Born To Tint with The Miller Brothers

The Miller Brothers
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

Welcome to Born to Tint with The Miller Brothers.  Our podcast is more than just a show – it's a platform for building relationships, sparking creativity, and propelling the tinting industry forward together. We're here to provide education that empowers not only ourselves but also the tint community – from the clients to fellow professionals in the trade. Tune in to discover the latest trends, techniques, and strategies that drive success in the tinting world, while also gaining valuable insights into personal and professional growth. But that's not all. We're dedicated to fostering a sense of community within the tinting industry. We believe in creating a collaborative space where enthusiasts, experts, and newcomers alike can connect, share experiences, and learn from one another.  So, whether you're a seasoned professional or just starting out, whether you're a family-owned business or simply passionate about the art of tinting, we welcome you to join our journey. Subscribe now and be a part of our community as we celebrate the world of tinting.

  1. 4d ago

    Small Moves, Big Results: Building a Tint Business with Fresh Off The Lot LLC

    Fresh Off the Lot is Back — And They Brought the Next Generation 🔥 Chris and Frankie (Don Tintz) pull up to the Born to Tint Podcast and nothing is off limits — film tech, competition beef, business moves, and a 17-year-old calling his shot at the belt. 🎓 The Heat Rejection Lie Nobody's Talking About 🔥 93% infrared ≠ 93% heat rejection — and your customers think it does 🔥 How to flip that conversation into a sale instead of a complaint 🔥 The pie chart breakdown that actually makes sense to homeowners and car owners alike 🏆 Tint Battles LA Is Coming — and It's Personal ⚡ Frankie's calling his shot at the belt. At 17. In front of everyone. ⚡ Ricky on what it took to win after 4 years of getting humbled on the competition floor ⚡ Why your shop skills don't automatically translate — and how to prep for the real thing 📈 Fresh Off the Lot Is Leveling Up 💰 Chris went from hustle-mode solo op to thinking like a CEO — here's the shift 💰 Stacking reviews fast, pricing above market, and customers not even blinking 💰 Why the Palmdale market might not be big enough anymore 💼 Business Tactics That Actually Move the Needle 📊 Track your close rate — if it's above 60%, you're leaving money on the table right now 📊 Get the deposit on the spot or stay open to losing the job 📊 Fix one bottleneck at a time — this is how Green Valley went from plateau to scaling 🛡️ The Little Things That Win (or Lose) the Job 👟 Shoes off. Don't ask. Just do it. 👟 One AI phone answering complaint too many — here's what they switched to 👟 Why the customer who called you second is still giving YOU the $5,000 job ⚡ The Next Gen Has Arrived 🥋 Started at 13. Wrestling background. Martial arts mindset. Already installing daily. 🥋 He's not just along for the ride — he's competing at Tint Battles and gunning for the title 👉 Follow the guests: 📲 @freshoffthelot_ | @don_tintz 👉 Follow us on Instagram: 📲 @greenvalleywindowtint 🔔 Subscribe, drop a like, and let us know in the comments — are you tracking your close rate? 1:00 — Breaking Down Heat Rejection Numbers the Right Way for Customers 3:00 — TSER vs. Infrared: What Numbers Actually Matter & Why the 93% Pitch Is Misleading 5:00 — Exterior Film Applications, Low-E Coatings & Getting Maximum Heat Rejection 8:30 — When to Use Exterior Film on Commercial Jobs (Warranties & Performance) 10:45 — Business Update: Chris on His Growth Since the First Podcast 12:15 — How Frankie Started in the Industry at 13 (Neighbor, Garage, and No Experience) 16:45 — Competition Mindset: Ricky on 4 Years Before Making the Podium 21:00 — Tint Battles LA Breakdown — Who's Competing & What's at Stake 31:15 — Why People Hate on Competitions — Then Show Up Anyway 37:25 — Should Fresh Off the Lot Relocate? Market Expansion & Flat Glass Strategy 43:00 — Social Media, Reviews & Charging Above Market Without Losing Customers 45:30 — Tracking Close Rates & How to Know When to Raise Your Prices 57:00 — Business Scaling: Fixing Bottlenecks One at a Time & Working with a Mentor 1:05:50 — Frankie on His Goals, Wrestling Background & Calling His Shot at the Belt

