Suburb Data with Damien & Jeremy

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We make property data simple. Suburb Data shows you where demand is strongest so you can invest with confidence. Our DSR3 algorithm finds high-growth, low-risk suburbs using real supply vs demand metrics. Join Damien & Jeremy as they bust myths, expose bad advice, and break down what really matters in property investing.

  1. EBS 8: Buy Well | Why You Don’t Make Money When You Buy

    8H AGO · VIDEO

    EBS 8: Buy Well | Why You Don’t Make Money When You Buy

    Episode 8 busts the myth that you make money when you buy. We show why purchase is a cost-heavy entry point with stamp duty, conveyancing, inspections, time and often repairs, so returns come from holding through capital growth and rent. We explain why buying under market value usually signals a weak market where supply beats demand, why the price you pay becomes the new market value in the valuer’s eyes, and how chasing small discounts can mean missing larger gains in strong markets. The takeaway is clear. Focus on locations with real buyer competition, be willing to pay “above fair value” when needed, and make your money by holding in the right market rather than squeezing the purchase price in the wrong market. Episode Highlights: 00:00 - Introduction 01:04 - What you lose when you buy? 02:31 - Who makes money when you buy? 04:43 - Example 07:29 - What is your focus? 09:00 - Conclusion ============================================================= Got questions or feedback? Email us: PODCAST (AT) SUBURBDATA.COM.AU ============================================================= Viewer Favourites: 👉 Q&A with Jeremy Sheppard: Entering/Exiting Markets, Buyers Agents, Suburb Selection and More - https://youtu.be/nrxq5l2MIuw 👉 How to Analyse a Property Market - https://youtu.be/TMgvL07LzXs 👉 DSR Success Rate - https://youtu.be/tSBtiD1BLqo 👉 Demand to Supply Ratio Tutorials - https://www.youtube.com/playlist?list=PLWD8h9iMOyGi7zCG37dRhAxXows2SZw7- ============================================================= DISCLAIMER: Please be aware that the content presented in this episode is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on this content, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on this content are at their own risk.

    11 min
  2. EBS 7: Depreciation | How Depreciation Hurts Capital Growth

    FEB 4 · VIDEO

    EBS 7: Depreciation | How Depreciation Hurts Capital Growth

    Episode 7 shows there is no such thing as depreciation “benefits”. Depreciation is a detriment, not a benefit. We explain what depreciation really is, the unavoidable loss in a building’s value, and why tax deductions do not make you richer. Clear examples show how a $10,000 claim might cut your tax by $4,000 yet still leave you $6,000 worse off, and how Division 43 claims reduce your cost base and increase future capital gains tax. We separate depreciation from repairs, outline prime cost versus diminishing value methods, and test the theory against real markets, including off the plan units in Zetland that went backwards. The rule of thumb is simple. Minimise depreciation, maximise land value, and favour established, supply constrained locations with room to add value. Episode Highlights: 00:00 - Introduction 00:40 - What is depreciation? 07:26 - Divisions of tax law 10:52 - Diminishing value and prime cost 12:30 - Capital growth 13:21 - Tax example 17:56 - You don’t get it all back 19:41 - Maintenance 21:18 - Example - Back deck 30:16 - Depreciation “Benefits” 34:04 - Selling 35:11 - Bad advice 40:44 - High depreciation properties 45:13 - Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER Please be aware that the content presented in this episode is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on this content. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by listeners based on this content are at their own risk.

