AI-Driven Marketer: Master Practical AI Marketing Skills

Dan Sanchez
  • 5.0 (29)
  • MARKETING
  • UPDATED WEEKLY

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

  1. Build a Second Brain You Actually Own

    13H AGO

    Build a Second Brain You Actually Own

    In this AI marketing podcast episode, Dan Sanchez and Travis unpack why context is becoming the real moat in AI (not “killer prompts”), and how to future-proof your personal knowledge base as models leapfrog each other. They break down a practical “second brain” setup using Obsidian + code agents (Codex / Claude Code), cover a meaningful upgrade to ChatGPT Deep Research (choosing where it pulls sources from), and end with a reality-check conversation about AI disruption—plus a wild new video demo from ByteDance’s Seedance. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Obsidian (notes app / local-first) - https://obsidian.md/ Polymarket “best AI model end of Feb” market - https://polymarket.com/event/which-company-has-the-best-ai-model-end-of-february “Something Big is Happening” (Matt Shumer thread) - https://x.com/mattshumer_/status/2021256989876109403 Seedance 2.0 / ByteDance demo (shared by Ethan Mollick) - https://x.com/emollick/status/2021776250386133030 AI Business World ticket giveaway page - https://aidrivenmarketer.com/contestTimestamps 00:00 – 11:45 | Why “context” is the new moat: Models are getting good across the board; future-proofing means owning your data/context. 01:17 – 11:30 | Obsidian + Codex/Claude Code = local-first second brain: “Notes before apps,” markdown files, portable structure, and agents that can navigate folders + take actions. 11:55 – 16:16 | Deep Research upgrade (and why marketers should care): Choosing/limiting sources, connecting tools, better audience research, and “research missions.” 16:20 – 23:05 | ‘Something Big is Happening’ + a hopeful counterpoint: AI disruption anxiety, vibe coding, and why costs/compute may slow adoption. 23:20 – 24:55 | Sponsor + giveaway: AI Business World in Anaheim, CA (late April 2026) + free ticket contest details. 24:55 – 30:20 | Everyday AI wins: Photo-to-document extraction, icon tweaks with transparent backgrounds, and real-estate photo enhancements. 30:15 – 32:25 | Polymarket: people betting against ChatGPT: The “best model by end of February” market and how fuzzy “best” is. 32:35 – 37:40 | Viral: ByteDance Seedance 2.0 video realism: Otters-in-Friends prompt, fight-scene realism, and predictions about AI movies.

    38 min
  2. OpenClaw, AI Agents, & The Future of Marketing

    FEB 6

    OpenClaw, AI Agents, & The Future of Marketing

    Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest In this AI marketing podcast episode, Dan Sanchez and his brother Travis break down why “agents” are about to dominate 2026—and the viral open-source agent runner now known as OpenClaw (formerly “ClawdBot” and “MoltBot”). They unpack what makes it powerful, why it’s a security nightmare right now, and what marketers should focus on instead (hint: reps, orchestration, and tried-and-true AI workflows you’re probably underusing). My Favorite AI Tools• Tella – https://danchez.com/tella• High Level – https://danchez.com/highlevel• Zencastr – https://danchez.com/podtools• n8n – https://danchez.com/n8n Resources Mentioned• Win a Free Ticket to AI Business World: https://aidrivenmarketer.com/contest• OpenClaw - https://openclaw.ai/• Gemini Growth – https://www.futuretools.io/news• “Rent-a-Human” marketplace – https://rentahuman.ai/• DaveRamsey.com “Dave bot” (custom AI / chat experience) – https://www.daveramsey.com/• Nate Jones Video: https://www.youtube.com/watch?v=dZxyeYBxPBA Timestamps• 00:00 – Why “agents everywhere” will define 2026• 01:40 – What OpenClaw is (and why it went viral)• 04:08 – Wild demo: agent books a reservation by integrating ElevenLabs + coding a phone-call workflow• 05:14 – “Rent-a-Human” and agents reaching into the real world• 07:06 – The big warning: OpenClaw as a security vulnerability nightmare• 10:02 – Why this still matters: a signal of where Google/OpenAI/Anthropic are headed• 12:49 – What marketers should do instead: master proven AI tools (custom GPTs, deep research, image models)• 14:00 – The coming bottleneck: orchestration skills (directing a team of capable AI “marketers”)• 15:50 – Practice ground: build a personal brand (yourname.com) and experiment aggressively• 20:31 – Adoption + platform note: Gemini at 750M active users; using multiple models• 21:52 – Sponsor: AI Business World (contest for a free ticket; Anaheim Apr 28–30)• 24:38 – Everyday AI: Planning Center’s AI-powered list building from natural language• 26:58 – Everyday AI: deep research for audience mining (better than manual research)• 29:15 – Everyday AI: summarizing a 34-page lease PDF with ChatGPT• 30:00 – Everyday AI: using a book as a “context engine” for press releases, pitches, and content• 31:13 – Recommended watch: Nate Jones video on OpenClaw and why marketers should care

    32 min
  3. Experimentation With AI Is Over. Here's What Wins in 2026.

