Unknown to Known presented by (ON CAM) Ready

(ON CAM) Ready Media
  • 4.8 (5)
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  • Updated Biweekly

Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This isn’t about chasing attention—it’s about becoming media-ready. Bi-Weekly Starting April 2026

  1. They May Forget Your Name — But They'll Remember Your Color: Building a Visual Speaker Brand

    Jun 1

    They May Forget Your Name — But They'll Remember Your Color: Building a Visual Speaker Brand

    Before the logo. Before the website. Before you hit record — there is one thing that shapes how the world sees you, and most professionals never think strategically about it. What you wear.In this episode of Unknown to Known, Jamie Maglietta sits down with Melanie Lippman — New York-based style consultant, image expert, and certified color consultant — to break down why your wardrobe is one of the most powerful and most overlooked tools in your personal brand. Melanie has worked with businesswomen, entrepreneurs, lawyers and founders across the country helping them build visual identities that communicate authority, warmth, and credibility before they ever open their mouths.This conversation goes far beyond fashion. They cover exactly what colors and prints work on stage and on camera versus what distracts, the practical details most speakers never think about — like how to dress for a lav mic, how to sit gracefully on a panel stool, what necklines and fabrics work best when you're mic'd — and why the most memorable speakers in the world build a recognizable visual signature that makes them easier to refer, recall, and rebook.Jamie's signature purple is the perfect example. People may forget a name. They never forget the woman in purple.Whether you're a speaker, podcast host, content creator or professional who shows up on camera — this episode will change how you get dressed in the morning.🌐 Visit Melanie: https://www.melanielippman.com📱 Instagram: @melanielippmanGrab a free masterclass called AUTHORITY: Stop Dressing for Permission. Start Dressing with Presence — all about how women can use image as a tool to build executive presence on camera, on stage, and in the room before they even speak. https://pages.melanielippman.com/authority-masterclass-2Channel focus: Media Training with a New Media Touch

    35 min
  2. Why Professionals Need a Podcast: Top Ranked Podcast Host on Building Authority & Attracting Clients

    May 18

    Why Professionals Need a Podcast: Top Ranked Podcast Host on Building Authority & Attracting Clients

    You're posting every day. You're showing up on Instagram. You're spending hours on seven-second reels trying to be funny, clever, and catchy — and still wondering why it's not converting. Here's the truth: you cannot sell a $20,000 offer from a seven-second reel. People need to know you, like you, and trust you — and that happens through long-form content. In this episode of Unknown to Known, Jamie Maglietta sits down with Allison Hare — broadcasting grad, former 23-year corporate sales executive, and podcast strategist who has worked on 24+ shows — to break down exactly why podcasting is the most powerful brand-building tool for professionals right now, and how to actually make it work without burning out. Allison shares her Four P's of Podcasting framework — Purpose, Listener, Premise and Promise — and walks through how busy founders can build a show that is sustainable, strategic, and aligned with who they are. They also dig into the trifecta of long-form content, why your podcast can become part of your listener's daily routine, how to price out your production, and what it means to become known in an audio-first world. Whether you've been sitting on a podcast idea for years or just started wondering if you need one — this conversation is your sign. 🔗 Connect with Allison: Website: https://allisonhare.comLI: https://linkedin.com/in/allisonhareIG: https://instagram.com/allison__hareYT: https://youtube.com/@culturechangerspodCulture Changers Podcast: https://allisonhare.com/podcast Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Website & Visibility Program:Visibility Program: https://www.oncamready.com/ Resources + Links:(ON CAM) Ready Equipment: https://shorturl.at/Ca5tg Substack:Newsletter: https://oncamready.substack.com Riverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrE Discount Code: OCR15 VidIQ (Affiliate): https://vidiq.com/oncamready

    51 min
  3. A Literary Agent Tells All: How to Build Your Platform, Land a Book Deal & Why AI Will Get You Rejected

    May 4

    A Literary Agent Tells All: How to Build Your Platform, Land a Book Deal & Why AI Will Get You Rejected

