Marketing in the Madness

Marketing in the Madness
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The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

  1. The AI strategy behind one of the world’s most iconic luxury hotel brands

    2D AGO

    The AI strategy behind one of the world’s most iconic luxury hotel brands

    Artificial intelligence is transforming hospitality but how can luxury brands use AI without losing the human touch? In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Sean Sear, SVP of Strategy, Technology & Innovation at Langham Hospitality Group, to explore how one of the world’s most historic luxury hotel brands is embracing AI to create better guest experiences. From AI-powered booking assistants to staff training tools and data-driven strategy platforms, Sean shares how Langham is building a “family of AIs” designed to increase bookings, empower hotel staff and deliver truly personalised luxury hospitality. They also discuss why successful AI adoption starts with defining the right business problem, how to balance startup innovation with enterprise technology, and why data is the foundation of any effective AI strategy. If you’re interested in AI in hospitality, luxury hotel innovation, digital transformation or how brands can implement AI across large organisations, this conversation is packed with insights. 00:00 - Introduction from Shoptalk Luxe 01:15 - The history and innovation legacy of Langham Hospitality Group 02:25 - Why Langham is investing heavily in AI 03:10 - Meet the “family of AIs”: Sam, Jarvis and Zoe 05:45 - How to identify the right problems for AI to solve 07:30 - Building an AI-first culture across a global organisation 09:20 - Choosing the right AI technology partners 11:20 - Why data quality matters for AI success 13:30 - Sean’s advice for businesses starting their AI journey And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast   Don't forget to like, comment and follow so you don't miss the rest of the series 🔔 Connect with us: Sean Seah LinkedIn Katie Street  LinkedIn Instagram Marketing in the Madness  LinkedIn Instagram Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

    15 min

  2. MAR 10

    Why second-hand luxury is booming on eBay

    Recommerce, resale, circular fashion… whatever you call it, the way we buy luxury is changing! In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Kirsty Keoghan, GM of Fashion & Luxury at eBay, to talk about the explosion of pre-loved luxury, the changing psychology of luxury buyers and why trust is everything in resale marketplaces. From authentication technology to Love Island partnerships and the rise of live shopping, this conversation explores how eBay is shaping the future of luxury recommerce! If you enjoyed this episode, make sure to like, comment and subscribe for more conversations with the people shaping the future of retail. And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Kristy Keoghan LinkedIn: https://www.linkedin.com/in/kirsty-keoghan-05464517/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

    18 min
  3. Luxury travel trends in 2026: Why are we choosing quiet luxury

    MAR 3

    Luxury travel trends in 2026: Why are we choosing quiet luxury

    We're continuing our Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi and this one is for anyone obsessed with luxury travel!!! In this episode, Katie Street sits down with Candice D'Cruz, VP of Luxury Brands at Hilton for Asia Pacific, based out of Singapore and overseeing some of the world's most iconic hotel brands including Waldorf Astoria and Conrad.  Candice brings a rare mix of commercial sharpness and genuine passion for hospitality and this conversation is packed with insight around quiet luxury, wellness travel, multi-generational holidays and the role of TikTok in high-end hospitality marketing. Here's what they cover: - From revenge travel to intentional travel: what's changed - Quiet luxury explained and why it means something different to everyone - Personalisation over perfection: the new luxury standard - How F&B and dining are now driving destination decisions - TikTok, storytelling and marketing luxury to a younger audience - The rise of solo female travel and what hotels need to rethink - Multi-generational travel and the "Beta Babies" trend - What Hilton is doing differently to stay ahead And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Don't forget to like, comment and subscribe so you don't miss the rest of the series 🔔

    19 min
  4. How AI can really transform your luxury retail strategy

    FEB 24

    How AI can really transform your luxury retail strategy

    We’re kicking off a brand new Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi. Picture this: a podcast studio on the beach at Emirates Palace, sunshine and some of the sharpest minds in luxury retail talking candidly about AI, loyalty programmes, omnichannel and what the future of commerce actually looks like. Over the next few weeks, we’ll be sharing short, sharp, insight-packed conversations with senior leaders from brands including eBay, Monica Vinader, Hilton and more - basically, the people genuinely shaping what’s next across luxury, retail and tech. And we’re starting strong. In our first episode of this series, Katie Street sits down with Amit Keswani Manghnani, Chief Omnichannel & AI Officer at Chalhoub Group, a 70+ year luxury powerhouse operating across the GCC, Europe and beyond. Here’s what they cover: 00:00 - Welcome to Shoptalk Luxe Abu Dhabi 01:12 - Introducing the new Marketing in the Madness series 02:05 - Meet Amit Kawani & the scale of Chalhoub Group 04:30 - What it really takes to make AI work in retail 08:15 - Building predictive models & “next best action” strategies 11:40 - AI in action: Meet Layla, the beauty chatbot driving 2x basket uplift 15:20 - Loyalty, payments & creating stickier customer relationships 19:10 - Why seamless omnichannel is now table stakes 22:45 - The future of commerce over the next 3–5 years And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas, you’ll definitely want to be in the room next time!  Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now’s the time to get your ticket and get it in the diary here:  https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast   Don’t forget to like, comment and subscribe so you don’t miss the rest of the series.   Connect with us: Amit Keswani Manghnani https://www.linkedin.com/in/amitkeswanim/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

