Financially Incorrect

Financially Incorrect
  • 5.0 (2)
  • Investing
  • Updated Weekly

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

  1. 1d ago

    How M-Tickets Handled Millions in Sales & Mass Fraud | Brian Bogonko | Business Edition

    In 2014, Brian Bogonko set out to solve a simple problem: how do you sell event tickets digitally, track who is buying and eliminate the fragmented cash and paper systems that defined Kenya’s events industry?M Tickets went on to process more than 1 million tickets across 1,000+ events. But the real business challenge came later. Commission rates that once reached 20% fell to 15%, then 12%, and eventually 3% to 5% as competition intensified. M Tickets had to automate operations, cut costs and rethink what it was actually selling.Brian breaks down the economics behind ticketing, from system crashes caused by last minute demand and ticket fraud to the cost of staffing event gates, building scalable technology and managing cash flow. He also explains how the business went from a team of around 20 to six as margins tightened.Today, M Tickets is moving beyond ticketing into payments, access and experiences. That shift has culminated in a KSh 100 million transaction with Cloud9, bringing together ticketing and payments with a larger ambition for Kenya’s creative and events economy.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Kenya’s Events Business Has a December Problem02:41 How M-Tickets Started06:17 The KSh 100M Cloud9 Transaction16:08 The 2 Chainz Ticket That Started It17:57 How Churchill Became M-Tickets’ First Major Client23:17 Why M-Pesa Made Digital Ticketing Possible34:41 What Happens When 10,000 People Buy Tickets40:38 How Competition Destroyed Ticketing Margins51:36 Inside Kenya’s Ticket Fraud Problem58:05 The Real Cost of Running a Ticketing Business01:06:10 Why Event Ticketing Became a Commodity01:11:12 How M-Tickets Became More Than Ticketing

  2. 2d ago

    She Helped Build QuickMart From 4 to 72 Stores | Betty Wamaitha

    From four stores to 72, Betty Wamaitha was part of the commercial journey that helped transform QuickMart into one of Kenya’s biggest supermarket businesses. In this conversation, she breaks down what actually drives retail economics: supplier negotiations, margins, shelf space, loss leaders, product movement, customer data and why availability can matter more than marketing.Betty’s own financial journey began with a different kind of commercial model. She was paid based on the additional value she created, making more than KSh 5 million in her first year. She went on to build wealth through property and other investments, while creating a financial exit fund that would eventually give her the freedom to leave employment on her own terms.Then came a KSh 5–10 million farming loss in Narok. The numbers worked on paper, but managing the investment remotely exposed the gap between owning an asset and actually controlling it. After 11 years in retail, Betty left to build her own consultancy, carrying with her a different definition of wealth: not simply having more money, but having greater control over her time.---------------------------------------------------------------------------------------------------------------------------------------Mel Robbins link: https://youtu.be/cWZI2RyI9wM?si=nMDNUwvBao7pcgP2Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro 03:01 Announcements & Listener Stories 06:08 Meet Betty Wamaitha 08:10 Growing Up With Two Money Personalities 15:06 First Money Memories 17:17 Her First Job at 18 21:25 Strathmore, CPA & CIM 23:27 The G4S Guard Who Fixed Her CV 25:13 Selling for Nation Media 29:22 Her First Land Investment 36:19 Building Nation’s Digital Division 39:29 The Plan to Retire at 40 41:06 Three Months With Zero Clients 43:14 Collecting Rent for 10% 45:58 A Premature Baby & Empty Savings 49:22 Mapping L’Oréal’s East Africa Route to Market 53:40 Opening Garissa 58:17 The Pitch That Led to Quickmart 1:00:19 Getting Paid for the Upside 1:01:16 How Supermarket Back Margins Work 1:05:36 How She Made KSh 5M in Year One 1:08:05 Scaling From Four Stores 1:11:11 Why Supermarkets Put Products There 1:15:00 The Merger, Private Equity & Politics 1:19:56 Investing During COVID 1:21:31 Expanding Beyond Nairobi 1:23:44 How Supermarkets Actually Make Money 1:26:50 Why Retailers Sell Loss Leaders 1:28:48 The Economics of 70+ Stores 1:32:55 Measuring Marketing ROI 1:36:36 The Mobile Supermarket at WRC 1:39:08 Was the KSh 20M Sponsorship Worth It? 1:42:05 Understanding the Modern Shopper 1:46:12 Building Her Walk-Out Fund 1:51:22 Leaving Without Equity 1:52:59 Building MindKraft 1:54:43 Why Money Became Freedom 1:56:01 The KSh 5–10M Farm Loss 1:57:38 Where to Find Betty

