The Coaching Edge: A Business Building Podcast

Wendy McCallum
  • 4.7 (18)
  • Entrepreneurship
  • Updated Biweekly

On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.

  1. 6d ago

    Ep: 107 Your Special Sauce: Building Coaching Offers Around What You're Actually Great At

    What are you actually great at as a coach — and are you building your offers around it? This episode is about leaning into your strengths when creating programs and offers. Not what you think you should do, not what other coaches are doing — but what you're uniquely good at and what energizes you. I'm sharing my own recent realization: after stepping back from live group work for a couple of months, I noticed how much I missed it. Group facilitation and community building is my special sauce — and I'd walked away from it. Now I'm figuring out how to bring it back in a way that fits. I'll walk you through how to identify your own special sauce, how to make sure it aligns with what your clients actually need, and why your offers should evolve as you learn more about yourself. And I'm asking for your help: I want to hear what you would want from a coaching community. Your answers will shape what I build next. In this episode, I cover: The outside-in trap: building offers based on trends instead of strengths How to identify your special sauce as a coach Common strength categories: 1:1, group facilitation, teaching, connecting, accountability Signs you're building against your strengths (and signs you're building with them) My example: realizing I missed group work and designing Coach Connect Calls Aligning your strengths with what clients actually need Permission to evolve — your offers should change as you do Questions I'd love your input on: what would your ideal coaching community look like? Resources & Links: Register for the Coach Connect Call on September 30: REGISTER NOW The Business Building Boutique: www.wendymccallum.com/bbb Send me your thoughts: wendy@wendymccallum.com or DM me @wendymccallumcoach

    Ep: 107 Your Special Sauce: Building Coaching Offers Around What You're Actually Great At

  2. Sep 21

    Ep 106 The Life-Changing Magic of Selling It Before It's Done

    Last week we talked about how to know if that offer you've been sitting on is worth building. This week: what to do once you've decided yes.And the answer might surprise you.Most coaches wait until everything is ready before they sell. The modules are recorded. The sales page is polished. The tech is perfect. And then they launch — and sometimes no one buys.There's a better way: sell it before you build it.In this episode, I'm sharing why pre-selling is the fastest way to get out of perfectionism and into action, what you actually need to have ready to sell (less than you think), and real examples from my own business and my clients.In this episode, I cover:• The trap of "I'll sell it when it's ready" — and what it's really costing you• Why selling first creates energy, validates demand, and gets you out of your head• Charlotta's story: how she sold her fall group program before building it• How I've used this approach with almost every offer I've created• What you actually need to sell (spoiler: not much)• What to do if no one buys• What to do if you're scared you can't deliver• How to start this weekResources & Links:• Business Building Boutique — learn more: www.wendymccallum.com/bbb• Coach Connect FREE Community Zoom Call (register here)• The Confident Coaching Skills Intensive — now available self-guided: www.wendymccallum.com/ccsi

    Ep 106 The Life-Changing Magic of Selling It Before It's Done

  3. Sep 14

    Ep 105 The Offer You Haven't Built Yet (And How to Know if You Should)

    You've had the idea for months. Maybe years. The group program, the course, the membership, the retreat, the new offer. It lives in a Google Doc or in your head, and you keep coming back to it — but you haven't built it. The question is: should you? This episode is about figuring that out. Because sometimes the idea is a genuine next step — and sometimes it's a shiny distraction from selling what you already have. I'll walk you through the questions to ask yourself, the signs it's not time to build, and the signs that it is. By the end, you'll have more clarity about whether to pursue this idea, put it on the shelf, or finally take action. In this episode, I cover: Why most coaches have an offer idea they've been sitting on (and why they haven't built it) The shiny object problem: how to tell the difference between inspiration and avoidance Questions to ask yourself to evaluate whether the idea is worth pursuing Signs it's NOT time to build the new thing Signs it IS time to build A note about timing — why "good idea" doesn't always mean "right now" How to make a decision and end the limbo Resources & Links: Business Building Boutique — learn more: www.wendymccallum.com/bbb Upcoming Coach Connect Call (Free Community Call): Register here

