Think Like a Producer | Unknown to Known

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Think Like a Producer helps experts, creators and business leaders turn timely news into credible content. Monday–Thursday, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down one current story, then reveals the hooks and angles your expertise can own. On Fridays, Unknown to Known features conversations with leaders and creators about how they built visibility and authority. Use the news. Find your angle. Produce your authority. New episodes every weekday.

  1. 2d ago

    Tupac Murder Trial: 3 Angles Experts Can Own

    The Tupac Shakur murder trial is generating questions about criminal law, cold-case investigations, witness credibility and the culture surrounding his death. If you have expertise in one of those areas, this is your opportunity to help audiences understand the story—not exploit it. In this episode of Think Like a Producer, I break down three timely content angles: What lawyers can explain about memoirs, interviews and podcasts becoming courtroom evidenceHow investigators evaluate witnesses and memories from nearly 30 years agoHow culture commentators can separate true-crime storytelling from what a courtroom can actually establishYou’ll also see how legal analyst Brian Buckmire, retired LAPD detective Greg Kading and Rotten Mango host Stephanie Soo approach different parts of the larger Tupac conversation. The goal isn’t to predict the verdict or pretend you solved the case. It’s to identify the unanswered question your expertise can credibly explain. Think Like a Producer helps experts find the angle they can own, develop stronger thought leadership and go from unknown to known. Produced by ON CAM Ready Media. Subscribe for more news-driven content strategy from Jamie Maglietta. #TupacTrial #TupacShakur #KeffeD #ThoughtLeadership #ContentStrategy

  2. 3d ago

    Can Your Content Be Trusted? Apple’s New Approach to Proving What’s Real

    Apple is reportedly developing a way for an iPhone to authenticate that a real camera captured a photograph. But for experts building authority online, the larger story isn’t only about detecting deepfakes. It’s about proving why audiences, potential clients and journalists should trust what you share. References to a feature called Apple Reference Image were discovered in an iOS 27 beta. According to reports, the system could connect a photograph to the physical iPhone camera that captured it. Apple has not officially announced or released the feature, and beta code does not guarantee that it will become publicly available. In this episode of Think Like a Producer, veteran CNN, FOX News and BET producer Jamie Maglietta uses the Apple report to examine how experts can create more credible content without chasing social-media trends. You’ll learn: • The difference between proving an image’s origin and proving its context• Why credibility requires more than a label or verification badge• How to use evidence, sources and original material in your content• How creators can make their human process part of the story• Why trustworthy content can attract clients and media opportunities Technology writer Jerry Cards identifies an important shift: instead of trying to detect every fake image, Apple’s reported system would attempt to prove which photographs are real. Sam Gregory, executive director of WITNESS, places the development inside a larger movement toward “authenticity infrastructure”—systems designed to preserve evidence as content moves from its source to the audience. That distinction matters to every thought leader. A real photograph can still be cropped, stripped of context or paired with an inaccurate caption. In the same way, an impressive statistic, expert credential or viral post can be technically real and still create a misleading impression. If you want to become known for your expertise, don’t simply make claims. Show your sources. Explain your reasoning. Demonstrate your process. Clarify what the evidence establishes—and what it does not. A trend may attract temporary attention. Credible, well-supported analysis gives audiences a reason to trust you, potential clients a reason to hire you and journalists a reason to consider you as a source. NEWS SOURCES: 9to5Mac: Apple is reportedly working on a way to authenticate iPhone photographshttps://9to5mac.com/2026/08/10/apple-is-working-on-a-way-to-authenticate-that-a-photo-came-from-an-iphone-camera/ MacRumors: iOS 27 beta hints at Apple Reference Image authenticationhttps://www.macrumors.com/2026/08/10/ios-27-apple-reference-image/ The Verge: Apple could help users prove their iPhone photos aren’t deepfakeshttps://www.theverge.com/tech/977921/apple-reference-image-iphone-metadata SOCIAL-MEDIA EXAMPLES: Jerry Cards: Moving from detecting fake images to proving real oneshttps://www.linkedin.com/posts/jerrycards_apple-ios27-iphone-activity-7492871230564249602-UEVm Sam Gregory: Apple Reference Image and the development of authenticity infrastructurehttps://www.linkedin.com/posts/samgregory_c2pa-authenticityinfrastructure-provenance-activity-7493329962528301056-YBgF Think Like a Producer helps experts use the news, find the angles their expertise can own and become stronger thought leaders. New news breakdowns Monday through Thursday. On Fridays, watch an Unknown to Known interview, creator or media critique, or practical tutorial exclusively on YouTube. Think like a producer.Use the news.Find your angle.Produce your authority. Ready to turn your expertise into a stronger media presence? Explore ON CAM Ready’s visibility strategy, media-readiness services and on-camera coaching at https://www.oncamready.com. #ThoughtLeadership #Apple #ContentAuthenticity #MediaLiteracy #PersonalBranding #ContentStrategy #ThinkLikeAProducer

