Think Like a Producer | Unknown to Known

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Think Like a Producer helps experts, creators and business leaders turn timely news into credible content. Monday–Thursday, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down one current story, then reveals the hooks and angles your expertise can own. On Fridays, Unknown to Known features conversations with leaders and creators about how they built visibility and authority. Use the news. Find your angle. Produce your authority. New episodes every weekday.

  1. 18h ago

    Midterms Are Over. Now What? | Experts Start HERE and Explain THIS

    Election Day was yesterday. Now people want to know what they actually decided. This year, 145 statewide measures were on ballots across 40 states, plus school bonds, local taxes and a new wave of data center votes. And a Ballotpedia report found ballot titles were written at a graduate-school reading level.No results and no sides in this episode. Just the opening for experts who can explain what happens next.Three angles experts can take:- CPAs, financial planners and real estate pros: what it means for tax bills- Attorneys, land-use and local government experts: what happens next- Educators and plain-language experts: the measure in one sentence📰 SOURCES IN THIS EPISODEEast Idaho News - 2026 ballot measures are written at a graduate-school reading level: https://www.eastidahonews.com/2026/10/2026-ballot-measures-are-written-at-a-graduate-school-reading-level-report-finds/Ballotpedia - 2026 statewide ballot measure total: https://news.ballotpedia.org/2026/09/16/three-measures-certified-in-the-past-two-weeks-bringing-the-2026-statewide-total-to-164-11-above-the-decade-average/NBC Los Angeles - School measures on LA County ballots: https://www.nbclosangeles.com/elections/november-elections-school-measures-on-los-angeles-county-ballots/3954956/Illinois Policy - What to know about the Nov. 3 ballot: https://www.illinoispolicy.org/press-releases/what-to-know-about-the-nov-3-ballot-statewide-and-in-chicago/Ballotpedia - Local ballot measures on data centers: https://news.ballotpedia.org/2026/09/21/ohio-leads-states-in-number-of-local-ballot-measures-on-data-centers-for-2026/Eide Bailly - State tax ballot measures to watch in 2026: https://www.eidebailly.com/insights/blogs/2026/10/salt20261027LAist - Alhambra data center ballot measure: https://laist.com/news/alhambra-ballot-measure-data-center-ban-2026Axios San Francisco - Why California voters may struggle to understand their ballots: https://www.axios.com/local/san-francisco/2026/10/26/ca-ballot-propositions-readability-score-2026🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Subscribe for new episodes Monday through Thursday.0:00 Decoding Post-Election Voter Impact1:42 Breaking Down Ballot Measures Without Bias3:55 Strategic Ways To Pitch Local Media5:33 Three Proven Angles For Post-Election Content#ThinkLikeAProducer #BallotMeasures #Midterms2026 #LocalNews #PersonalBrand #ThoughtLeadership #ExpertVisibility

  2. 1d ago

    Election Day 2026: How Social Media Is Shaping What Voters See

    It's Election Day, and for millions of Americans the campaign is happening in their feed. Paid influencers, AI-generated content and election scams are all part of what voters scroll through. Today I break down how social media is shaping elections and how experts can help people make sense of it, without taking sides.Three angles experts can take:- Marketers, creators and attorneys: paid political influencers and disclosure- Cybersecurity and fraud experts: AI election scams the FBI is warning about- Media literacy experts and educators: a simple check before you share📰 SOURCES IN THIS EPISODEAdImpact - 2026 election cycle to reach record $11.6 billion in ad spending: https://adimpact.com/blogs/adimpact-reveals-2026-election-cycle-to-reach-record-11.6-billion-in-ad-spendingPew Research Center - 1 in 5 Americans regularly get news on TikTok: https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/The New York Times - TikTok, politics and the hopescroll: https://www.nytimes.com/2026/10/28/opinion/tiktok-politics-social-media-hopescroll.htmlThe Daily Pennsylvanian - Penn researchers on Meta and elections: https://www.thedp.com/article/2026/10/annenberg-comunication-research-school-professor-meta-election-penn-social-mediaThe Philadelphia Inquirer - Campaigns quietly paying influencers: https://www.inquirer.com/politics/election/paid-political-influencers-undisclosed-20260830.htmlFBI - Midterm election scams warning: https://www.ic3.gov/PSA/2026/PSA261015-3Official voting information: https://vote.gov🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #ElectionDay #SocialMedia #MediaLiteracy #PersonalBrand #ThoughtLeadership #Misinformation

