The Lawn Care CEO

Dan Ralphs and Aaron Suttenfield
  • 4.6 (18)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO. 

  1. 4D AGO

    He Bought a $400K Business for $45K, Doubled His Profit, and Never Ran a Single Ad

    Send us Fan Mail 23% growth. Net profit doubled. $1.5 million in revenue. No advertising budget. Jason James of Turf 212 in Greenville, South Carolina is doing something most lawn care owners think is impossible — scaling fast while keeping the bottom line healthy, and doing it almost entirely on word of mouth and relationships. In this episode, Jason sits down with Dan Ralphs and fractional CEO coach Miranda to walk through exactly how he got here — the business purchase that changed everything, the cash flow moves that unlocked his profit, and the mindset shifts that turned a guy who just wanted to work hard into a CEO with a real vision for the next decade. If you're grinding to hit your next milestone and wondering why the numbers aren't reflecting the work you're putting in, this episode is for you. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    53 min

  2. MAY 15

    How to @#$%ing Get Ranked on Google

    Send us Fan Mail Right now, someone in your town just typed "lawn care near me" into Google. Three names showed up. Yours wasn't one of them. They picked somebody else. They scheduled. They paid. And that company didn't do anything special to earn it — they just knew how to play a game you haven't learned yet. That's what this episode is about. Dan Ralphs and Sam Gustin — fractional CEO coach, Missile Defender of the Year, and founder of Troops Mowing — sit down to teach you exactly how Google decides who shows up in the Map Pack and who stays invisible. No fluff, no theory. Just the four pillars Sam has used to rank Troops Mowing in the top three locally without paying for a single sponsored ad. If you're serious about growing your lawn care or lawn treatment business through Google, this episode is non-negotiable. What you'll learn: What the Google Map Pack is and why it's the only real estate that matters in local marketingThe three factors Google weighs when deciding who ranks: relevance, distance, and prominenceWhy your business name could be quietly tanking your Google rankingsHow to build a review strategy based on frequency — and stay compliant with Google's April 2026 updateWhy a physical address pin is one of the highest-leverage moves you can makeHow to use your Google Business Profile category to capture seasonal leads your competitors are missingWhat a high-converting lawn care website actually looks like — with two real examplesSomeone in your market is winning on Google right now. This episode is how you take that spot. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    1h 2m

  3. MAY 8

    The Simple Sales Script That Took This Lawn Care Company From 33% to 84% Close Rate

    Send us Fan Mail Aaron Suttonfield watched his close rate fall from the low 50s all the way down to 33% — and he knew marketing wasn't going to save him. So he fixed the thing closest to cash first: his sales process. In this episode, Aaron breaks down exactly what he changed to go from 33% to as high as 84.8% close rate at RDS Lawn Care. New team structure, a three-tiered program, a dead-simple phone script, and one counterintuitive pricing move that made the elite program the easiest sell on the menu. If your close rate is soft, your phone coverage is inconsistent, or your sales process hasn't been touched in years — this episode is the one. You'll learn: Why fixing your close rate beats buying more leads every timeThe three-program structure that boosted elite program signups from 35% to 60%A phone script that measures the property live and closes in one callWhy upselling is quietly killing your conversion rateHow to staff your phones when you can't afford a full-time sales rep🔗 Follow Us! Facebook Instagram Tiktok Youtube

    1h 5m

  4. APR 27

    He Had 1,900 Five-Star Reviews and Almost Quit. Here's Why.

    Send us Fan Mail You can hit $2M in revenue, collect 1,900 five-star reviews, and still be one resignation away from watching it all fall apart. That's not a hypothetical. That's Kyle Flanagan's story. Kyle built Lawn Ace in Augusta, Georgia into a multimillion-dollar fertilization and weed control company. Great brand. Loyal clients. Strong team — until the ops leader who held everything together walked out after 13 years. Suddenly Kyle was back in the weeds, burning out, and asking himself if it was time to exit. In this episode, we trace his full journey — $9/hour spray tech to franchise owner to starting over at zero in 2019 — and what finally changed when he stopped building around people and started building around seats. The finish line isn't revenue. Go do more good. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    1h 21m

  5. APR 22

    How to Start (or Fix) a Lawn Care Business the Right Way

    Send us Fan Mail Dan skipped church to help a buddy plan a pest control business — and ended up laying out the exact blueprint every lawn care business owner needs to build a scalable, profitable company. In this episode of the Lawn Care CEO Podcast, head coach Dan Ralphs walks you through the four foundational steps every owner needs to nail, whether you're starting a lawn care business from scratch, launching a new division, or trying to figure out why you feel stuck early on. You'll learn the three core business models in residential lawn care — mowing and maintenance, project work (landscape installation, irrigation, lighting), and fertilization and weed control — and the unique scaling challenge hiding inside each one. Dan breaks down why mowing companies live and die by labor, why project work demands elite sales and design talent, and why fertilization and weed control comes down to one thing: client acquisition. Then he gets practical. How to price your lawn care work so your cost of goods, gross margin, and hourly rate actually pencil out. How to build a minimum viable lawn care business — wrapped truck, door hangers, simple website, basic CRM — without blowing cash on equipment you don't need yet. And finally, Dan introduces his Ripcord Protocol: the exact checklist you and your spouse should build before you leap from side hustle to full-time lawn care entrepreneur. If you're serious about building a scalable, profitable lawn care business — the kind that could be worth a million bucks in three years — this episode is the map. Grab a notebook. And go do more good. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    45 min

  6. APR 6

    How to Be the Lawn Care Success Whisperer

    Send us Fan Mail There is a reason why some leaders make it look easy but the truth is that it isn’t what is going on in their business but something else.  In this mindset shifting episode, we will show you why everything some lawn care leaders touch seems to turn to gold! 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    53 min

  7. MAR 30

    From 89 to 800 Turf Clients in 24 months

    Send us Fan Mail How do you scale a turf business fast without burning out or guessing your way through it? Will Hall, founder of Hippo Turf Care, shares how he went from 89 clients to nearly 800 in just two years—starting as a side hustle and going all-in with real risk on the table. From branding that actually sticks to handling leads, hiring a VA, and doing “all the things” early on—this episode breaks down what really moved the needle. If you’re in the early stages or trying to break through your next ceiling, this episode gives you a real look at what it takes—mentally, operationally, and day-to-day. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    54 min

  8. MAR 23

    Why a Non-Lawn Care Guy Has a Lawn Care Podcast

    Send us Fan Mail Season 3 starts here. We're telling the full story — how a non-lawn care guy ended up with a lawn care podcast, why it works, and why you should absolutely care.  Plus, it’s a good story. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

    40 min
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4.6
out of 5
18 Ratings

About

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO. 

Information

  • Creator
    Dan Ralphs and Aaron Suttenfield
  • Years Active
    2023 - 2026
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © 2026 The Lawn Care CEO
  • Show Website
    The Lawn Care CEO

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