    JAN 28

    Experimentation With AI Is Over. Here's What Wins in 2026.

    In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why “experimentation” isn’t enough anymore, how to bake AI into real workflows (especially meeting cadences), and what success looks like when your team starts driving AI use organically. Along the way, they cover practical guardrails, the power of custom GPTs, and why leaders need to prioritize outcomes over shiny tools. My Favorite AI Tools• Tella - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned• KnownWell - https://knownwell.com/ • AI Know How (Courtney’s podcast) - https://knownwell.com/ai-know-how/

    37 min
  4. I've Mocked AI Agents for 2 Years. January 2026 Changed My Mind.

    JAN 23

    I've Mocked AI Agents for 2 Years. January 2026 Changed My Mind.

    In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down why 2026 is shaping up to be the “Year of Agents”—not as hype, but because agentic features are finally landing inside the tools marketers already use. They unpack what Claude Cowork, ChatGPT Codex, and Gemini in Google Drive signal about the near-future workflow shift: stop thinking in tasks, start thinking in systems. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Anthropic Claude Cowork (Engadget coverage) - https://www.engadget.com/ai/anthropic-opens-up-its-claude-cowork-feature-to-anyone-with-a-20-subscription-194000021.html ChatGPT Codex vs Claude Code discussion (X thread) - https://x.com/robinebers/status/2014341356697911686 Google Gemini now in Google Drive (X post) - https://x.com/TawohAwa/status/2013986911225029020 Dan’s “Tasks to Systems” book launch list - https://aidrivenmarketer.com/systems Poll: “Marketers, are you vibe coding yet?” - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7419851623406981121-U8Eq Viral post: “The age of humans writing code themselves is going to end” (X post) - https://x.com/DeryaTR_/status/2013687570945704403Timestamps 00:00 — 2026 declared the “Year of Agents”: why it’s finally happening now 01:39 — Claude Cowork opens to $20 tier: terminal access, file actions, and why that’s agentic 05:00 — Early tests + failures: where Cowork still struggles (and where it shines) 07:48 — Vibe coding momentum: why some think ChatGPT Codex may win for non-dev marketers 10:35 — Gemini in Google Drive: fixing Drive search, finding/moving files, and creating docs as an agent 13:30 — The bigger shift: marketers must move from tasks → systems (and why job security depends on it) 15:01 — Sponsor spotlight: High Level as the “system” to consolidate marketing tools 16:09 — Everyday AI: fast photo edits in Gemini; AI-assisted conflict coaching; oil filter recommendations via ChatGPT 22:56 — Poll results: “Are you vibe coding yet?” (early adoption signal)

    34 min
  5. Build Once, Post for Months: A Practical AI Workflow for Authority

    JAN 20

    Build Once, Post for Months: A Practical AI Workflow for Authority

    Get The Instapost Custom GPT: https://go.danchez.com/instapost/In this AI marketing podcast episode, Dan Sanchez breaks down why most AI-generated content on LinkedIn feels like noise—and how to escape the AI slop trap. He walks through a simple but powerful way to use ChatGPT authentically: letting AI refine your thinking instead of replacing it. You’ll see exactly how Dan uses a free ChatGPT project and custom instructions to turn raw, human ideas into clear, punchy LinkedIn posts that actually build authority. My Favorite AI Tools• Tella – https://danchez.com/tella• High Level – https://danchez.com/highlevel• Zencastr – https://danchez.com/podtools• n8n – https://danchez.com/n8n Resources Mentioned• Own the Show (book) – https://ownthe.show/• Instapost Custom GPT – https://go.danchez.com/instapost/Timestamps• 00:00–01:10 – Why AI content is flooding feeds (and why it’s failing)• 01:10–02:20 – The concept of “authentic AI” vs AI slop• 02:20–03:40 – How Dan uses ChatGPT projects and instructions• 03:40–05:05 – Turning raw human ideas into LinkedIn-ready posts• 05:05–06:40 – Why systems thinking separates beginners from advanced AI users• 06:40–07:40 – The right way to use AI for writing (refine, don’t replace)• 07:40–09:00 – Free tools, Own the Show, and building human authority with AI