  3. 4d ago

    Why the ASU Creator Degree is the Ultimate Authority Play for Experts

    Arizona State University is turning content creation into a college degree. But the larger story isn’t about becoming an influencer. It’s about why experts, consultants and business leaders can no longer afford to treat content creation as an optional skill. You don’t need to dance, chase trends or become an internet personality to grow on social media. You need to recognize the conversations your expertise belongs in—and contribute something useful while people are paying attention. In this episode of Think Like a Producer, veteran CNN, FOX News and BET producer Jamie Maglietta uses ASU’s new Bachelor of Arts in Content Creation to examine how experts can turn professional knowledge into timely content that builds authority. You’ll learn: • Why content creation is becoming a core professional skill • How to use a news story instead of chasing a social-media trend • How to find the question your expertise allows you to answer • Why authority comes from interpretation—not simply information • How credible content can attract clients, speaking opportunities and media attention The episode also examines two contrasting social-media perspectives. Marketing professional and ASU graduate Cody Larkin argues that the degree reflects the maturation of the creator economy. Blindspot raises another concern: if everyone learns the same hooks, formats and playbooks, content may become increasingly difficult to distinguish. That is why expertise matters. A trend may help someone discover you. A clear point of view gives them a reason to trust you. And consistent, timely commentary helps clients, audiences and journalists recognize what you know. You do not need to comment on every headline. You need to identify the stories that overlap with your experience, your audience and the work you want to be known for. The goal is not merely to become a better content creator. It is to become a recognizable source of expertise—before a potential client searches for help or a journalist needs someone to interview. NEWS SOURCES: Associated Press: Colleges bet on content-creator majors as critics question their value https://apnews.com/article/c7522cdde7d61c7305b54df6effd03ff Arizona State University: Bachelor of Arts in Content Creation https://degrees.asu.edu/bachelors/major/ASU00/CSCCBA/content-creation Fortune: ASU offers a content-creation degree as more members of Gen Z pursue creator careers https://fortune.com/2026/07/31/more-than-half-gen-zers-want-to-be-influencers-arizona-state-university-offering-content-creation-degree/ SOCIAL-MEDIA EXAMPLES: Cody Larkin: Why the degree reflects a maturing creator economy https://www.linkedin.com/posts/codymlarkin_as-if-we-needed-another-sign-that-the-creator-activity-7491920740993224704-vW7T Blindspot: Could standardized creator education make content less distinctive? https://www.linkedin.com/posts/seeblindspot_contentcreation-creatoreconomy-dooh-activity-7490785110741450754-xhPo Think Like a Producer helps experts use the news, find the angles their expertise can own and become stronger thought leaders. New news breakdowns Monday through Thursday. On Fridays, watch an Unknown to Known interview, creator or media critique, or practical tutorial exclusively on YouTube. Think like a producer. Use the news. Find your angle. Produce your authority. Ready to turn your expertise into a stronger media presence? Explore ON CAM Ready’s visibility strategy, media-readiness services and on-camera coaching at https://www.oncamready.com. #ThoughtLeadership #ContentStrategy #PersonalBranding #CreatorEconomy #MediaStrategy #ThinkLikeAProducer

  4. 5d ago

    YouTube Just Handed Experts a Media Pitch. Here's How to Use It.

