Think Like a Producer | Unknown to Known

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Think Like a Producer helps experts, creators and business leaders turn timely news into credible content. Monday–Thursday, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down one current story, then reveals the hooks and angles your expertise can own. On Fridays, Unknown to Known features conversations with leaders and creators about how they built visibility and authority. Use the news. Find your angle. Produce your authority. New episodes every weekday.

  1. 41m ago

    How Experts Can Use Alzheimer’s Blood-Test News to Build Authority

    Alzheimer’s blood tests are creating new possibilities for diagnosis and research, but health experts are warning that social media is also encouraging healthy people without symptoms to seek testing that is not intended for them.On World Alzheimer’s Day, TV news veteran and media strategist Jamie Maglietta breaks down what the tests can reveal, what they cannot establish on their own and how medical professionals, researchers, caregiver advocates and health communicators can use this headline to create responsible thought leadership.This episode also examines the 2026 Alzheimer’s statistics, the new World Alzheimer Report on clinical trials and the difference between explaining medical news and giving individualized medical advice.Sources:Alzheimer’s Association 2026 Facts and Figures: https://pmc.ncbi.nlm.nih.gov/articles/PMC13098189/Alzheimer’s Disease International report launch: https://www.alzint.org/news-events/events/launching-the-world-alzheimer-report-2026-a-new-era-in-dementia-clinical-trials/AP on benefits and limits of Alzheimer’s blood testing: https://apnews.com/article/55eb2d490231b57acec8ef2848072d93Roche FDA clearance announcement: https://www.roche.com/investors/updates/inv-update-2026-08-24Alzheimer’s Association blood-biomarker guideline: https://aaic.alz.org/releases-2025/clinical-practice-guideline-blood-based-biomarkers.aspReport on social-media promotion of testing: https://www.theguardian.com/australia-news/2026/sep/15/researchers-warn-social-media-driving-harmful-misuse-of-alzheimers-blood-testsConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Podcast Offer: www.oncamready.com/podcast-offerPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadySubscribe to @oncamready for Think Like a Producer Monday through Thursday.0:00 The New Alzheimer's Testing Dilemma1:58 What These New Blood Tests Really Tell Us4:37 The Ethical Weight of Early Knowledge5:38 Supporting Families Beyond the Diagnosis#ThinkLikeAProducer #WorldAlzheimersDay #Alzheimers #Dementia #HealthCommunication #ThoughtLeadership

  2. 4d ago

    Big Brother Created Influencers Before the Creator Economy: Here's Your Angle

    Big Brother premiered on CBS in 2000. Twenty-six years, 28 seasons and more than 1,000 episodes later, the reality franchise is still turning contestants into recognizable public figures.But what happens when a contestant is evicted and the cameras stop watching?In this episode of Think Like a Producer, Jamie Maglietta breaks down four useful angles inside the Big Brother story: building a durable content franchise, converting temporary attention into lasting authority, protecting mental health after reality television and taking ownership of your personal brand.We also examine how former contestants Derrick Levasseur and Taylor Hale built identifiable careers beyond the house, and what experts can learn from their transitions.Sources:@cbs CBS Big Brother: https://www.cbs.com/shows/big_brother/CBS on the show’s July 5, 2000 debut: https://www.cbsnews.com/news/ibig-brother-i-debuts/CBS Season 28 episode guide: https://www.cbs.com/shows/big_brother/episodes/CBS fall schedule confirming the October 1 finale: https://www.paramountpressexpress.com/cbs-entertainment/shows/big-brother/releases/?view=113078-cbs-announces-fall-primetime-premiere-dates-for-the-2026-2027-seasonDerrick Levasseur biography: https://www.officialderrick.com/bio/Aston University reality-TV participant-care research: https://www.aston.ac.uk/latest-news/aston-university-researchers-study-reveals-harm-and-trauma-experienced-participants-andConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Podcast Offer: www.oncamready.com/podcast-offerPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadySubscribe to @oncamready for Think Like a Producer Use the news. Find your angle. Produce your authority.#ThinkLikeAProducer #BigBrother #RealityTV #PersonalBrand #CreatorEconomy #MentalHealth