    9 min
  6. Why Marketing Is Suddenly the Most Dangerous Founder Skill

    JAN 16

    Why Marketing Is Suddenly the Most Dangerous Founder Skill

    In this AI marketing podcast episode, Dan Sanchez breaks down why marketers are uniquely positioned to become the next wave of “vibe founders” (and intrapreneurs) as AI makes the non-marketing parts of building a business dramatically easier. He also covers what’s new with Google/Gemini personalization, why most marketers still overestimate their AI skill level, and a viral AI-enabled scam story that signals where trust online is headed. My Favorite AI Tools Tella — https://danchez.com/tella High Level — https://danchez.com/highlevel Zencastr — https://danchez.com/podtools n8n — https://danchez.com/n8nResources Mentioned Ethan Mollick (vibe founding) — https://www.linkedin.com/posts/emollick_teaching-an-experimental-class-for-mbas-on-activity-7417291651468918785-6JlU?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA The Drum — https://www.thedrum.com/news/9-in-10-b2b-marketers-think-theyve-mastered-ai-but-are-they-really-in-control LinkedIn (poll + viral post source) — https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7417161637574471680-JY6k/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Viral Post - https://www.linkedin.com/posts/stevenerorjr_aifun-promptingforjustice-creativeai-activity-7416534300365455360-ESP7/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInATimestamps 00:00–01:10 — Why marketers make “dangerous” new founders as AI makes the rest of business easier 01:10–05:44 — Ethan Mollick, vibe founding, and the rise of the intrapreneur (AI as a career accelerant) 05:44–06:56 — Google/Gemini personalization rollout and why personalization keeps ChatGPT sticky 06:56–09:31 — “9 in 10 B2B marketers mastered AI?” + Dan’s quick test for advanced usage (custom GPTs + projects) 09:31–12:09 — Newsletter plug + sponsor: HighLevel (why it replaces a stack of tools) 12:10–15:27 — Everyday AI: “hacking” YouTube with transcripts + using Projects for life/home context 15:28–17:27 — LinkedIn poll results on AI maturity (beginner → intermediate → systems → tools/agents) 17:28–20:02 — Viral scam post + AI image editing, and why identity verification will matter more than ever

    20 min
  7. Why ChatGPT Finally Started Helping Me Hit My Goals

    JAN 14

    Why ChatGPT Finally Started Helping Me Hit My Goals

    In this AI marketing podcast episode, Dan Sanchez breaks down how to stop using ChatGPT like a chaotic chat box and start using it like a strategic operating system for your life and work. He shows how ChatGPT Projects can turn scattered conversations into organized, context-rich systems that help you advance fitness, work, marketing, home management, and personal goals faster and smarter. My Favorite AI Tools• Tella – https://danchez.com/tella• High Level – https://danchez.com/highlevel• Zencastr – https://danchez.com/podtools• n8n – https://danchez.com/n8n Resources Mentioned• Blood work & biomarker tracking (Superpower) – https://dances.com/superpower• Own the Show (book) – https://ownthe.show/Timestamps• What ChatGPT Projects are and why they matter – 03:10• Using projects to organize life areas (fitness example) – 07:45• Adding goals, personal data, and context via project instructions – 12:30• Uploading blood work and optimizing health with AI – 18:20• Applying projects to work, home, books, and marketing – 24:40• How to properly start every new project with an interview prompt – 31:10

    8 min
  8. 3-Signal Test to Spot the Next AI Mega Trend (Before Everyone Else)

    JAN 12

    3-Signal Test to Spot the Next AI Mega Trend (Before Everyone Else)

    $100 Off Social Media Marketing World: https://www.socialmediaexaminer.com/AI-Driven I'll be speaking there! In this AI marketing podcast episode, Dan Sanchez sits down with Michael Stelzner (Social Media Examiner) to unpack how to spot real megatrends vs. hype, why resistance is often the clearest early signal of a lasting shift, and what AI is likely to change (and not change) about marketing on the road to 2030. My Favorite AI Tools• Tella  - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned• $100 Off Social Media Marketing World- https://www.socialmediaexaminer.com/AI-Driven Timestamps• 01:46 — How Mike evaluates trends: excitement, resistance, and sustained adoption • 03:25 — Clubhouse as the cautionary tale: viral moment vs. lasting megatrend • 05:42 — AI “sub-trends” & hype cycles: why “agents” talk doesn’t equal adoption (yet) • 13:06 — The three AI “shock” moments: ChatGPT, voice interaction, and image breakthroughs • 17:06 — Echoes of early social media: the Wild Wild West + competitive advantage for “know-how” • 20:00 — The pattern break: big institutions pushing AI faster than consumers can absorb • 27:39 — 5–7 year outlook: the baseline for “good marketing” jumps; small teams scale massively • 36:03 — Human advantage: discernment + emotional sensing (and lived experience) as the moat • 39:36 — What becomes obsolete: search-as-we-know-it → “single best answer” intermediated by AI • 44:11 — Thriving in 2030: training + experimentation as the unfair advantage

    49 min
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Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

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