ABM Insider

Shira Abel (host)
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

Welcome to ABM Insider, hosted by Hunter & Bard CEO Shira Abel. In each episode, Shira will talk with a marketing leader about their personal journeys, lessons they've learned, and best practices they've developed along the way.

Episodes

  1. 04/26/2024

    Episode 6: Randy Brasche | Account Based Marketing for Hyper Growth

    Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Randy Brasche, founder of adaptiveb2b.com and author of Some Assembly Required, a survival guide for B2B marketers, about the the state account-based marketing and how it has evolved since the pandemic. Randy also discusses some of the strategies and fall backs that marketing teams face when attempting hyper growth and why focusing on leads isn't the primary KPI for your go to market strategies.

    28 min
  2. Episode 5: Craig Conlee | How To Grow Your PLG and SaaS Business

    02/23/2024

    Episode 5: Craig Conlee | How To Grow Your PLG and SaaS Business

    Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Craig Conlee, Growth Strategist at Siemens, about the the state of PLG and SaaS businsesses, how you can scale your PLG into new markets and why an account-based marketing strategy with a keen focus on identifying your ICP can help you accelerate your growth.

    33 min
  3. Episode 4: Brandon Young | How to Become an Effective Marketing Leader

    02/01/2024

    Episode 4: Brandon Young | How to Become an Effective Marketing Leader

    Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Brandon Young, CMO of WeSpire, about the traits necessary to grow into a strong product marketer, what makes a good leader stand out from the team, how to effectively manage your marketing and team, and more.

    38 min
  4. Episode 3: Bill Odell | How to Develop a Marketing Team for Startups

    01/10/2024

    Episode 3: Bill Odell | How to Develop a Marketing Team for Startups

    Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Bill Odell, Founder of Odell Marketing, about fractional CMO, developing your startup marketing team, how to identify objectives and grow in your market.

    28 min
  5. Episode 2: Kristen Ditsch | How to Into New Markets With Product Marketing

    12/04/2023

    Episode 2: Kristen Ditsch | How to Into New Markets With Product Marketing

    Welcome to the second episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Kristen Ditsch, Director of Product Marketing at SGNL about Product Marketing thought leadership, the importance of developing an Ideal Customer Profile strategy, and how to grow and scale into new markets.

    42 min
  6. Episode 1: Dan Cafiero | How to Successfully Implement Account-Based Marketing Strategies for Enterprises

    11/09/2023

    Episode 1: Dan Cafiero | How to Successfully Implement Account-Based Marketing Strategies for Enterprises

    Welcome to the very first episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In the inaugural episode, Shira chats with Seagate Technology Senior Program Manager Dan Cafiero about his wide range of marketing and advertising experience, as well as some of the biggest lessons he's learned about how to be successful implementing account-based marketing for enterprises.

    21 min
  • 6 Episodes

About

Welcome to ABM Insider, hosted by Hunter & Bard CEO Shira Abel. In each episode, Shira will talk with a marketing leader about their personal journeys, lessons they've learned, and best practices they've developed along the way.

Information

  • Creator
    Shira Abel (host)
  • Years Active
    2023 - 2024
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    ABM Insider