  3. 5d ago

    NASA Crew-12 Is Coming Home: Find Your Expert Angle Before the News Breaks

    NASA’s SpaceX Crew-12 astronauts will speak from the International Space Station at 2:45 p.m. Eastern on September 16 about their upcoming return to Earth. But this is not only a space story.In this episode of Think Like a Producer, Jamie Maglietta breaks down how medical professionals, engineers, leadership experts, educators and science communicators can find useful angles in NASA’s live news conference and turn one verified takeaway into timely, authoritative content.Watch the briefing live: https://www.nasa.gov/live/Read NASA’s media advisory: https://www.nasa.gov/news-release/nasas-spacex-crew-12-to-discuss-station-mission-upcoming-return/@nasaSubscribe to @oncamready for Think Like a Producer Monday through Thursday.Use the news. Find your angle. Produce your authority.0:00 Leveraging Space News for Professional Authority2:42 Human Health and the Science of Microgravity4:03 Leadership Lessons From Space Exploration5:43 Strategic Steps to Execute Your ContentConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Podcast Offer: www.oncamready.com/podcast-offerPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamready#ThinkLikeAProducer #NASA #Crew12 #InternationalSpaceStation #ThoughtLeadership #MediaStrategy

  4. 6d ago

    AI Could Kill Humanity? Why Tech Leaders Want a Slowdown: Here's Your Angle

    Some of the people building the world’s most powerful artificial-intelligence systems are warning that AI could escape human control and threaten humanity.One Anthropic safety researcher estimates there is a greater than ten-percent chance AI could kill all humans within the next decade. Anthropic CEO Dario Amodei is now calling on companies to slow the development of the most powerful systems and strengthen independent safety testing.But experts disagree about the likelihood of human extinction, the timeline and the right response.President Trump has rejected calls for a slowdown. House Speaker Mike Johnson says AI leaders should meet with Congress, but warns that rushed regulation could weaken American innovation and allow China to move ahead.In this episode of Think Like a Producer, television news veteran Jamie Maglietta breaks down:• What AI researchers are actually warning about• Why a risk estimate is not the same as a prediction• The difference between slowing AI and stopping it• Why competition with China complicates regulation• What organizations can do to control the AI systems they use• How AI, policy, legal and cybersecurity experts can use this story to build authorityDo not simply repeat the most frightening headline. Explain what people need to understand.Use the news. Find your angle. Produce your authority.SOURCES:NPR:  @NPR  https://www.npr.org/2026/09/13/nx-s1-5968078/trump-mike-johnson-ai-slowdownNBC News:  @NBCNews  https://www.nbcnews.com/politics/congress/warnings-ai-danger-congress-action-unlikely-election-rcna597230BBC News:  @BBC  https://www.bbc.com/news/articles/c790xvnzgnnoBBC News video:https://www.youtube.com/watch?v=9Pml82FQlvYAssociated Press:  @AssociatedPress  https://apnews.com/article/98316b0d64de17191f33c0fbf1d37858CBS News:  @CBS  https://www.cbsnews.com/news/anthropic-ceo-dario-amodei-calls-slowdown-ai-development/Axios:  @axios  https://www.axios.com/2026/09/09/anthropic-insiders-warn-ai-could-kill-all-humansChapters:0:00 The AI Survival Debate Explained1:07 The Reality Behind the 10 Percent Risk2:22 The Global Slowdown Debate3:20 How Experts Can Shape the AI NarrativeConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Podcast Offer: www.oncamready.com/podcast-offerPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamready#ThinkLikeAProducer #NASA #Crew12 #InternationalSpaceStation #ThoughtLeadership #MediaStrategy #ArtificialIntelligence #AISafety #ThinkLikeAProducer

