The Terra Harvell Show

Terra Harvell
  • 4.6 (34)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

  1. 12/19/2025

    Built to Exit: The Salon Owner's Playbook with Ronit Enos

    In this episode of The Terra Harvell Show, Terra sits down with Ronit Enos, founder of Salon Cadence, and her Brand Manager Nicole, for a powerful conversation about what it really takes to build a business that doesn’t run you into the ground. From burnout and broken systems to building wealth and planning an exit, this episode is a masterclass in scaling your salon with intention. Ronit and Nicole share the real stories, mindset shifts, and strategic tools that helped them—and now hundreds of salon owners—create seven-figure businesses that operate with ease and freedom. This episode unpacks: · Why most salon owners are working two full-time jobs without realizing it · How to build a team that thinks like investors, not just employees · The leadership skills required to grow beyond the chair · How to reverse-engineer your business around personal, professional, and financial goals If you're serious about building a business you can one day step away from (without it all falling apart), this episode is your blueprint. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems Guests: Ronit Enos + Nicole | @saloncadence | saloncadence.com

    43 min

  2. 09/05/2025

    Life Changes: Why Every Salon Owner Needs an Exit Plan with Kristin Stutz

    In this episode of The Terra Harvell Show, Terra sits down with Kristin Stutz, former stylist and salon owner turned Certified Financial Planner, for a candid and eye-opening conversation about what happens when life throws you a curveball, and your business isn’t prepared for it.Today, through Illume Financial Strategies, she helps salon owners and stylists build financial plans that protect their future and create true wealth, even if they can’t work behind the chair.This episode unpacks:· How Kristin’s salon survived a full year without her in it· Why most salon owners are one crisis away from closing their doors· The truth about “freedom” in booth rent and suite models — and why it can cost you everything· How to build an exit strategy that turns your business into a sellable asset· The financial blind spots that keep stylists from building real wealthIf you’ve ever told yourself, “That could never happen to me,” this episode is the wake-up call you need.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kristin Stutz - Facebook: Illume Financial Strategies | LinkedIn: Kristin Stutz, CFP® | www.illumefs.com | Click to schedule a meeting with KristinKristin Stutz is a Financial Adviser with Eagle Strategies LLC, a registered investment adviser and a New York Life company. illume Financial Strategies, LLC is not owned or operated by Eagle Strategies LLC

    35 min

  3. 08/15/2025

    Your Business Plan Is Sh*t – How Sydney Tripled Her Salon Revenue in 10 Months

    In this episode of The Terra Harvell Show, Terra sits down with salon owner Sydney Vakilzadeh for a brutally honest conversation about the day that completely changed her business, and why hearing “Your business plan is sh*t” was the best thing that ever happened to her. Sydney went from running a booth-rent mindset to building a thriving Strata™-structured salon, The Social Owasso, where stylists scale faster, earn more, and actually have a future inside the business. In just 10 months, she tripled her monthly revenue and created a culture that stylists are lining up to join. This episode unpacks: Why she ditched booth rent(and will never go back)How to create a team culture where everyone winsThe numbers-first mindset that took her from emotional decision-making to scalable growth If you’re a salon owner who’s tired of feeling stuck or scared to make changes, this conversation will make you rethink everything. Follow & Connect:  Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems  Guest: Sydney Vakilzadeh | @sydthestylist_ | @thesocialowasso

    46 min

  4. 08/08/2025

    What Stylists Really Want (and Why Most Owners Miss It) with Ashley Thomas

    In this episode of The Terra Harvell Show, Terra sits down with salon owner Ashley Thomas for a raw conversation about what it really takes to scale a multimillion-dollar salon, and why most owners are getting it dead wrong.Ashley built a $2.2M commission-based salon in a town of just 3,000 people,  without booth rent, without burnout, and without losing her team.  This episode unpacks: Why most salon owners confuse “freedom” with lack of structureThe real reason stylists leave (and it’s not about money)How to scale without being stuck behind the chairThe difference between culture and chaos, and how to fix it when it all feels offIf you're tired of fighting fires, feeling stretched thin, or scared to make the hard calls, this episode is for you. Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Ashley Thomas | @hbic.sixten

    42 min

  5. 08/01/2025

    Slap Your Logo On It And Say Goodbye to Your Margins

    In this episode of The Terra Harvell Show, Terra is joined again by Dawson Floyd, Harper Ellis’ in-house legal and business strategist, for a brutally honest breakdown of the white label craze taking over the salon industry. If you’ve been sold the dream of “starting your own hair line” with a cute logo and someone else’s product, this one’s for you.Terra opens up about her own experience nearly launching white label at Harper Ellis (and why she pulled the plug), and together they dissect the real business math behind margins, control, scalability, and why white label is not a path to wealth. This episode exposes: Why white labeling doesn’t lead to profit or powerThe hard truth about exit strategy (or lack thereof)What most salon owners don’t understand about sourcing, contracts, and controlHow trying to skip the hard parts of business leaves you broke and burned out Salon owners: if you’re serious about building a business you can grow and eventually exit — you need this episode. Follow & Connect: @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

    37 min

  6. 07/18/2025

    Going Against The Grain with Jenny McCurry

    In this episode of The Terra Harvell Show, Terra sits down with salon owner Jenny McCurry for a raw and powerful conversation about growth, grit, and grace.Jenny has been inside Harper Ellis education for years, but what makes her story powerful isn’t just her loyalty; it’s her growth. From questioning her leadership to rebuilding a team rooted in trust, systems, and standards, Jenny’s story is one so many salon owners will see themselves in. This episode is raw, empowering, and a must-listen if you know you're meant for more but feel stuck. Follow & Connect: @theterraharvellshow | @theterraharvell | @stratasalonssystems Guest: @jennymccurrystylist | Salon: @onyx.thesalon

    51 min

  7. 07/11/2025

    White Label Gurus Are Selling You Fake Dreams (And Bad Hair)

    In this episode of The Terra Harvell Show, Terra dives into one of the most controversial topics shaking up the beauty industry: white labeling hair extensions.  After nearly launching her own private label program, Terra pulls back the curtain on why she backed out... and why this model might be costing stylists and salon owners more than they realize. Key Takeaways:  • Why white labeling is rarely profitable for salon owners  • The moral dilemma of competing with your own clients  • What it really takes to build a sellable, scalable brand in the beauty industry Follow & Connect: @theterraharvellshow | @theterraharvell | @harperellishairco | @stratasalonssystems

    28 min

  8. 06/27/2025

    Booth Rent vs Commission? Both Are Failing You with Dawson Floyd Part2

    In this episode of The Terra Harvell Show, Terra is back with Harper Ellis’ in-house attorney, Dawson Floyd, to blow the lid off why so many salon owners are struggling to grow—and losing their best people in the process. They dive deep into the real reasons salon models are broken, why most leaders lack the confidence to make bold changes, and how Terra’s team is building something entirely new, from day-one training to multi-stream income for stylists. You’ll hear what it takes to build a business your people don’t want to leave, why salon ownership has felt so “icky” for so long, and how scaling isn’t just about numbers—it’s about people. If you’ve ever felt stuck, burned out, or scared to lead differently—this is your wake-up call. Follow & Connect: @theterraharvellshow | @theterraharvell | @harperellishairco Guest: Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

    58 min
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4.6
out of 5
34 Ratings

About

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

Information

  • Creator
    Terra Harvell
  • Years Active
    2023 - 2025
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    © Terra Harvell
  • Show Website
    The Terra Harvell Show