    1h 20m

  2. Jun 24

    New Tools, New Comps, New Tech

    The Born to Tint Podcast — Solo Episode with Ricky & Josh MillerThis week the Miller Brothers go one-on-one, no guest, just two installers who built and scaled a shop breaking down everything happening in the tint world right now — from competition season to the AI tools that are quietly changing how you close jobs. If you're a tinter, shop owner, or entrepreneur trying to level up, this one's packed. 🏆 Inside Film Fest — Ricky breaks down his run at the competition: overcoming a 23-point deficit to beat Fernando, finishing 3 points shy of the podium, and the game-planning "gray area" tricks that separate winners from the pack. 🤖 AI Mockups That Close Deals — How Ricky used Perplexity Computer to generate a photo-perfect exterior tint mockup for a customer in 2 minutes for about $2 in compute — and landed the job. This is the future of the consultation. 📊 The Market Truth Nobody's Talking About — Home sale transactions in the Valley are down ~35% year over year, yet the shop is thriving. Why high-end residential work is recession-resistant, and what it means for your pricing. 💰 The #1 Pricing Lever — "If capacity is your problem, price is the lever to pull." Why being maxed out means you're not charging enough. ⭐ The Real Review Hack — How Green Valley built 2,000+ reviews. Spoiler: it starts with taking care of the customer first. 🔥 Turf Burn & Standing Behind Your Work — A real customer story on perf screens, the Zen55 switch, and why eating a $1,000+ replacement to keep one customer happy is just good business. 🥊 Tinter Battles Prep & The 17-Year-Old Prodigy — Trash talk, training the next generation, and why veterans need to stop sleeping on the young social-media tinters. 🎓 TintLab — Next class runs in September, first come first serve. If you've got a couple years of experience and you've been following along, reach out.Plus Solar Gard backing flat glass competition, decorative UV printing plans, running, golf, and a whole lot more. 📲 Follow us on Instagram @greenvalleywindowtint👍  If you got value out of this, smash that LIKE, SUBSCRIBE, and drop your questions in the comments — the brothers are reading them and answering on the show.  Got a topic you want covered next? Let us know below. #WindowTint #BornToTint #TintLife #TintShop #Entrepreneurship #SmallBusiness #WindowTinting #TintLab #FilmFest #TinderBattles 00:00 — Intro: Ricky & Josh go solo 00:54 — The Dick Stick: pushing vs. cleaning squeegee 02:22 — Film Fest recap & meeting the community in person 03:48 — Beating a 23-point deficit & falling 3 points shy of podium 06:00 — Fixing competition scoring: accumulative rounds & timing 09:08 — Game-planning the "gray area" & straight-edge tricks 16:00 — Using Perplexity Computer for decorative & AI work 19:30 — The Dragon Ridge AI mockup that landed the job 23:37 — Building before/after templates & training an AI agent 32:14 — Running, training & the high school distance prodigy 37:08 — Tinter Battles prep & don't sleep on young tinters 45:50 — Frosted glass problems & exterior film solutions 53:16 — The review hack: 2,000+ reviews start with the customer 54:51 — Turf burn, the zen55 switch & standing behind your work 1:01:38 — Market down 35%, pricing as your capacity lever & TintLab in September

