Communications Business Advisor

Tara McDonagh
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Hosted by Tara McDonagh, a Corporate Communications expert with nearly 30 years of experience for some of the biggest brands around, the Communications Business Advisor Podcast addresses the misunderstood and oversimplified field of communications in the corporate world, and elevates the reputation of the field and the people in it as Critical Business Advisors, never order takers. The Communications Business Advisor podcast is a place to share our vision for the field, discuss the challenges we face, and approaches to elevate our field and ourselves as critical advisors. Episode topics include everything from teaching executives how to treat us, to measurement that matters, the differences between internal communications and public relations (and what's the same), to team organizational structures that work, building a business case for budget, and interviews with Chief Communications Officers in a series called "Path to CCO." Join Tara McDonagh in the movement to prove that our value as a business area is not only helpful, it's imperative to a company's success. Tara McDonagh is a PRSA Women of Impact finalist in the Industry Champion / Thought Leader category, recognized for her contributions to elevating communications professionals into strategic business advisors and advancing the communications profession. Find more at www.taramcdonagh.com or follow Tara on LinkedIn where she writes about Communications topics for our field five days a week at: www.linkedin.com/in/taramurraymcdonagh

  1. 14h ago

    Episode 50: Fifty Episodes In, Here's What I Got Wrong

    Fifty episodes in, Tara McDonagh is looking back at some of the things she's said on the Communications Business Advisor™ Podcast and admitting that she'd say a few of them differently today. The mission hasn't changed. Tara still believes Communications and the people in it should be treated as critical business advisors. But after fifty episodes and years of working alongside communications leaders and their teams, her thinking about what that actually looks like has evolved. In this episode, Tara revisits four ideas she shared from the earliest episodes of the podcast, what she understands differently about those concepts now, and why those shifts matter for communications leaders who want to build greater authority inside their organizations. In this episode, Tara explores: Why "protect the brand" doesn't go far enough, and how communicators can connect reputation risk directly to revenue, operations, and business goals The important difference between being invited to the decision-making table and being required there Why "editing business decisions" is actually a false summit on the path to becoming a Communications Business Advisor The shift from editing decisions to shaping decisions before they're made Why communications strategy isn't the ultimate outcome, but a vehicle for changing how executives engage with Communications What clients are really seeking when they ask for strategy, structure, resources, or support (hint: It's not the strategy itself).  Protecting the brand became protecting revenue, operations, and the business plan. Being invited to the table became being required there. Editing decisions became shaping them. And delivering a strategy became changing behavior. The language may have evolved over fifty episodes, but the mission hasn't: elevating Communications and the people in it as critical business advisors. Resources & Links Communications Team Authority Index: https://www.taramcdonagh.com/authority-index/ Take the free, 10-question assessment to understand where your communications team currently sits on the path from executing decisions to shaping them, and what it takes to move to the next level. About Tara McDonagh Tara McDonagh is a Communications as Business Advisor™ activist, advisor to Fortune 500 communications leaders and their teams, and Founder of Raise the Tide™ for women in Comms. Recognized by the Public Relations Society of America (PRSA) in 2026 as an industry champion/thought leader, Tara helps Comms. teams elevate their reputations as critical advisors while elevating our profession and the people in it. Visit: www.taramcdonagh.com Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications, helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review. It helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 50: Fifty Episodes In, Here's What I Got Wrong

  2. Sep 21

    Episode 49: Yes AND ... ! What Gini Dietrich and I Learned From Each Other

    What happens when two communications leaders who have been circling each other's work for years finally sit down for a conversation? In this episode of the Communications Business Advisor™ Podcast, Tara McDonagh is joined by Gini Dietrich, creator of the PESO Model® and founder of Spin Sucks, for a wide-ranging conversation about where the communications profession is headed and the opportunities communicators need to claim along the way. From measurement and AI visibility to authority, organizational structure, and the evolving role of PR, Tara and Gini discover just how much their approaches complement each other. The result is less "either/or" and a whole lot more "yes, and." In this episode, Tara and Gini explore: How the PESO Model® has evolved from a framework into an operating system Why communicators need to move beyond measuring activities and connect their work to business outcomes The growing opportunity for Communications to lead AI visibility and "visibility engineering" Why communicators shouldn't surrender emerging areas of expertise to other functions The unique challenges women face when using and talking about AI at work How trust, reputation, and authority connect to the work Communications does every day Why Communications and Marketing should work together while remaining distinct functions The conversation keeps coming back to one idea: Communications has more opportunity than many in the field realize, but we have to recognize it, claim it, and demonstrate the value we bring. About Gini Dietrich Gini Dietrich is the founder and CEO of Arment Dietrich, Inc., a Chicago-based integrated marketing communications firm. She is also the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the co-author of Marketing in the Round and creator of the PESO Model® and PESO Model Certification®, launched with the S.I. Newhouse School for Public Communications at Syracuse University. Gini works with C-level executives on integrated communications strategies that build relationships, reputation, and business results. A highly sought-after speaker, her expertise includes integrated marketing communications, public relations, reputation and crisis management, social media, content marketing, and business growth. About Tara McDonagh Tara McDonagh is a Communications as Business Advisor™ activist, advisor to Fortune 500 communications leaders and their teams, and Founder of Raise the Tide™ for women in Comms. Recognized by the Public Relations Society of America (PRSA) in 2026 as an industry champion/thought leader, Tara helps Comms. teams elevate their reputations as critical advisors while elevating our profession and the people in it. Resources & Links Communications Team Authority Index: https://www.taramcdonagh.com/authority-index/ PESO Model® and more: https://spinsucks.com/ PR Budgets Expected to Double by 2027: https://www.inc.com/victoria-watters/gartner-says-pr-budgets-will-double-by-2027-ai-search-is-why/91345318 Code For Good Now Report: https://codeforgoodnow.com/wp-content/uploads/2026/06/Research-Report-The-AI-Judgment-Penalty.pdf  UN Women AI Bias Report: https://www.unwomen.org/en/news-stories/media-advisory/2026/06/ai-is-already-rewriting-reality-for-billions-of-people-it-is-getting-women-wrong  Lean In AI Research: https://leanin.org/articles/findings/ai-women-gender-gap-data Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications, helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review. It helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 49: Yes AND ... ! What Gini Dietrich and I Learned From Each Other