    You have a book idea. Maybe you've had it for years. But here's what nobody tells you — the idea is not enough. Before a literary agent finishes reading your pitch, they're already Googling you. And if what they find doesn't back you up, that email gets closed. In this episode of Unknown to Known, Jamie Maglietta sits down with Sally Ekus — literary agent, founder of The Ekus Group, and author of the Substack newsletter The Not So Secret Agent — to pull back the curtain on what it really takes to land a traditional book deal. Sally has placed authors with Penguin Random House, HarperCollins, Simon & Schuster and more, and she is one of the most transparent voices in publishing today. In this conversation they cover the full road to becoming a published author — from comp research at your local bookstore to building a platform before you ever send a pitch. Sally also breaks down the difference between traditional, hybrid and self-publishing, explains what the 1-3% audience conversion rule means for your follower count, shares the behind-the-scenes story of how The Lao Kitchen came to be, and delivers a serious warning about using AI in your query letter — because she can spot it immediately and it's an automatic pass. This one is for every person who has ever said "I should write a book." Today we figure out what's standing between you and that deal. 🔗 Sally's Substack — Not So Secret Agent: https://substack.com/@sallyekusThe Ekus Group: https://ekusgroup.com⚠️ Writers Beware (author scam resource): https://www.sfwa.org/other-resources/for-authors/writer-beware/ Connect on IG: https://www.instagram.com/sallyekus/ Proposal Guide: https://notsosecretagent.substack.com/p/cookbook-proposal-guidelines?r=6lue7 Mentioned: Independent Book Publishers Association (IBPA) - https://www.ibpa-online.org/ Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Website & Visibility Program:Visibility Program: https://www.oncamready.com/ Resources + Links:(ON CAM) Ready Equipment: https://shorturl.at/Ca5tg Substack:Newsletter: https://oncamready.substack.com Riverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrE Discount Code: OCR15 VidIQ (Affiliate): https://vidiq.com/oncamready

    43 min
  4. Brand Identity Crisis: How to Fix Your Personal Brand Before It Costs You

    Apr 20

    Brand Identity Crisis: How to Fix Your Personal Brand Before It Costs You

    Your personal brand isn't just for people anymore — it's for the algorithm. In this episode of Unknown to Known, Jamie Maglietta sits down with Krissy and Claire of K&C Creative, a sister duo specializing in branding, web design, and business strategy. Together they break down why so many entrepreneurs are having a brand identity crisis online, how AI is now reading and judging your digital presence, and the three-part framework — Clarity, Cohesion, and Confidence — that transforms how you show up and get booked. Whether you're launching a website for the first time, rebuilding your brand, or trying to attract press and clients through social media, this conversation is your roadmap. Plus, they share their new AI-powered Brand Brain tool and how to use it to fast-track your brand identity before you ever touch a logo or color palette. 🌐 Visit K&C Creative: https://www.kandccreative.com/ 🎙️ Subscribe to Unknown to Known on your podcast platform of choice📩 Did a social media post land you traditional media? Tell Jamie: hello@oncamready.com Connect with Jamie: Instagram: https://www.instagram.com/jamie_maglietta/ Show Clips: https://www.instagram.com/get_oncamready/ Linkedin: https://www.linkedin.com/in/jamie-maglietta/ Website & Visibility Program:Visibility Program: https://www.oncamready.com/ Resources + Links: Substack: Newsletter: https://oncamready.substack.com Riverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrE Discount Code: OCR15 VidIQ (Affiliate): https://vidiq.com/oncamready YouTube Channels: Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready Podcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005 Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW

    51 min
  5. YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down

    Apr 6

    YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down

    What does it actually take to grow on YouTube and turn it into a full-time creator business? Steven Robles did it — and in this episode of Unknown to Known, he breaks down exactly how. With over 200,000 subscribers and a thriving paid community, Steven shares his thumbnail strategy, how he balances evergreen vs. trending content, why he separates his short form from long form, and what he wished he knew about monetization earlier. Host Jamie Maglietta also gets her own channel workshopped live — so if you've ever wondered whether to split your content across two channels, this one's for you. Whether you're just starting out or trying to level up, Steven's journey is proof that consistency, experimentation, and commitment are the real formula for YouTube success.Chapters0:00 Introduction — Meet Steven Robles1:13 Steven's Creator Journey & Going Independent3:02 How Steven Grew to 200K YouTube Subscribers4:23 Thumbnail Strategy: What Actually Works5:47 A/B Testing Thumbnails & Titles6:17 Tools for YouTube Growth: VidIQ, TubeBuddy & YouTube Studio7:13 Evergreen vs. Trending Content: How to Balance Both 9:38 How Often Should You Post on YouTube?12:19 Should You Have Two Separate YouTube Channels? 13:41 How the YouTube Algorithm Responds to Consistency of Format15:36 Workshopping Jamie's Channel Live23:07 Shorts: Separate Channel or Same Channel?24:31 Steven's Instagram Growth Strategy (3K to 30K Fast) 26:56 YouTube on TV: How to Create for the Living Room 29:35 Educate, Inspire, or Entertain — What's Your Value? 30:39 Growing in a Saturated Niche Like Tech34:11 The Reality of YouTube Monetization36:53 Affiliate Revenue, Memberships & Multiple Income Streams42:50 Discovery vs. Relationship Platforms — A Key Creator Strategy43:44 Overcoming Self-Doubt & Committing to the Journey 48:31 Steven's Shortcuts Community on Circle50:55 Launching a Paid Course — What Worked & What Didn't 53:49 Final Thoughts & Wrap Up🔗 CONNECT WITH JAMIE📱 Social Media Instagram (Personal): https://www.instagram.com/jamie_maglietta/ Instagram (Show Clips): https://www.instagram.com/get_oncamready/ LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ Substack Newsletter: https://oncamready.substack.com🌐 Website & Programs Website + Visibility Program: https://www.oncamready.com/🎙️ Record & Grow Your Content 🎬 Record with Riverside (Affiliate): https://riverside.sjv.io/09VWrE 💰 Use code OCR15 for a discount📈 VidIQ — Grow on YouTube (Affiliate): https://vidiq.com/oncamready🛠️ Gear & Resources (ON CAM) Ready Equipment List: https://shorturl.at/jzqv3

    54 min
  6. From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media

    Mar 30

    From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media

    TikTok creator Grayson Smith went from posting lifestyle content in Austin, Texas to being featured on NBC News and interviewed live on Good Morning America — and she did it by just being herself. In this episode of Unknown to Known, host Jamie Maglietta sits down with Grayson to unpack how she grew to over 90,000 followers in just two years, why she rejects the "niche down" pressure, and the one mindset shift that changed how she approaches posting. Whether you're just starting out or trying to break through, Grayson's story is proof that authenticity + consistency is still the formula. Don't miss her tips on brand deals, posting frequency, and how jumping on trends — the right way — can land you in the press.CHAPTERS0:00 Introduction — Meet Grayson Smith1:45 Grayson's Background in Broadcast Journalism2:16 The NBC Moment: How a TikTok Video Ended Up on the News7:01 Good Morning America Called — Here's What Happened7:39 Does Traditional Media Still Matter in the Social Media Age?8:01 How Grayson Picks Her Content Ideas9:21 Do You Really Need to Pick a Niche?12:34 Balancing a 9-to-5 and a Personal Creator Brand15:07 How Brand Deals Work (And How to Stay Authentic)16:53 T op Tips for Starting Your TikTok Journey17:26How Often Should You Post on TikTok?19:38 Post With Intention — Not Just to Post20:44 How Trending Topics Can Get You Noticed by the Press21:58 Final Advice: Don't Be Afraid to Put Yourself Out There22:29 Outro + Next Episode Recommendation🔗 CONNECT WITH JAMIE📱 Social Media Instagram (Personal): https://www.instagram.com/jamie_maglietta/ Instagram (Show Clips): https://www.instagram.com/get_oncamready/ LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ Substack Newsletter: https://oncamready.substack.com🌐 Website & Programs Website + Visibility Program: https://www.oncamready.com/🎙️ Record & Grow Your Content 🎬 Record with Riverside (Affiliate): https://riverside.sjv.io/09VWrE 💰 Use code OCR15 for a discount📈 VidIQ — Grow on YouTube (Affiliate): https://vidiq.com/oncamready🛠️ Gear & Resources (ON CAM) Ready Equipment List: https://shorturl.at/jzqv3

