Secrets in Medical Device Sales™

The Girls of Grit

Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.

  1. 1D AGO

    Comp Plans Decoded: What Top Earners Know That You Don’t

    Send us a text! Ever feel crushed by your comp plan and quota? Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you. From creating a “Dirty Dozen” target list to identifying high-ROI behaviors, Mike shares strategies that turn overwhelming numbers into actionable steps. Learn how to pivot mid-year, leverage networking, and maximize every dollar in your territory. This episode is packed with practical advice for anyone in medical device sales or any sales role who wants to stop guessing and start hitting their numbers. Must-Hear Insights and Key Moments Breaking Down Comp Plans – Mike explains how to read and understand quotas, bonuses, and incentives without feeling overwhelmed.The Dirty Dozen Method – How a targeted list of key accounts can help you hit your numbers consistently.High-ROI Behaviors – Identifying which actions give the most return on effort for maximum income.Territory Strategy – Tips on evaluating your opportunities and tailoring your approach to each account.Networking & Mentorship – How reaching out to peers and mentors fuels ideas, motivation, and success.Pivoting Mid-Year – Strategies for adjusting focus when some buckets aren’t hitting their targets.Mindset Over Money – Focusing on goals and performance, and letting financial rewards follow naturally.Continuous Learning & Inspiration – Using podcasts, peers, and reflection to improve sales performance every day. Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    33 min
  2. FEB 3

    No One Trains You For This

    Send us a text! What do you do when two top physicians both expect your full attention and neither wants to share? Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burning out or losing credibility. This isn’t about time management, it's about leadership under pressure. In this episode, they share real stories, hard-earned lessons, and the exact mindset elite reps use to stay trusted, respected, and in control without choosing sides. If you’ve ever felt stuck in the middle, this conversation is for you. Must-Hear Insights and Key Moments Fair Is Not Equal – Elite reps don’t divide time evenly; they meet each customer’s actual needs with intention and strategy.Leadership Under Pressure – This isn’t a loyalty issue, it's a defining leadership moment in your career.Set the Frame Early – Don’t let the loudest customer dictate your priorities; define expectations before conflict arises.Credibility Is the Currency – Mishandling competing customers doesn’t just cost business it costs trust.Never Be the Backup Plan – Customers remember how you make them feel, especially when you can’t be present.Close the Loop Fast – Follow-up, communication, and proactive planning keep competitors from sneaking in.CEO of Your Territory – High performers lead their business with clarity, confidence, and ownership.Employee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts   Spotify Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    27 min
  3. JAN 20

    What to do When the Room Pushes Back

    Send us a text! You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation. On this second episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet. From ORs to boardrooms, they unpack the biggest mistakes reps make and why pushing harder actually pushes people away. This episode delivers real-world strategies to influence without pressure, create space, and win skeptics over with confidence, patience, and emotional intelligence especially when the stakes are high. Must-Hear Insights and Key Moments Skepticism Isn’t Rejection – Doubt doesn’t mean no; it means trust hasn’t been built yet.The Fastest Way to Lose a Skeptic – Overexplaining, getting defensive, or trying to “win” the room.Acknowledge Experience First – Respect what they already know before offering what you bring.Name the Resistance – Calling out skepticism lowers defensiveness and builds safety.Ask Ownership-Based Questions – Let them decide what would make it work for them.Create Space, Not Pressure – The real secret to influencing high-level decision-makers.Be Steady, Not Loud – Confidence shows up as a calm, grounded presence.Mentioned in the episode: The Anatomy of a Powerful, Professional ApologyEmployee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts   Spotify Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    28 min
  4. JAN 6

    The Anatomy of a Powerful, Professional Apology

    Send us a text! Ever wondered if apologizing could actually boost your credibility instead of showing weakness? In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself. From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impactful apology, they break down real-world scenarios you’ll face with surgeons, staff, and patients. Learn actionable steps to acknowledge mistakes, remove ego, repair trust, and turn slip-ups into opportunities to stand out as a reliable, confident, high performer in 2026. Must-Hear Insights and Key Moments Differentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance. Employee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts   Spotify Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    28 min
  5. 12/30/2025