  3. Sep 7

    Episode 48: The False Summit

    Being invited to the decision-making table isn't the same as being required there. In this episode of the Communications Business Advisor™ Podcast, Tara McDonagh introduces the Communications Team Authority Index, a new framework designed to help communications leaders understand where their teams actually sit on the path from execution to true business advising. Tara breaks down the four levels of communications authority, including the place many strong teams mistake for the finish line: the false summit. You may be respected, consulted, and invited into the room, but if the decision has already been made, there's still another level of authority to build. In this episode, Tara explores: The difference between being invited into decision-making and being required there The four levels of the Communications Team Authority Index, from Comms Waitressing to Shaping Decisions Why Level Three: Editing Decisions can feel like the pinnacle, even when it isn't How organizations become conditioned to experience Communications at a certain level Why authority isn't about seniority, tenure, or communications expertise The real goal: moving from reacting to decisions to helping shape them before they're made The distinction is simple but significant: Levels one through three happen after the decision is made. Level four happens before. You don't have to guess where your team sits. Take the Communications Team Authority Index, a free 10-question assessment, at taramcdonagh.com to identify your current level and what it takes to move forward. Visit taramcdonagh.com to learn more about working with Tara or  sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications, helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review. It helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 48: The False Summit

  4. May 18

    Episode 47: Authority. What this Season was Really about.

    In this season finale of the Communications Business Advisor podcast, Tara McDonagh reflects on the themes that shaped the season and what they ultimately revealed about authority in the communications field. What started as a conversation about authority evolved into something much deeper: the hidden dynamics keeping communications leaders stuck, the "helper trap" limiting advancement, and the difference between building a strategy and creating real organizational behavior change. In this episode, Tara explores: Why authority became the defining theme of the season The evolution from "No" → "Partner" → "Authority" as yearly guiding concepts How the "helper trap" limits communications leaders Why communications strategy is really about behavior change What authority looks like in practice inside organizations Real client examples of transformation through strategy and structural change The difference between being respected and having authority A new framework to assess communications authority and potential growth People often come for the strategy.  What they're really building is authority. Because the real shift isn't the document, the messaging, or even the structure.  It's how communications is experienced, engaged, and valued inside the organization. Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications — helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review — it helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 47: Authority. What this Season was Really about.

  5. May 4

    Episode 46: The Strategy That Isn't Working

    In this third episode of the strategy series, Tara McDonagh tackles one of the most frustrating realities for communications leaders: you built the communications strategic plan … and it still isn't working. The issue isn't always the communications strategy itself. More often, it's what happens after it's built. This episode breaks down why strategies fail to take hold and what it actually takes to make them operational, adopted, and effective. In this episode, Tara explores: The difference between building a strategy and making it real Four common ways strong strategies fail Why lack of alignment, ownership, and cadence derail execution The concept of strategy as change, not a deliverable What operationalizing a strategy actually requires How to keep a strategy alive inside a fast-moving organization What shifts when strategy truly works A communications strategic plan doesn't fail because it's wrong. It fails when it never becomes how the organization actually operates. When the communications strategy becomes real, everything changes: resources grow, influence expands, and communications is pulled in earlier where decisions are shaped. Keep advising. Always keep advising. Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications — helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review — it helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 46: The Strategy That Isn't Working

  6. Apr 20

    Episode 45: The Strategy That's Still in Your Head

    In this follow-up to the long-term planning conversation, Tara McDonagh tackles a common but critical gap for communications leaders: having a strategy… that only exists in your head. You know where the function needs to go. You're making decisions based on it every day. But without documenting and aligning it with your organization, that strategy can't build authority, secure resources, or shape how leadership experiences communications. This episode explores why that happens, what it costs, and how to move from a mental plan to a strategic framework that actually works inside your organization. In this episode, Tara explores: Why a "mental strategy" isn't enough at senior levels The concept of advisory debt and how it limits authority The real reasons strategy stays undocumented What a written strategy actually does for your role and reputation Why plans fail (and end up sitting on a shelf) How to build alignment and keep strategy active Where to start when you're ready to get it out of your head The strategy in your head is a starting point. Authority is built when others can see it, align to it, and work from it. Keep advising. Always keep advising. Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications — helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review — it helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 45: The Strategy That's Still in Your Head

