips from the episode. We'll explore how Trent and Lori transformed a half-empty plaza into a bustling hub, the secrets behind their wildly successful Great Lakes Antique Boutique, and how they've created spaces that bring people together. Table of Contents The Power of Local Connections Revitalizing a Community Space: Lessons from 15 Commerce Drive Building a Unique Retail Experience: Inside Great Lakes Antique Boutique Creating Versatile Community Spaces: The Room Vendor Management and Growth Strategies Seasonal Merchandising and Store Staging Balancing Passion, Family, and Business Actionable Takeaways for Local Entrepreneurs Final Thoughts: Kindness and Community The Power of Local Connections Main Theme: At the heart of Trent and Lori's story is the idea that local businesses are more than just places to shop—they're the backbone of a community. Their journey began with a simple desire to bring the charm of Galena's antique scene closer to home, and it blossomed into a network of businesses that serve, connect, and uplift Grayslake. Key Insights: Word-of-mouth and personal relationships** are invaluable. Trent and Lori's businesses grew rapidly because they fostered genuine connections with vendors, customers, and other local entrepreneurs. Community involvement**—from hosting events to collaborating with neighboring businesses—creates a sense of belonging and loyalty. Actionable Advice: Get to know your neighbors.** Attend local events, introduce yourself to other business owners, and look for ways to collaborate. Be visible and approachable.** Trent and Lori are often present in their stores, greeting customers and making everyone feel welcome. Revitalizing a Community Space When Trent and Lori purchased the shopping center at 15 Commerce Drive, it was only about 45-50% occupied. Their approach to revitalizing the property offers a blueprint for anyone looking to breathe new life into a commercial space. Steps to Revitalization Invest in Infrastructure Rehab and Renovate: They invested in updating the units, making them attractive to potential tenants. Parking Matters: A new, well-lit, and convenient parking lot was a game-changer, especially in a small town where parking is often limited. Curate Your Tenant Mix Community-Focused Tenants: They sought out businesses that would benefit the community—restaurants, salons, a dance studio, a chiropractic office, and more. Synergy Between Tenants: The proximity of The Room event space, the escape room, and restaurants allows for seamless event planning and cross-promotion. Create Gathering Spaces The Room: A 1,700 sq. ft. facility for micro-weddings, parties, concerts, and more. This space is designed to be flexible and accessible for all kinds of community events. Expert Tip: When revitalizing a property, think beyond just filling vacancies. Ask yourself: How can this space serve the community? Look for tenants and amenities that complement each other and create a destination, not just a collection of businesses. Building a Unique Retail Experience: Inside Great Lakes Antique Boutique Great Lakes Antique Boutique isn't your average antique store. With over 600 vendors across two locations (Grayslake and Antioch), it's a treasure trove that draws shoppers from all over. What Sets It Apart? Sheer Scale and Variety:** The boutique is deceptively large, with endless nooks and crannies. Customers often spend hours exploring and still find new surprises on a second lap. Constantly Changing Inventory:** The store is staged and restocked for every season and holiday, ensuring there's always something new to discover. Personal Touch:** Lori's passion for curating unique clothing and décor shines through. She travels to shows and markets across the country to find one-of-a-kind items. Actionable Tips for Retailers Create a Journey:** Encourage customers to walk the store in both directions—you'll double their discoveries and time spent in-store. Make It Personal:** Share stories behind your products. Lori loves hearing customers' memories and connections to the items they find. Offer Something for Everyone:** From "bougie" upscale finds in Grayslake to farm antiques and a "man cave" in Antioch, the boutiques cater to a wide range of tastes. Creating Versatile Community Spaces: The Room One of the standout features of the shopping center is The Room—a flexible event space that fills a crucial need in Grayslake. Features and Uses Size:** 1,700 sq. ft., seating up to 75 people. Amenities:** Chairs, stage, sound system, and adaptable layout. Events:** Micro-weddings, birthday parties, comedy nights, concerts, art shows, and corporate meetings. Why It Works Convenience:** The Room is adjacent to restaurants and an escape room, making it easy to plan multi-part events (e.g., a birthday party with food and entertainment all in one place). Community Focus:** The space is designed for locals to gather, celebrate, and connect. Pro Tip: If you're considering adding an event space to your business, think about how it can complement your existing tenants and serve unmet needs in your community. Vendor Management and Growth Strategies Managing over 600 vendors is no small feat. Trent and Lori's approach offers valuable lessons for anyone running a multi-vendor retail operation. Key Strategies Start Small, Scale Fast:** Their first location filled up within days, and they quickly expanded to additional buildings and locations. Maintain a Waiting List:** Demand for booth space remains high, ensuring a steady pipeline of new vendors and fresh inventory. Vendor Diversity:** By offering spaces for everything from antiques to new clothing, they attract a broad spectrum of sellers and shoppers. Actionable Advice Foster a Vendor Community:** Regular communication, collaborative events, and a supportive environment keep vendors engaged and invested in the store's success. Rotate and Refresh:** Encourage vendors to update their booths regularly to keep the store dynamic and exciting. Seasonal Merchandising and Store Staging One of the boutique's biggest draws is its ever-changing look and feel. Lori and her team spend weeks preparing for each season and holiday, transforming the store into a new experience every time. Best Practices Plan Ahead:** Start staging for major holidays and events well in advance. Team Effort:** Involve staff and vendors in the process to bring fresh ideas and energy. Create Visual Impact:** Use creative displays, themed décor, and strategic product placement to draw customers in and inspire purchases. Why It Matters Repeat Visits:** Customers return again and again to see what's new, driving loyalty and word-of-mouth. Emotional Connection:** Seasonal themes tap into nostalgia and celebration, making shopping a memorable experience. Balancing Passion, Family, and Business Trent and Lori's story is also about finding joy and balance in work and life. After long careers in education and the car business, they built a new chapter together—one that combines their love of antiques, travel, and community. Lessons Learned Follow Your Interests:** Lori's passion for clothing and antiques led to a business that never feels like "just a job." Work as a Team:** Trent handles the behind-the-scenes fixes and logistics, while Lori curates and connects with customers. Make Time for Each Other:** Even during their busiest years, they made Sundays their day for antiquing and reconnecting. Advice for Couples in Business Divide and Conquer:** Play to each other's strengths and communicate openly about roles and responsibilities. Celebrate Small Wins:** Take time to enjoy the journey and the community you're building together. Actionable Takeaways for Local Entrepreneurs Whether you're running a boutique, managing a shopping center, or dreaming of starting your own business, here are the top lessons from Trent and Lori's journey: Invest in Your Space:** Clean, well-lit, and accessible facilities attract both tenants and customers. Curate for Community:** Choose tenants and offerings that serve local needs and create synergy. Keep It Fresh:** Regularly