    1h 6m

  3. Jun 17

    WFCT 2026: San Antonio Fiesta in Film with Sarah Bauder

    Sarah Bauder is BACK! 🎬 The WFCT Event Coordinator returns to the Born to Tint Podcast with Ricky and Josh Miller for a packed round two — competition updates, flat glass pricing, TintLab, industry mindset, and men's mental health all on the table. 🏆 WFCT 2025 — What's New 🔹 Competitors can now enter up to 3 divisions 🔹 Overlapping finals? You pick — bubble competitors get bumped in 🔹 Flat glass capped at 64 with a waitlist already building 🔹 Pre-show education sessions August 26 | Main event August 27–29, San Antonio 🔹 Register before July 15th — spots filling fast 🎟️ June Promo — Buy 2 Get 1 Free 🔹 Applies to Deluxe, Full, and Partial registrations (~$540 early bird for Full) 🔹 Does NOT apply to competition tickets 🔧 TintLab — Flat Glass Sales & Installation Academy 🔹 Built for shops adding flat glass as a revenue stream 🔹 Installation training + full sales process + 90-day mentorship with Ricky & Josh 🔹 Community chat built for subcontracting connections 💰 Pricing & Selling With Confidence 🔹 If you're closing 10/10 — your price is too low 🔹 Higher price signals quality and wins better customers 🔹 Right film + right glass = referrals. Wrong film = industry reputation damage 🧠 Men's Mental Health in the Trades 🔹 Ricky opens up about therapy, cold plunge, and building your inner circle 🔹 The industry has shifted — community over competition 📲 Follow us on Instagram @greenvalleywindowtint 📲 Follow WFCT @wfctevent 🔔 Subscribe, like, and drop a comment — what hit hardest for you?

    1h 23m

  4. Jun 10

    Inside Film Fest 2026 | Competition, Community & the Best in the Business

    For our audio listeners — this one is extra special on YouTube! Head over to the Born to Tint Podcast YouTube channel to catch all the visuals from Film Fest 2026. As always, thank you for listening and for the continued support — it means everything. 🙏 This week we're doing something a little different. Ricky Miller takes you along for the full Film Fest 2026 experience — the window tint and PPF conference and competition held in Duluth, Georgia. From arriving at the venue to the awards ceremony, this vlog captures the energy, the competition, the conversations, and the community that makes this industry special. Huge thanks to Solar Gard and TintWiz for sponsoring Ricky at this event — and a big shoutout to Autobahn for the support! Thank you to everyone involved in putting Film Fest together. Kash, Thomas, and the whole crew built something the industry needed. 🎯 What You'll See in This Episode 🏕️ Ricky and the team set up TintLab's first-ever vendor booth at a competition event 🔧 Ricky competes across all four disciplines — Auto Singles, Auto Teams, Flat Glass, and PPF 💼 Real business conversations on the vendor floor covering flat glass pricing, commercial film strategy, glass meters, and scaling your shop 🎓 Ricky takes the main stage alongside some of the best in the industry to present the TintLab flat glass training program 🔥 Head-to-head Heat Shrink Battles — Ricky draws Fernando in round one and breaks down the strategy in real time 🤝 Non-stop networking with top installers, trainers, reps, and shop owners from across the country 🏅 2026 Film Fest Winners 🏆 Auto Singles 🥇 Fernando Sainz | 🥈 Jeremy Swanson | 🥉 Joshua Reeves 🏆 Auto Teams 🥇 Elite Boys — Gerardo Barreto & Joshua Reeves 🥈 Team Formula — Fernando Sainz & Gaby Adorno 🥉 iTint — PJ White & Boni Bravo 🏆 Flat Glass 🥇 Fernando Sainz | 🥈 Johnny Blades | 🥉 Alexis Figueroa 🏆 PPF 🥇 Efrain Romero | 🥈 Gerardo Barreto | 🥉 Carlos Olazaba 🏆 Gauntlet Winner (All 4 disciplines) — Fernando Sainz 🔥 Heat Shrinks — Darnell Thomas 💪 Reps Competition — Dustin Hall Congratulations to every competitor and everyone who showed up and put in the work. Film Fest is the real deal — and we can't wait for the next one. Follow Film Fest on Instagram 👉 @wearefilmfest 📲 Follow us on Instagram: @greenvalleywindowtint 🔔 Subscribe, Like & Comment — Let us know what you thought of this one! 00:00:00 – Welcome to Film Fest 2026 00:00:33 – Arriving in Atlanta & Heading to the Venue 00:01:36 – Setting Up the TintLab Vendor Booth for the First Time 00:03:09 – Picking Up the Competition Mercedes & Maseratis 00:05:11 – Networking With the Solar Gard Rep on the Floor 00:07:45 – Exterior Film, Commercial Flat Glass & Pricing Breakdown 00:09:40 – Why You Have to Replace Yourself to Scale Your Business 00:10:26 – Ricky's Pricing Formula — Material, Labor & Marketing Percentages 00:12:19 – Smart Film, Decorative Film & Knowing What NOT to Take On 00:15:00 – The Value of Partnering With the Right Manufacturer 00:28:08 – Auto Singles Competition Kicks Off 00:29:46 – Flat Glass Round 1 Begins 00:30:08 – Using a Glass Meter to Become the Expert & Close More Jobs 00:32:04 – Building Your Network in the Flat Glass Market 00:33:41 – TintLab Program Breakdown — What's Included 00:36:09 – The School Community, SOPs & Growing Installation Library 00:45:41 – Ricky Introduced on the Main Stage With Top Industry Trainers 00:46:34 – Ricky's Speech — Second Generation & Giving Back to the Industry 00:50:52 – TintLab for Flat Glass — Landing $250K+ Commercial Jobs 00:53:11 – Selling on Emotion — How to Connect With Every Customer 00:54:33 – PPF Competition Finals | Strategy & Execution 00:59:11 – Day 3 Flat Glass Finals — The Wood Curveball 01:05:23 – Glass Meter Giveaway at the TintLab Booth 01:06:09 – Heat Shrink Battles — Ricky vs. Fernando 01:07:04 – Awards Ceremony | Full 2026 Film Fest Results