  7. Apr 6

    Episode 44: Long-Term Planning Is Dead (No, It Isn't)

    Welcome back to the Communications Business Advisor™ podcast with host Tara McDonagh. In this episode, Tara tackles a narrative that's gaining traction in the field: that long-term planning no longer works in today's constantly shifting environment. Her take is clear. That thinking is not only incorrect, it's risky. While volatility is real, abandoning long-term planning doesn't make communications leaders more agile. It makes them reactive. And over time, that shift changes how the organization experiences communications. This episode reframes planning as a leadership responsibility, not a nice-to-have. Tara walks through why strategy still matters, the hidden cost when it disappears, and how communicators can approach planning in a way that reflects the reality of today's environment without losing strategic grounding. In this episode, Tara explores: Why the idea that "long-term planning is dead" is gaining traction (and why it's wrong) What planning actually does for your role, your team, and your authority The risks of operating without a strategic framework How perception shifts when communications is experienced as reactive How to plan effectively in uncertain, fast-changing environments Long-term planning isn't dead. It's what anchors your authority when everything else is shifting. Resources:  taramcdonagh.com to learn more about working with Tara in through the Communications Business Advisor Counsel program mentioned during this episode, or on Communciations Strategic Planning. Raise the Tide Shoreline: https://www.taramcdonagh.com/shoreline/Raise the Tide Surge: https://www.taramcdonagh.com/surge/ Sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications — helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review, it helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 44: Long-Term Planning Is Dead (No, It Isn't)

  8. Mar 23

    Episode 43: Thinking Alone Has a Leadership Ceiling

    Welcome back to the Communications Business Advisor™ podcast with host Tara McDonagh. In this episode, Tara explores what happens when you're not in the right room — and how the right room can completely change your thinking, decisions, and authority. Building on recent conversations about isolation and helpfulness, this episode focuses on a key shift: strong leadership isn't built in isolation. It's built in dialogue. Tara shares how even experienced communicators can miss critical angles when thinking alone — not because they lack skill, but because of natural blind spots. The right conversation, with the right person, can change everything. This episode reframes "finding your people" as something much more than support. It's a leadership strategy that directly impacts how you think, advise, and show up in your role. In this episode, Tara explores: Why strong communicators can still have blind spots in their thinking The concept that judgment sharpens in dialogue, not isolation How thinking alone creates efficiency but can limit accuracy The difference between a room that validates you and a room that sharpens your thinking Why most professional environments don't provide the space for true, honest thinking The importance of shared context when discussing complex communications challenges How consistent dialogue over time strengthens decision-making Why psychological safety is essential for real, strategic conversations The connection between better thinking, stronger counsel, and increased authority How the right room changes not just your confidence, but how your organization experiences you The room where your thinking gets better is not optional. It's how better decisions …  and strong leadership … are built. Resources: Raise the Tide Shoreline: https://www.taramcdonagh.com/shoreline/ Raise the Tide Surge: https://www.taramcdonagh.com/surge/ Visit taramcdonagh.com to learn more about working with Tara or sign up for her newsletter on advancing as a Communications Business Advisor, Level Up: Be Extra, and her Raise the Tide™ emails for women in the field. This episode is sponsored by Raise the Tide™, a professional development ecosystem for women in communications — helping them grow, connect, and lead with confidence through mentorship, coaching, professional development, and community. If you found this episode valuable, please rate and review — it helps more communicators find the show and strengthens our collective voice. Until next time, keep advising. Always keep advising.

    Episode 43: Thinking Alone Has a Leadership Ceiling
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Hosted by Tara McDonagh, a Corporate Communications expert with nearly 30 years of experience for some of the biggest brands around, the Communications Business Advisor Podcast addresses the misunderstood and oversimplified field of communications in the corporate world, and elevates the reputation of the field and the people in it as Critical Business Advisors, never order takers. The Communications Business Advisor podcast is a place to share our vision for the field, discuss the challenges we face, and approaches to elevate our field and ourselves as critical advisors. Episode topics include everything from teaching executives how to treat us, to measurement that matters, the differences between internal communications and public relations (and what's the same), to team organizational structures that work, building a business case for budget, and interviews with Chief Communications Officers in a series called "Path to CCO." Join Tara McDonagh in the movement to prove that our value as a business area is not only helpful, it's imperative to a company's success. Tara McDonagh is a PRSA Women of Impact finalist in the Industry Champion / Thought Leader category, recognized for her contributions to elevating communications professionals into strategic business advisors and advancing the communications profession. Find more at www.taramcdonagh.com or follow Tara on LinkedIn where she writes about Communications topics for our field five days a week at: www.linkedin.com/in/taramurraymcdonagh

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