    48 min
  3. EBS 6: High Wages | Why High Salary Doesn’t Mean High Growth

    JAN 20 · VIDEO

    EBS 6: High Wages | Why High Salary Doesn’t Mean High Growth

    Episode 6 challenges the idea that higher wages drive higher capital growth. Using ABS census data across all suburbs since 1991, we group markets by household income and by income growth over 5 to 25 years and find no consistent link to future price gains. The flaw is practical as well as statistical. Buyers can come from anywhere, census incomes are lagged and noisy, and borrowing capacity depends on more than wages. In many eras the pattern reverses, and higher prices can lift the incomes recorded later, not the other way around. The takeaway is clear. Ignore wage and wage growth metrics when selecting suburbs and focus on what actually moves prices.   Episode Highlights: 00:00 - Introduction 01:15 - Buyers can come from anywhere 07:58 - Household income vs Capital growth 13:56 - 5 year growth — Household income vs Capital growth 17:02 - 10 year growth — Household income vs Capital growth 18:28 - 15 year growth — Household income vs Capital growth 18:53 - 20 year growth — Household income vs Capital growth 19:37 - 25 year growth — Household income vs Capital growth 20:13 - Household income relative to state vs Capital growth 21:24 - 5 year household income growth relative to state income growth vs Capital growth 23:30 - Cause correlation 26:02 Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

    27 min
  4. EBS 5: Proximity to CBD | Why Proximity to CBD is So Overrated

    JAN 6 · VIDEO

    EBS 5: Proximity to CBD | Why Proximity to CBD is So Overrated

    Episode 5 tackles the myth that buying closer to the CBD delivers superior capital growth. We unpack why past reports misled investors through tiny samples, uneven suburb spacing and single time frames, then replicate their methods across later periods to show the result often reverses. We widen the analysis to thousands of suburbs across major cities and find no enduring link between distance to the CBD and higher growth. We also compare yield and volatility, showing inner ring markets often provide lower income and greater risk without a growth premium. The message is simple. Do not stretch your budget to buy close in. Rely on broad data and test every claim across time. Episode Highlights: 00:00 - Introduction 00:43 - Flawed past research 01:49 - Debunking the Australian Housing Urban Research Institute (AHURI) report 15:06 - AHURI flaws summary 24:00 - How ratios change over long vs short history 34:43 - Accurate charts based upon data 40:25 - Distance from CBD vs Yield 43:18 - Risk for investors to consider 48:48 - Other considerations 53:51 - Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

    56 min
  5. EBS 4: Amenities | Nonsense for Picking Superior Growth

    12/30/2025 · VIDEO

    EBS 4: Amenities | Nonsense for Picking Superior Growth

    Episode 4 busts the idea that buying near amenities delivers superior results. We compare suburbs with train stations, top schools, beaches, major shopping centres and airports over decades, and also rank suburbs by walk score, finding that price premiums do not translate into better capital growth or yield over time. Where a new amenity appears, any uplift is brief as prices adjust. We also test the claim that so-called A grade properties beat the median and show the gap narrows rather than widens. The message is simple. Treat amenities as price features, not growth engines, and focus instead on supply constraints, planning limits and real buyer competition. Timestamps: 00:00 - Introduction 00:55 - Amenities listed 01:51 - Apples vs Oranges analogy 05:06 - When a new amenity appears 08:46 - Historical data 10:35 - Sydney suburbs with and without train stations 16:23 - Melbourne suburbs with and without train stations 20:54 - Brisbane suburbs with and without train stations 27:10 - Melbourne suburbs with good schools vs without 30:25 - Sydney suburbs with beaches vs without 34:32 - Suburbs near large shopping centres vs others 36:45 - Sydney and Melbourne suburbs near airports vs others 40:17 - Walkscore 49:37 - Standard deviation of average as a percentage 58:47 - Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

