Property-Porn Stars

Property-Porn Stars
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Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.  The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.  If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.  On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions. Don't forget to the the subscribe button, and thank you for listening!

  1. 2D AGO

    Premium Market Update - February 2026

    Everything you need to know about the premium property market so far this year, in 3 minutes... And its an interesting one - encouraging numbers in some aspects, and a clear divide emerging for which homes sell, and which don't! Stats provided as ever by the man in the know, Simon Gates, and I'll leave a link to his full market report below which is well worth a read for a deeper dive into whats going in the market.  Back with another update next month! Simon's full premium property market report:https://bydesignhomes.com/blogs/january-20226-uk-premium-property-market-update

    4 min

  2. FEB 18

    'Hook Them, or Lose Them!'... #47 Toby Martin

    In this episode of Property Porn Stars, David Lindley sits down with Toby Martin, Chief Content Officer at Unchained.Marketing, to unpack the real role of video in modern estate agency. Toby shares his journey from a 13 year career in lettings to stepping into the world of marketing consultancy, and explains why video is no longer optional for agents who want to win instructions. The conversation explores the concept of Google’s “messy middle”, why 70 percent of a client’s decision is made before you step through the door, and how agents can batch create six months of content in a single day. They also debate presenter led property videos, discuss whether agents should feature themselves in tours at all, and share practical advice on camera confidence, editing, AI tools and why most agents are sitting on a goldmine of untapped content. If you are serious about growing market share in the premium space, this episode is a masterclass in modern visibility, covering:  • From Lettings to Marketing: Toby explains his move from a stable employed role in lettings into consultancy and now Unchained, driven by a passion for helping agents market better.    • The Messy Middle: By the time you arrive at a valuation, vendors are already up to 70 percent through their decision. Clients research online, consume content and form opinions before meeting you.    • Video Is Where Attention Lives: Around 82 percent of internet traffic is video. If agents are not creating video, they are not meeting clients where they already spend time.     • Fast Forwarding Trust: Regular video content accelerates familiarity and authority. Vendors feel they already know you before you meet.    • You Are Sitting on a Content Goldmine: Estate agency is complex and fascinating to consumers. FAQs, market updates, process explanations and behind the scenes insights provide endless content opportunities.    • Batch Content Is the Answer: One focused filming day can produce 50 to 70 short videos, giving six months of evergreen content. Two days per year could power an entire annual strategy.     • Camera Shyness Is Discomfort, Not Fear: Confidence comes from repetition. Toby recommends a private daily 60 second diary for 60 days to build natural ease on camera.     • Hook or Lose Them: You have roughly three seconds to stop the scroll. Avoid introductions and filler language. Lead with a compelling statement or visual hook.    • Serious Often Equals Boring: Estate agents default to grave, formal delivery. Approachable, human and occasionally humorous content performs better.    • The Property Video Debate: The episode explores whether presenter led tours help or hinder premium marketing, and introduces the idea of seller led storytelling videos as a powerful alternative.    • Editing and AI Realities: CapCut remains a practical tool for in house editing. AI can assist but cannot yet fully automate quality video production.    • Video as Foundational Marketing: Educational and advice based content forms the core layer of modern agency marketing, with aesthetic property content layered on top.   [Side note - this episode was recorded many months ago, so Toby's 'new role' isnt all that new anymore!]

    54 min

  3. JAN 30

    Premium Market Update - January 2026

    How did the premium property market fare over 2025, and whats it got in store for 2026? Some highlights from Simon Gates' latest premium report here, with (pretty much!) everything you need to know in 4 mins.  So far...so good? Seems like lots more activity in the market after the budget/Christmas double whammy, so long may that continue!  Also, some interesting stats on which months to list homes, to get the highest chance of selling...👀 Link to Simon's full report is here: https://us21.campaign-archive.com/?u=db74f5b588c5289dd2935b2fe&id=07445824b7

    5 min

  4. JAN 26

    AI: Portals, Agents Websites, And the Future... #46 Mark Burgess

    What will the future of property portals, of agents websites, and the industry look like when AI changes the way we live and work? What should agents be doing now to prepare for the change and keep ahead of their competition, and what shouldn’t they be doing? How do agents get ‘found’ on LLM’s like ChatGPT, how do their listings show up, and where does that leave agents websites and the mainstream property portals? I am very interested in the ‘front facing’ side of AI, and wanted to ask Mark what he thought about it. So I did, and Mark kindly let me record the conversation to share on this platform, in case you are interested in how the industry will change, too. Hear from one of the best in the business when it comes to integrating AI into technology, and who has studied this field for years - so you know whats coming.