  3. 6d ago

    How Table Flipping Fixed Her Restaurant Margins | Sonia Iraguha | Rwanda Edition

    A busy restaurant can still be a bad business. Sonia Iraguha, founder of Bicu Lounge, built the Kigali hospitality destination during COVID after investing roughly RWF 40 million, learning the economics of hospitality from the ground up. Five years later, cocktails contribute roughly 50–60% of revenue, but Sonia has had to learn the harder lessons around margins, pricing, table turnover, breakage and seasonality.In 2024, Bicu faced its biggest financial test when Sonia was forced to leave its original location, pay eight months’ rent upfront and rebuild in a new space. Friends helped bridge the immediate gap before she eventually explored formal financing and business support.Beyond Bicu, Sonia reflects on growing up around her grandmother’s hospitality businesses, her luxury brand management background in Paris and why she is now looking beyond the business as her only financial asset. This is a story about the money behind hospitality, and what it takes to build a business that can survive its hardest seasons.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Building Bicu During COVID02:14 The RWF 40M Starting Point05:31 Learning Hospitality From Scratch09:18 When Revenue Isn't Profit13:42 How Bicu Lounge Actually Makes Money18:07 Why Table Turnover Matters22:16 The Hidden Cost of Breakage26:41 Pricing Cocktails for Profit30:55 Surviving Kigali's Slow Seasons35:12 The Power of Corporate Clients39:28 Why Full Tables Can Mislead You43:06 Bicu's Biggest Financial Setback47:18 Paying 8 Months' Rent Upfront51:42 The Loan Sonia Almost Didn't Take56:10 Rebuilding Bicu From Scratch01:00:44 Competing for Kigali's Customers01:04:32 Why Restaurants Keep Fighting for the Same Crowd01:08:18 Investing Beyond Bicu01:12:06 Building African Brands for Luxury01:16:24 What's Next for Sonia & Bicu Lounge

  4. Sep 25

    He Saw the Opportunity in Pensions and Built a Business Managing KES 85+B | Fred Waswa

    Fred Waswa started working on KSh1,500 a month. After losing his father as a teenager, he became responsible for helping support his mother and siblings, learning early that making money was not enough; you had to know what to do with it. That mindset followed him from his early jobs at Pioneer Insurance and Minet to Standard Chartered, where his salary rose from KSh4,500 to KSh75,000.The money still never felt like enough. Fred ran side businesses, lost money in a failed hotel, accumulated KSh26,000 in debt and, despite being named Minet's Best Employee of the Year, considered leaving his career altogether. He eventually walked away from Standard Chartered to start a pension consultancy from a garage. One of his earliest assignments earned him KSh2.8 million, money he used to buy land and build a house without taking a loan.Today, Fred Waswa leads Octagon Africa Financial Services, managing more than KES 85+ billion in assets. In this conversation, he traces the decisions, risks, failures and financial lessons that took him from KSh1,500 to building a regional financial services business, while sharing his perspective on Kenya's pension industry, long term investing and why he sees money as seed: something to grow before you spend it.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:45 The KSh150 Raise That Changed Everything03:12 Starting Out on KSh1,50008:26 Losing His Father at 1414:18 Learning to Make Money Grow21:05 The KSh26,000 Debt29:42 From KSh4,500 to KSh75,00037:16 The Decision to Leave Standard Chartered46:08 Starting From a Garage54:32 The KSh2.8M Two Week Job01:04:15 Building Octagon01:15:42 How Kenya’s Pension System Changed01:27:18 Why Your Income Is Never Enough01:36:04 Money Is Seed01:41:52 Fred’s Advice on Building Wealth