    Every marketing outlet, business desk and trade publication is covering YouTube's monetization change this week. Which means every one of them needs someone to explain what it means. That someone could be you. Beginning February 1, 2027, new applicants seeking advertising and YouTube Premium revenue will need 1,000 subscribers plus either 8,000 qualified public watch hours in 365 days or 20 million qualified Shorts views in 90 days — double the current bar, and the first significant change to the Partner Program since 2018. Existing partners face a separate change: 10 million qualified Shorts views in a rolling 90-day window to keep earning Shorts ad and subscription revenue, plus new terms to sign in YouTube Studio. That's the news. Here's the opportunity. A story like this creates immediate demand for expert voices — and not just YouTube experts. Business coaches, agency owners, accountants, employment attorneys, financial planners, marketing consultants and small-business advisors all have a legitimate angle on what happens when a platform changes the economics for millions of people who earn income on it. In this episode of Think Like a Producer, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down how to turn a news cycle like this one into a booking: - What actually changed, in plain language, so you can speak to it accurately - Why producers are hunting for fresh voices on this story right now - How to find your angle when the story isn't "about" your industry - What a pitch looks like when the news peg is 48 hours old - Why being findable matters more than being the most qualified - How experts build clients, credibility and opportunities without ever touching AdSense The creator-economy conversation is already underway. Shira Lazar questions whether watch hours measure quality or simply reach. Justin Westnedge makes the contrarian case for rewarding sustained audience demand. All from the same headline. That's the whole point. The story is public. The angle is yours. The question isn't "How do I reach 8,000 watch hours?" It's "What am I building this channel to produce?" AdSense rewards attention at scale. An authority-based business creates value from relevance long before it creates scale. NEWS SOURCES YouTube — official Partner Program announcement https://blog.youtube/news-and-events/youtube-partner-program-updates-2027-new-opportunities-earn/ YouTube Creators — official YPP update video https://www.youtube.com/watch?v=f3tSbC7dsxw TechCrunch — YouTube doubles the performance requirements https://techcrunch.com/2026/08/10/youtube-now-requires-creators-to-have-twice-as-many-watch-hours-to-start-earning-money/ The Verge — who is affected by the new requirements https://www.theverge.com/streaming/977474/youtube-partner-program-new-requirements MediaPost — the media-business implications https://www.mediapost.com/publications/article/417147/youtube-doubles-eligibility-requirements-for-creat.html SOCIAL-MEDIA ANALYSIS Shira Lazar https://www.linkedin.com/posts/shiralazar_youtube-just-doubled-the-bar-for-monetization-activity-7493415407622443008-n5mI Justin Westnedge https://www.linkedin.com/posts/justin-westnedge-15ba2527_youtube-creatoreconomy-digitalmarketing-activity-7492688289553055746-PMz6 Think like a producer. Use the news. Find your angle. Produce your authority. #MediaPitch #YouTubeMonetization #CreatorEconomy #ThoughtLeadership #PersonalBranding #ThinkLikeAProducer

  5. Aug 14

    Change is Here | New Podcast Plan

    A new chapter begins.Unknown to Known is evolving into Think Like a Producer: Taking You From Unknown to Known — a podcast for experts, entrepreneurs, authors, and public-facing professionals who want to use timely stories and smart media strategy to grow their visibility.Each week, Jamie Maglietta brings 20 years of television-news experience to the headlines, breaking down what’s happening, why it matters, and how you can turn relevant news, trends, and conversations into meaningful content for your audience.Expect news-driven episodes Monday through Thursday, inspiring Unknown to Known interviews on select Fridays, media-training breakdowns, and practical ideas to help you show up with more authority online.Same mission: helping you go from unknown to known — now with a producer’s perspective. Connect with Jamie: Visit: oncamready.com