    1h 15m

  5. Jun 3

    Building Something From Nothing: A Solopreneur's Journey With Chloe King

    This week Ricky sits down with Chloe King, a mechanical engineer turned solopreneur out of Salt Lake City, Utah, and the creator behind That Mirror — a modular, collapsible mirror system that can be configured in any size, from a 5x7 up to a floor-to-ceiling centerpiece. What started as a personal need for a statement mirror in her apartment turned into 50 requests in 18 days on Facebook Marketplace — and a business was born. In this episode, we cover: 🪞 How Chloe's background in mechanical engineering became the foundation for building a real product 💡 The origin story of That Mirror — from a 7.5ft one-piece prototype launched off a balcony to a sleek, panel-based modular system 🚀 The mindset of a solopreneur: juggling product development, content creation, and sales all at once 📱 Why organic + paid social media work together — and how to use geofencing to test your market 📦 How a product that ships in panels can unlock a national market (not just local) 💰 Pricing your product to cover labor, materials, AND a future sales position from day one 🔄 The 5-lever business framework Ricky's mentor uses: offer, marketing, sales, operations, and finance 🏆 Tint competitions, industry networking, and why sharing knowledge grows the whole pie 👷 How Ricky learned to build a business that runs without him — and why that's the real goal Whether you're building a product from scratch, scaling a service business, or figuring out how to stop wearing every hat — this episode is packed with real talk and real strategy. 🔔 Subscribe, drop a like, and leave us a comment below — we read every one! 📲 Follow us on Instagram: 👉 @greenvalleywindowtint 👉 @that.mirror 1:12 — How Chloe found the Born to Tint podcast through Leila & Alex Hormozi 3:36 — Ricky & Josh's connection to the Hormozi world — and tinting Leila's condo 6:07 — Why sharing knowledge in your industry grows everyone's business 8:27 — The origin of That Mirror: from a personal apartment need to a modular system 11:31 — How the panel system solves the biggest problem with large mirrors 13:38 — Mechanical engineer to entrepreneur: bridging hard skills with creativity 20:36 — Laid off from a chemistry lab and going all-in on the mirror business 23:04 — Repetition over perfection: getting comfortable on camera and in business 27:32 — Paid ads vs. organic content — and why you need both running together 35:13 — How the French cleat system makes That Mirror installable anywhere 43:35 — Gary Vee's geofencing advice and why Ricky still uses it today 50:14 — How Green Valley launched an educational academy to scale beyond local markets 56:44 — The 5-lever business framework: offer, marketing, sales, operations & finance