    1h 1m
  6. EBS 3: New vs Old | The Nasty Truth About New Property

    12/23/2025 · VIDEO

    EBS 3: New vs Old | The Nasty Truth About New Property

    Episode 3 tests the new versus old theory and shows why depreciation is not a benefit but a cost that only reduces tax while the building falls in value and the land rises. Through clear examples comparing land to asset ratios, cash flow, vacancy, stamp duty and grants, we show the growth gap still favours established homes with more of the price in the land. We confirm this with Queensland sales data where newer dwellings delivered lower capital growth, and explain how capital gains tax can claw back years of claimed depreciation. The message is simple. If you want a new home, build it for yourself. If you want an investment, favour established property with strong land content, limited new supply and room to add value. Episode Highlights: 00:00 - Introduction 00:53 - Nothing beneficial about depreciation 01:43 - What is depreciation 03:40 - Depreciation tax deductions 05:44 - Depreciation schedule example 10:39 - Depreciation — You don’t get it all back 13:37 - Depreciation — New vs Old 14:17 - Land vs Dwelling 14:51 - New vs Old 21:15 - Appreciation and depreciation 33:50 - First homeowners grant 35:29 - Land to asset ratio (LAR) 37:45 - Why pros shouldn’t recommend high-depreciation properties 41:57 - Renovate or rebuild 54:52 - Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER Please be aware that the content in this episode is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances. • It is strongly recommended to consult with a qualified financial advisor before making any financial decisions based on this content. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on this content are at their own risk.

    58 min
  7. EBS 2: Buy Below Market Value | The Problem with “Bargain” Properties

    12/16/2025 · VIDEO

    EBS 2: Buy Below Market Value | The Problem with “Bargain” Properties

    Episode 2 of the Expert Busting Series examines the idea of buying under market value. We explain the difference between negotiating on price and buying below fair value, which is set by recent comparable sales and used by banks and valuers. We also show why the price you pay becomes the new market value, limiting the usefulness of so-called discounts. This episode covers: How advertised discounts differ from true value What we found when auditing “under market value” deals How discount-focused suburbs perform over time Why bargains usually appear in weaker markets What to prioritise for long-term results A practical, data-based look at one of the most common claims in property investing. Timestamps: 00:00 Intro 00:53 Defining terms 02:59 Making a professional valuation 04:21 Everyone has a bias 05:13 Problem 01: True value 07:19 Problem 02: New value 11:01 Fails 17:25 Discount vs growth 18:41 Key points 19:55 Analysis of discounts 24:09 Distressed sale 30:15 Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series: A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

    33 min
  8. EBS 1: Population Growth | Why It Might Signal a Bad Market

    12/10/2025 · VIDEO

    EBS 1: Population Growth | Why It Might Signal a Bad Market

    The Expert Busting Series is Suburb Data’s new program that tests common property advice against hard data. In episode 1, we examine the popular claim that population growth drives capital growth at the suburb level. The data shows the opposite: strong population forecasts usually signal new supply, not rising demand. We break down how population forecasts are created, how planned dwellings feed into assumptions, and how prices actually move when supply and demand shift. We also explain where vacancy rates fit into the picture. Real-world case studies including Hobart, Cairns, Townsville and Sydney show that rapid population growth often fails to translate into strong price gains in the years that follow. Timestamps: 00:00 Introduction 01:07 Supply and demand fundamental law 06:00 Population growth influences 07:42 How the population of a suburb grows 17:21 Population growth example 20:38 Hobart vs eastern seaboard majors example 22:48 More examples 24:45 Townsville example 26:24 Sydney example 27:38 Population growth vs capital growth over 5 year period 33:24 Conclusion ============================================================= 🎙️ Watch all Expert Busting episodes: https://www.youtube.com/playlist?list=PLWD8h9iMOyGg14F66DTdoZuS63mUJwJ82 📚 Read the full data-backed articles: https://suburbdata.com.au/education-expert-busting/ 🔎 Learn how to use Suburb Data to analyse property data: https://www.youtube.com/playlist?list=PLWD8h9iMOyGhDsFFEMdzP5fvfenYvbp0B ============================================================= Expert Busting Series: A data-driven investigation into property myths. We fact-check bold claims, expose misleading advice, and reveal what the numbers actually say. Evidence over confidence. Data over hype. #expertbustingseries #propertymyths #australianproperty #propertyinvesting #datadriveninvesting #suburbdata #DSR #propertytruths #realestateinvesting ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

    36 min
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We make property data simple. Suburb Data shows you where demand is strongest so you can invest with confidence. Our DSR3 algorithm finds high-growth, low-risk suburbs using real supply vs demand metrics. Join Damien & Jeremy as they bust myths, expose bad advice, and break down what really matters in property investing.

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