    Ep 105 The Offer You Haven't Built Yet (And How to Know if You Should)

  4. Sep 7

    Season 4 Opener: Ep 104 Your Business Is Allowed to Evolve (And So Are You)

    I've been running the Business Building Bootcamp for years. It's been my signature offer. It's helped hundreds of coaches build sustainable businesses. And this summer, I decided to change it. Not because it was broken. Not because it stopped working. But because I've changed. My clients have changed. The market has changed. And what I built a few years ago doesn't quite fit anymore — for them or for me. So I'm evolving it. Restructuring it. Renaming it. And in this episode — the first of Season 4 — I want to tell you why. Because I think there's something in this story for you too. This is an episode about permission. Permission to let your business evolve. Permission to stop running something that no longer fits — even if it used to work beautifully. Permission to be responsive to your life, your clients, and the market — without making it mean you did something wrong before. We'll talk about the myth of "set it and forget it," the signs that something might need to change, and how to know when it's time to evolve an offer, a structure, or even your whole business model. I'll share what I've been building this summer — the Business Building Boutique — and why I made the changes I made. And we'll talk about repurposing: how to use what you've already created instead of starting from scratch every time. In this episode, I cover: The myth of "set it and forget it" — and why your business should evolve with you Signs it might be time to change: in yourself, in your clients, in the market My example: why I'm transforming the Business Building Bootcamp into the Business Building Boutique What I kept, what I let go of, and how I made the decisions The underrated power of repurposing content you've already created Being responsive to your real life — not just the market Why your clients are allowed to evolve too (and how to build offers that flex with them) Practical questions to help you decide if something in your business needs to shift Why evolution isn't failure — it's leadership Resources & Links: Learn more about the new Business Building Boutique here Get free and low-ticket business building resources here  Upcoming Coach Connect Call (Free Community Call): Register here

    Season 4 Opener: Ep 104 Your Business Is Allowed to Evolve (And So Are You)

  5. Aug 31

    Best of Re-Release EP 2 My Biggest Coaching Mistakes! (What Not To Do) Pt 2 of 2

    This week I'm bringing back Part 2 of the very first episode series of The Coaching Edge — where I shared all the mistakes I made in my early years as a coach so you don't have to make them too. If you caught last week's re-release (Part 1), you heard me talk about niching, branding traps, and creating too many offers. This episode picks up where that one left off — covering social media myths, the long game of marketing, pricing, perfectionism, financial goal-setting, systems, and why asking for help is a strength, not a weakness. These episodes are where The Coaching Edge began, and they're still some of the most practical, honest advice I can offer coaches who are building their businesses. In this episode, I cover:   Why social media won't save you (especially in your first year) The long game of marketing — and why what you do today might pay off years from now Why your pricing should reflect the value of the transformation, not your hourly rate Perfect is the enemy of good: why you should sell before you're "ready" How to set financial goals (and why playing it safe held me back) Creating systems that save you time and sanity Why getting help from someone who's been where you are can be the difference between success and failure Resources & Links:   Free download: Launch Fundamentals Checklist: GET IT HERE $27 masterclass: How to Price Your 1:1 Coaching GET IT HERE The Business Building Boutique — self-guided courses, All Access, or VIP with private coaching: GET ALL THE INFO HERE

    Best of Re-Release EP 2 My Biggest Coaching Mistakes! (What Not To Do) Pt 2 of 2

  6. Aug 24

    Ep 102: Best of Re-Release EP 1 My Biggest Coaching Mistakes! (What Not To Do) Pt 1 of 2