    23 min
  7. He'd Never Anchored National TV Before. Until He Had No Choice

    Mar 23

    He'd Never Anchored National TV Before. Until He Had No Choice

    From a one-man band in Savannah, Georgia to anchoring national television during one of the biggest trials in recent memory — Cody Thomas's path to Court TV correspondent is one of the most honest, unfiltered conversations about on-camera confidence I've had on this show.In this episode of Unknown to Known, I sit down with Court TV field reporter and correspondent Cody Thomas to talk about what it really takes to show up on camera when the stakes are high — and how to rebuild when the dream gets interrupted.In this conversation, you'll learn:* Why preparation is the only real cure for camera nerves* What happened when Cody was thrown into solo national anchoring without warning during the Diddy trial* How a layoff from CNN/HLN became the pivot that led to his biggest opportunities* Why visualizing yourself on camera is a strategy, not just a mindset trick* How traditional journalists can navigate the shift to new media and social platforms* What Cody looks for when he's deciding how much of himself to share online* Why the "non-traditional" career path might be more common than anyone admitsWhether you're trying to break into broadcast, build confidence on camera, or just figure out how to show up online without falling apart — Cody's story is proof that consistency and preparation beat the perfect plan every time.Guest: Cody Thomas📺 Court TV Field Reporter & Correspondent📲 Instagram: https://www.instagram.com/codythomas_Connect with Jamie: 📸 Instagram: https://www.instagram.com/jamie_maglietta/ 🎬 Show Clips: https://www.instagram.com/get_oncamready/ 💼 LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ 🌐 Visibility Program: https://www.oncamready.com/ 📰 Substack: https://oncamready.substack.com🎧 Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz

    52 min
  8. What a Fox News War Correspondent Learned About Finding Your Voice on Camera

    Mar 16

    What a Fox News War Correspondent Learned About Finding Your Voice on Camera

    From war zones in Afghanistan and Libya to podcast studios in Los Angeles — Conor Powell has reported from some of the most dangerous places on earth and built an entirely new career on the other side of it. And in this conversation, he shares what both worlds taught him about showing up on camera with authority. In this episode of Unknown to Known, Jamie Maglietta sits down with her former Fox News colleague, veteran TV journalist, podcast developer and film director Conor Powell to talk about finding your voice on camera, navigating the shift from traditional media to new media, and why staying in your lane might be the most important thing you can do for your credibility. In this conversation, you'll learn: Why your on-camera identity takes time — and how to find itWhat Conor's disastrous first live shot taught him about preparationHow deep subject knowledge is the real cure for camera nervesWhy podcasting rewards vulnerability in ways traditional TV never couldHow journalists are becoming influencers — and what that means for trustWhy staying in your lane on social media builds more credibility than being a catch-all expertWhat to think through before you ever hit recordHow to make listeners feel your facial expressions — even on audio-only podcastsWhether you're a journalist navigating the shift to new media, a professional trying to build a podcast, or someone figuring out how to show up online for the first time — this conversation is full of hard-won insight from someone who's done it across every medium. 🎙️ Guest: Conor Powell🎬 Founder, District Bear Media | Podcast Developer & Film Director | Former Fox News Middle East Correspondent🌐 Website: https://districtbearmedia.com📧 Contact: media@districtbearmedia.com Connect with Jamie:📸 Instagram: https://www.instagram.com/jamie_maglietta/🎬 Show Clips: https://www.instagram.com/get_oncamready/💼 LinkedIn: https://www.linkedin.com/in/jamie-maglietta/🌐 Visibility Program: https://www.oncamready.com/📰 Substack: https://oncamready.substack.com 🎧 Apple Podcasts: [INSERT LINK]🎧 Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz

    48 min
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Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This isn’t about chasing attention—it’s about becoming media-ready. Bi-Weekly Starting April 2026

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