  3. 2d ago

    White House Press Releases Flagged for AI: What Experts Should Do Next

    A new Forbes analysis says nearly one in five White House press releases this year show signs of AI. The White House calls it fake news. Either way, AI detectors are now everywhere, and that changes how experts should write, pitch and post.In this episode, I break down why human still wins, and three angles experts can take:- AI experts: explain what detectors can and can't prove- PR and communications pros: when AI helps and when it hurts trust- Writers and ghostwriters: why a human voice is now a selling point📰 SOURCES IN THIS EPISODEForbes - Nearly one in five White House press releases show signs of AI: https://www.forbes.com/sites/kylemullins/2026/10/29/nearly-one-in-five-white-house-press-releases-show-signs-of-ai/Fox News - Dartmouth provost resigns over undisclosed AI use: https://www.foxnews.com/live-news/dartmouth-provost-resigns-undisclosed-ai-use-washington-post-10-29-26TechCrunch - Substack's new AI detection tool: https://techcrunch.com/2026/07/22/substacks-new-tool-tells-you-whos-been-writing-their-newsletters-with-ai/The Media Copilot - Newspaper policies on AI-written op-eds: https://mediacopilot.ai/ai-written-op-eds-newspaper-policies/Muck Rack - 2026 State of Journalism report: https://www.globenewswire.com/news-release/2026/03/19/3259178/0/en/muck-rack-s-2026-state-of-journalism-report-finds-82-of-journalists-use-ai.html🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #AI #PersonalBrand #ThoughtLeadership #PublicRelations #MediaTraining #OpEd #news

  4. 6d ago

    Instagram Now Allows 90-Minute Videos. Here’s What Experts Should Do First

    Instagram just made a move its own boss said he was against for years. It's testing "Features," horizontal videos up to 90 minutes long, built for your TV. The catch: unlike YouTube, it's still not paying creators a share of ad revenue.In this episode of Think Like a Producer, I break it down as a TV producer and new media analyst, and lead by example with the three angles I'd use if a show booked me today:- The fight is for your TV screen- Follow the money: why long-form on Instagram is a visibility play, not a paycheck, for now- Short-form isn't going away: your Reels are the trailer, your long video is the showPlus: how creators are already leaning in from both sides, what video podcasters should test first, and what marketers should watch as YouTube's ad business keeps growing.📊 THE NUMBERS- YouTube had a record 15.8% of all U.S. TV viewing time in August, per Nielsen- 46% of Instagram users now regularly get news there, up from 28% in 2020, per Pew Research- YouTube shares 55% of ad revenue with creators in its Partner Program📰 SOURCES IN THIS EPISODEVariety - Instagram tests 90-minute videos, still not paying creators a share of ad revenue: https://variety.com/2026/digital/news/instagram-videos-90-minutes-apple-tv-not-paying-creators-1236931293/The Hollywood Reporter - Instagram tests 90-minute horizontal videos for podcasters and creators: https://www.hollywoodreporter.com/business/digital/instagram-tests-90-minute-videos-podcasters-creators-1236739929/TechCrunch - Instagram goes from short-form to 90-minute videos: https://techcrunch.com/2026/10/26/watch-out-youtube-instagram-goes-from-short-form-to-90-minute-videos/Press Publish - Creators react to Instagram's 90-minute update: https://news.thepublishpress.com/p/creators-react-to-instagram-s-90-minute-video-updateNielsen August Gauge via PPC Land: https://ppc.land/youtube-gains-record-15-8-of-us-tv-time-in-nielsens-august-gauge/Pew Research Center - Where Americans regularly get news: https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/Fast Company - Why Instagram is about to look a lot more like YouTube: https://www.fastcompany.com/91630089/why-instagram-is-about-to-look-a-lot-more-like-youtubeLinkedIn News - Instagram launches long-form video: https://www.linkedin.com/news/story/instagram-launches-long-form-video-7711444/🎙️ Listen on podcast platforms🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Would you watch a 90-minute video on Instagram? Tell me in the comments.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #Instagram #YouTube #CreatorEconomy #VideoPodcast #ThoughtLeadership #PersonalBrand