    1h 9m

  6. May 27

    The Real ROI of Importint Sauce with Richard Jackson

    What happens when a dedicated window tinter from Santa Monica gets tired of dirty installs and decides to solve the problem himself? You get Importint Sauce — the industry-changing gel that's taken the tinting world by storm. In this episode, Ricky and Josh sit down with Richard Jackson, owner of Importint LA and creator of Importint Sauce, to break down the full story behind one of the most talked-about products in the tint industry right now. What we cover in this episode: 🧪 The origin story — how Richard went from shop owner to product creator, spending months researching in "dark holes on Reddit" at 3:30am 🧫 Why he started with hand sanitizer from a grocery store and what that $6.99 bottle taught him about adhesives 💡 The core problem Importint Sauce was built to solve — water moves, but your slip solution shouldn't 🏆 Competition talk — judging formats, bracket-style comps, and a dream "no-rules" tint event concept ✂️ Plotter vs. hand-cut debate — why it's a dumb argument and what actually matters to the customer 🌱 The $20 window that turned into $36,000 in work — the ultimate "plant the seed" business lesson 💰 Pricing your time right — why DIYing your slip solution is like cooking your own food when you should be working 📈 How to respond to leads in 60 seconds or less and why most shops are losing jobs before they even pick up the phone 🪟 Real flat glass results — saving 20+ minutes per window, tighter cuts on French panes, and zero fingers/edges 🚀 Where Importint Sauce is headed — 7 distributors in the US, expansion to Australia, Canada, and Europe in the works Whether you're an installer, shop owner, or just love watching the tint industry evolve, this episode is packed with real talk, raw business wisdom, and proof that passion + persistence builds something worth buying. 👉 Get your Importint Sauce at: www.importintla.com 📲 Follow Richard: @importintsauce 📲 Follow us on Instagram: @greenvalleywindowtint 🔔 Subscribe, drop a like, and leave a comment — tell us: are YOU using Importint Sauce? Let's hear it below! 👇

    1h 35m

  7. May 20

    Why Your Content Isn't Working (And What to Do Instead) with Kate Sybilrud

    What does it actually take to show up online in a way that's real — and actually works? In this episode of the Born to Tint Podcast, Ricky Miller sits down with Kate Sybilrud, Creative Director of Create With Kate, a private consultant who helps business owners understand themselves and show up authentically online. This one goes deep. Ricky and Kate cover the real story behind Green Valley Window Tint's content strategy — from resisting social media to posting 5-7 pieces a day and hitting a 17.3% click-through rate on paid ads. They break down why organic content isn't just "nice to have" — it's what makes your paid ads actually convert. 🎯 They also get into what most business owners get wrong about content — talking AT your audience instead of making them feel seen. Kate shares how she repositions messaging so it resonates at a root level, not just a surface level. 💼 Ricky opens up about the business mechanics behind Green Valley and Tint Lab — closing ratios, subcontracting strategy, building a premium price point, and why a properly priced job gives you the room to pay great installers and still protect your margins. 🙏 And then the conversation gets personal. Ricky shares his faith journey — giving his life to Christ at Kingdom Summit — and gets real about a difficult season that included financial mistakes, family stress, and what it actually felt like to hit rock bottom and rebuild. It's raw, honest, and worth every minute. 🎬 Whether you're a tinter, a trade business owner, or just someone building something real — this episode has something for you. Follow Kate on Instagram: @katesellscreator Follow us on Instagram: @greenvalleywindowtint 🔔 Subscribe so you never miss an episode of the Born to Tint Podcast!

