The VIP Suite at IMAGE Studios with Matthew Landis

IMAGE Studios
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  • FASHION & BEAUTY
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The VIP Suite at IMAGE Studios is where beauty, business, and inspiration meet. Hosted by Matthew Landis, IMAGE Studios Director of Education and certified business & marketing coach, this empowering podcast spotlights the stories, strategies, and successes of today’s most driven salon and spa professionals. From hairstylists and estheticians to barbers, makeup artists, massage therapists, nail techs, lash specialists, nurses, and tattoo artists —if you’re in the business of making people look and feel amazing, this show is for you. Each episode brings real conversations, practical insights, and expert advice on growing your business, building your brand, mastering your mindset, and creating a life and career you love. Join our community of salon suite pros who are redefining what success looks like on their own terms. Visit us at imagestudios360.com or follow us on Instagram: @imagestudios360 The VIP Suite is your front-row seat to the conversations that move the beauty and wellness industries forward.

  1. Matthew Landis Introduces IMAGE Pro Academy: The Next Evolution in Salon Suite Education

    NOV 15

    Matthew Landis Introduces IMAGE Pro Academy: The Next Evolution in Salon Suite Education

    In this special episode of The VIP Suite, Matthew Landis and Kenzie Bowlby unveil the highly anticipated IMAGE Pro Academy, an all-new learning platform designed to empower independent beauty and wellness professionals.  Discover how the Academy will offer shorter, more flexible live classes; on-demand learning modules; exclusive master classes with industry leaders; and a vibrant community forum. Matthew and Kenzie share their passion for helping Pros thrive, discuss the importance of understanding your “why,” and explain how IMAGE Studios continues to evolve to meet the needs of solo entrepreneurs.  Whether you’re brand new or a seasoned pro, learn how the IMAGE Pro Academy can help you grow your business, stay inspired, and shape a fulfilling, sustainable career. Don’t miss the details on upcoming courses and how to sign up! The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    21 min
  2. Building Her Empire: Dr. Trayce Madre On Success Through Systems And Niching Down

    NOV 1

    Building Her Empire: Dr. Trayce Madre On Success Through Systems And Niching Down

    In this episode of The VIP Suite, host Matthew Landis interviews Dr. Trayce Madre, psychologist, entrepreneur, and luxury hair brand founder. Trayce candidly shares her journey from struggle to seven-figure success, revealing how mindset, specialization, and business systems transformed her career. Discover her strategies for identifying your ideal client, perfecting client experience, and building a brand that thrives, even through setbacks. Hear about her latest projects, mentorship, upcoming classes, and her role on the entrepreneurial reality show "The Blox." This conversation is a masterclass in resilience, intentional growth, and redefining success in the beauty industry. The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    44 min
  3. Lexi Barnett, Owner of Unwind Microspa, on Memberships, Mindset, and the Unwind Cookie

    OCT 18

    Lexi Barnett, Owner of Unwind Microspa, on Memberships, Mindset, and the Unwind Cookie

    Host Matthew Landis welcomes Lexi Barnett, founder of Unwind MicroSpa in Warson Woods, Missouri, to talk about turning her passion for skincare into a thriving micro-business, prioritizing results-driven relaxation and personalized client care.  Discover Lexi’s unique touches—like her famous homemade Unwind cookies, the creation of her facial membership club, and her strategies for consistent growth through social media and community engagement.  Whether you’re an aspiring esthetician or a seasoned professional, Lexi’s journey offers valuable lessons in entrepreneurship, self-investment, and the magic of building genuine client relationships. The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    28 min
  4. Soula Christopulos on Business Mindset and Living Fully

    OCT 5

    Soula Christopulos on Business Mindset and Living Fully

    Matthew Landis welcomes Soula Christopulos—talented hairdresser, certified growth coach, and business consultant from IMAGE Studios in Holladay, Utah. Soula shares her 20-year journey in the beauty industry, her leap to independence, and how her passion for helping others led her to coaching and consulting. Together, they discuss the challenges beauty and wellness professionals face, from overcoming the comparison game to embracing the business side of their careers. Soula offers practical advice on goal setting, logging business details, and finding clarity when feeling stuck. The conversation also explores the power of mentorship, the importance of being present, and the joy of balancing family, travel, and personal growth. Whether you’re a seasoned pro or just starting out, this episode is packed with wisdom, encouragement, and actionable tips to help you thrive—both behind the chair and beyond. The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    44 min
  5. It’s Not About You: Minerva O'Toole Believes It's About Empowering Them