  5. Oct 28

    Nicki Minaj for Press Secretary? Experts, Here’s the Real Story Under the Joke

    The White House press secretary job has been open since the last one lasted five days. This weekend, a top White House official posted a video with Nicki Minaj and wrote, "I think we may have found the new White House Press Secretary!"It's probably a joke. But under every viral joke is a real question, and experts can answer it: what does it actually take to stand at that podium?In this episode of Think Like a Producer, I show you how to take a viral moment seriously for 30 seconds, without picking a political side:- PR and communications pros: the skills that matter at the podium, on LinkedIn- HR and recruiting experts: what a real high-stakes job interview looks like, on Instagram or TikTok- Brand and celebrity strategists: smart attention play or brand risk, on LinkedIn or XPlus: why, after the last press secretary's first briefing, the voices reporters quoted included two people who had done the job.📰 SOURCES IN THIS EPISODEIBTimes UK - Nicki Minaj reacts to press secretary post: https://www.ibtimes.co.uk/nicki-minaj-white-house-press-secretary-joke-1827844CNN - "Did anyone vet her?": https://kentstater.com/144729/world-nation/why-trump-decided-to-fire-katie-zacharia-as-press-secretary-after-just-five-days-did-anyone-vet-her/Poynter - The last press secretary's first briefing: https://www.poynter.org/commentary/2026/katie-zacharia-first-press-briefing/Mediaite - The Air Force One "job interview": https://www.mediaite.com/politics/nicki-minaj-absolutely-showers-trump-with-praise-in-wacky-staged-job-interview-with-white-house-comms-director/Mediaweek - Nicki Minaj for White House press secretary? Hear us out: https://www.mediaweek.com.au/nicki-minaj-for-white-house-press-secretary-hear-us-out🎙️ Listen on podcast platforms🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Tomorrow: watch me turn this episode into a LinkedIn conversation, step by step.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #NickiMinaj #PressSecretary #ThoughtLeadership #PersonalBrand #MediaTraining

  6. Oct 27

    The Fed Decides Tomorrow. Experts, Is Your Take Ready?

    Tomorrow at 2 p.m. Eastern, the Federal Reserve announces its decision on interest rates. Most forecasters expect a hold. But under its new chair, the Fed is giving fewer hints about what comes next, and millions of people want someone to explain what it means for their money.That someone could be you. In this episode of Think Like a Producer, I show you how to prepare for a scheduled story like this, and how three kinds of experts can own it:- Mortgage lenders and real estate agents: why your rate may not move the way you think, on YouTube or LinkedIn- Financial planners: the two money moves to make before December, on YouTube or TikTok- Small business advisors: the one number to check on a line of credit, on LinkedIn or TikTokPlus: real 2026 examples of experts and businesses who turned Fed news into visibility, including one that published its guide the day after September's rate hike.📰 SOURCES IN THIS EPISODETime News - Fed projected to hold rates steady: https://time.news/federal-reserve-projected-to-hold-interest-rates-steady-this-weekForbes - What to look for from the Fed's October meeting: https://www.forbes.com/sites/simonmoore/2026/10/19/what-to-look-for-from-the-feds-october-meeting/Freddie Mac - Mortgage rates decrease to 7.32%: https://www.globenewswire.com/news-release/2026/10/22/3386709/0/en/mortgage-rates-decrease-to-7-32.htmlBeancount - What 3.75 to 4% means for your business borrowing: https://beancount.io/blog/2026/09/17/fed-rate-hike-september-2026-small-business-borrowing-guide🎙️ Listen on podcast platforms🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.This video is general information, not financial advice. Talk to your own advisor about your situation.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #FederalReserve #InterestRates #ThoughtLeadership #PersonalBrand #ExpertTips