  5. Sep 14

    How To Use The News: Why MS NOW Wants Members, Not Just Viewers

    MS NOW does not just want people to watch the news. It wants viewers to pay for access, conversation and community. The cable-news network’s new membership includes live television, exclusive programming, twice-daily Q&As with journalists, a moderated online community and planned in-person member lounges. But MS NOW is not the first cable-news brand to make this move. Fox Nation launched its membership-driven streaming service in 2018. CNN and NBC News have also introduced paid digital products. So why are traditional media companies turning viewers into members? In this episode of Think Like a Producer, television news veteran Jamie Maglietta breaks down: • The business data behind MS NOW’s membership strategy • How the offering compares with Fox Nation • Why having an audience is different from owning the audience relationship • How experts, consultants and creators can apply this strategy • The angles community, media, event and customer-experience experts can own Use the news. Find your angle. Produce your authority. Subscribe for a new Think Like a Producer news breakdown Monday through Thursday. Would you pay for greater access to journalists you trust? Tell me in the comments. SOURCES: The Hollywood Reporter: https://www.hollywoodreporter.com/business/business-news/ms-now-member-lounge-subscription-membership-push-1236694921/ Versant Q2 2026 results: https://investors.versantmedia.com/news-releases/news-release-details/versant-media-reports-second-quarter-2026-operating-and Versant Q1 2026 filing: https://investors.versantmedia.com/static-files/ef730a68-0dce-4f27-886c-dbdd8b9100f8 MS NOW membership features: https://play.google.com/store/apps/details?id=com.nbcnews.msnbc.mobile Fox Nation launch announcement: https://press.foxnews.com/2018/10/fox-news-to-launch-fox-nation-on-november-27th Digiday on Fox Nation’s membership strategy: https://digiday.com/media/how-fox-news-is-taking-a-membership-approach-to-its-new-subscription-service/ #MSNOW #MediaIndustry #ThinkLikeAProducer

  6. Sep 11

    From CNN to Her Own Podcast: Becoming Known in a Niche

    Louise McLaughlin has produced for CNN, NBC, Reuters, ITN, Vice and Channel 4. She has Emmy nominations. And when she typed a question into an AI search to see who it named as a leading donor-conceived voice in the UK, she wasn't on the list.Her skills hadn't changed. Her body of work hadn't changed. She just wasn't findable.In this episode of Unknown to Known, Lou sits down with Jamie Maglietta — a former CNN colleague — to talk about what she changed, why it worked, and what it means for anyone trying to get booked, hired, or found right now. They also get into the story behind You Look Like Me, the podcast Lou built after learning at 13 that she was donor conceived — and the season where she found her biological father in real time, on mic.This is a conversation about becoming known in a niche you were never sure you wanted to be known for.IN THIS EPISODE:- The AI search experiment — and the specific website change that fixed it- How guest bookers actually choose: why "who's best" and "who can I reach right now" aren't the same person- Why Lou resisted covering her own story for years, and what changed her mind- Choosing between the newsroom and the podcast — and why she did both- Building an audience without the RTÉ voice, the BBC voice, or the CNN voice- Pink hair, visible tattoos, and why authenticity beats the old TV polish- What to do when you're proud of something and the numbers don't move- Burnout, and the two-project rule that keeps her saneFIND LOUISE McLAUGHLINYou Look Like Me podcast → https://podcasts.apple.com/gb/podcast/you-look-like-me/id1537873411History Uncensored (YouTube + Spotify) → https://www.youtube.com/@HistoryUncensored-1MENTIONED IN THIS EPISODEAlisyn Camerota on Unknown to Known → https://www.youtube.com/watch?v=ldtX5o2hKkAGetting booked: the literary agent episode → https://youtu.be/ZYnkJ8zize4?si=6duU6thwTgd8M3ctWORK WITH JAMIEThe Visibility Program → oncamready.comThe Known Collective → joinknowncollective.comThink Like a Producer → https://www.youtube.com/watch?v=YhGdoObEGO4&list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCWFree equipment list → oncamready.com/podcast-offerUnknown to Known is an (ON CAM) Ready presentation hosted by Jamie Maglietta — highlighting experts on the journey from unknown to known. New episodes every week. Subscribe so you don't miss one.Some links above are affiliate links. If you use them, the show earns a small commission at no extra cost to you.

    From CNN to Her Own Podcast: Becoming Known in a Niche

  7. Sep 10

    Should Content Creators Follow Journalism’s Ethics Rules?