  5. Sep 22

    How a 1-Minute Sketch Became a UGX 1.6B Creative Brand Katoto| Richard Musinguzi |Uganda Edition

    Richard Musinguzi once received UGX400 million from his animation business and realised that making serious money was easier than knowing what to do with it. The creator of Katoto Uganda had built a recognised creative property from a simple character sketch, eventually producing 500+ advertisements, growing to an 18-person team and generating an estimated UGX1.6 billion over four years. But behind the revenue were weak systems. Invoices were created in Word, records were difficult to track and much of the production process lived inside Richard's head. He had to learn pricing, accounting, delegation and systems, while his time in Paris exposed him to a more structured model of creative production. In this Financially Incorrect Uganda Edition, Richard Musinguzi talks about Katoto's money, the systems it lacked and what it took to rebuild the company around specialised roles, processes and semi-autonomous creative directors. His story is ultimately about the difficult transition from creating value yourself to building a business that can create it without you. ---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------00:00 — From a WALL-E sketch to Katoto Uganda 02:00 — The first money Richard made from art 04:30 — Why creative talent didn't change his finances 07:00 — How Katoto became a commercial property 10:00 — Producing 500+ animated advertisements 13:00 — The UGX1.6B Katoto generated 16:00 — What happened when UGX400M arrived 19:00 — The business problems behind the revenue 22:00 — When the founder became the bottleneck 25:00 — Losing roughly UGX60M in studio assets 28:00 — Why Richard started studying accounting 32:00 — What Paris taught him about creative systems 36:00 — Rebuilding Katoto after returning to Uganda 40:00 — The new studio and profit-sharing model 44:00 — Building a company that doesn't depend on Richard 48:00 — The commercial lesson for African creatives

  6. Sep 20

    She Furnishes Kenya’s Biggest Events: How Furniture Rental Works| Patricia Mwalimu| Business Edition

    What if you could build a business from assets your customers never need to own?Patricia Mwalimu started Party Lounges with roughly KSh 85,000 worth of furniture. Today, furniture rental accounts for about 90% of the business, furnishing events for thousands of people.In this Business Edition, Patricia breaks down the economics behind the model: how they decide what to buy, how furniture recovers its cost, why some pieces only work as part of a package, and how long term rentals create predictable revenue.She also shares how Party Lounges scaled without bank loans, the KSh 2 million expansion that failed, the millions tied up in furniture when COVID cancelled a major conference, and how corporate contracts changed the business.From KSh 85,000 to thousands of seats, this is the business of turning furniture into recurring revenue.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Intro: The Business of Furniture Rental02:10 How Patricia Started With KSh 85,00007:35 The KSh 103,000 Job That Changed Everything12:40 How a Small Furniture Business Landed Big Events18:05 The Concert That Forced Them to Scale24:20 How Furniture Became an Income Generating Asset30:15 The Real Economics of Furniture Rental36:40 Why Some Furniture Makes More Money Than Others40:37 Building a Business Without Bank Loans45:50 How China Changed Their Business Model51:30 The KSh 2 Million Expansion That Failed57:15 Millions Tied Up in Furniture During COVID01:00:27 Why They Chose B2B Over Wedding Planning01:06:10 How Safaricom Changed the Business01:11:25 The Opportunity in Long Term Furniture Rental01:16:40 How They Manage Thousands of Furniture Pieces01:21:30 What 17 Years in Business Taught Patricia01:25:08 Outro

