Profitability Playbook: The Simple Numbers Podcast

Carr, Riggs and Ingram

From CRI Simple Numbers, this is “Profitability Playbook: The Simple Numbers Podcast,” a podcast hosted by Mike Maxson and Brandon Gray for those championing market growth and anchoring the nation’s economy, small businesses, and entrepreneurs. This podcast is intended for informational and educational purposes only. For more info, visit: https://www.criadv.com/disclaimer/

  1. 2D AGO

    S3:E19 - Where Smart Entrepreneurs Go to Stay Ahead

    In a market that moves at the speed of an algorithm, the most dangerous thing an entrepreneur can do is stop learning. But with an endless sea of "noise," how do you identify the resources that actually move the needle for your business?This week, we’re breaking down the 2026 Entrepreneur’s Growth Toolkit. We move beyond the basics to explore the high-impact environments where the world’s most successful founders are spending their time and energy. Whether you’re a solo founder or scaling a mid-market firm, this episode is your roadmap to staying informed, connected, and ahead of the curve.Visit https://www.simplenumberscri.com and https://www.simplenumberssummit.com

    30 min

  2. MAY 7

    S3:E18 - The Dos and Don'ts for Every Entrepreneur

    What is the secret to steering your business toward sustainable success? In this episode, Mike Maxson and Brandon Gray break down the essential dos and don'ts every entrepreneur needs to know. Join us as we cover the critical playbook for pricing, labor, raises, owner's compensation, facilities, and marketing. Tune in to discover the rules you need to follow, and the costly mistakes you should avoid, when growing your business! Learn more at: SimpleNumbersCRI.com and SimpleNumbersSummit.com

    32 min

  3. APR 30

    S3:E17 - The Great Labor Reset

    It is time for the great labor reset! In this episode, Mike Maxson and Brandon Gray explore how to measure labor effectiveness and ensure a strong return on your labor spend. Discover the strategic hacks for managing your team to drive sustainable profitability! Learn more at simplenumberscri.com and simplenumberssummit.com.

    32 min

  4. APR 23

    S3:E16 - Are You Growing or Scaling?

    Growth adds cost, scale adds profit! In this episode, Mike Maxson and Brandon Gray dive into the numbers that define a truly scalable business. Moving beyond top-line revenue, they explore the "Big Three" of scaling: gross margin, labor efficiency, and controlled operational spend. If you’re a business owner ready to stop chasing raw growth and start building for long-term efficiency, this breakdown is for you. Learn more at SimpleNumbersCRI.com Register now for the Simple Numbers Summit

    32 min

  5. APR 16

    S3:E15 - How to Navigate the Black Hole

    This week, Mike Maxson and Brandon Gray tackle the "black hole" - that challenging transition phase as companies scale toward the $10M mark. They dive into the specific strategies and leadership approaches needed to navigate this shift successfully. From refining your operations to evolving your financial strategy, we discuss how to break through the gravity of the mid-market transition and keep your momentum moving upward. Tune in to learn how to guide your organization through this critical growth phase with confidence and clarity! Learn more at simplenumberscri.com Register for the Simple Numbers Summit

    30 min

  6. APR 9

    S3:E14 - Measuring LER for Sales and Marketing Teams

    This week, Mike Maxson and Brandon Gray dive deep into the mechanics of Labor Efficiency Ratio (LER) to help you unlock a clearer picture of your organization’s performance. They focus specifically on two critical subcomponents: Sales LER and Marketing LER. Whether you are looking to optimize your team's output or better align your spending with your growth goals, understanding these metrics is key to driving sustainable efficiency. Tune in to learn how to translate complex data into actionable strategies for your sales and marketing engines! Visit simplenumberscri.com for more. Don't forget to register for the Simple Numbers Summit!

    33 min

  7. APR 2

    S3:E13 - Has the Black Hole Moved? with Greg Crabtree

    Is your business falling into the "black hole?" This week, Mike Maxson and Brandon Gray are joined by Greg Crabtree, to explore that critical turning point in a company’s journey where operating expenses and labor needs begin to outpace revenue growth. They dive into the structural challenges of scaling, like the "half-person" problem: needing a full-time business development role when your current activity only supports 50%. Historically, this plateau hit between $3M and $5M in revenue, but has that range shifted in today's economic climate? Tune in to discover how to identify if you are approaching this gap and what strategic moves you can make to bridge the hole and reach the next level of profitability! To learn more visit: https://www.simplenumberscri.com https://www.simplenumberssummit.com

    45 min

  8. MAR 26

    S3:E12 - The Simple Numbers Health Index

    This week, Mike Maxson and Brandon Gray break down the Simple Numbers Health Index to reveal the essential components of a truly healthy company. We explore the specific financial metrics and operational habits that define success for modern organizations. From identifying key performance indicators to implementing actionable growth strategies, this discussion provides a clear roadmap for any leader looking to achieve long term stability and profitability. Check out the full conversation to learn how to apply these principles and drive sustainable excellence in your business! For more info and to register for the Simple Numbers Summit, visit https://www.simplenumberssummit.com Learn more at https://www.simplenumberscri.com

    31 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

From CRI Simple Numbers, this is “Profitability Playbook: The Simple Numbers Podcast,” a podcast hosted by Mike Maxson and Brandon Gray for those championing market growth and anchoring the nation’s economy, small businesses, and entrepreneurs. This podcast is intended for informational and educational purposes only. For more info, visit: https://www.criadv.com/disclaimer/

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