    The Society of Professional Journalists is proposing its first Code of Ethics revision since 2014 and only the sixth revision in the code’s 100-year history. The proposed update addresses artificial intelligence, misinformation, fabricated content, verification, source transparency, accountability, and the changing definition of who produces journalism. That creates an important new-media question: if independent creators increasingly inform public understanding, should they follow journalistic standards—even if they do not call themselves journalists? In this episode of Think Like a Producer, TV news veteran and media-readiness strategist Jamie Maglietta examines three angles experts can use: Why creators need a verification process Why using AI does not transfer accountability How transparency, sourcing, and disclosure can build authority The proposed code retains four foundational principles: seek truth and report it, minimize harm, act independently, and be accountable and transparent. After attending the Status Summit and listening to media leaders debate the future of news, Jamie explains why the future of media is not only about platforms, formats, and technology. It is also about what standards audiences can trust. Experts no longer need to wait for a newsroom to book them before publishing. But earning attention is not the same as earning trust. Jamie will continue sharing lessons from the Status Summit through social media, her Substack, and future Think Like a Producer episodes. If this story inspires your content, tag Jamie Maglietta and @get_oncamready. Tag a creator, journalist, or expert who should be part of the conversation. Use the news. Find your angle. Produce your authority. This episode is sponsored by ON CAM Ready. If you need help identifying your angle, strengthening your message, or becoming ready for opportunities on camera, visit the link below. SOURCES: Associated Press: Journalism Ethics Code Gets an AI-Era Reboothttps://apnews.com/article/5ad384e805aa39333e0ea87d26b8e844 Society of Professional Journalists: Proposed Code of Ethics Revisionshttps://www.spj.org/spj-ethics-committee-proposes-revisions-to-code-of-ethics/ SPJ: 2026 Code of Ethics Revision Projecthttps://www.spj.org/spj-ethics-code-revision-project-2026/ Columbia Journalism Review: Revising the Ethics Codehttps://www.cjr.org/feature/society-professional-journalists-spj-revising-the-ethics-code-ethical-precepts-ai-voice-content-creators.php Status Summit: Official Event Pagehttps://www.statussummit.news/ Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Podcast Offer: www.oncamready.com/podcast-offer Pitch: hello@oncamready.com Riverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrE Discount Code: OCR15 VidIQ (Affiliate): https://vidiq.com/oncamready #JournalismEthics #ContentCreators #MediaLiteracy #ArtificialIntelligence #FutureOfMedia

  8. Sep 9

    Why In-Person Events Still Matter for Building Your Brand

    Jamie Maglietta is attending the inaugural Status Summit in New York, where leaders from The New York Times, The Atlantic, the Associated Press, CNN, cable news, streaming, newsletters, and independent media are discussing the future of the information business. The event is not only an opportunity to hear from influential journalists and executives. It demonstrates why experts, founders, authors, and thought leaders should still attend carefully selected in-person events in a digital-first world. In this episode of Think Like a Producer, Jamie explains how to use an industry event to: Enter rooms connected to your future—not only your current title Meet people who may need your expertise Listen for unanswered questions and emerging tensions Collect ideas for videos, social posts, newsletters, and pitches Turn event attendance into useful content rather than a generic selfie Continue relationships after the event ends The Status Summit agenda includes conversations about new media business models, independent media companies, streaming, post-linear television, local news, political pressure, newsletters, and the future of broadcast journalism. Jamie will share observations from the summit on social media, expand on the strongest findings in her Substack, and use those conversations to identify future Think Like a Producer news angles. Follow Jamie Maglietta and @get_oncamready for updates from the event. Tag someone who needs to stop networking randomly and start entering rooms with purpose. Use the news. Find your angle. Produce your authority. This episode is sponsored by ON CAM Ready. If you need help identifying your angle, strengthening your message, or becoming ready for opportunities on camera, visit the link below. SOURCE: Status Summit: Official Event Page, Speakers and Agendahttps://www.statussummit.news/ Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Podcast Offer: www.oncamready.com/podcast-offer Pitch: hello@oncamready.com Riverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrE Discount Code: OCR15 VidIQ (Affiliate): https://vidiq.com/oncamready #StatusSummit #NetworkingTips #PersonalBranding #MediaIndustry #ThoughtLeadership

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Think Like a Producer helps experts, creators and business leaders turn timely news into credible content. Monday–Thursday, veteran CNN, FOX News and BET producer Jamie Maglietta breaks down one current story, then reveals the hooks and angles your expertise can own. On Fridays, Unknown to Known features conversations with leaders and creators about how they built visibility and authority. Use the news. Find your angle. Produce your authority. New episodes every weekday.

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