Win With Paid Ads

Ashley Brock
  • 5.0 (56)
  • Marketing
  • Updated Weekly

Welcome to the Win With Paid Ads® Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there's a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you're going to love this. Let's get started.

  1. 3d ago ·  Video

    #138 Split Testing Your Ads: The Exact Metrics That Prove What's Working

    Tired of guessing if your funnel is actually working? Join the Win With Paid Ads Challenge: www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= If you are not testing, you are guessing, and that is probably stressing you out. In this episode, Ashley pulls back the curtain on the exact split test her team just ran on their own funnel (video vs. non-video, one master class title vs. another) and breaks down the real benchmarks she uses with her six, seven, and eight figure mastermind clients to know when a funnel is actually broken. Think of it like a doctor running lab tests: what numbers tell you where the problem is, what's a good baseline, and when you actually have enough data to make a call. In this episode, Ashley breaks down: 📊 The minimum sample size (and timeframe) you need before declaring a test winner 📊 Click-through rate and view rate benchmarks that tell you if you have the right audience 📊 Show up rate, hold rate, and conversion rate benchmarks for a free master class or challenge 📊 Why changing video vs. static image and a single title tested a 20%+ lift in results 📊 How to use Claude to audit your own sales call or webinar transcript for blind spots You'll walk away with the exact numbers to benchmark your own funnel against, and a clear next step to pick one metric and start testing instead of guessing. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

  2. Sep 24

    #136 ChatGPT Ads: What They Are and Who They're For

    There is a new place to run ads, and it is not Meta, Google, or TikTok. It is inside the conversations people are already having with ChatGPT. Today is the what, the who, and the where of ChatGPT ads, plus a big change that just made them relevant to almost every business. And the part most people miss: ChatGPT ads and using ChatGPT for ads are two completely different things. In this episode, Ashley breaks down: 🤖 What ChatGPT ads actually are, and why the intent behind them is so valuable 🤖 The announcement that changes everything: the minimum spend is gone 🤖 Who it is for, and who should wait 🤖 ChatGPT ads vs. using ChatGPT for ads, and why your inputs decide your edge 🤖 Why this is one play, not the play, and where it fits in a bigger strategy You'll walk away knowing whether ChatGPT ads fit your business, and why a new platform never replaces strategy, it just gives strategy a new place to show up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

  3. Sep 10

    #135 Believe Bigger: Faith And Business With Marshawn Evans Daniels

    What you believe you build. What you doubt you delay. Marshawn Evans Daniels is a Reinvention Strategist who teaches women of faith how to build an extraordinary life and business. She went from Georgetown Law and running the fastest-growing woman-owned sports agency in the country to calling off her wedding six days out, rebuilding from rock bottom, and creating Believe Bigger. Her clients have generated more than $200 million. Her new children's book, Worthy Girl, teaches the same thing to little girls before the world talks them out of it. Ashley says this devotional was one of the biggest dominoes that had to fall for her to believe she could build Paid Ads Academy at all. So this one goes deeper than advertising, but it is still about advertising, because visibility starts with believing you are worth being seen. In this episode, they break down: 💙 "Little Me" and the voice in your head that talks you out of asking for more 💙 Why your hesitation on ads is usually not about the ads 💙 What this industry is really selling, and why it is making women more depressed 💙 The five identity mountains that keep you stuck even after you buy the course 💙 Why money is a mirror for worthiness 💙 How to bring your faith into your business without alienating anyone 💙 Why you cannot "find" your purpose (and what to do instead) 💙 Ashley reads the future she wrote down a year ago, and what has already come true You'll walk away understanding why belief is not the soft part of building a business. It is the part everything else is built on. Connect with Marshawn: @marshawnevans Worthy Girl Picture Book: https://worthygirlworld.com Believing Bigger Devotional Planner: https://believebigger.com/planner Start Here with Marshawn: https://marshawn.com/start-here Additional Believe Bigger products: https://believebigger.com 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads (paidadscoaching.com/book)

