Property-Porn Stars

Property-Porn Stars

Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.  The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.  If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.  On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions. Don't forget to the the subscribe button, and thank you for listening!

  1. 12h ago

    Building a Premium Agency at Speed... #52 Katie Solaru

    In this episode, we sit down with Katie Solaru, MD of By Design in Cheshire's 'Golden Triangle', who stepped into the premium market around 6 months ago. We find out how she has grown so quickly, both in terms of market share, and team members, in such a short space of time.  We cover:  - Growing to a team of four partner agents in six months without ever setting out to recruit anyone - A first market appraisal at £2.75m, off the back of one hand-written and hand-signed letter - How margins match markets - The social media system behind it all: three B-roll folders, local followers over vanity numbers, and how to reach the 97% who aren't moving - Favourite or fool, and why being visible long before the valuation decides who wins the instruction - The only canvassing she still does, and why the open house postcard brings her more business than the listing does - Networking that actually works in the premium market, from weekly breakfast clubs to Pilates at the Porsche Centre - The accidental staging and styling business that started with one client going on holiday - Person-centred planning and how therapy training makes the price conversation easier - Choosing to be the least experienced person in the room, and what made her move to By Design - Imposter syndrome when the problem isn't your own self-belief but what everyone else might think - Twelve years in the NHS as a speech and language therapist, and the first property investment that went badly wrong And a lot more. This is a brilliant, open and honest conversation, and I promise you will come away with a lot of insights from Katie. Enjoy!

About

Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.  The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.  If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.  On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions. Don't forget to the the subscribe button, and thank you for listening!

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