    The Answers You’ve Been Chasing All Year

    Send us a text! Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone. In this final 2025 episode of The Girls of Grit, Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment. Packed with real-world advice, actionable strategies, and the tools that helped them hit President’s Club, this episode will set you up to crush 2026. Learn how to build your brand, stay accountable, and lead your customers to say “yes!” Must-Hear Insights and Key Moments Differentiating Yourself – Learn how to create a personal brand that builds trust, credibility, and sets you apart from every other rep in the room.Authenticity Matters – Lisa and Cindy discuss the power of leveraging your true strengths and seeking feedback from those who know you best.High Performer Habits – Explore actionable steps like going beyond product knowledge, mastering clinical expertise, and following through to make a lasting impression.Consistency When Overwhelmed – Discover the success system and small habits that keep you on track when life gets chaotic.Sales Success Planner – How Lisa and Cindy’s 2026 planner helps track goals, maintain accountability, and build momentum every week.Closing the Commitment Gap – Why relationship-building alone isn’t enough, and how to lead customers toward decisions using the Challenger Sale approach.Teaching vs. Selling – Learn how to guide customers, uncover hidden needs, and position your product as the solution they didn’t know they needed.Actionable Takeaways for 2026 – Walk away ready to hit the ground running, work smarter, and elevate your sales performance.Employee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts   Spotify Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    26 min
  6. 12/16/2025

    The Weight You are Meant to Carry - Part Two of the Series

    Send us a text! Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it? In this episode, Lisa and Cindy break down the truth high performers often miss: pressure isn’t punishment. It’s proof you’re trusted. They unpack the mindset shift that turns anxiety into adrenaline, stress into strategy, and responsibility into fuel for career growth. If you’ve ever felt the weight of expectations, this one reframes it as the privilege it truly is and shows you how to step into pressure instead of shrinking from it. Must-Hear Insights and Key Moments Pressure as Proof – Why the weight you feel isn’t a warning sign it’s evidence someone believes in you and your capabilities.Trust Over Tension – Understanding that when a team calls you, not your competitor, that’s a clear sign of trust.Proximity to Purpose – Pressure shows you’re not in the stands; you’re on the field, seated at the table, part of the decisions that matter.Reframing the Feeling – How to distinguish between anxiety and adrenaline and let it work for you.Simplify Under Stress – Why cutting decisions down to what matters “right now” keeps you calm and confident.Breathwork for Breakthroughs – Using intentional breathing and awareness to stay collected in high-stakes moments.Walking Into the Heat – Why high performers don’t run from pressure they step into it, even when it scares them.Celebrate the Weight – Recognizing pressure as a sign you’ve earned your place in the room, with people who trust you deeply. Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    22 min
  7. 12/09/2025

    The Five Seconds That Define You

    Send us a text! Ever felt the spotlight on you, and your brain just… freezes? In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?” From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to focus, prioritize, speak with certainty, and own your choice. Learn how preparation, mindset, and muscle memory turn pressure into privilege and why every high-stakes moment is a chance to shine. Must-Hear Insights and Key Moments Pressure Hits the Spotlight – How sudden questions in high-stakes moments can freeze even seasoned professionals, and why preparation changes everything.The OR Analogy – Lisa compares split-second decisions in sales to life-or-death scenarios in the OR, showing how muscle memory and focus save the day.Four-Step Confidence Framework – Focus, prioritize, speak with certainty, and own the decision, the process that turns panic into performance.Importance of Preparation – Cindy emphasizes pre-case planning and mastering your product knowledge as the secret to instant confidence.Practice Makes Perfect – Applying this method in small, everyday situations trains your brain for high-pressure moments.Body Language & Voice Matter – Calm, precise, confident delivery reassures your client and builds trust.Debrief & Learn – After the adrenaline fades, reflect on the experience to improve your next performance.Pressure Is Privilege – Reframing high-stress situations as opportunities for growth, trust, and career advancement.Employee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts   Spotify Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    24 min
  8. 12/02/2025

    The REPS Who Play Chess Not Checkers

    Send us a text! What separates top reps from the rest? It’s not just skill, it's how they think. In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset helps you navigate complex decisions, read the room, and deliver value beyond the pitch. Tune in for real talk, relatable stories, and strategies that sharpen your instincts and elevate your sales game because success isn’t about doing more, it’s about thinking better. Must-Hear Insights and Key Moments Defining Critical Thinking – What it really means in the fast-paced world of medical device sales.The “Why” Behind Every Call – How understanding your client’s motivation changes your approach.Beyond the Script – When to trust your instincts instead of sticking to the playbook.Learning from Losses – How reflection and feedback sharpen decision-making.Navigating Gray Areas – Why top performers thrive in uncertainty and complexity.The Confidence Connection – How thinking critically builds credibility and trust.Mentorship & Mindset – How support networks help you see blind spots and think bigger.Action Steps for Reps – Lisa and Cindy’s practical advice to build critical thinking daily.Employee Survival Guide®A Podcast only for employees. Mark shares information your employer does not want you knowListen on: Apple Podcasts   Spotify Follow The Girls of Grit™: Website Instagram LinkedIn We'd Love to Hear Your Stories! Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes! A Team Dklutr production

    28 min
5
out of 5
29 Ratings

About

Grounded in GRIT, our mission is to be ambassadors for professional women in the medical device sales industry, helping them tap into their potential, magnify their mindset & escalate their careers by providing real world every day scenarios, struggles and solutions.

You Might Also Like