  4. Sep 3

    #134 Your Funnel Isn't Broken, It's Just Behind

    What if your ads are right, the targeting, the creative, the budget, and the real problem is where you are sending people? Funnels do not usually break. They fall behind. Your buyer evolved and your page did not. This episode is funnels through the lens of buyer psychology and how people actually decide in 2026. In this episode, Ashley breaks down: 📈 Why everything works until it doesn't (and why that is a law of marketing, not a flaw in you) 📈 Guessing your next move vs. knowing it, and why mastery is certainty about the process, not the outcome 📈 How price, risk, and familiarity decide how much convincing a buyer needs 📈 What actually changed in 2026: compressed attention, a higher noise floor, and social proof that still works 📈 A five-step conversion audit you can run on one page this week You'll walk away able to look at a page and ask the right question: not "is my funnel done?" but "what is my funnel's next move?" 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

  5. Aug 27

    #133 Why I Took My Entire Team to Greece

    Twelve people, a yacht, the Aegean, Santorini at sunset. And me, someone who could not unplug for four hours, fully present for the first time in years. This one is part recap, part love letter to my team, and part argument for something most business owners get wrong: rest is not a reward, it is a strategy. In this episode, Ashley breaks down: ✨ Why she takes her whole team on company trips (and why it is a statement, not a vacation) ✨ The trip itself: Athens, Santorini, Mykonos, and the moments that mattered ✨ How twelve people spent a week together with zero conflict, and the psychology behind it ✨ The "Invested, Rested, Connected" framework and what it means for clients ✨ Why rested, connected teams make better decisions and protect your account You'll walk away asking your own version of the question: what is my version of Greece, and what would happen if I gave my team something to work toward? 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

  6. Aug 20

    #132 The 10 Beliefs That Keep My Head in the Game

    A client asked me once, in the middle of her hardest season, "How do you stay so steady?" She expected a strategy. The real answer was simpler and harder: it is what I believe. Most people think they have a strategy problem, a time problem, or a money problem. Usually it is a belief problem. A belief is just a thought you have repeated so often your brain treats it as fact. The good news is you can change it. In this episode, Ashley breaks down: 💙 Why beliefs matter more than strategy (and the brain science behind why they stick) 💙 The 10 beliefs she leans on to stay calm and make better decisions in a hard season 💙 How your old beliefs quietly become your next ceiling 💙 Why you can "try a belief on" before you fully believe it 💙 The one belief to pick up this week and carry into your next launch You'll walk away with a simple shift: you do not need ten new beliefs today, you need one you are willing to try on until your results catch up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

  7. Aug 13

    #131 How Kalina Denault Scaled From $65K to Multi-Six Figures With Ads

    What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the investment. What happened next is the reason we do what we do. In this episode, they break down: 📸 Going from $65,000 a year to six figures, and then multi-six figures just six months into a new model 📸 Why ads that worked "too well" created a capacity problem (and why that is the good kind of problem) 📸 The single mastermind conversation that moved her from $600 sessions to $4,000+ full-service clients 📸 A $22 ad cost turning into a $4,000 client (a 181 to 1 return) and what an almost unlimited budget looks like 📸 The money mindset shift, and the honest conversation with her husband behind investing on a $65,000 income You'll walk away seeing that it is never the type of business that wins with ads, it is the type of person, and what becomes possible when you decide to be that person. Connect with Kalina: @kalinadenault 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

  8. Aug 6

    #130 How We Use Paid Ads to Hire (Meet Head Coach Marianne)

    Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenue all the way to eight figures. She dreamed of Mad Men style advertising, fell in love with paid search instead, and found PAA through an Instagram hiring ad she applied to within 24 hours. In this episode, they break down: 💼 What hiring ads are, and how PAA grew to eight figures with 15+ hires and no recruiter 💼 How to run hiring ads on Google, LinkedIn, TikTok, and Facebook/Instagram (and why each platform is set up differently) 💼 Why every ad points to one careers page hub, built around real core values and a video application 💼 The qualify and disqualify trick that keeps you from paying for the wrong clicks 💼 Two mistakes Marianne sees on coaching calls: low-intent keywords and burying your credibility You'll walk away seeing paid ads as more than a customer channel. They are how you find the people who help build your business. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

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About

Welcome to the Win With Paid Ads® Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there's a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you're going to love this. Let's get started.

Information

  • Creator
    Ashley Brock
  • Years Active
    2023 - 2026
  • Episodes
    136
  • Rating
    Clean
  • Copyright
    © 2025
  • Show Website
    Win With Paid Ads

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