  7. Oct 26

    Halloween and the Time Change Hit the Same Weekend. Experts, Here’s Your Angle

    This Saturday is Halloween, and that same night the clocks fall back an hour. Every newsroom runs a time change story. This year it lands on Halloween weekend, and producers need experts to explain it.You don't need to report the news. You need to answer the questions it creates. In this episode of Think Like a Producer, I show you how:- Pediatricians and sleep experts: get kids back on schedule by Monday, on Instagram or TikTok- Insurance agents, attorneys and safety pros: Halloween night and the dark commute, on YouTube Shorts or Instagram- HR leaders and productivity coaches: the Monday after, and the overtime detail most managers miss, on LinkedInPlus: a pediatrician, an attorney and an HR firm who are already using this story to build visibility in 2026.📰 SOURCES IN THIS EPISODEFOX 5 New York - When daylight saving time ends in 2026: https://www.fox5ny.com/news/when-daylight-saving-time-ends-2026-date-clocks-fall-back-one-hourABC 17 News - Pedestrian safety ahead of Halloween weekend: https://abc17news.com/news/2026/10/24/officials-warn-of-traffic-and-pedestrian-safety-ahead-of-halloween-weekend/WQCS - Local pediatrician offers time change tips: https://www.wqcs.org/wqcs-news/2026-10-20/local-pediatrician-offers-tips-for-daylight-saving-time-changeCBS6 Albany - Drive Safe, Halloween and darker commutes: https://cbs6albany.com/community/drive-safe/drive-safe-halloween-darker-commutes-bring-added-risks-for-pedestrians-safe-driving-reminders-nys-finkelstein-and-partnersAxcet HR - Daylight saving time 2026 payroll considerations: https://blog.axcethr.com/shift-work-and-daylight-saving-time-payroll-considerations🎙️ Listen on podcast platforms🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #Halloween #DaylightSavingTime #ThoughtLeadership #PersonalBrand #ExpertTips

  8. Oct 22

    The World Series Is Your Story Too: How Experts Get Booked During Big Sports Moments

    The Milwaukee Brewers are in the World Series for the first time in 44 years, and Game 1 is Friday night. Each postseason home game is estimated to bring about $5 million into Milwaukee's economy.A big sports moment isn't just a sports story. It's a business story, a psychology story and a marketing story, and newsrooms need experts for every one.In this episode of Think Like a Producer, I show you how producers cover a big sports moment, and how three kinds of experts can join in:- Sports psychologists and performance coaches: the pressure of the big stage, on Instagram- Economists and local business owners: follow the money, on LinkedIn- Marketers and IP attorneys: what businesses can and can't say during the series, on XPlus: the Toronto bar that got a trademark warning during last year's World Series, and the lawyer who got the national platform.📰 SOURCES IN THIS EPISODENBC - World Series schedule: https://www.nbcphiladelphia.com/mlb/world-series-schedule-start-date-format-2026/4474367/Spectrum News 1 - Brewers postseason economic impact: https://spectrumnews1.com/wi/milwaukee/news/2026/10/02/brewers-postseason-economic-impactTMJ4 - Milwaukee business owners see the benefits: https://www.tmj4.com/news/local-news/in-your-community/milwaukee-county/milwaukee-business-owners-see-financial-benefits-as-brewers-continue-in-playoffsLerman Senter - Postseason promotion guidance: https://www.lermansenter.com/mlb-postseason-and-world-series-broadcasts-and-promotions/Money.ca - Blue Jays trademark warning: https://money.ca/news/blue-jays-trademark-warning-toronto-bars🎙️ Listen on podcast platforms🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #Brewers #SmallBusiness #ThoughtLeadership #PersonalBrand #Marketing

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Think Like a Producer helps experts, creators and business leaders turn timely news into credible content. Monday–Thursday, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down one current story, then reveals the hooks and angles your expertise can own. On Fridays, Unknown to Known features conversations with leaders and creators about how they built visibility and authority. Use the news. Find your angle. Produce your authority. New episodes every weekday.

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