SGPT Marketing

HAMPER
  • 5.0 (1)
  • MARKETING

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

  1. 1D AGO

    An Interview with Sacha Harding

    In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.   After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.   Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.   Inside this conversation, they cover: The move from 1-1 to small group and why it made business sense How SHIFT refined its front-end offer to £499 for 6 weeks - and why charging more improved conversions Getting stuck at 100 members and what it took to break through The hard lesson of under-budgeting for marketing when opening a facility Why paid ads are the accelerator - when aligned with organic content, email, referrals and brand positioning Building a team you can trust, hiring for character and stepping out of the day-to-day Lifestyle business vs aggressive multi-site scaling - and defining success on your own terms   This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.   If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    37 min

  2. MAR 2

    Live Webinar: Q&A from Gym Owners

    Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here:https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.   Inside, we answer real questions from gym owners, including: When it’s actually the right time to open a second site How much you should be spending on ads How to structure pre-sales before opening Reducing no-shows on booked sales calls Whether you should be the face of your brand Growing from 120 to 180 members How to think about CPA, lifetime value and scaling ad spend Brand campaigns vs call-to-action campaigns   We also touch on lead nurture, email strategy, testimonial content and creative testing.   If you’re serious about scaling your SGPT gym in 2026, this episode will sharpen how you think about the details that drive growth.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    29 min

  3. FEB 23

    Live Webinar: 2026 SGPT Marketing (Replay)

    Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar. https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci   This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.   Inside this session, we cover: What is actually happening in the fitness industry and why competition is increasing Why trust is the biggest lever you need to focus on in 2026 How to structure your Meta ads under the new algorithm The importance of creative diversity - testimonials, brand content and clear call to actions What must happen after the click to improve lead-to-sale conversion How to use email properly to maximise every lead you pay for The role of local marketing and organic presence in building authority Why sales conversations still matter and how to structure them correctly   The Q&A section has been removed from this replay and will be released as a separate episode next week, so stay tuned!   If you want clear direction on how to adapt your marketing, generate consistent leads and convert them into long-term members in 2026, this workshop will give you the framework.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    40 min

  4. FEB 16

    An Interview with Pete Dupuis

    In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide.   Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth.   Inside this conversation, you will learn: Why niching down to one clear audience accelerates authority, growth and perceived expertiseHow Cressey Sports Performance built a powerful brand with zero digital ad spendThe importance of relationship-driven, boots-on-the-ground marketing over chasing algorithmsHow to structure your marketing calendar to avoid chaotic, reactive promotionWhat separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadershipLessons learned from losing half a team in one year and how that shaped stronger leadershipHow to transition from operator to CEO without losing control of qualityWhy product quality and coaching standards still matter more than viral content  Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room.   If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    51 min

  5. FEB 9

    5 Things You Must Know About Sales

    Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales.   If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately.   Inside this episode: Why founders should not outsource or delegate sales too early - and when it actually makes sense to do soWhy selling over email and text is killing your conversions - and why phone calls winWhy the transformation happens at the transaction - and why you must take payment before bookingHow using the right CRM and automation will dramatically improve efficiency and follow-upWhy every gym owner needs a structured sales script - and the key elements it must include  If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend.   If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    19 min

  6. FEB 2

    Opening a New Gym… Our Marketing Strategy

    In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.   He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.   Be prepared This starts with mindset and planning. Moving from coach to business owner requires a shift in how you think about cash flow, growth and responsibility. From a marketing perspective, preparation means having a clear plan in place well before opening day so you are not scrambling once the doors are open.   Know exactly who you want to help Understanding your target demographic becomes critical as soon as you move beyond a single site. A clear audience makes marketing easier, improves retention and ensures consistency across locations rather than relying on the founder’s presence alone.   Market early The earlier you start building awareness, the stronger your launch will be. Miles explains why marketing six to eight weeks before opening is the minimum and how warming an audience early creates momentum, confidence and sales before day one.   Lead with one clear offer Launching with a single, well-positioned membership offer removes confusion and increases conversions. Miles breaks down how early bird pricing, scarcity and clear structure help gyms secure direct debits before opening and stabilise revenue from day one.   Be willing to sell Opening a gym means accepting that sales are part of the job. Founders need to be confident selling their service, especially early on, because no one cares more about the business than you do. Selling before opening is also the easiest time to convert interest into committed members.   This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.

    15 min

  7. JAN 26

    How to Become The Go-To-Gym In Your Local Area

    Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known.   In this solo episode, Miles walks through four proven ways to become the go-to SGPT gym in your local area, using real examples from inside INTENT91’s gyms and what has worked over the past few years.   He covers why a strong, specific brand message is non-negotiable, how local presence builds trust faster than online reach alone and why building real relationships with local businesses compounds over time. Miles also explains why none of this works without a solid product and the systems to maintain standards as you scale.   This episode is ideal for gym owners who want to dominate locally, attract the right members and build a brand people actively recommend rather than just recognise.   If you want help handling the digital side of this - ads, emails and local lead generation - reach out to us at Hamper. Or join our free 2026 SGPT Marketing Webinar on February 11th, where we break down exactly what we’d be implementing heading into the next year.   Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    15 min

  8. JAN 19

    5 Marketing Mistakes We've Made at INTENT91

    Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/   In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years.   Not having a clear brand message Trying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale. Believing organic content would be enough Growing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels. Not leaning into existing leads enough A large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns. Running sales through spreadsheets instead of a CRM Manual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented. Hiring in-house too early Bringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing.   This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle. Visit www.hamperagency.co.uk Follow us on Instagram: @hamperagency Or get in touch: info@hamperagency.co.uk

    13 min
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About

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Information

  • Creator
    HAMPER
  • Years Active
    2023 - 2026
  • Episodes
    80
  • Rating
    Explicit
  • Show Website
    SGPT Marketing

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