Wards Way Podcast

Wards Marine Electric

Kristina Hebert, the dynamic President and CEO of Wards Marine Electric, hosts the Wards Way Podcast. In this captivating series, she engages with prominent leaders from the yachting industry, each bringing their unique insights and experiences to the table. The discussions delve deep into a variety of compelling industry stories, where guests share their successes and the challenges they’ve faced along the way. Listeners are treated to invaluable lessons gleaned from years in the field and thought-provoking perspectives on the future of yachting, making each episode a treasure trove of knowledge and inspiration for anyone passionate about the maritime world.

  1. 18h ago

    Marine Source And The Future Of Boat Buying

    Boat buying is supposed to feel exciting, not exhausting. From the floor of the Newport International Boat Show, we sit down with Chris Connolly, CEO and co-founder of Marine Source, to unpack what happens when the marine industry finally gets a modern AI native marketplace built around how people actually search, browse, and decide. Think less checkbox filtering and more “type what you mean,” whether that’s “Viking in Florida under $1M” or a stream-of-consciousness description of the perfect family boat. We talk about the bigger shift behind the product: moving away from closed ecosystems and vendor lock-in toward an open ecosystem where listings, leads, and tools can travel. Chris explains why data federation matters for brokers, dealers, and manufacturers, and how pushing inventory to the places buyers already live (social media, shows, partner sites) changes lead generation and conversion. We also get into how boat shows can level up with smarter pre-planning, live map navigation, and better exhibitor ROI using real search data instead of guesswork. Then we go even wider: SEO is changing into GEO (generative engine optimization), “zero-click” results are exploding, and the old rules of website traffic are getting rewritten by AI search. If UI becomes less visible and outcomes matter more than dashboards, marine businesses need to understand where discovery is going, not where it used to be. We wrap with what Marine Source is building next, including brand pages for builders, lifecycle support beyond the sale, and why the in-person experience still matters for big purchases. Subscribe, share this with someone in the marine industry, and leave a review so more builders, brokers, dealers, and boat buyers can find the conversation. Wards Marine Electric https://www.wardsmarine.com/ Wards Way YouTube Channel https://www.youtube.com/@WardsWay75

  2. 1d ago

    Reclaiming The Soul Of Sailing

    Sailing has an image problem, and it’s not just about money. When we sat down with Chris Hammond, CEO of Henry Lloyd, at the Newport International Boat Show, we kept circling back to one uncomfortable idea: for a lot of people, the ocean still feels like a private members’ club. Chris shares what that felt like growing up on the south coast of England, why “how to start sailing” is the most common question online, and what the sport can do to feel more open without losing what makes it special. We also get into what Henry Lloyd stands for when you strip away the logo and look at the history. From early round-the-world sailing to product breakthroughs like tape sealed seams, the brand’s credibility comes from ocean racing and harsh-weather reality. Chris tells the Ocean Pro story, including three years of development, 18,000 nautical miles of testing, and the moment the flagship jacket was literally stolen the night it launched, a pretty good signal that people were paying attention. Then we go practical: Henry Lloyd’s “Sail Free” program is built to remove friction for beginners by covering an introduction to yachting course when you buy a jacket and discounting follow-on training. We also talk sailing gear innovation, four-way stretch, PFAS-free DWR, durability, and why sustainability has to be part of performance if you actually love the water. If you care about sailing culture, offshore sailing, or finding the right waterproof sailing jacket, this conversation is for you. Subscribe, share this with a sailing friend, and leave a review so more people can find the show. Wards Marine Electric https://www.wardsmarine.com/ Wards Way YouTube Channel https://www.youtube.com/@WardsWay75

Ratings & Reviews

5
out of 5
2 Ratings

About

Kristina Hebert, the dynamic President and CEO of Wards Marine Electric, hosts the Wards Way Podcast. In this captivating series, she engages with prominent leaders from the yachting industry, each bringing their unique insights and experiences to the table. The discussions delve deep into a variety of compelling industry stories, where guests share their successes and the challenges they’ve faced along the way. Listeners are treated to invaluable lessons gleaned from years in the field and thought-provoking perspectives on the future of yachting, making each episode a treasure trove of knowledge and inspiration for anyone passionate about the maritime world.