    SEP 13

    It’s Not About You: Minerva O'Toole Believes It's About Empowering Them

    Host Matthew Landis sits down with Minerva O'Toole, a seasoned stylist, educator, and creative force at IMAGE Studios Warson Woods in St. Louis. Minerva shares her journey from theater and fashion to bridal and backstage at New York Fashion Week, revealing the driving forces behind her passion: endless curiosity, the pursuit of inspiration, and a deep commitment to helping others shine. The conversation delves into the importance of finding your niche, the value of mentorship, and the lessons learned from working alongside industry icons. Minerva also opens up about the challenges and rewards of balancing multiple creative paths, the role of family and community in her success, and her evolving relationship with social media as a business tool. Listeners will discover Minerva’s unique perspective on building confidence from the inside out and her vision for leaving a legacy that celebrates inner beauty and self-expression. Whether you’re a seasoned pro or just starting out, this episode offers practical wisdom, heartfelt stories, and a reminder that true success in the beauty industry is about more than just technique—it’s about connection, empathy, and empowering others to feel their best. Tune in for an honest, uplifting conversation that will leave you inspired to embrace your own journey and make a difference in your community. The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    46 min
  6. Carving Your Niche: Kate Lofton on Client Experience, Mindset, and Modern Salon Success

    AUG 30

    Carving Your Niche: Kate Lofton on Client Experience, Mindset, and Modern Salon Success

    Join host Matthew Landis in this inspiring episode of The VIP Suite as he sits down with Kate Lofton, owner of Gold Rush Salon at IMAGE Studios in Boulder, Colorado. Kate shares her journey from defining her ideal client to building a business that prioritizes comfort, efficiency, and a positive mindset. Discover how she tailors her services for busy women, incorporates thoughtful touches like client feedback forms, and leverages both Instagram and Facebook to connect with her community. Kate also discusses the importance of staying true to your standards, embracing your strengths, and creating a welcoming environment for every client. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable insights for building a thriving, client-focused salon business. The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    38 min
  7. No Tax on Tips: A Conversation With Jason Olsen, CEO & Founder of IMAGE Studios

    AUG 16

    No Tax on Tips: A Conversation With Jason Olsen, CEO & Founder of IMAGE Studios

    In this special episode of The VIP Suite, host Matthew Landis sits down with IMAGE Studios Founder and CEO, Jason Olsen, to break down the recently passed "No Tax on Tips" provision, a major win for independent beauty and wellness professionals. They talk about who qualifies for the deduction and what steps you need to take if you’re eligible. Jason and Matthew address common questions and misconceptions, providing clarity on income limits, reporting requirements, and the importance of tracking your tips and expenses. This episode is packed with actionable advice to help you make the most of this new law. Learn about the benefits of using tools like GlossGenius for income tracking, why consulting a tax professional is essential, and how this provision could free up more cash for your business or personal goals. Don’t miss out on this timely conversation that could help you save thousands and set your business up for greater success! The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    20 min
  8. Aisha Carter Cathey Fe: Faith And Purpose In The Beauty & Wellness Business

    AUG 2

    Aisha Carter Cathey Fe: Faith And Purpose In The Beauty & Wellness Business

    Aisha Carter Cathey Fe of Spalon Suiradal has created a beauty business centered on faith, purpose, and healing at IMAGE Studios in Birmingham, Alabama. She shares how her grandmother's cancer experience inspired her to provide free services to cancer patients, creating a tranquil atmosphere that offers peace beyond physical transformation. About Aisha:  • Specializes in precision cuts, silk press, and extensions based on her love of cutting and helping hair grow • Created "Beauty Inside and Out" campaign focusing on helping clients feel deserving of beauty • Named her salon after her son who passed in 2023, maintaining his peaceful spirit in her business • Provides free services to cancer patients in honor of her grandmother • Uses aromatherapy, soft lighting, and tranquil atmosphere to create safe spaces for vulnerable clients • Attributes IMAGE Studios education for encouraging her to raise her prices, resulting in $20,000 additional income in less than a year • Views time as the ultimate luxury she can provide clients • Believes beauty professionals should be recognized for the heart and healing they bring Follow her on social media: @spalon_suiradal (Facebook/Instagram) and @aishacartercathey (TikTok) The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders. This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com. Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

    30 min
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4.6
out of 5
7 Ratings

About

The VIP Suite at IMAGE Studios is where beauty, business, and inspiration meet. Hosted by Matthew Landis, IMAGE Studios Director of Education and certified business & marketing coach, this empowering podcast spotlights the stories, strategies, and successes of today’s most driven salon and spa professionals. From hairstylists and estheticians to barbers, makeup artists, massage therapists, nail techs, lash specialists, nurses, and tattoo artists —if you’re in the business of making people look and feel amazing, this show is for you. Each episode brings real conversations, practical insights, and expert advice on growing your business, building your brand, mastering your mindset, and creating a life and career you love. Join our community of salon suite pros who are redefining what success looks like on their own terms. Visit us at imagestudios360.com or follow us on Instagram: @imagestudios360 The VIP Suite is your front-row seat to the conversations that move the beauty and wellness industries forward.

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