  6. Aug 10

    She Recorded 41 Episodes Before Launching Her Podcast

    Most people are told the podcast comes later — after the business, after the framework, after you've "earned" it. Joy St. John did the opposite.After 25+ years in risk and compliance at firms like KPMG, HSBC, Sallie Mae and E*Trade, Joy walked away from the four-letter brands to build The Joyous Edge — and recorded 41 episodes before a single one went live. In this episode she sits down with Jamie Maglietta to talk about what it actually takes to become known in a brand-new space when nobody knows the new you yet.This is a conversation about the uncomfortable middle of a pivot: the part where you've got the credibility but not the audience, and you have to decide whether to wait until you're ready or start before you feel like it.IN THIS EPISODE:- Why Joy launched her podcast before fully launching her business — and why she'd do it again- How to "borrow confidence" from your guests when you're not ready to go solo- The authenticity trap: how she learned to do the corporate dance so well she stopped noticing she was doing it- What changes when you lose the safety net of a big brand name- Why YouTube and podcasting are no longer a choice between audio and video- Practical podcast tips: finding your avatar, using AI without sounding like AI, batch recording, and in-person vs. remote interviews- Joy's four-step framework: take a step back, investigate, find your joy, reprioritizeIf you're pivoting, rebranding, or trying to build authority before you need it — this one's for you.FIND JOY ST. JOHNThe Joyous Edge podcast → https://open.spotify.com/show/033ZaTK1InuuGQxQMukM8TConnect with Joy → https://www.linkedin.com/in/joyastjohn/MENTIONED IN THIS EPISODEBrand Builders Group (affiliate — supports the show) → https://ro474.infusionsoft.app/app/form/web-form-submitted121Riverside.fm (affiliate) → https://riverside.sjv.io/09VWrEDiscount Code: OCR15Skewed Orbit Studio, Atlanta → https://www.skewedorbitstudios.com/ MORE FROM UNKNOWN TO KNOWNYouTube strategy with John → https://youtu.be/kPv-1H-9JJ8Turning your idea into a show, with Alison Hare → https://youtu.be/AHNDBbMURxkThink Like a Producer (Jamie's solo show) → https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCWWORK WITH JAMIEThe Visibility Program → oncamready.comThe Known Collective → joinknowncollective.comFree equipment list → oncamready.com/podcast-offerUnknown to Known is an (ON CAM) Ready presentation hosted by Jamie Maglietta — highlighting experts on the journey from unknown to known. New episodes every [DAY]. Subscribe so you don't miss one.Some links above are affiliate links. If you use them, the show earns a small commission at no extra cost to you.

    She Recorded 41 Episodes Before Launching Her Podcast

  7. Jul 30

    The Pitch That Finally Landed Her Simon & Schuster Deal

    Learn how to craft a compelling editor pitch that can help you secure a book deal with a major publisher like Simon & Schuster. In this video, we'll take a closer look at the pitch that finally landed a deal, and explore the strategies used to build credibility and catch the attention of traditional publishing houses. Whether you're looking to publish your memoir, a self-help book, or a novel, a well-practiced pitch is essential for success. We'll discuss how to develop a startup pitch or business pitch that showcases your unique voice and story, and provide tips on how to practice your pitch to perfection. The author's journey to securing a book deal is a testament to the power of perseverance and effective pitching, and her story of eating disorder recovery is a compelling example of how a personal story can resonate with readers and critics alike, including those at the New York Times and the Wall Street Journal. By watching this video, you'll gain valuable insights into the art of pitching and learn how to increase your chances of getting published by a reputable publisher. In this conversation, you'll learn: - How a New York Times byline published at exactly the right moment landed her a literary agent - Why you don't need a massive social media following to get a traditional book deal - The exact anatomy of a pitch that gets editors to say yes — including where most people go wrong - How to find which publications are accepting submissions and who to pitch - Why your pitch should start with a hook, not your name - The "Memoir Plus" genre that saved her book deal after 18 rejections - How to apply for author grants — including the Sloan Foundation grant she didn't think she'd get - Why timeliness is the secret weapon in getting your essay published - What restorative narrative is and how it can make your pitches more compelling - How to build a Substack that supports your writing and grows your audience Whether you want to pitch a major publication for the first time, land a book deal, or build the kind of credibility that makes editors and producers take you seriously — this conversation is the roadmap. 🎙️ Guest: Mallary Tenore Tarpley 📚 Author of SLIP (Simon & Schuster) | UT Austin Journalism Professor 📰 Substack: mallary.substack.com — Write at the Edge 🌐 Website: mallarytenoretarpley.com Grab her book HERE: https://amzn.to/4c4Rqsv Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Website & Visibility Program:Visibility Program: https://www.oncamready.com/ Resources + Links:(ON CAM) Ready Equipment: https://shorturl.at/Ca5tg Substack:Newsletter: https://oncamready.substack.com Riverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrE Discount Code: OCR15 VidIQ (Affiliate): https://vidiq.com/oncamready YouTube Channels: Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready

    The Pitch That Finally Landed Her Simon & Schuster Deal

  8. Jul 16

    Why This Financial Journalist Walked Away From TV

    What does it really take to reinvent your career—and become known for something even bigger than your job title?In this episode of Unknown to Known, Jamie Maglietta sits down with former Fox Business Network anchor and financial journalist Tracy Byrnes to talk about reinvention, authenticity, building a personal brand, and why she chose to leave television to help women gain financial confidence.After decades covering Wall Street, Tracy discovered that many successful women still felt overwhelmed by money. That realization led her to become a financial advisor focused on empowering women through life's biggest financial transitions.Whether you're building your visibility, changing careers, or looking to establish yourself as the go-to expert in your field, Tracy shares practical lessons that extend far beyond finance.In this episode we discuss:• Tracy's unconventional journey from Ernst & Young to broadcast journalism• How she accidentally landed at Fox Business Network• Why showing up consistently creates unexpected opportunities• Roger Ailes' advice that shaped her entire television career• The power of authenticity and speaking to one specific audience• Why finding your niche is essential for building authority• How she transitioned from television into wealth management• Why she's passionate about helping women navigate money with confidence• The massive wealth transfer happening to women over the next decade• How to become a trusted media expert in your industry• Why writing articles and thought leadership still open doors• Lessons every entrepreneur can learn from television news• What television taught her about communication and storytelling• How to balance expertise with relatability• Why personal branding continues long after you leave a major networkWe also reminisce about the early days of digital media at Fox Business and discuss how today's creators have more opportunities than ever to build their own audiences without waiting for permission.One of my favorite moments is Tracy sharing Roger Ailes' advice:"Be that single mother with three kids every time you're on television."Resources:• Tracy Byrnes' book: Deduct Everything - https://amzn.to/4gr5ZMb• Lebenthal Global Advisors: https://www.lebenthal.com/• Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracy-byrnes-cdfa%C2%AE-17103bb6/• Follow Tracy for financial education and investing insights: https://www.instagram.com/tracybyrneswealth/---If you're trying to become more visible, earn media opportunities, or position yourself as the trusted expert in your field, subscribe for more conversations with journalists, authors, executives, and creators who have successfully gone from Unknown to Known👍 If you enjoyed this conversation, please like the video.💬 Leave a comment: What's one career lesson from Tracy's journey that resonated with you?🔔 Subscribe for new episodes every week.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links Equipment: https://shorturl.at/Ca5tgSubstack:Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamready#TracyByrnes #PersonalBranding #WomenInFinance #FoxBusiness #CareerGrowth #ThoughtLeadership #MediaTraining #Entrepreneur #Investing #UnknownToKnown

    Why This Financial Journalist Walked Away From TV
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Think Like a Producer helps experts, creators and business leaders turn timely news into credible content. Monday–Thursday, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down one current story, then reveals the hooks and angles your expertise can own. On Fridays, Unknown to Known features conversations with leaders and creators about how they built visibility and authority. Use the news. Find your angle. Produce your authority. New episodes every weekday.

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