    46 min

  5. 12/22/2025

    Stop Doing Valuations! ...And what agents should be doing instead... #45 Charlie Lamdin

    Never one to shy away from a controversial opinion, Charlie shares his opinions (and the outcome of his testing with an estate agency business) of a new method of bringing properties to market WITHOUT conducting a valuation.  Certainly a though provoking proposition, we'd love to know your thoughts on this?  In this episode we cover:   • Why traditional property valuations may be harming both agents and consumers  • Whether estate agents should stop giving valuations altogether  • How true market value is actually discovered, and why offers matter more than opinions  • What agents should talk about if they are not talking about price  • How to handle seller objections when they insist on a valuation or a ballpark figure  • Why launch price is not the same as market value, and what its real purpose is  • How buyers behave differently when agents stop guiding offers  • Why overpricing puts serious buyers off before they even view  • How this approach can lead to faster sales, higher fees, and fewer fall-throughs  • Whether shorter agency contracts create better outcomes for sellers and agents alike We hope you enjoy the conversation, and thank you Charlie!

    1h 7m

  6. 12/18/2025

    Premium Market Update - November 2025

    What does the budget, the premium estate agency market, a life lesson from Mariah Carey, and a questionable Christmas jumper all have in common?  I'm glad you asked... All of which feature in this festive Premium Market Update of course!  As always, to read Simon Gates' full market report get subscribed to Premium Estate Agency News here: https://us21.campaign-archive.com/?u=db74f5b588c5289dd2935b2fe&id=88ec3e34bc

    9 min

  7. 11/24/2025

    Stop Doing Property Videos! And other controversial opinions... #44 Sam Ashdown, of AshdownJones.

    In this episode, David Lindley sits down with Sam Ashdown - Co-Founder of AshdownJones, a premium estate agency in the Lake District, who have enjoyed huge success since launch; doing things differently to conventional agency!  In this conversation we get in to some of those different strategies, including:   • From Kitchen Table to Premium Brand: Ashdown Jones launched with no premises, no investor funding and no big backing. It began at Sam’s kitchen table, proof that premium agency is built on strategy and mindset rather than budget.     • Selling the Unsellable: The first listing was a property that had been with multiple agents, with many failed attempts to sell. They succeeded without reducing the asking price, simply by transforming presentation and narrative.    • Brand Before Property: Sam believes the agent brand and feeling of trust come first. Clients need to believe in the brand story before they believe in the listing. It is not just about the home, it is about who is representing it.    • Marketing That Feels Premium: They focus on poetic property descriptions, lifestyle storytelling, magazine-level photography and bespoke brochures. Presentation is the differentiator in premium agency.    • Video Should Serve the Agency, Not the Listing: Sam does not believe property videos with agents presenting outside a house are effective. Instead, she uses video to build her agency brand and connect emotionally with the audience.     • Direct Mail Is Their Biggest Growth Lever: Their most successful lead generation channel is direct mail, sent with consistency, relevance and personality. It remains the most predictable and scalable method they use.    • Premium Clients Choose People, Not Portals: Vendors want to feel their home is valued, cherished and understood by the agent. They are not looking for a portal listing. They are looking for a steward of their asset.    • The Office Is Not a Shop Window: Ashdown Jones intentionally chose not to be on a traditional high street. Their rural location fits their brand, creates exclusivity and reflects a premium lifestyle experience.    • Not a Lifestyle Business: Sam speaks openly about the difference between a personal brand business and one that has true asset value. She believes in building something saleable, scalable and not dependent on a single individual.    • And lastly....47 Home Moves: Sam has moved house an unbelievable 47 times, which gives her deep empathy for sellers and buyers and a personal understanding of the emotional journey involved in moving.

    1h 7m

  8. 11/16/2025

    Premium Market Update - October 2025

    The premium market is NOT doing what you might think...! 🤔 Simon Gates kindly sent through his premium market report for the latest month's data, and even he labelled it as 'surprising'... So see what you think, and let me know 🙂 Click here: https://us21.campaign-archive.com/?u=db74f5b588c5289dd2935b2fe&id=002db01c01 to subscribe to receive Simon's full report (plus an unorthodox top tip coming into the winter period), plus some cracking content from Elaine Penhaul and Simon Leadbetter (and myself!) to boot, in November's Premium Estate Agency News.

    4 min
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About

Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.  The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.  If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.  On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions. Don't forget to the the subscribe button, and thank you for listening!

Information

  • Creator
    Property-Porn Stars
  • Years Active
    2023 - 2026
  • Episodes
    61
  • Rating
    Explicit
  • Copyright
    © 2026 Property-Porn Stars
  • Show Website
    Property-Porn Stars

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