The Commercial Painting Podcast

David Chism and Aaron Moore

Commercial painting professionals and business owners! Are you looking for a place where you can sharpen your skills, find fresh insights, and get a pulse on the industry across the country? You found it. Listen in as David Chism and Aaron Moore discuss relevant commercial painting topics: marketing, sales, hiring, business development, technology, and more. They'll interview key thought leaders from across the country as well, each bringing a unique skillset and perspective to the discussion.

  1. 2d ago

    Execution Beats Everything: Why Most Commercial Sales Plans Fail with Mike Green

    In this episode of the Commercial Painting Podcast, host David Chism welcomes back Mike Green, VP of Sales at Ironhead Roofing and a commercial sales coach. If you missed Mike’s first appearance, catch up on Episode 43. Mike shares how he went from recruiter with no sales experience to out-generating three veteran reps in a single winter competition, and how that launched a career built on self-generated, non-referral commercial deals. He breaks down what a strong business development plan looks like for commercial painting contractors: a finite target list of 50 to 100 accounts, practiced messaging, and a defined outreach cadence. Throughout the conversation, Mike and David explore why execution is where most sales plans fall apart. Mike explains that reps can have phenomenal scripts and detailed plans, but the real challenge is doing the activity every day. They discuss the role of sales managers and coaches in creating accountability, even for self-motivated high performers. They also cover what to look for when hiring salespeople, including a competitive spirit, comfort with hearing “no,” and a self-starter drive, whether the candidate comes from athletics, the military, or outside the trades. CONNECT WITH OUR GUESTIronhead Roofingmike@ironheadroofing.com CONNECT WITH USPodcast websiteRequest a FREE 1-Hour Consultation with David Chism EPISODE SPONSORSThe Wooster Brush CompanyThe Commercial Painting Industry Associate (CPIA)DC Marketing Group If you enjoyed this episode, remember to like, share, and subscribe!

    Execution Beats Everything: Why Most Commercial Sales Plans Fail with Mike Green

  2. Oct 22

    Building a Smarter Tech Stack for Your Painting Company with Chris Kiefer

    In this episode, Aaron sits down with Chris Kiefer, founder of Boolean Automation and the PaintOS platform. Chris is an engineer by training who spent three years as marketing director at Webfoot Painting, where the company doubled from $10M to $20M in revenue. After other painting companies kept asking him to set up the systems he’d built, he started working as a “software integrator” for the industry. He helps owners cut through the noise of competing tools and build a tech stack around their business goals. Aaron and Chris dig into what a good tech stack looks like, which tools to buy and which to build, why integration capability matters more than any single platform, and how to use AI without trusting it blindly. They also compare CRMs and project management tools, talk through software costs, and discuss why owners need to learn AI themselves rather than hand it off. Key Takeaways Why a good tech stack starts with your vision for the business, not a software demoHow to decide what to buy off the shelf (email, CRM, accounting) and what to build (estimating tools that capture your proprietary process)Why APIs, MCPs, and integration capability should be the first question you ask any software vendorThe case for “the fewest tools possible, as many as necessary” over an all-in-one systemA benchmark for technology spending (2-3% of gross revenue) and how to avoid being over-sold by software repsWhy learning AI is today’s equivalent of learning to type, and how owners can build the skill Connect with Our GuestChris on LinkedInEmail: chris@paintos.appWebsite: PaintOS Connect with UsPodcast websiteRequest a FREE 1-Hour Consultation with David Chism Episode SponsorsThe Wooster Brush CompanyThe Commercial Painting Industry Associate (CPIA)DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

    Building a Smarter Tech Stack for Your Painting Company with Chris Kiefer

  3. Sep 16

    From Employees to Owners: Building Pro Paint Solutions with Mike Barrett & Bill Curtindale

    In this episode, Aaron sits down with Mike Barrett and Bill Curtindale, co-founders of Pro Paint Solutions in the Seattle metro area. Both Mike and Bill spent years as employees and eventually senior leaders at another commercial painting company before striking out on their own in March 2021. Now five years in, they share how they built a profitable, debt-free business, kept their 50/50 partnership strong, and set a plan to step back from day-to-day operations over the next five years. This conversation is especially relevant for painting company owners worried about key employees leaving to start competing businesses, and for employees weighing whether to make the leap into ownership themselves. Key Takeaways How Mike and Bill's decade-plus at a former employer shaped their approach to ownershipWhy it only took about three months to go from "we should consider this" to launch dayThe cultural commitments they made to avoid repeating their former employer's mistakesHow they built a debt-free, self-funded company from year oneWhat they track weekly to stay fiscally disciplined and catch problems earlyHow a 50/50 partnership survives disagreements without a tiebreakerTheir 10-year plan to grow to $15M in revenue and step back from daily operationsConnect with Our Guests Bill on LinkedIn Mike on LinkedIn Website: Pro Paint Solutions Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

    From Employees to Owners: Building Pro Paint Solutions with Mike Barrett & Bill Curtindale

  4. Sep 10

    From PPG to Pittsburgh Paints: Inside the Buyout, the Rebrand, and What It Means for Contractors with Todd Gatesy and John Moore

