The Terra Harvell Show

Terra Harvell
  • 4.7 (35)
  • Entrepreneurship
  • Updated Weekly

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

  1. 2d ago

    The Partnership Lesson That Changed My Business

    In this episode of The Terra Harvell Show™, Terra breaks down the partnership lesson that completely changed the way she thinks about ownership, control, and scaling a salon business. For years, Terra believed owning 100% meant winning. After experiencing a failed partnership, doing everything herself felt like the safer, smarter option. But eventually, protecting everything she built became the very thing limiting how big it could become. Terra shares what changed when she stopped asking what she could lose by bringing in the right partner and started asking what she could lose out on by continuing to build alone. This episode unpacks: Why owning 100% of your salon isn't always the win How a failed partnership can shape the way you approach growth Why control can quietly become the ceiling of your business The real math behind what a single-unit salon may actually be worth Why building a scalable, exitable business requires thinking beyond one owner and one location If you're serious about building something bigger than a business that depends entirely on you, this episode will challenge the way you think about ownership, partnership, and what you're really protecting. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems

  2. Aug 10

    The Biggest Money Mistake Salon Owners Make.

    In this episode of The Terra Harvell Show™, Terra breaks down one of the biggest money mistakes salon owners make and why working harder isn't the answer. Most salon owners are tracking profit margins, staying busy, and filling their books, yet they're still hitting the same revenue ceiling year after year. The problem isn't your team. It isn't your marketing. It's the math behind the services you're selling. Terra explains why revenue per hour and annual client value matter more than almost any other metric in your business, and how one shift can dramatically increase both stylist income and salon profitability. This episode unpacks: The metric every salon owner should be tracking The real economics of color versus extensions How extensions can dramatically increase revenue without adding more hours behind the chair The mindset that's keeping so many salons stuck If you're serious about building a more profitable salon without working longer hours, this episode will change the way you think about your business. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell @stratasalonssystems

  3. Jul 20

    I'm About to Make the Industry's Salon Coaches Mad.

    In this episode of The Terra Harvell Show™, Terra is saying the quiet part out loud. The salon coaching industry has exploded, but here's the question no one seems to be asking: Has your coach actually owned a salon? If you're investing thousands of dollars into coaching, consulting, or programs, it's time to stop buying confidence and start asking for receipts. Terra breaks down the red flags every salon owner should be looking for and how to protect your business from advice that sounds good but has never been tested in the real world. This episode unpacks: The questions every salon owner should ask before hiring a coach Why experience from 10+ years ago isn't enough in today's industry The difference between great marketing and real business results How to stop buying emotion and start buying proven strategy This episode might ruffle a few feathers, but if you're trusting someone to shape your business, they should be able to prove they've built one worth copying. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell @stratasalonssystems

  4. Jul 10

    The Salon Industry Lied to You About Booth Rent

    In this episode of The Terra Harvell Show™, Terra challenges one of the biggest beliefs in the beauty industry: that booth rent is the best path to freedom. If your salon feels maxed out or you're wondering how to build a business that actually scales, this episode is for you. Terra breaks down why traditional salon models create ceilings for both owners and stylists, what really happens when you transition your business, and how to build a salon that's driven by leadership, systems, and long-term growth. This episode unpacks: Why booth rent and traditional commission models limit growth The hidden costs most salon owners never calculate How to navigate team resistance during a business model transition What it takes to build a salon that becomes a true business asset If you're ready to stop managing chairs and start building a scalable business, this episode will change the way you think about salon ownership. Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell @stratasalonssystems

  5. May 11

    The Real Reason Stylists Leave High-Performance Salons

    Are high-performance workplaces actually toxic or just misunderstood? In this episode, I’m breaking down a conversation that every salon owner, leader, and high performer needs to hear. Because if you are building a business with real standards and a clear vision, not everyone will stay. And some of them will have something to say on their way out. This is an honest conversation about leadership, culture, and what actually happens inside high-performance environments. The truth is, intensity is often mislabeled as toxicity, and growth is often mistaken for pressure. But those are not the same thing. In this episode, I cover: The difference between a toxic workplace and a high-performance cultureWhy the best companies are intentionally intenseWhat’s really happening when employees leave and blame the environmentHow to handle team members leaving (and talking) as a leaderWhy high performers thrive in environments others rejectHow to build a salon culture that attracts the top 1% talentIf you’re building a salon, leading a team, or trying to create something that actually produces results, this conversation will challenge the way you think about standards, leadership, and what it takes to win long-term. Follow along for more conversations on salon leadership, building a high-performance team, scaling a salon business, and creating a real culture inside the beauty industry. Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems

  6. Apr 22

    The Truth About Scaling a Salon Business

    If you walked away from your salon tomorrow… would it survive? This is the question most salon owners avoid, but it’s the one that determines everything about your business. In this episode, I’m breaking down the real reason most salons are not scalable, not sellable, and ultimately not built to last. We’re talking about the hard truth behind booth rent salons, commission salon models, and why both are broken when it comes to building real wealth, profitability, and freedom. After over a decade as a salon owner, I had to face this reality myself. What I built wasn’t something I could walk away from, and it definitely wasn’t something I could sell. So I spent the last five years building a different model. In this video, I’m walking you through: Why booth rent is not a scalable salon business model The hidden flaws in commission-based salons What it actually means to build a profitable salon How to create a salon that runs without you And how Strata Salon Systems™ is changing the future of the beauty industry This is for salon owners and stylists who are ready to stop playing small and start building something that actually works long term. Follow along for more conversations on salon business growth, scaling a salon, salon profitability, leadership, and building wealth in the beauty industry.

  7. Mar 20

    The $10M Salon Formula with Kati Whitledge

    In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market.Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry.This episode covers:· Why 97% of salons fail and what separates the ones who scale· The retention crisis in beauty and how to fix it· How to create predictable client demand instead of hoping for referrals· The mindset shift from stylist to true salon CEO· Why you cannot afford to ignore sales and marketing under $3M in revenue· No-nonsense leadership and holding your team to a higher standardIf you’re a salon owner who is tired of flatlining revenue, stressed payroll, or inconsistent growth, this episode will challenge you to think bigger and operate differently.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kati Whitledge | @katiwhitledge | @beyondthetechnique | @join_maya

  8. Mar 13

    A Live Podcast with Melissa Schleicher

    In this episode of The Terra Harvell Show™, Terra did a live podcast with Melissa Schleicher, founder of Parlour 3 Beauty, for a raw conversation about what it really takes to build a business that doesn’t run you into the ground. From betting on yourself and taking risks that feel terrifying, to navigating walkouts, building teams, and staying focused when doubt creeps in, this episode is a real look behind the scenes of growth in the beauty industry. Terra and Melissa talk leadership, longevity, and what separates salon owners who stay stuck from the ones who scale with intention. This episode unpacks:· The real risks that changed everything (and what it cost emotionally)· What to do when your team walks out and how to rebuild stronger· Why leadership gets lonely and how to keep growing anyway· Social media confidence, haters, and showing up even when you don’t feel ready· How to reverse-engineer your income goals and build a business plan that actually makes sense If you're serious about building a business you can one day step away from (without it all falling apart), this episode is your blueprint. Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Melissa Schleicher | @melissaschleicher | @parlour3beauty

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4.7
out of 5
35 Ratings

About

The Terra Harvell Show is your go-to podcast for hairstylists, salon owners, and entrepreneurs looking to level up in life and business, hosted by 8-figure business owner and CEO of Harper Ellis Hair Co., Terra Harvell. Terra is a hairstylist turned business mogul who has made it her life’s mission to coach salon owners and hairstylists on how to build wealth and find their legacy. Terra’s golden rule? Put yourself in rooms with people who have already done what you want to be doing. Consider this podcast your invitation to whatever room Terra is in that day. Whether you’re still in the delusional dreamer stage or have a few entrepreneurial years under your belt- this podcast is for you. We’re learning together, holding each other accountable, and showing up regardless of how motivated we feel. Let’s build wealth together. Powered by Harper Ellis Hair Co.

Information

  • Creator
    Terra Harvell
  • Years Active
    2023 - 2026
  • Episodes
    47
  • Rating
    Explicit
  • Copyright
    © Terra Harvell
  • Show Website
    The Terra Harvell Show

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