Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet. And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community. Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.

  1. 5D AGO

    Episode 122: Live Global Pet Expo 2026 Recap — Sherry's in Orlando, Carly's in Her Pajamas, and We Have Thoughts

    Sherry survived the hotel chaos, walked approximately one million steps, and lived to tell the tale. Carly participated from the comfort of home in what we are calling a very strategic division of labor. Together they unpack everything from the slower-than-expected show floor (spoiler: the best conversations happened anyway) to the packaging trends making people stop mid-aisle and actually pick things up. There are new supplements, innovative pet food, and toys that genuinely earned the excitement. The goodie bags were next level and the brands who showed up for them deserve a shoutout. They also get into the elephant in the room — what rising costs and the current political climate are doing to international attendance — and share some real talk about the growing influencer presence at trade shows and whether it belongs there. Plus Sherry takes us behind the scenes at the Artvark Pet Products booth because of course she does. It is part recap, part industry commentary, part Sherry filing a formal complaint about her feet. Tune in. Join the Indie Insider Group: ⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    42 min
  2. MAR 24

    Episode 121: The Senior Shift: Smarter Support for Aging Pets

    Senior pets represent one of the biggest opportunities in independent pet retail — but only if you understand how to support them properly. In this episode of Pet Shop Girls, Carly and Sherry sit down with Carter Easler of MycoDog to discuss cognitive decline in aging dogs and the groundbreaking Senior Dog Study examining how medicinal mushrooms impact brain health. For retailers and pet professionals, this conversation goes far beyond theory. The study followed senior dogs experiencing cognitive decline and found that 81% either stabilized or improved in cognitive scoring. Sleep quality improved significantly, and overall vitality increased — powerful data points you can confidently share with customers. The episode breaks down: • How to recognize early signs of cognitive decline • How inflammation affects brain health in aging pets • Why medicinal mushrooms are gaining traction in integrative veterinary medicine • How to educate pet parents without overstepping clinical boundaries • How peer-reviewed research strengthens in-store recommendations Senior pets aren’t just a demographic — they’re an opportunity to lead with education and elevate your retail strategy. seniordogstudy.com carter@mycodog.com mycodog.com  Join the Indie Insider Group: ⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠ ⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    59 min
  3. MAR 17

    Episode 120: The Best Buyers Do These 5 Things: An Interview with Dan Jablons

    Buying isn’t shopping — it’s strategy. In this episode of Pet Shop Girls, Carly and Sherry sit down with Dan Jablons, President of Retail Smart Guys, to break down what separates average buyers from highly profitable ones. With decades of experience advising independent retailers, Dan shares practical, no-fluff insights that help pet store owners optimize inventory, increase cash flow, and strengthen vendor partnerships. This conversation is especially timely for retailers heading into trade show season. From walking the floor with intention to avoiding “shiny object syndrome,” Dan explains how the best buyers prepare before they buy — and how that preparation directly impacts margins and market share. Whether you’re managing open-to-buy, trying to increase inventory turns, or simply looking to buy smarter, this episode delivers actionable strategies you can implement immediately. www.retailsmartguys.com dan@retailsmartguys.com Join the Indie Insider Group: ⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠ ⁠⁠⁠www.2petshopgirls.com⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    1h 10m
  4. MAR 10

    Episode 119: The Step Most Groomers Skip — And Pay for Later

    Mastering the Art of Grooming Intake & Check-In Most grooming problems don’t start on the table. They start at check-in. In this episode of Pet Shop Girls, we break down the structured intake and check-in script that protects your time, your revenue, and your reputation. Whether you operate a brick-and-mortar salon or a mobile grooming van, the way you greet, confirm, and disclose sets the tone for the entire appointment. We walk through the exact step-by-step intake process that prevents misunderstandings, reduces refunds, and elevates you from service provider to professional. Join the Indie Insider Group: ⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠ ⁠⁠www.2petshopgirls.com⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    47 min
  5. MAR 3

    Gettin' Ready for Global

    Global Pet Expo is almost here — and in this episode, Sherry and Carly are breaking down exactly how to prepare, what to prioritize, and how to avoid common trade show mistakes. From strategic planning to self-care, this episode is your behind-the-scenes guide to making the most of one of the biggest events in the pet industry. Whether you're a seasoned buyer or attending your first major trade show, this conversation will help you walk in with confidence — and walk out with clarity. Join the Indie Insider Group: https://www.facebook.com/share/g/14Z5WsKrMgN/ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠ ⁠www.2petshopgirls.com⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    1h 1m
  6. FEB 24

    Episode 117: How to Build a Revenue Engine With Weekly Emails

    In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list into one of their most valuable business assets. 💡 What You’ll Learn: How to create a consistent, value-driven email strategy Why unsubscribes aren’t the enemy (and what actually matters) The structure of a great email—from subject line to CTA Common mistakes to avoid (like being too generic or off-brand) How to track the metrics that actually move the needle Ways to repurpose content across blogs and social media Why email marketing is a long game—and why that’s a good thing Whether you're just starting your list or looking to level up, this episode will help you rethink how you show up in your customers’ inboxes. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    58 min
  7. FEB 17

    Episode 116: How to Be Your Customer's Hero: An Interview with Maria Ringo

    In this episode of The Pet Shop Girls, we sit down with Maria Ringo—holistic nutrition expert, pet food pioneer, and longtime advocate for independent pet retailers. Maria shares how pet pros can become trusted guides for their customers by focusing on education, empathy, and mission-driven service. From tackling nutrition myths to turning tough conversations into trust-building moments, this episode is packed with practical strategies to help retailers stand out—even in a world of online competition. Whether you're behind the counter or building your brand, Maria's wisdom will help you lead with confidence, integrity, and care. www.carna4.com Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠https://linktr.ee/petshopgirls⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

    1 hr
5
out of 5
11 Ratings

About

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet. And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community. Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.

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