    Episode Summary Two years after American Industrial Partners (AIP) acquired PPG's architectural coatings business and launched Pittsburgh Paint Company, Todd Gatesy and John Moore join the show to clear up the confusion contractors have been running into in the field. They discuss why some stores, trucks, and labels still say PPG, what's actually changed versus what hasn't, and how the distribution and dealer network works now. The conversation also gets into the private equity ownership timeline, rising raw material and paint prices, product quality, and where Todd and John see the biggest growth opportunities for commercial painting contractors over the next several years. Key Takeaways The AIP acquisition and the move from PPG to Pittsburgh Paint CompanyPPG vs. Pittsburgh Paint: what's still PPG-branded and whyStore footprint (500+ stores, 2,500 independent dealers) and how the dealer network fills coverage gapsThe rebrand: timeline, what's changing and why product formulas aren't changingPrivate equity ownership and what a future sale could mean for the companyWhy paint prices went up and why price increases don't come back downConnect with Our Guests Todd Gatesy: tgatesy@pittsburghpaints.com | 239-270-4621 John Moore: johnmoore@pittsburghpaints.com | 724-683-1807 Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

    From PPG to Pittsburgh Paints: Inside the Buyout, the Rebrand, and What It Means for Contractors with Todd Gatesy and John Moore

  5. Aug 7

    Building the Industry's Missing Room: The CPIA's Origin Story with Aaron Moore

    Episode Summary After over 50 episodes of Aaron interviewing others, David flips the script in this special episode. From his multi-generational upbringing in Chicago to building a multi-city commercial painting business and co-founding the Commercial Painting Industry Association (CPIA), Aaron opens up about the decisions, planned and unplanned, that shaped his career and led to building the CPIA. Key Takeaways Why Aaron relocated his family out of Illinois, and how he restructured the business to run it remotely over several yearsThe frustration that led Aaron and co-founder Steve Hester to start their own peer-group association (CPIA), and how it differs from typical "guru-led" mastermindsAn honest conversation about how Aaron and his wife have approached traditional roles, and how their kids have adjusted to his travel scheduleWhat’s next for the CPIA Connect with Aaron Aaron Moore on LinkedIn Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

    Building the Industry's Missing Room: The CPIA's Origin Story with Aaron Moore

  6. Jun 16

    Find Your Authentic Voice: Leadership, Marketing, and AI with Emily Howard

    Episode Summary In this episode, Emily Howard shares her journey from being an editor in the painting industry to exploring organic farming. She discusses the importance of storytelling in marketing, the impact of leadership styles on business success, and the role of AI in content creation. Emily highlights the need for authenticity in storytelling and the value of personal experiences in shaping business narratives. Key Takeaways Leadership styles significantly impact employee motivation and business success.Storytelling is crucial for marketing in the painting industry and elsewhere.AI can assist in content creation but should not replace authenticity.Building a brand requires consistent and authentic communication.Connect with Our Guest Emily Howard on LinkedIn Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

    Find Your Authentic Voice: Leadership, Marketing, and AI with Emily Howard

  7. May 13

    Part 2 - Beyond the Hype: How AI Is Actually Helping Businesses Grow with Kathy Slowinski (Part 2)

    In this two-part episode of the Commercial Painting Podcast, we talk to Kathy Slowinski about her journey from family manufacturing roots to leading AI-driven business transformations. Discover practical insights on implementing AI in small and large organizations, managing drift, and fostering innovation.   Key Takeaways Where should usersstart with AI toolsHow should leadersbring AI to their companiesHow to form AIpolicies Connect with Our Guest Kathy Slowinski on ⁠LinkedIn⁠ ⁠The AI Boss⁠ ⁠Trilogy⁠   Connect with Us ⁠⁠⁠⁠Podcast website⁠⁠⁠⁠ ⁠Request a FREE 1-Hour Consultation with David Chism⁠   Episode Sponsors ⁠⁠The Wooster Brush Company⁠⁠ ⁠⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠⁠ (CPIA) ⁠DC Marketing Group⁠   If you enjoyed this episode, be sure to like, shareand subscribe!

    Part 2 - Beyond the Hype: How AI Is Actually Helping Businesses Grow with Kathy Slowinski (Part 2)

  8. May 13

    Part 1 - Beyond the Hype: How AI Is Actually Helping Businesses Grow with Kathy Slowinski

    In this two-part episode of the Commercial Painting Podcast, we talk to Kathy Slowinski about her journey from family manufacturing roots to leading AI-driven business transformations. Discover practical insights on implementing AI in small and large organizations, managing drift, and fostering innovation.   Key Takeaways The value of hosting a AI HackathonHow to use agents to do admin workUsing AI to handle contract renewals Connect with Our Guest Kathy Slowinski on LinkedIn The AI Boss Trilogy   Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism   Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group   If you enjoyed this episode, be sure to like, shareand subscribe!

    Part 1 - Beyond the Hype: How AI Is Actually Helping Businesses Grow with Kathy Slowinski
See All (56)

5
out of 5
19 Ratings

About

Commercial painting professionals and business owners! Are you looking for a place where you can sharpen your skills, find fresh insights, and get a pulse on the industry across the country? You found it. Listen in as David Chism and Aaron Moore discuss relevant commercial painting topics: marketing, sales, hiring, business development, technology, and more. They'll interview key thought leaders from across the country as well, each bringing a unique skillset and perspective to the discussion.

Information

  • Creator
    David Chism and Aaron Moore
  • Years Active
    2023 - 2026
  • Episodes
    56
  • Rating
    Explicit
  • Copyright
    © David Chism and Aaron Moore
  • Show Website
    The Commercial Painting Podcast

You Might Also Like