    1h 7m

  8. May 13

    The Customer Experience Is the Product with Giuliano Raso

    From Food Truck to Food Empire — What It Really Takes to Build a Brand In this episode of the Born to Tint Podcast, Ricky Miller sits down with Giuliano Raso, owner of 303 In the Cut — one of the most talked-about food truck operations in the country. What started as a $100K dream built on three jobs, six-day work weeks, and a green chili burrito recipe has grown into a multi-location Las Vegas institution with serious expansion plans. In this episode: 🌮 How Giuliano saved $100K working three jobs to fund his food truck dream — with zero business credit and zero culinary school 🎯 Why he spent two years perfecting every recipe before opening — including round-the-clock tiramisu production 📱 The real ROI of social media and how short-form content builds trust before you ever make a sale 💰 Why Giuliano doesn't make decisions based on money — and why that philosophy is actually making him more of it 🤝 The power of radical accountability — including why he gives out his personal number and why his mentor says it's a competitive advantage 🏗️ The brutal truth about scaling: managing people differently, trusting your managers, and removing yourself as the bottleneck 🧠 How both Giuliano and Ricky built premium brands in their respective industries by delivering more value than they charge for 🪟 How 303 and Green Valley Window Tint both use the same playbook — educate the customer, build trust through content, and charge what you're worth 👨‍👩‍👧 Running a family business: the Miller family's 40+ year tinting legacy and how all three siblings ended up in the company 🏆 Competing in window tint competitions and what it taught Ricky about standards, craft, and community 🍰 The $16.50 cheesecake, the 1-star reviews about price, and why Giuliano wouldn't change a thing Whether you're in the trades, food, or any service business — this episode is a masterclass in brand-building, customer experience, and relentless consistency. 📍 Find 303 In the Cut in Las Vegas and follow their journey: All platforms 👉 @303inthecut 📲 Follow us on Instagram: @greenvalleywindowtint 🔔 Subscribe for more real talk on business, tinting, and building something that lasts. 00:01:03 — The Raso family origin story: dad starts tinting in 1983 California 00:02:22 — Giuliano discovers window tint competitions and what they taught him 00:04:04 — How all three siblings ended up running the family business together 00:06:32 — How Ricky got into the food industry and the green chili burrito origin story 00:08:20 — Working 3 jobs, saving $100K, and taking the leap on a food truck 00:09:01 — How Giuliano self-taught every recipe before opening — including a round-the-clock tiramisu operation 00:12:15 — "Too dumb to realize how hard it's going to be" — the mindset that makes entrepreneurs jump 00:36:47 — The moment Giuliano almost couldn't make payroll and what it forced him to change 00:38:51 — How content changed Green Valley's pricing from $7–$10/sq ft to $18–$25/sq ft 00:44:34 — Why Giuliano cuts ties with vendors who don't share his values (even when it costs him thousands) 00:47:40 — Radical accountability: why he gives out his personal number and turns 1-star reviews into loyal customers 00:58:18 — Learning to let go: delegating to managers and stopping yourself from being the bottleneck 01:03:29 — The handwritten letter to In-N-Out's founder and the mentorship that followed

    1h 15m
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Ratings & Reviews

5
out of 5
7 Ratings

About

Welcome to Born to Tint with The Miller Brothers.  Our podcast is more than just a show – it's a platform for building relationships, sparking creativity, and propelling the tinting industry forward together. We're here to provide education that empowers not only ourselves but also the tint community – from the clients to fellow professionals in the trade. Tune in to discover the latest trends, techniques, and strategies that drive success in the tinting world, while also gaining valuable insights into personal and professional growth. But that's not all. We're dedicated to fostering a sense of community within the tinting industry. We believe in creating a collaborative space where enthusiasts, experts, and newcomers alike can connect, share experiences, and learn from one another.  So, whether you're a seasoned professional or just starting out, whether you're a family-owned business or simply passionate about the art of tinting, we welcome you to join our journey. Subscribe now and be a part of our community as we celebrate the world of tinting.

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