Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet. And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community. Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.

  1. 1D AGO

    Episode 119: The Step Most Groomers Skip — And Pay for Later

    Mastering the Art of Grooming Intake & Check-In Most grooming problems don’t start on the table. They start at check-in. In this episode of Pet Shop Girls, we break down the structured intake and check-in script that protects your time, your revenue, and your reputation. Whether you operate a brick-and-mortar salon or a mobile grooming van, the way you greet, confirm, and disclose sets the tone for the entire appointment. We walk through the exact step-by-step intake process that prevents misunderstandings, reduces refunds, and elevates you from service provider to professional. Join the Indie Insider Group: ⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠ ⁠⁠www.2petshopgirls.com⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

    47 min
  2. FEB 24

    Episode 117: How to Build a Revenue Engine With Weekly Emails

    In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list into one of their most valuable business assets. 💡 What You’ll Learn: How to create a consistent, value-driven email strategy Why unsubscribes aren’t the enemy (and what actually matters) The structure of a great email—from subject line to CTA Common mistakes to avoid (like being too generic or off-brand) How to track the metrics that actually move the needle Ways to repurpose content across blogs and social media Why email marketing is a long game—and why that’s a good thing Whether you're just starting your list or looking to level up, this episode will help you rethink how you show up in your customers’ inboxes. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

    58 min
  3. FEB 17

    Episode 116: How to Be Your Customer's Hero: An Interview with Maria Ringo

    In this episode of The Pet Shop Girls, we sit down with Maria Ringo—holistic nutrition expert, pet food pioneer, and longtime advocate for independent pet retailers. Maria shares how pet pros can become trusted guides for their customers by focusing on education, empathy, and mission-driven service. From tackling nutrition myths to turning tough conversations into trust-building moments, this episode is packed with practical strategies to help retailers stand out—even in a world of online competition. Whether you're behind the counter or building your brand, Maria's wisdom will help you lead with confidence, integrity, and care. www.carna4.com Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠https://linktr.ee/petshopgirls⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

    1 hr
  4. JAN 27

    Episode 113: Google Doesn't Hate You, It Just Doesn't Know You Yet

    In this eye-opening episode, the Pet Shop Girls pull back the digital curtain to reveal how pet businesses can thrive on Google — not by luck, but with strategy. 🐾 📍 What We Cover: Why a Google Business Profile is your shop's digital storefront The power of SEO strategies tailored for pet brands Hacks for improving visibility: Adding geo-tagged photos Engaging authentically with customer reviews Smartly expanding your service area radius The underestimated impact of consistent posting Competitor analysis: what you can learn from your local rivals 💡 Whether you're a groomer, trainer, or boutique retailer, this episode will help you make friends with the Google algorithm — and show up where your customers are searching. Don’t let Google ghost you — go optimize your profile today! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

    47 min
5
out of 5
11 Ratings

About

Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more. Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet. And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community. Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that's guaranteed to make you sit, stay, and beg for more.

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