    This week I'm doing something special — I'm bringing back the very first episode of The Coaching Edge. When I recorded this episode, I had no idea what this podcast would become. I just knew that coaches needed practical, honest information about building a business — the stuff that certification programs don't teach you. Now, almost 100 episodes later, this podcast has become something I'm incredibly proud of, and this community of coaches has grown into something really meaningful. This episode is where it all started. I share my story — how I went from burnt-out lawyer to coach, all the pivots and mistakes along the way — and I dig into some of the biggest mistakes I made in my first few years of business so you don't have to make them too. If you're newer to the podcast, this is a great place to start. And if you've been listening for a while, I think you'll enjoy hearing where it all began. In this episode, I cover: My story: from law to nutrition to life coaching to coaching coaches Why niching down earlier would have saved me years of struggle The branding trap: why your logo doesn't matter (and what to do instead) Why I recommend using your own name as your business name The mistake of creating too many offers and programs Why one-on-one coaching is the smartest place to start Resources & Links: Free download: Launch Fundamentals Checklist: GRAB IT HERE The Business Building Boutique — now available as self-guided courses, All Access, or VIP with private coaching: ALL INFO HERE

    Ep 102: Best of Re-Release EP 1 My Biggest Coaching Mistakes! (What Not To Do) Pt 1 of 2

  7. Aug 17

    Ep 101: BEST OF Re-Release Ep 58 - What You Really Need to Start a Coaching Business (and What You Don't): Essential Tips for New Coaches

    I've got another listener favourite re-release this week — and one I think every coach in the first year or two of business needs to hear. This episode breaks down exactly what you actually need to have in place to launch your coaching business — and what you don't. Because here's what I've seen over and over: coaches spending months (sometimes years) stuck in pre-launch limbo, pouring time and (way too much) money into the wrong things while avoiding the real steps that would actually get them clients. I'm covering 10 things you need and 10 things you don't — so you can stop spinning your wheels on unimportant tasks and start building a business that makes money. In this episode, I cover:   The "shiny object" trap that keeps coaches stuck and broke 10 things you actually need before you launch (and what "basic" really means) 10 things you don't need — including some that might surprise you Why you don't need a fancy logo, a big following, or another certification Motion vs. action: where you're probably hiding How to protect yourself with scope awareness and liability insurance Why waiting for "perfect" means you'll never launch Resources & Links:   Free download: Launch Fundamentals Checklist GRAB it HERE Free masterclass: 10 Ways to Get Clients Now GRAB IT HERE

    Ep 101: BEST OF Re-Release Ep 58 - What You Really Need to Start a Coaching Business (and What You Don't): Essential Tips for New Coaches

  8. Aug 10

    Ep 100: Best of Re-Release Ep 63: The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week

    This week I'm bringing back a listener favorite — one of the most requested episodes in the archives. If you've ever felt like you're spending tons of time on your business but not actually getting anywhere, this one's for you. I'm breaking down why more hours doesn't mean faster growth, the difference between motion (busy work that feels productive) and action (the scary stuff that actually moves the needle), and exactly how you can build a thriving coaching business in just eight focused hours a week. Whether you're working full-time in another career, raising kids, caregiving, or just feeling scattered and overwhelmed — this episode will help you get focused and start making real progress. In this episode, I cover: The time trap: why "I don't have enough hours" is a myth What an eight-hour coaching business actually looks like (with real scheduling examples) Motion vs. action: why we default to busy work and how to stop Why constraint is actually your advantage My four-step focus formula: clarify, simplify, prioritize, systemize Examples of needle movers vs. nice-to-haves How the beta mindset makes action less scary Resources & Links: Business Building Support— learn more: www.wendymccallum.com/bbb Self Guided CCSI (Confident Coaching Skills Intensive): www.wendymccallum.com/ccsi FREE How to Get New Clients Masterclass: Grab it HERE

    Ep 100: Best of Re-Release Ep 63: The Focus Formula: How to Build Your Coaching Business in Just 8 Hours a Week
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On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.

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