    16 min
  5. How Karl Lagerfeld built a human-centred, iconic personal brand

    FEB 17

    How Karl Lagerfeld built a human-centred, iconic personal brand

    White ponytail, black sunglasses and fingerless gloves.  You immediately think of Karl Lagerfeld. That's the power of a strong personal brand. Mirjam Schuele, SVP of Marketing at Karl Lagerfeld and our host Katie Street explore how one of fashion’s most iconic personal brands became a global house built on accessibility, authenticity and cultural relevance. From reinventing Chanel and Fendi to launching his own label, Karl built more than collections - he built a recognisable identity and a world people wanted to be part of. Here’s what we cover: Karl Lagerfeld: The man who became the brand Why he chose to build his own label after Chanel & Fendi “Masstige”: Making luxury more accessible without losing prestige The H&M collaboration that changed fashion forever Authenticity, provocation and why people gravitated to Karl Building a personal brand before building a business What happened after Karl passed away Protecting a legacy while evolving for a new generation Why community and emotional connection now matter more than polish This conversation explores how luxury can be inclusive without losing its edge and what today’s brands can learn from a man (and legend) who understood identity, accessibility and cultural timing long before they became marketing buzzwords. If you’re interested in brand building, personal branding at scale, luxury marketing, or community-driven growth then this conversation is for you. Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Mirjam Schuele LinkedIn: https://www.linkedin.com/in/mirjam-schuele-6b405054/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    9 min
  6. What marketers can learn from Karl Lagerfeld’s personal brand

    FEB 10

    What marketers can learn from Karl Lagerfeld’s personal brand

    Karl Lagerfeld didn’t just design fashion, he was the brand. Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of the most iconic personal brands in history, long before “personal branding” was even a concept. Together, they explore: How Karl Lagerfeld deliberately built an unmistakable personal brand Why accessibility and “masstige” were central to his vision How the brand has evolved since Karl’s passing and how his legacy lives on What modern marketers can learn from Karl’s fearless authenticity The role of people, culture and community in marketing today Why authenticity will matter even more in an AI-driven future As Karl himself famously said: “Embrace the present and invent the future.” Listen now and learn how one man became larger than life and how you can apply those lessons to your own brand. Connect with us: Mirjam Schuele LinkedIn: https://www.linkedin.com/in/mirjam-schuele-6b405054/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/  Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

    34 min
  7. What Guinness teaches us about how people really decide

    FEB 3

    What Guinness teaches us about how people really decide

    Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people.  In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions. Setup of the Guinness story: brand heritage, long period without advertising, and why their marketing became interesting Introduction of “Good things come to those who wait” and the idea of leaning into a product flaw (waiting for a pint) Explanation of the pratfall effect, including Elliot Aronson’s 1966 experiment and why admitting flaws increases appeal. Discussion of the stolen thunder effect and how admitting weaknesses builds trust and persuasion.  Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    7 min
  8. How billion dollar brands use behavioural science to influence buyers with Richard Shotton

    JAN 27

    How billion dollar brands use behavioural science to influence buyers with Richard Shotton

    Richard Shotton, bestselling author of The Choice Factory and Hacking the Human Mind, joins Marketing in the Madness podcast to unpack how behavioural science actually works in modern marketing. Richard shares practical, evidence-based insights from 130+ years of behavioural research, breaking down why people make the decisions they do and how marketers can work with human psychology rather than against it. In this episode, we cover: - Why behavioural science is essential for marketers today - How brands like Guinness used psychological biases to drive growth - The Pratfall Effect and why admitting flaws builds trust - Why abstract marketing language fails (and what works instead) - How AI and ChatGPT change marketing decisions and where humans still matter - The most important behavioural biases every marketer should understand - How to remove friction and increase conversion without more persuasion Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

    41 min
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About

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

Information

  • Creator
    Marketing in the Madness
  • Years Active
    2023 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2025 Marketing in the Madness
  • Show Website
    Marketing in the Madness

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