  7. Sep 18

    How He Turned Car Content Into a Multi-Million Deal Network| Lookie63

    Lookie’s automotive journey did not begin with a luxury car, a large audience or a dealership.It began with approximately $1,000 from his father and a family connection in London that helped him import small automotive accessories into Kenya. The early margins were modest, but the business introduced him to sourcing, customer relationships and the mechanics of serving a specialised market.From there, Lookie moved into car parts, using car meets, WhatsApp groups, word of mouth and the automotive community to build repeat customers. His own cars later became content, but also something more useful: proof of knowledge, taste, access and credibility.As his audience and relationships grew, the business expanded beyond parts. Lookie began helping people source vehicles, connecting buyers and sellers, working with dealerships and earning commissions from high-value car transactions. The value of the cars involved was not the same as his personal earnings. His commercial role increasingly came from the trust and access he had built around the automotive space.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Intro02:15 Growing Up Around Hustlers03:30 Leaving School and Starting Work07:00 His Father Gives Him USD 1,00011:00 Learning to Import Car Parts15:00 Building His First Automotive Audience19:00 Making Money and Spending It23:00 Marriage Changed His Money Habits27:00 Making KES 500K During COVID31:00 Building the Automotive Parts Business35:00 Buying the KES 5.8M AMG40:00 Turning the AMG Into Content45:00 The Crash That Changed Everything51:00 Rebuilding the AMG on Camera57:00 When Viewers Became Customers01:02:00 From Car Content to Car Sales01:07:00 The KES 120M Car Transactions01:11:00 How Lookie Actually Makes Money01:15:00 Why Trust Beats the Biggest Margin01:18:00 The Porsche Goal & Final thoughts

  8. Sep 15

    Why I Moved Back to Rwanda to Build a Profitable Fitness Business| Bashir Yannick | Rwanda Edition

    Bashir Yannick Ntwari’s first gym attracted hundreds of members. The numbers still didn’t work. After returning to Rwanda in 2015, he invested in his first fitness business without fully understanding the market, pricing against what he knew from the UK, taking on too much space, spending heavily on equipment and underestimating the cost of delivering the service. Eighteen months later, the gym was gone. The failure forced him to rethink what a fitness business was supposed to look like.When Bashir rebuilt Soho, he invested less, took a smaller space and built the model around personal training, semi-private coaching, pricing, capacity and retention. He also shifted from being the centre of the business to building systems around his coaches, using technology and CRM to understand the numbers more clearly. Today, Soho has multiple revenue streams, a growing coaching team and plans for further expansion. In this Rwanda Edition of Financially Incorrect, Bashir breaks down the economics of running a fitness business, how trainers and gym owners actually make money, why pricing can make or break a gym and what changed when he stopped thinking like a trainer and started thinking like an operator.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:32 Growing Up With Money and Privilege05:18 Selling Lunch Tokens and Learning to Save09:14 What His Family's Financial Struggles Taught Him13:06 Moving to the UK and Returning to Rwanda17:02 The Idea Behind His First Gym21:16 Why the First Soho Gym Failed26:08 800 Members Still Couldn't Save the Business30:42 The Pricing and Investment Mistakes35:07 Starting Soho Again With Less Money39:18 Why Personal Training Changed the Model43:26 The Economics of Semi Private Training47:32 How Soho Makes Money From Coaches51:08 Building a Business Beyond the Founder54:02 How CRM Improved Profitability57:12 Community, Retention and Word of Mouth59:38 Expanding Soho and Rwanda's Fitness Culture01:02:18 What Bashir Would Do Differently Today01:04:12 The Biggest Lesson From Failing

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5
out of 5
2 Ratings

About

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

Information

  • Creator
    Financially Incorrect
  • Years Active
    2023 - 2026
  • Episodes
    228
  • Rating
    Clean
  • Copyright
    © Financially Incorrect
  • Show Website
    Financially Incorrect

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